Film advertisement created by Ageisobar, Brazil for Red Cross, within the category: Public Interest, NGO.

A single photo inspired 180 different stories in the “Tell My Story” project, to bring hope and inspiration back to drug users.The project found a creative way to show people who are addicted to drugs how different their lives could be.Children, seniors, celebrities and anonymous authors wrote a mini biography based on the same image. They were Ambient advertisement created by DDB, Brazil for Tell My Story, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Brazil for Skol, within the category: Alcoholic Drinks.

To present its new campaign for the Jeep® Renegade 2019, the brand once again invites its consumers to create their own stories aboard a Renegade. With the concept "Your Instinct is Jeep", the brand shows its new campaign on and off developed by F.biz and debut in style with the movie "Instinct". Packed by Steppenwolf's Born To Be Wild, the play features two 60 "and 30" versions and features two identical versions for the first time: one with a male lead and one with a female lead female. Film advertisement created by F.biz, Brazil for Jeep, within the category: Automotive.

Film advertisement created by 11:21, Brazil for Grã Filé, within the category: Food.

Film advertisement created by Ogilvy, Brazil for Flying Horse, within the category: Non-Alcoholic Drinks.

Film advertisement created by Ageisobar, Brazil for ADD, within the category: Public Interest, NGO.

Audio advertisement created by Grey, Brazil for Rolling Stone, within the category: Media.

Film advertisement created by Saatchi & Saatchi, Brazil for Skol, within the category: Alcoholic Drinks.

Before Africans became enslaved, they were experts in many fields, contributing to human history with important inventions that range from the telescope to setting the basis of cubism in art. It should be in school books, but it is not. Zumbi dos Palmares College, the only black college in Brazil, and J. Walter Thompson Brazil developed the project Black Box, unveiling this side of history in order to bring pride and knowledge to Afro-descendants, to promote a historical correction and to spread hidden stories about black people’s cultural legacy to the spotlight. Integrated advertisement created by JWT, Brazil for Zumbi dos Palmares College, within the category: Education.

Film advertisement created by Publicis, Brazil for Heineken, within the category: Alcoholic Drinks.

Graffiti throughout the city of São Paulo portraying female nudes is the new ally of the Liga do Rosa (Pink League), a movement launched by A.C. Camargo Cancer Center focusing on the importance of breast cancer awareness, prevention, and early diagnosis. With the concept created by the JWT Agency, the campaign “Tinta contra o câncer,” ("Paint against cancer") has the participation of graffiti artists who allowed their work to be used for an urban intervention that concerns mastectomy (breast removal surgery). It works like this: A type of pasted paper over the art work creates the effect that one of the breasts in the drawing was removed. Each work of graffiti used in the action, located in areas of large circulation and culture in São Paulo such as Praça da República, Rua Luminárias, Avenida Ataliba Leonel, receives the tagline "Qualquer mulher pode ser vítima do câncer de mama" (“Any woman can be a victim of breast cancer”), accompanied by sayings about the "Outubro Rosa" movement and the hashtag #LigaDoRosa. Although it is a street action, the campaign gained strength on social networks with the replication of images on the web and the dissemination of the video-case. In addition to addressing the importance of prevention and early diagnosis of the disease, the proposal of this campaign in portraying a mastectomy is to show that the removal of the breast is far from representing the loss of femininity and love for life. “A scar in the same place where there used to be a breast does not represent a defeat, but rather the confidence to overcome the disease. Every woman undergoing treatment is a warrior because her focus is to fight for her life," says surgical oncologist and Director of A.C. Camargo Breast Center Maria do Socorro Maciel. According to the CCO of the JWT Agency, Ricardo John, the fact that graffiti is an art form that is so common in the city can contribute to raising awareness for a large number of people besides just women.“Since it is intended for a diverse audience, the campaign can also reach adolescents and men who, in their role as children, boyfriends, fathers, and husbands, can help influence the awareness and prevention of the disease,” he says. "We pushed the boundaries in terms of the consequence of the problem, which is the image of a mastectomy, while taking care not to be too shocking,” says John, referring to the graffiti option. Outdoor advertisement created by JWT, Brazil for ACCamargo Cancer Center, within the category: Public Interest, NGO.

Ambient advertisement created by Artplan, Brazil for Niely Cosméticos, within the category: Health.

Film advertisement created by Slogan, Brazil for Unimed, within the category: Health.

Digital advertisement created by Africa, Brazil for Heinz, within the category: Food.

Direct advertisement created by Gnc Publicidade, Brazil for China Taiwan Restaurant, within the category: Food.

Direct advertisement created by FNG Latam Creative Services, Brazil for Fox Sports, within the category: Media.

Digital advertisement created by Candy Shop, Brazil for Academia do Rock, within the category: Education.

Ambient advertisement created by FIC, Brazil for Fox Sports, within the category: Media.