Team of Us - Who We Are Is How We Play

From the beginning the Team of Us sponsorship has been about bringing fans and the Irish rugby team closer together. With the latest round of creative we deepen this notion through our “Who we are is how we play” campaign. The campaign gives a rare glimpse into the childhoods and upbringings of Rory Best, Tadhg Furlong, Conor Murray and Tiernan O’Halloran, showing how like all of us their surroundings have defined who they are as people – and who we are is how we play. Most of the scenes in the ads are based on actual events in the players’ lives. For example, the scenes with Tadhg Furlong and Conor Murray as kids, came for anecdotes that the players shared with us. Film advertisement created by Target McConnells, Ireland for Vodafone, within the category: Electronics, Technology.