Film advertisement created by JWT, Brazil for Santa Casa de Misericórdia, within the category: Public Interest, NGO.

Experiential advertisement created by Ogilvy, Brazil for Schweppes, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Ogilvy, Brazil for Rio 2016, within the category: Recreation, Leisure.

The jobsite Infojobs presents the commercial "Lion", which launches the new business valuation service available on the platform. In Brazil, the idiom "killing a lion a day" is widely used in the corporate environment, and means overcoming a difficult challenge every day. With that on mind, the film shows a young man arriving at a company on his first day of work when he is surprised by an absurd situation: an employee's fight with a lion in a meeting room. Regardless of the situation, an old company employee tries to calm him down. In addition to national broadcasts on open TV, the commercial was released in 15'' and 6'' versions on the internet. Film advertisement created by BBH, Brazil for InfoJobs, within the category: Professional Services.

Digital advertisement created by Grey, Brazil for Gillette, within the category: Health.

Who's never turned to a quick tutorial online to learn how to make a dish or watched, hypnotized, as a sped-up step-by-step turns eggs, flour, and sugar into a magnificent cake? These express recipes, social-media darlings, always seem to go right. But in practice, that's not always the case. And what if things go wrong? Taking this as its jumping-off point, iFood, in a campaign created by AlmapBBDO, presents parodies of online recipes, suggesting to the audience that when things don't turn out perfectly, they can always fall back on the countless possibilities and ease of the leading platform for online food delivery in Brazil. The ads poke fun at the audience with the tagline: "Didn't work? Order it from iFood." Film advertisement created by BBDO, Brazil for iFood, within the category: Food.

Digital advertisement created by Havas, Brazil for GPA Institute, within the category: Public Interest, NGO.

Digital advertisement created by Ogilvy, Brazil for Petz, within the category: Pets.

Experiential advertisement created by Sniper, Brazil for Alergo Center, within the category: Health.

"Brazilians are an unique species, intriguing beings full of peculiarities. This study finally confirms what we’ve been suspecting for a while: it must have something to do with all this cocoa from the Garoto chocolates that we’ve been eating for generations," says Rafael Donato, DAVID’s Creative VP. The campaign will also unfold on social media, under the concept "Only Cocoa Explains". The “Garotinho” boy, brand icon, received a make-over and is the protagonist of several advertising pieces. Film advertisement created by David, Brazil for Nestle, within the category: Food.

When we talk about health, we think in the physical part and sometimes we forgot that our emotional health is the guide for all the body. The movie that we shoot for UNIMED Cuiabá, is about it, and the life reconstruction either showing two kinds of real characters of senior age that lived a lot, but still have so much to live. Digital advertisement created by FCS Communication, Brazil for Unimed, within the category: Health.

Advertising Agency: Ogilvy Brazil Chief Creative Officer: Aricio Fortes Executive Creative Directors: Paulo Coelho, Paco Conde Art Directors: Alexandre Fernandes, Ale Koston Copywriter: Bruno Brux Head of Broadcast Production: Rafael Rosi RTV: Andréa Consoleto / Sônia Cremerius Account Executives: Luis Carlos Franco, Ana Paula Perdigão, Mauro Frota, Luiza Varges Production Company: Academia de Filmes Director: Caio Rubini Director of photography: Felipe Meneghel Montador:​ German Espiaut Finalização: ​Academia de Filmes Ambient advertisement created by Ogilvy, Brazil for Sport Club do Recife, within the category: Recreation, Leisure.

Many wars are happening in the world, but not all of them are noticed. So we went to the street with real audios of war, asking where the sounds came from. Then revealed the answer: the audios are from slum Complexo do Alemão, in Rio de Janeiro. The reactions show the reality. Experiential advertisement created by Voz das Comunidades, Brazil for Voz das Comunidades, within the category: Agency Self-Promo.

Ambient advertisement created by JWT, Brazil for Cinepolis, within the category: Recreation, Leisure.

All the world can participated with a simple Tweet: #IAmADonor. Learn more at: http://www.donoremoji.com/en Digital advertisement created by Talent, Brazil for ABTO, within the category: Public Interest, NGO.

Digital advertisement created by Publicis, Brazil for Canal Sony, within the category: Media.

Ambient advertisement created by FIC, Brazil for Fox Sports, within the category: Media.

Digital advertisement created by Miami Ad School, Brazil for BBC, within the category: Media.

Ambient advertisement created by Mark+, Brazil for Unimed, within the category: Finance.

What if on the busiest shopping day of the year, in a coupon-supported category, we hacked all competitors' coupons? We asked the audience to share with us the coupons from other players and, with our "purpleficator ray", we enabled some as a James coupon. Digital advertisement created by F.biz, Brazil for James, within the category: Retail Services.