Film advertisement created by H-57, Italy for Quercus Books, within the category: Media.

Film advertisement created by Saatchi & Saatchi, Italy for Enel, within the category: Electronics, Technology.

Digital advertisement created by Leo Burnett, Italy for Always, within the category: Health.

Digital advertisement created by Verba, Italy for Audi, within the category: Automotive.

Sant’Agata Bolognese Motor Company ended 2019 celebrating its fans community with the second chapter of the Lamborghini #RealLover quest. The campaign tells the true story of Sterling Bakus and his son, both of them real enthusiasts about Lamborghini. That passion brought the father to start building a 1:1 replica of a Lamborghini Aventador. The son and the whole family are the “victims” of a great surprise to celebrate their love for Lamborghini. Film advertisement created by Providence, Italy for Lamborghini, within the category: Automotive.

Film advertisement created by H-57, Italy for H-57, within the category: Agency Self-Promo.

Film advertisement created by McCann, Italy for Honda, within the category: Automotive.

Outdoor advertisement created by JWT, Italy for Listerine, within the category: Health.

Domestic abuse is a longtime problem in Italy. A 2012 United Nations report called it "the most pervasive form of violence" in the country. Former Prime Minister Enrico Letta called it femicide—the killing of women at the hands of current or former lovers.

Digital advertisement created by Gruppo Roncaglia, Italy for Mercedes, within the category: Automotive.

Film advertisement created by Publicis, Italy for Diesel, within the category: Fashion.

Film advertisement created by H-57, Italy for Quercus Books, within the category: Media.

Digital advertisement created by Lowe, Italy for ENPA, within the category: Public Interest, NGO.

Film advertisement created by JWT, Italy for Lamborghini, within the category: Automotive.

Film advertisement created by Deloitte, Italy for Dr. Giorgini, within the category: Pharmaceutical.

URL: http://www.pets4petsproject.com Pets4Pets Project taught little kids the secrets of the advertising industry; inviting them to imagine new social campaigns to help protect the animals they love the most. WWF, together with a team of creatives, photographers, illustrators, film directors, animators, post-producers and speakers helped students at an elementary school experience the whole creative process: from the brief, to the Pre Production Meeting, to the shooting, to going on-air. You can see the results in the case video. The adventure starts in the classroom, then moves inside the creative agency and finally arrives on a production set. For all the experienced creatives there’s just one strict rule: “never ‘contaminate’ the kids’ ideas”, just offer them the production advice they lack. First Challenge: a print campaign. “From the first sketch on a piece of paper, to 2 TV commercials, 4 radio announcements and 8 print campaigns, ready to go on-air”. For every creative piece, you can see the “before” and “after”: from the kids’ original sketches to the final executions ready to go on-air. One thing is immediately evident: the kids’ work is already 100% creatively effective. The team of professionals just helped them “translate” their ideas into a language that adults can understand. Paolo Boccardi, Alice Crippa, Serena Micieli, Silvia Savoia Ambient advertisement created by Leo Burnett, Italy for WWF, within the category: Public Interest, NGO.

Thanks to the partnership with HomeAway, Leroy Merlin chose some holiday homes with negative reviews and transformed them into new showrooms for its products, helping hosts to rent them more easily. This way Leroy Merlin’s logo became a guarantee of quality and style. Experiential advertisement created by Publicis, Italy for Leroy Merlin, within the category: House, Garden.

Ford Focus is a model with a long history. Many stories have been collected from Ford Focus owners and for the launch of the new Focus Blue Hive, we picked the best stories and turned them into web episodes. https://www.afocusonyourlifetime.com

Digital advertisement created by Key Group, Italy for BioNike, within the category: Health.

Film advertisement created by Bcube, Italy for BMW, within the category: Automotive.