Ambient advertisement created by Red Pepper, Russia for Alibi bar, within the category: Recreation, Leisure.

Meat factory from the small town of Kungur has started to sell its products to Kazan city, the third capital of Russia. We had to convince the citizens of Kazan that the delivery of meat products from Kungur happens quickly, keeping the products fresh. Commercials were Film advertisement created by Voskhod, Russia for Kungur meat factory, within the category: Food.

Animated 3d spot about water purification. Film advertisement created by Svetly Story, Russia for Vodorobot, within the category: Retail Services.

Direct advertisement created by Red Pepper, Russia for Vatel, within the category: Food.

The once elusive, now strongly emerging Russian middle class still prefers big, expensive cars, an obvious proof of its social success. Although most of them are in dire need of a second car, our potential customers showed virtually no interest in our Smarts. Our objective was to bring the most reluctant consumers to test drive the Smart and change their state of mind from "Smart is not really a car" into being true believers and advocates of the Smart. Ambient advertisement created by BBDO, Russia for Smart, within the category: Automotive.

This interactive social video was made to attract attention of people in Russia to the problem of sick adults. 90% of the charity foundations in Russia only help children. Digital advertisement created by Out of The Box, Russia for Big-people.org, within the category: Public Interest, NGO.

Production: SKBD.SH Digital advertisement created by SKBD.SH, Russia for TV Rain, within the category: Media.

Film advertisement created by Voskhod, Russia for Chery, within the category: Automotive.

Digital advertisement created by Red Pepper, Russia for Mumiy Troll, within the category: Music.

Scania presents Angel Call, a unique mobile application that aims to improve highway safety by using an effective and efficient way for truck drivers’ nearest and dearest to help them stay awake while driving. Angel Call connects to the Scania Fleet Management system (which monitors the condition of their drivers on the road) and uses the most powerful means of saving a driver from falling asleep: the driver’s nearest and dearest, who act as guardian angels. Should the system detect that a driver has exceeded the labour requirement time limit for driving, it alerts the nominated angel who then calls the driver and keeps them company until they stop. This creative concept was developed by Geometry Global Moscow. Transforming mechanical, impersonal and sometimes irritating automated messages into a real person who cares was central to the success of the project. Ambient advertisement created by Geometry Global, Russia for Scania, within the category: Automotive.

Utility rates for heating and energy keep growing. Loosing warmth because of windows that are unadjusted to cold Russian winters, people waste money. REHAU windows save warmth and considerably save expenses for heating. Heating + enonomy = heatonomy. In our advertisement we decided to demonstrate how people waste money, literally throwing it out of their low-quality windows. In several big Russian cities every day during a week we were throwing real money out of the window of a billboard. There were stickers on the bank notes with stated amount of losses over a season. The promotion generated public excitement. More than 200 media (including the most popular TV channels, broadcasting stations, newspapers and web-sites) highlighted the event for free. On throwing 240 000 rubles (7000 $) we got free media for the amount that hundreds times exceeded expenditures for the audience over 40 million of Russians. The idea of heatonomy has spread all over the country. Ambient advertisement created by Voskhod, Russia for Rehau, within the category: House, Garden.

Film advertisement created by Voskhod, Russia for Kaspersky Internet Security, within the category: Electronics, Technology.

Digital advertisement created by Red Pepper, Russia for Charity Garage Sale, within the category: Public Interest, NGO.

Direct advertisement created by Havas, Russia for Greenpeace, within the category: Public Interest, NGO.

Goryachaya Shtuchka is Russian for Hot Thing. Film advertisement created by Leo Burnett, Russia for Goryachaya Shtuchka, within the category: Food.

Film advertisement created by Lowe, Russia for A Foreign Affair, within the category: Professional Services.

Digital advertisement created by TutkovBudkov, Russia for S7 Airlines, within the category: Transport.

Digital advertisement created by Red Pepper, Russia for City Without Drugs Foundation, within the category: Public Interest, NGO.

Delimobil (Share-a-car) is one of the biggest car-sharing companies in Russia. The campaign was made to make drivers reconsider the way they drive. To teach them drive safely, we used the most scary argument for them – their moms. Film advertisement created by BBDO, Russia for Delimobil, within the category: Automotive.

Film advertisement created by Saatchi & Saatchi, Russia for Fenistil, within the category: Pharmaceutical.