Film advertisement created by McCann, Brazil for Salvation Army, within the category: Public Interest, NGO.

APADA, the Parents and Friends Association for Deaf and Hard of Hearing People is a Brazilian NGO that inserts socially deaf and hard of hearing children and adults offering basic education, courses, psycho-pedagogical support and job-market insertion. The association, which depends entirely on donations from companies and individuals, had a problem: it was not known. And no one donates to someone they don’t know. The challenge was to create a low-budget engagement action that could generate curiosity and attract public attention, creating a network of people who cares and sensitizing people to the cause. The idea? We use the voice of those who can speak to give voice to those who cannot. So, we developed a mobile and desktop platform that enabled users to donate their voice to real deaf and hard of hearing people through a video dubbing app. The users could tag up to three friends and invite them to donate their voices as well. The action had great repercussion in the Brazilian media. As a result, the number of page views on the organization's donation page has increased in 200%. Film advertisement created by Propeg, Brazil for APADA, within the category: Public Interest, NGO.

Digital advertisement created by Ogilvy, Brazil for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by Ageisobar, Brazil for ADD, within the category: Public Interest, NGO.

Ambient advertisement created by NBS, Brazil for BASF, within the category: House, Garden.

Tech developer: Asa.tc Ambient advertisement created by Leo Burnett, Brazil for FIAT, within the category: Automotive.

THE TRAJECTORY OF BRAZILIAN WOMEN IN THE ENVIRONMENT OF TEACHING IS PERSEVERANCE. TO CELEBRATE THAT FORCE, Univel presents a project that contemplates the history of women in education, especially those struggles to conquer a space in the University education. Integrated advertisement created by DBPV, Brazil for Univel, within the category: Education.

With anxiety levels sky high, Cerveza Patagonia carries out an experiment to reduce anxiety by immersing participants in the mountains. Twenty participants with high levels of stress and anxiety were interviewed by a psychologist, then three participants were selected to spend a week in wood cabins in the mountain city of Cambará do Sul, in the South of Brazil. Their levels of patience, sleep quality, fatigue, irritability, self-criticism, and compulsive eating were measured before, during, and after the experiment. Integrated advertisement created by Beta Collective, Brazil for Patagonia, within the category: Alcoholic Drinks.

Mustang is the most important launch of Ford in Brazil in 2018. To communicate its arrival, we created a film called “Thunder” that has a feeling of suspense and tells a story about an abandoned place where a Ford Mustang, like a sleepy beast, comes to life after a heavy storm. A creative way to announce that the beast is alive and coming to Brazil. Film advertisement created by GTB, Brazil for Ford, within the category: Automotive.

Digital advertisement created by Loducca, Brazil for Kore, within the category: Public Interest, NGO.

Film advertisement created by Mark+, Brazil for Hyundai, within the category: Automotive.

Use kind words only. Learn to share. If you can’t make it on your own, it is okay to ask for help. A new Coca-Cola video highlights the affirmative values behind every household rule, showcasing day-to-day situations in a lighthearted way. With the slogan "every house has its rules but they take on a special taste when we´re together", this DAVID SP campaign focuses on affection in our family moments. "The campaign is particularly inspired by those rules every family has got. What we want to show is that, far from being dull and strict, these rules should be experienced as a way to foster family bonds", says Rafael Donato, DAVID´s creative VP. Film advertisement created by David, Brazil for Coca-Cola, within the category: Non-Alcoholic Drinks.

When entering the store, customers were invited to do a test ride. Then they went out to ride the bike. They rode for a while and then were surprised by 60 bikers who made them feel like part of the gang. So, even before buying a Harley-Davidson they understood what is to have a Harley. Ambient advertisement created by Moma, Brazil for Harley-Davidson, within the category: Automotive.

Digital advertisement created by BBDO, Brazil for KISS FM, within the category: Media.

Film advertisement created by David, Brazil for Burger King, within the category: Food.

Bar Aurora & Boteco Ferraz present “Karaoke Breathalyzer”. To increase awareness about drunk driving, we created the world’s first microphone breathalyzer and invited people to sing karaoke. Once up on stage, with their guard down, we took them by surprise. At the end of each song, we didn’t show their score, we showed their alcohol blood level. Because let’s face it, when you feel you are ok to sing, you are probably not ok to drive. Ambient advertisement created by Ogilvy, Brazil for Bar Aurora e Boteco Ferraz, within the category: Recreation, Leisure.

Film advertisement created by Draftz, Brazil for Unimed Araçatuba, within the category: Health.

Ambient advertisement created by Lorem, Brazil for Green Lantern, within the category: Media.

City intervention created for the NGO Tomba Latas to raise awareness about the abandonment of animals, the main cause of them living on the streets. Ambient advertisement created by LCT, Brazil for Tomba Latas, within the category: Public Interest, NGO.

Film advertisement created by Draftz, Brazil for Rosa Vermelha, within the category: Alcoholic Drinks.