Ambient advertisement created by Publicis, Italy for Yovis Viaggio, within the category: Pharmaceutical.

Digital advertisement created by BBDO, Italy for Mellin, within the category: Food.

Director. Paolo Vari Film advertisement created by Bcube, Italy for Mini, within the category: Automotive.

Music: 'Dreaming Of Giulia' - N. Fragile, G.Clerici Film advertisement created by Euro RSCG, Italy for Camparisoda, within the category: Alcoholic Drinks.

Digital advertisement created by Now Available, Italy for Nescafe, within the category: Non-Alcoholic Drinks.

Film advertisement created by Armando Testa, Italy for Golden Lady, within the category: Fashion.

Film advertisement created by BBDO, Italy for Yamaha, within the category: Automotive.

Film advertisement created by Ogilvy, Italy for Emergency, within the category: Public Interest, NGO.

Digital advertisement created by McCann, Italy for Centro Clinico Nemo, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Italy for Diesel, within the category: Fashion.

Music Company: Quiet Please! Film advertisement created by Bcube, Italy for BMW, within the category: Automotive.

Film advertisement created by Publicis, Italy for Heineken, within the category: Non-Alcoholic Drinks.

Film advertisement created by Wunderman Thompson, Italy for Rinascente, within the category: Retail Services.

Digital advertisement created by A-Tono, Italy for Maalox, within the category: Pharmaceutical.

Digital advertisement created by Publicis, Italy for Nescafe, within the category: Non-Alcoholic Drinks.

Film advertisement created by Lowe, Italy for Riff, within the category: Recreation, Leisure.

Outdoor advertisement created by IGPDecaux, Italy for Citroën, within the category: Automotive.

LIAR, the craft white wine made of red Merlot grapes, is launching a tongue-in-cheek Valentine’s Day promotion - purchase 6 bottles of LIAR wine, and get a free bottle sent to an ex-partner. The newly-founded company based in Italy explains that Valentine’s Day is not only a day to celebrate with your partner, but also a time to remember that ex lover who left you with lasting memories. By sharing a free bottle of LIAR wine with a customer’s ex of their choosing, the company is helping to send a symbolic message: “Enjoy this fruity and fresh white Merlot as a metaphor of our time together.” LIAR wine is the provocative wine that launched on 31stJanuary 2020 – the momentous Brexit day – garnering the attention of both the creative and wine industries and making press headlines. Friends and co-founders Curro Piqueras, Lorenzo Foffani, Jaime Azurmendi and Guglielmo Foffani say: “Whilst the growing trend amongst brands is to achieve greater honesty and transparency, our goal is to own the unexplored territory of lies. The product in itself represents a lie, as it poses as a white wine but is actually made of red Merlot grapes.”

Burger King is back in communication with the campaign dedicated to the launch of the Italian Kings. The concept is: America has discovered Italy, the meeting of the American soul of the brand with typical Italian ingredients. The launch is told through a metaphor that represents the union of America and Italy: a passionate kiss between Botticelli's Venus and an American cowboy. Film advertisement created by Wunderman Thompson, Italy for Burger King, within the category: Food.

1 billion people in the world suffer from chronic hunger. McCann Rome endorsed a FAO (UN Food and Agriculture Organization) initiative developing a global pro-bono campaign to end hunger: the 1 billion hungry project. An online petition aiming to reach 1 million signatures to put pressure on politicians and governements to act against hunger. The campaign, launched in May, spread on TV, Print, Outdoor, Radio, Smartphones, Social Media, Merchandising, PR, Events and, obviously, the Internet. Newscasts, blogs and websites reported countless times about the campaign. On November the 30th the petition has been delivered to the UN high representatives with over 3.200.000 signatures. More than three times the desired target despite a close to zero media budget. Ambient advertisement created by McCann, Italy for FAO, within the category: Public Interest, NGO.