In a world where violence against women is so prolific, it's shocking to think that South Africa's abuse rate is five times higher than the global average. But that's the reality. In fact, 3 women die every day in this country at the hands of their partners. And yet we allow the abuse to continue by making excuses to justify this grotesque behaviour. Carling Black Label, South Africa's largest and most loved beer brand, has been talking to men and defining masculinity for decades. They're also acutely aware of the link between alcohol and violence, which is why they see it as their responsibility to use their influence to talk to men about this issue. Their aim is to mobilize our men to take action against gender-based violence and the excuses that surround this epidemic, because they believe there is #NoExcuse for women abuse. Film advertisement created by Ogilvy, South Africa for Carling Beer, within the category: Alcoholic Drinks.

In a country with the youngest population in the world, Ugandan Club Pilsener needed to shake the perception that it’s the ‘old man’s beer’. The result was a unique Club Pilsener track and the hottest pan-African music video to come out of Uganda, featuring Ugandan stars APass and Fik Fameica, as well as Rouge and DJ Maphorisa from South Africa. Content advertisement created by Joe Public, South Africa for Pilsener, within the category: Alcoholic Drinks.

Film advertisement created by FCB, South Africa for City of Cape Town, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Film advertisement created by Retroactive, South Africa for SuperSport, within the category: Sports.

The Haybo Wena campaign is a project realized by Good Business and Saatchi & Saatchi SA with the support of a grant to Good Business from the Bill & Melinda Gates Foundation. Digital advertisement created by Saatchi & Saatchi, South Africa for TB Awareness, within the category: Public Interest, NGO.

Film advertisement created by OwenKessel, South Africa for Amstel, within the category: Alcoholic Drinks.

Film advertisement created by Lowe, South Africa for GWK, within the category: Industrial, Agriculture.

For National Savings month we tackled the culture of conspicuous spending on social media (a key reason people get into debt). We took two of the biggest celebs in South Africa (who were notorious for displaying their wealth) and secretly agreed with them to start posting a radically low budget lifestyle on their social channels. The media, not realising it was a campaign, went crazy with speculation that they had “gone broke”. And then we revealed the truth. Digital advertisement created by King James, South Africa for Sanlam, within the category: Finance.

The Constructus Masterclass, is an annual event run by The Jupiter Drawing room (Cape Town), in an effort to support local majority black-owned creative entrepreneurs and transform the local industry. Respected industry leaders are invited to impart their knowledge to creative start-ups in a setting that is stimulating and interactive. Participants were then invited to submit a proposal on how they intend on growing their business, using insights gained from the workshops. The proposal that was deemed the most insightful and workable, was awarded a substantial grant to invest in their business, and given access to the leadership team of The Jupiter Drawing Room (Cape Town) as mentors. Film advertisement created by The Jupiter Drawing Room, South Africa for The Jupiter Drawing Room, within the category: Agency Self-Promo.

Some people just can't stop themselves. That's why the new Golf 7 comes with Brake Assist. Audio advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Film advertisement created by Ogilvy, South Africa for POWA, within the category: Public Interest, NGO.

Film advertisement created by Lowe, South Africa for Slow-Mag, within the category: Health.

Film advertisement created by M&C Saatchi, South Africa for Hollard Insurance and Investments, within the category: Finance.

'The Light at the Start of Everything' is a visual poem written by Iain Thomas for The Okavango Blue of Botswana, a remarkably rare and extremely valuable, 20-carat Deep Blue Diamond. The film explores the stone’s origin and the magical unspoilt land to which it belongs. In contrast with the 3-billion-year existence of the stone, it reflects on the transient nature of our human lives, and reminds us that the light inside the diamond is the same light that exists in us. We all come from some eternal something. And The Okavango Blue is a way to hold that ‘something’ in your hands.

On Mother’s Day it’s usually dad who buys the gift. Bostik wanted to give kids the chance to use their imagination and create a gift for moms that was extra special this Mother’s Day. One that had their own personal touch and charm, so moms would know just how loved and special they are. So, Bostik armed kids with the tools and set them off to work. Content advertisement created by MullenLowe Group, South Africa for Bostik, within the category: Industrial, Agriculture.

Digital advertisement created by The Jupiter Drawing Room, South Africa for Lucky Pet, within the category: House, Garden.

Film advertisement created by Joe Public, South Africa for Altron, within the category: Electronics, Technology.

Ambient advertisement created by Retroviral, South Africa for Raisin, within the category: Finance.

Purchasing a car is certainly a reason to celebrate - but so, too, is paying off that car. In fact, the feeling of pride and excitement isn’t too far off from life’s other milestones, such as graduating or getting married. Hollard shows what happens when the milestone of having paid off your car collides with another, in this TVC for Hollard Car Lite, a flexible insurance policy for people outright own their cars. Film advertisement created by M&C Saatchi, South Africa for Hollard Insurance and Investments, within the category: Finance.