Russia
Ulyanovsk — is an amazing city with very picturesque views. It is situated on the bank of the Volga river. Every year the coastal territory is becoming more trashed with the litter that the visitors throw out in big amounts. News portal called ULPRESSA tried numerous times to draw attention to this issue, but they didn't succeed. So we decided to take action. Early in the morning we collected all the trash in pathoanatomical bags in one of the most popular places among our citizens. With a barricade tape we cordoned off the crime place, the crime against nature. In each pathoanatomical bag we put a leaflet with a short description of our action. Ambient advertisement created by Creative Gang, Russia for Ulpressa.ru, within the category: Public Interest, NGO.
Our challenge was to launch the new 14nm mining ASIC chip on the market that's expecting 7nm chips. Yeah, it's that complicated. Customers are expecting something really small, but we delivered something better: a more powerful, more efficient and more reliable chip. Because it's not the size or the looks that matter, but the performance. Our creative idea was to compare complicated tech with people. Because when you are hiring, you don't look at gender, sex preferences, age or shirt size. You're looking at how good they are at what they do. That's what matters most. Film advertisement created by The Clients, Russia for Bitfury Group, within the category: Professional Services.
Interactive museum " Goodbay to the Middle Ages" (иппп.рф/en) telling about sexually transmitted infections became the next episode of the program INVITRO.Healthy Art. The project allows to learn about the history, danger and prevention of STIs in an interactive form. The project was based on one of the most famous triptych Bosch - "Garden of Earthly Delights." Digital advertisement created by Possible, Russia for Invitro, within the category: Health.
Integrated advertisement created by Possible, Russia for Modi, within the category: Retail Services.
Integrated advertisement created by Decembrist, Russia for Okko, within the category: Media.
Chocolate is a well-known trigger of joy. When you eat it you spontaneously experience a burst of joy that is extremely short-lived. But this is completely potent, visually stimulating and emotionally intense. This is Your Moment of Joy. Our campaign shows real emotions which are experienced by people when they eat chocolate. Film advertisement created by FCB, Russia for Alpen Gold, within the category: Confectionery, Snacks.
The key story "Every day" of #thepossibilitytoproveyourself advertising campaign for Maxxis Tires tells about Russian triathlete Victor Osokin — multiple finisher of the iron distance competitions. This is a story about the athlete's hard way to competitions: daily early rises, ice water, constant struggle with external and internal obstacles. This is a story about overcoming and confidence in the team. What if the path is more important than the podium at the competitions? What if, during the journey, do you find the true self and answer all the confusing questions? In the story, the summer tires Maxxis HP5 become a reliable and indispensable part of the Osokin's "team" for every day. Tires help the triathlete in the fight against himself, support on the athletic path, and ultimately give the opportunity to prove himself.
Digital advertisement created by BBDO, Russia for ROSTELECOM, within the category: Professional Services.
Using modern technology, Kaspersky Lab literally immerses a person into a realistic world of program code and data streams, something that was previously unimaginable. We created the first ever interactive Science Non-Fiction VR Film where a user experiences the life of a program from a single line of code and in the end faces a cyber threat of the global scale. Digital advertisement created by Possible, Russia for Kaspersky Lab, within the category: Electronics, Technology.
We have created a gallery of unusual street-art objects called “Braille-art” that consists of three objects combining visual symbols and text written in Braille. Each of the objects tells a story about achievements of different blind people successful in their respective fields despite their disability. Experiential advertisement created by Possible, Russia for Belaya Trost, within the category: Public Interest, NGO.
Film advertisement created by Possible, Russia for Pandao, within the category: Retail Services.
Film advertisement created by Possible, Russia for Pandao, within the category: Retail Services.
Make a TV show about a dream team of architects and researchers who tirelessly work on creating ideal plans. Each episode is dedicated to one advantage of the product and to how LEGENDA specialists come up with the idea for it while they play out different family situations. Film advertisement created by Possible, Russia for Legenda, within the category: Professional Services.
Make a TV show about a dream team of architects and researchers who tirelessly work on creating ideal plans. Each episode is dedicated to one advantage of the product and to how LEGENDA specialists come up with the idea for it while they play out different family situations. Film advertisement created by Possible, Russia for Legenda, within the category: Professional Services.
Make a TV show about a dream team of architects and researchers who tirelessly work on creating ideal plans. Each episode is dedicated to one advantage of the product and to how LEGENDA specialists come up with the idea for it while they play out different family situations. Film advertisement created by Possible, Russia for Legenda, within the category: Professional Services.
Make a TV show about a dream team of architects and researchers who tirelessly work on creating ideal plans. Each episode is dedicated to one advantage of the product and to how LEGENDA specialists come up with the idea for it while they play out different family situations. Film advertisement created by Possible, Russia for Legenda, within the category: Professional Services.
We all wanted to do something that no one else could say in this business segment. So we created a call: "Have a Conscience!", We brought this idea on behalf of a variety of people, inviting them to talk about their acquaintances who still do not have conscience. Film advertisement created by Possible, Russia for Sovest, within the category: Finance.
Selling a car is a difficult task independent of the reasons the person is doing it. And even when there’s enough time, people always want to do it as quickly as possible. In this series we wanted to show that even in an unusual, comic or even dangerous situation anyone can sell their car as fast as possible, by using am.ru. Film advertisement created by Possible, Russia for am.ru, within the category: Automotive.
In the social network appeared the film "Over the horizon" dedicated to a blind photographer from Russia who took part in the Olympic torch relay in Korea. Despite the massive expulsion of Russian athletes at the 2018 Olympic Games, we already have a participant who will represent our country. A blind photographer from Yekaterinburg, Alexander Zhuravlev, was invited to South Korea, he was honored to bring the Olympic flame and introduce Russia as a torchbearer.
Digital advertisement created by MullenLowe Group, Russia for Volkswagen, within the category: Automotive.