Film advertisement created by Inbar/Merhav/Nissan, Israel for Colon 101, within the category: House, Garden.

Movie Editor - Ornit Levy Ambient advertisement created by Yariv Twig, Israel for The Israel Association For Child Protection, within the category: Public Interest, NGO.

Israelis love hummus. Yet, no-one can ever agree on which hummus is the best. But there is one thing that everyone agrees on - packaged hummus is nowhere as good as authentic restaurant hummus. And so, we decided to change that perception with “Hummus Achla” - Israel’s No.2 packaged hummus brand - with the ultimate taste test. The idea: Open a hummus restaurant in the heart of Tel Aviv, which serves packaged hummus without the clients knowing it. We opened “Avi’s Hummus”- an authentic-looking hummus restaurant and to get people talking we invited diners to “pay by taste”. Pay any amount they think the hummus is worth. That alone got the restaurant packed with diners. And the compliments also started flooding in. Everyone was talking about this “pay by taste” hummus place, including the food critics. The amounts of money that people paid after their meal surprised even us. After two weeks we exposed our stunt to the people at the restaurant and then launched a campaign on TV, print, internet, and on social media revealing the secret behind the restaurant to the entire nation. Ambient advertisement created by Saatchi & Saatchi, Israel for Hummus Achla, within the category: Food.

Digital advertisement created by BBDO, Israel for Opel, within the category: Automotive.

Digital advertisement created by smoyz, Israel for Kleenex, within the category: House, Garden.

Digital advertisement created by Great Interactive, Israel for KLIK, within the category: Confectionery, Snacks.

Additional credits: Director: Kobi Havia Digital advertisement created by Drori Shlomi Advertising, Israel for Alfa Romeo, within the category: Automotive.

Treating cancer, oncologists often deal with professional loneliness, loss and grief - but their POV is seldom noticed. In order to empower the medical caregivers - we turned their work into art. Literally. The Art of Besting Cancer is the first art exhibition made of authentic clinical materials, that were twisted into 4 exhibits, each represents a step in the journey of cancer treatment. This way, we highlighted the oncologists as true artists - who save lives, creatively. Experiential advertisement created by Hooligans, Israel for MSD, within the category: Health.

Film advertisement created by Y&R, Israel for Akim, within the category: Professional Services.

TV Cast direct approach to Social media - a personal sketch for each of the 15 top pro bloggers in israel and their readers, Digital advertisement created by McCann, Israel for Cause for concern, within the category: Media.

Film advertisement created by Saatchi & Saatchi, Israel for Mazda, within the category: Automotive.

Ambient advertisement created by Grey, Israel for Israel Aids Task Force, within the category: Public Interest, NGO.

Digital advertisement created by Leo Burnett, Israel for Samsung, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, Israel for Splendid, within the category: Confectionery, Snacks.

Film advertisement created by Leo Burnett, Israel for Samsung, within the category: Electronics, Technology.

Experiential advertisement created by Leo Burnett, Israel for Azrieli, within the category: Finance.

The global swine flu pandemic serves as an unlikely yet effective backdrop to this latest TV spot for clothing brand TNT, created by BBR Saatchi & Saatchi Tel Aviv. The ad casts enfants terribles duo Alice Dellal and Josh Beech as the world's sole survivors in this post-apocalyptic, 'what if' scenario. The commercial ends with the tagline, 'Winter 2010?' Film advertisement created by Saatchi & Saatchi, Israel for TNT, within the category: Fashion.

Digital advertisement created by Saatchi & Saatchi, Israel for Bazooka, within the category: Confectionery, Snacks.