Angel call

Scania presents Angel Call, a unique mobile application that aims to improve highway safety by using an effective and efficient way for truck drivers’ nearest and dearest to help them stay awake while driving. Angel Call connects to the Scania Fleet Management system (which monitors the condition of their drivers on the road) and uses the most powerful means of saving a driver from falling asleep: the driver’s nearest and dearest, who act as guardian angels. Should the system detect that a driver has exceeded the labour requirement time limit for driving, it alerts the nominated angel who then calls the driver and keeps them company until they stop. This creative concept was developed by Geometry Global Moscow. Transforming mechanical, impersonal and sometimes irritating automated messages into a real person who cares was central to the success of the project. Ambient advertisement created by Geometry Global, Russia for Scania, within the category: Automotive.