Brazil

WVA

A Messenger Bot that creates a link between the habit of posting images accompanied by quotes and the portfolio of works and authors of LeYa, one of Brazil’s biggest publishing houses. Digital advertisement created by McCann, Brazil for LeYa, within the category: Recreation, Leisure.

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Ambient advertisement created by Saatchi & Saatchi, Brazil for Mizuno, within the category: Fashion.

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Film advertisement created by Propeg, Brazil for GGB, within the category: Professional Services.

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Film advertisement created by Ageisobar, Brazil for Red Cross, within the category: Public Interest, NGO.

WVA

The hand-made World is a project which involved more than 500 embroiderers from across Brazil. These Brazilian hands embroidered and gave life to a more joyful and human world. The result of two years of work is special embroidery that makes a beautiful video. The project started to take shape in the hands of artist Speto, who developed the illustrations to give the film its start. Numbers: 10 million stitches,1267 pieces of embroidery, 144 colors, 587 embroiderers, 700 days of production, 20 states, 167 cities. Digital advertisement created by D/Araújo, Brazil for Döhler, within the category: House, Garden.

WVA

Film advertisement created by Art&C, Brazil for KIA, within the category: Automotive.

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Digital advertisement created by Leo Burnett, Brazil for Brewdog Beer, within the category: Alcoholic Drinks.

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Film advertisement created by Lowe, Brazil for Anador, within the category: Pharmaceutical.

WVA

Every 5 minutes, a woman is assaulted in Brazil. But most of those women who suffer from domestic violence are too afraid to report their aggressors and use simple excuses to explain their injuries. We saw in that an opportunity to show how hard it is to notice those signs, but there's still a way anyone can help: we only need to be a litlle bit curious. To get interested. To search for more. We wanted to show that curiosity can save lives. We asked the most influential brazilian female celebrities to post those excuses on a series of enigmatic sentences: "It was a stair fall.", "It was the shower faucet", and others. It aroused people's curiosity. The fans noticed that the posts were edited and clicked on the Edited button. Then they saw our message. A Facebook feature turned into a new free media showing that curiosity can save assaulted women's lives. Digital advertisement created by Agencia3, Brazil for Disque-Denúncia, within the category: Public Interest, NGO.

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Content advertisement created by FCB, Brazil for Corpo do Poema, within the category: Media.

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Film advertisement created by Artplan, Brazil for Etna, within the category: House, Garden.

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The movie release campaign named "Screens" is signed by Leo Burnet Tailor Made. In the play, the agency created a 30-second video that features the iconic robot from BBB to announce the regulation and conditions of sale of Fiat Mobi, Fiat Argo, Fiat Cronos and Fiat Toro. deployment on digital platforms such as Youtube, Instagram, Facebook and Twitter. Film advertisement created by Leo Burnett, Brazil for FIAT, within the category: Automotive.

WVA

Film advertisement created by Dentsu, Brazil for Canon, within the category: Electronics, Technology.

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Digital advertisement created by David, Brazil for Burger King, within the category: Food.

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2018 was the year of the most controversial election in Brazil. And to step into the conversation, we brought the subject of something common to every candidate: the promises over constructions which will never be finished. We mapped in the state of São Paulo several works halted for more than 10 years and placed outdoors in front of them, in order to show that with C&C there’s no halted construction. And also, remembered the electors about politicians that never fulfill their promises. Outdoor advertisement created by Publicis, Brazil for C&C, within the category: Industrial, Agriculture.

WVA

Ambient advertisement created by Mark+, Brazil for Biscoitos Zezé, within the category: Confectionery, Snacks.

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The campaign started on April with a teaser presented by Manu Gavassi singer in her YouTube channel. The first part of the video had its début on the night of May 20, on Vevo’s channel on YouTube. When clicking the “play” button, fans were surprised by the interruption of the video and, afterwards, they received a message inviting them to donate blood. Following this message, the second part of the video was shown on May 23. Finally, on May 25, the whole music video was released and remained available for fans to view. Ambient advertisement created by F.biz, Brazil for Fundação Pró-Sangue, within the category: Public Interest, NGO.

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We held an LGBTQ protest in a place it could never be held: at the Kremlin Palace, in Moscow. Digital advertisement created by DDB, Brazil for Ssex Bbox, within the category: Public Interest, NGO.

WVA

Direct advertisement created by Geometry Global, Brazil for Coca-Cola Light, within the category: Non-Alcoholic Drinks.

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Agriculture is an extremely profitable industry in Brazil, but who do those profit serves? Film advertisement created by ESPM, Brazil for Akatu Institute, within the category: Public Interest, NGO.




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