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The Host
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WVA
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In
Italy
Thanks to the partnership with HomeAway, Leroy Merlin chose some holiday homes with negative reviews and transformed them into new showrooms for its products, helping hosts to rent them more easily. This way Leroy Merlin’s logo became a guarantee of quality and style. Experiential advertisement created by Publicis, Italy for Leroy Merlin, within the category: House, Garden.
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