Film advertisement created by Saatchi & Saatchi, Brazil for Pinacoteca Art Museum, within the category: Recreation, Leisure.

Film advertisement created by Talent, Brazil for Personal Baby, within the category: Health.

Fake news has become a major issue worldwide. It’s capable of driving nations’ political paths and influencing elections. And to help fight this phenomenon, Brazilian agency Artplan and Metro Newspaper turned to technology. We all know captcha, that tool designed to check if you are a robot. But, at Metro’s website, it was redesigned. Instead of selecting random images, the user must select which image has a piece of fake news. After the answer, a brief explanation with the true fact appears and the user can move on to comment. Every day, a different piece of fake news was shown, keeping readers up-to-date. In order to use the tool, just access metrojornal.com.br e comment on any news. Experiential advertisement created by Artplan, Brazil for Metro, within the category: Media.

Samsung has an objective to open more 300 stores around Brazil in 2013, bringing the technology and innovation even closer to the costumers. Considering that, Cheil Brazil created the “Reminder Wall”. Sticky Notes were placed on the wrapping in front of the Samsung stores that are going to be launched. The word “FUTURE” is designed with all these paper blocks. Each note that the visitor takes off has the message: “A new Samsung store is coming. Don´t forget it.”. Take a look at the video. Ambient advertisement created by Cheil, Brazil for Samsung, within the category: Electronics, Technology.

Paçoquita, one of Brazil's most beloved brands, has a new face and launched a campaign "There are things that turn your head.". Next to her, it was also her new mascot, Quito, a face full of energy and fanatic for fun. And he's the protagonist of his new film. Film advertisement created by Alta Comunicazione, Brazil for Paçoquita, within the category: Food.

Crosswords are indicated for people with Alzheimer’s disease, since they stimulate the brain. Now this activity will also bring emotional benefits and rewards to the family relationship. In Crossed Memories you can create a customized crossword with the memories of your relative, solve it with him and share happy moments together remembering your stories. Access crossedmemories.com and create yours. Direct advertisement created by Mirum, Brazil for A Recreativa, within the category: Public Interest, NGO.

Sound Producer: Timbre/Art.Sound Ambient advertisement created by FCB, Brazil for Hewlett-Packard, within the category: Electronics, Technology.

Film advertisement created by BBDO, Brazil for Getty Images, within the category: Professional Services.

Every 5 minutes, a woman is assaulted in Brazil. But most of those women who suffer from domestic violence are too afraid to report their aggressors and use simple excuses to explain their injuries. We saw in that an opportunity to show how hard it is to notice those signs, but there's still a way anyone can help: we only need to be a litlle bit curious. To get interested. To search for more. We wanted to show that curiosity can save lives. We asked the most influential brazilian female celebrities to post those excuses on a series of enigmatic sentences: "It was a stair fall.", "It was the shower faucet", and others. It aroused people's curiosity. The fans noticed that the posts were edited and clicked on the Edited button. Then they saw our message. A Facebook feature turned into a new free media showing that curiosity can save assaulted women's lives. Digital advertisement created by Agencia3, Brazil for Disque-Denúncia, within the category: Public Interest, NGO.

http://wordmap.co Digital advertisement created by Loducca, Brazil for Easy Way, within the category: Education.

Ambient advertisement created by Ogilvy, Brazil for Santa Cruz Skateboards, within the category: Personal Accessories.

Film advertisement created by BBDO, Brazil for Pedigree, within the category: Pets.

Ambient advertisement created by Camisa 10, Brazil for Friendly Traffic, within the category: Public Interest, NGO.

More than 10 million people in Brazil can’t control the urge to urinate and, consequently, avoid an active social life. The campaign approaches an important moment in life being disturbed by the pee, precisely to make the patient face these improper breaks as real problems. Jorginho is on the left, he’s got the ball and he is one-on-one with the full-back. Cut to the middle, Jorginho, got into the area, dribbled the goal keeper. It’s time, he’s going to score, there comes the goal, there comes the goal. Goa... If the urge to go to the toilet breaks the best moments in your life. Access: pauseaincontinencia.com.br. A message from the Brazilian Society of Urology in partnership with Astellas Farma Brasil. Audio advertisement created by Triunfo Sudler, Brazil for Astellas Farma Brasil, within the category: Pharmaceutical.

Direct advertisement created by Geometry Global, Brazil for Coca-Cola Zero, within the category: Non-Alcoholic Drinks.

I choose to be open to world. I choose to be Sphere. Film advertisement created by Mestra Comunicação, Brazil for Sphere International School, within the category: Education.

Ambient advertisement created by F.biz, Brazil for GRAACC, within the category: Public Interest, NGO.

On Valentine's Day, we created a chatbot so Pizza Hut fans could try to flirt with their real love: a pizza. Digital advertisement created by REF+, Brazil for Pizza Hut, within the category: Food.