The Super Interessante Magazine just launched the fim "Recipe", produced by Kombat Films, which is the continuation of the campaign "Starving Minds". Film advertisement created by Moma, Brazil for Super Interessante, within the category: Media.

Inspired by the Champions League, the biggest interclub soccer championship in the world, Pepsi invited some soccer tickets collectors and asked them to exchange their most valued one for a Champions League finals ticket. Some of them have said "yes," others "no." And those that had proved their true love for the sport have won the real prize. Experiential advertisement created by Rapp, Brazil for Pepsi, within the category: Non-Alcoholic Drinks.

URL: http://www.rczview.com The new Peugeot RCZ is so unique, even Google Street View wanted to go for a ride. This website creates a custom stop motion animation of your route using Google Street View's imagery. Digital advertisement created by Loducca, Brazil for Peugeot, within the category: Automotive.

Bernardinho, Brazil’s all-time winningest coach, left the national volleyball team after 23 years. Olympikus was the proud sponsor of the Brazilian team in every one of these great wins, and decided to pay tribute to him. We got every national team jersey that won titles with Bernardinho and shredded them. Then we used the shredded fabric to create a new jersey. Designed by Renan Serrano, it’s the world’s only jersey with 9 world titles, 2 Olympic gold medals, 3 Pan American titles, and 8 South American titles. It is the most victorious jersey ever, with 32 titles. Just like Bernardinho. Direct advertisement created by JWT, Brazil for Olympikus, within the category: Professional Services.

CHALLENGE: Buscofem is a leading brand of menstrual cramps drug in Brazil. Despite their leadership on the market, we were challenged with further increasing brand awareness and sales numbers, while also turning Buscofem into an important player in the digital environment, converting new users and engaging customers to increase loyalty. /SOLUTION So, we’ve created a movement called #mypainmatters to bring women’s pain to light, with especial focus on menstrual cramps. Using data collected through social listening and a national survey of Brazilian women (in partnership with the Sophia Mind institute), we discovered that most women suffer through menstrual cramps. Most importantly, they’ve had to miss out on activities, school or work because of their menstrual symptoms and have had their pain dismissed by others. We gave these women a voice by writing a song using the data collected in the survey, as well as creating an interactive website with key research findings, bringing light to a real social problem, at work and in their personal lives. We’ve launched the music video for the My Pain Matters song on International Women’s Day along with other materials, and used the support of bloggers and influencers to help spread the word. /RESULTS Buscofem has now the biggest fanpage in the healthcare segment according to SocialBakers® and, despite a challenging landscape, sales have increased 19% during the campaign resulting in 68% of market share in the menstrual pain category. The campaign reached over 75% of 18 to 34 year old women, 40% through paid media and the other 35% through word of mouth. Digital advertisement created by IPG, Brazil for Buscofem, within the category: Pharmaceutical.

Film advertisement created by dim&canzian, Brazil for Mix Brasil, within the category: Public Interest, NGO.

Film advertisement created by Y&R, Brazil for LG, within the category: Electronics, Technology.

Our mission was get featured on Black Friday and also position Hering, a traditional clothing brand in Brazil, as cool and current for the younger crowd. So, along with Steal The Look, a leading fashion portal, we offered exclusive deals to the clients through a game based on the temporary availability of the content on Snapchat. Digital advertisement created by BETC, Brazil for Hering Store, within the category: Retail Services.

Ambient advertisement created by Leo Burnett, Brazil for FIAT, within the category: Automotive.

Ambient advertisement created by Grey, Brazil for Foca, within the category: Alcoholic Drinks.

A trophy made with a pre-salt rock. Ambient advertisement created by Momentum, Brazil for Petrobras, within the category: Industrial, Agriculture.

Film advertisement created by Bolero, Brazil for Servis Segurança, within the category: Professional Services.

Audio advertisement created by Master, Brazil for 91 Rock, within the category: Media.

URL: http://www.clube25.org Digital advertisement created by Arcos, Brazil for Red Cross, within the category: Public Interest, NGO.

The real story of a married couple who live isolated in the small village of Carnaubinha - a dry and unwelcoming place in the Northeast of Brazil - who have the dream to one day see the ocean. Content advertisement created by Agência UM, Brazil for Grupo de Apoio a Criança com Câncer, within the category: Public Interest, NGO.

Advertising Agency: JWT, Sao Paulo, Brazil Film advertisement created by JWT, Brazil for Ford, within the category: Automotive.

Ambient advertisement created by LDC, Brazil for Grupo Guga Kuerten, within the category: Public Interest, NGO.

The Horror Time of the Hopi Hari Park. Digital advertisement created by NBS, Brazil for Hopi Hari Theme Park, within the category: Recreation, Leisure.

Bar Aurora & Boteco Ferraz present “Karaoke Breathalyzer”. To increase awareness about drunk driving, we created the world’s first microphone breathalyzer and invited people to sing karaoke. Once up on stage, with their guard down, we took them by surprise. At the end of each song, we didn’t show their score, we showed their alcohol blood level. Because let’s face it, when you feel you are ok to sing, you are probably not ok to drive. Ambient advertisement created by Ogilvy, Brazil for Bar Aurora e Boteco Ferraz, within the category: Recreation, Leisure.

Direct advertisement created by Beats Below the Line, Brazil for Klein Bier, within the category: Alcoholic Drinks.