earlier check-in via iPhone or cellphone. cellphone number on the banner. Then you received a call and a voice gave you the flight instructions. To control Gol's airplane, you use the numbers on your cellphone that worked as a remote control. You could fly over the company destinations making maneuvers like dives and loops while you checked tickets special rates. Results: The ad remained on air for 5 days and had an average of 2500 calls per day. Digital advertisement created by BBDO, Brazil for Gol Airlines, within the category: Transport.

Film advertisement created by Agencia3, Brazil for Infraero, within the category: Transport.

Film advertisement created by Binder, Brazil for Match.com, within the category: Professional Services.

Digital advertisement created by BBDO, Brazil for Global Commission on Drug Policy, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Brazil for Pinacoteca Art Museum, within the category: Recreation, Leisure.

Direct advertisement created by JWT, Brazil for Bon Vivant, within the category: Food.

Film advertisement created by Ageisobar, Brazil for Mattel, within the category: Gaming.

Digital advertisement created by Y&R, Brazil for Miami Ad School, within the category: Education.

Experiential advertisement created by Sniper, Brazil for Alergo Center, within the category: Health.

Not every music fan reads Billboard Magazine, but every music fan has music on their phone, so we created a magazine dispenser that gives away a free magazine if you prove you are a fan of the artist on the cover of Billboard Magazine. How? Using your phone. If you’re a fan of the artist on our cover, plug your iPhone into the Fan Check Machine and let it analyze your music library (NO APP NEEDED). If the machine finds more than 20 songs by the artist on the cover of Billboard, you get the magazine for free. Ambient advertisement created by Ogilvy, Brazil for Billboard, within the category: Media.

Ambient advertisement created by BBH, Brazil for Mentos, within the category: Confectionery, Snacks.

Vodol is one of the most known product in Brazil for treating athlete's foot and foot odor. We wanted people to be in contact with the brand where they most need their feet: On the streets. Ambient advertisement created by Propeg, Brazil for Vodol, within the category: Health.

Film advertisement created by BBDO, Brazil for Casa do Zezinho, within the category: Public Interest, NGO.

Current Situation: 

The trafficking of wild animals is now worth US$20 billion per year.

Brazil takes up US$1 billion of this figure, through the illegal sale of more than 12 million animals.

Trafficking in wild animals is a crime. Reporting it is one of the most effective ways to combat this practice.

 The idea: 

Ensure that people have the same feeling as a captured animal.

 Ambient advertisement created by OpusMultipla, Brazil for Mater Natura, within the category: Public Interest, NGO.

Ambient advertisement created by LDC, Brazil for Grupo Guga Kuerten, within the category: Public Interest, NGO.

Direct advertisement created by WE, Brazil for EMS, within the category: Pharmaceutical.

Film advertisement created by Publicis, Brazil for Targifor, within the category: Pharmaceutical.

Women often carry the burden when it comes to household chores, and have historically endured the double burden of a career and the social pressures of caring for their homes and families. According to an IBGE survey in 2020, women spend twice as much time as men on household chores. Brastemp has launched an initiative this month with "Household chores are everyone's chores" – a new campaign created by FCB in partnership with consulting company Think Eva, aimed at promoting the equal division of household chores among men and women. Brastemp leads the conversation from a unique perspective – and a fact that Think Eva identified at Brastemp's request: women on average spend four years of their lives doing laundry. This is a time that men are free to use for personal development, career advancement, leisure, or simply resting. In order to promote awareness about the subject, Brastemp is also extending the debate to its product line, by "launching" a fictitious washing machine dubbed "Brastemp Shareding Edition." The launch of the new product is meant to drive home that laundry is a chore to be shared by everyone, not only women. Film advertisement created by FCB, Brazil for Whirlpool, within the categories: Electronics, Technology, House, Garden.

Cheiro Verde is a restaurant with focus on home-made food that stands out for its special recipes of common Brazillian dishes. On Mothers' Day, the place has prepared a tribute, but it was actually their children the ones who got surprised. Experiential advertisement created by Pirueta, Brazil for Cheiro Verde, within the category: Food.

Digital advertisement created by 9ine, Brazil for Nike, within the category: Fashion.