Experiential advertisement created by Mark+, Brazil for Partage Shopping, within the category: Retail Services.

Sound Design Raw Produtora De Audio Film advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Ambient advertisement created by BBDO, Brazil for Audi, within the category: Automotive.

Ambient advertisement created by Saatchi & Saatchi, Brazil for Mizuno, within the category: Fashion.

Digital advertisement created by BBDO, Brazil for Global Commission on Drug Policy, within the category: Public Interest, NGO.

In Brazil, using cell phones while driving is the leading cause of car crashes, exceeding even alcohol-related ones. That's why, given the alarming number of accidents caused by texting while driving, Radio Metropole, a public service radio station from Brazil, asked Propeg to create a campaign that encourages people to never send messages to friends, colleagues or relatives who could be behind the wheel. "No one better than the radio, that is side-by-side daily with drivers, to raise this flag" - says Mario Kertész, founder and announcer of the station. But the agency went beyond. More than a campaign, it was created a public utility service. That's how was born RMS - Radio Message Service. The idea was to use the radio broadcast itself as a text message reader. The mechanism was simple: if someone wanted to send a text message to a driving friend, the 140 characters text could be sent directly to the radio station. The announcers then read the messages live and drivers no longer needed to pick up their phones while driving. A mass media campaign was created to publicize the RMS phone number. More than 3 million people were reached by the action. Thousands of text messages were received and heard safetely by drivers. Ambient advertisement created by Propeg, Brazil for Radio Metropole, within the category: Media.

Film advertisement created by FCB, Brazil for Brazilian Creative Club, within the category: Professional Services.

Digital advertisement created by Ogilvy, Brazil for BandSports, within the category: Media.

Who's never turned to a quick tutorial online to learn how to make a dish or watched, hypnotized, as a sped-up step-by-step turns eggs, flour, and sugar into a magnificent cake? These express recipes, social-media darlings, always seem to go right. But in practice, that's not always the case. And what if things go wrong? Taking this as its jumping-off point, iFood, in a campaign created by AlmapBBDO, presents parodies of online recipes, suggesting to the audience that when things don't turn out perfectly, they can always fall back on the countless possibilities and ease of the leading platform for online food delivery in Brazil. The ads poke fun at the audience with the tagline: "Didn't work? Order it from iFood." Film advertisement created by BBDO, Brazil for iFood, within the category: Food.

During October, all the T-Shirts will bring a little surprise inside; a small lump. During all this month, all the Pink T-shirts sales will be reverted to Barretos Cancer Hospital Centre. Experiential advertisement created by Onlime Comunicação, Brazil for Golfe Class, within the category: Public Interest, NGO.

Film advertisement created by Havas, Brazil for DIA, within the category: House, Garden.

Film advertisement created by PPM, Brazil for Habib's, within the category: Food.

Film advertisement created by Agência UM, Brazil for University Guarulhos, within the category: Education.

Our reflections go far beyond what we see in the mirror. More than an experiment, this is a deep look at women. Film advertisement created by BETC, Brazil for eQlibri, within the category: Confectionery, Snacks.

Ambient advertisement created by F.biz, Brazil for Motorola, within the category: Electronics, Technology.

Digital advertisement created by Propeg, Brazil for Villa Forma Gym, within the category: Recreation, Leisure.

Film advertisement created by Santa Clara, Brazil for Space Channel, within the category: Media.

Outdoor advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

The video was made by creating animations out of 1,800 posts, which were transformed into the frames of the videos. The stop motion videos use Facebook’s interface as their animation platform. “The idea for the video came from the way people use mobile phones to browse Facebook; the scenes scroll down the screen like the images of a movie reel,” says Paul Sanna, Creative VP at Wunderman Brazil. Accompanied by a version of the pop song “Somewhere Only We Know,” the images depict experiences that are worth sharing and enjoying. Film advertisement created by Wunderman, Brazil for Vivo, within the category: Electronics, Technology.

The "Dear Santa Claus" campaign invites people to rethink the gifts they will give children this Holiday Season.