Even knowing its wrong, people stop on disabled people parking space. To solve this problem, we created a totem that recognizes and fines in real time drivers unauthorized to park on those spaces. Herb, The GuardThe solution for predatory parking. Integrated advertisement created by Miami Ad School, Brazil for Google, within the category: Electronics, Technology.

Experiential advertisement created by Z+, Brazil for AACD, within the category: Public Interest, NGO.

Integrated advertisement created by JWT, Brazil for Avon, within the category: Public Interest, NGO.

Graffiti throughout the city of São Paulo portraying female nudes is the new ally of the Liga do Rosa (Pink League), a movement launched by A.C. Camargo Cancer Center focusing on the importance of breast cancer awareness, prevention, and early diagnosis. With the concept created by the JWT Agency, the campaign “Tinta contra o câncer,” ("Paint against cancer") has the participation of graffiti artists who allowed their work to be used for an urban intervention that concerns mastectomy (breast removal surgery). It works like this: A type of pasted paper over the art work creates the effect that one of the breasts in the drawing was removed. Each work of graffiti used in the action, located in areas of large circulation and culture in São Paulo such as Praça da República, Rua Luminárias, Avenida Ataliba Leonel, receives the tagline "Qualquer mulher pode ser vítima do câncer de mama" (“Any woman can be a victim of breast cancer”), accompanied by sayings about the "Outubro Rosa" movement and the hashtag #LigaDoRosa. Although it is a street action, the campaign gained strength on social networks with the replication of images on the web and the dissemination of the video-case. In addition to addressing the importance of prevention and early diagnosis of the disease, the proposal of this campaign in portraying a mastectomy is to show that the removal of the breast is far from representing the loss of femininity and love for life. “A scar in the same place where there used to be a breast does not represent a defeat, but rather the confidence to overcome the disease. Every woman undergoing treatment is a warrior because her focus is to fight for her life," says surgical oncologist and Director of A.C. Camargo Breast Center Maria do Socorro Maciel. According to the CCO of the JWT Agency, Ricardo John, the fact that graffiti is an art form that is so common in the city can contribute to raising awareness for a large number of people besides just women.“Since it is intended for a diverse audience, the campaign can also reach adolescents and men who, in their role as children, boyfriends, fathers, and husbands, can help influence the awareness and prevention of the disease,” he says. "We pushed the boundaries in terms of the consequence of the problem, which is the image of a mastectomy, while taking care not to be too shocking,” says John, referring to the graffiti option. Outdoor advertisement created by JWT, Brazil for ACCamargo Cancer Center, within the category: Public Interest, NGO.

Crosswords are indicated for people with Alzheimer’s disease, since they stimulate the brain. Now this activity will also bring emotional benefits and rewards to the family relationship. In Crossed Memories you can create a customized crossword with the memories of your relative, solve it with him and share happy moments together remembering your stories. Access crossedmemories.com and create yours. Direct advertisement created by Mirum, Brazil for A Recreativa, within the category: Public Interest, NGO.

Passengers who flew Azul Airlines in December were invited to write Christmas cards and decorate Christmas trees when arriving at Viracopos International Airport. Then, the cards were attached to presents and sent to charity institutions. After that, we made a Christmas dinner that was served by some flight attendants. Following the concept of Coca-Cola TV spot “Christmas Rules”, we made an web video that highlights the affirmative values behind every rule, such as “Don't let your traditions fade away”, “Each present deserves a card”, “There is always room for one more” and “Anything Is Possible at Christmas”. With the slogan “rules have a special taste when we’re together”, we did an activation that turns into a video with more than 2 million views in one week. Experiential advertisement created by Geometry, Brazil for Coca-Cola, within the category: Non-Alcoholic Drinks.

Direct advertisement created by The Marketing Store, Brazil for Shell, within the category: Automotive.

Film advertisement created by Mark+, Brazil for Biscoitos Zezé, within the category: Public Interest, NGO.

Digital advertisement created by Ampla, Brazil for SJCC, within the category: Public Interest, NGO.

Film advertisement created by BBDO, Brazil for Pedigree, within the category: Pets.

Digital advertisement created by BBDO, Brazil for Pedigree, within the category: House, Garden.

Digital advertisement created by BBDO, Brazil for KISS FM, within the category: Media.

Film advertisement created by Geometry Global, Brazil for Jack Link's, within the category: Food.

Film advertisement created by Neogama, Brazil for Renault, within the category: Automotive.

Integrated advertisement created by McCann, Brazil for Chevrolet, within the category: Automotive.

Ad Digital advertisement created by Slogan, Brazil for Toyota, within the category: Automotive.

Direct advertisement created by Competence, Brazil for Vida Urgente, within the category: Public Interest, NGO.

URL: http://www.facemother.co FaceMother is an app that discovers the right gift for your mother. Sound Design: Combustion.ws Digital advertisement created by Morya, Brazil for Sicredi, within the category: Electronics, Technology.

Ambient advertisement created by Ageisobar, Brazil for Space Channel, within the category: Media.