Viva Rio is a Brazilian NGO that works with social inclusion and peace cherishes, to stimulate donation to families who lost all its belongings across Rio de Janeiro state due to flooding. Film advertisement created by dim&canzian, Brazil for Viva Rio, within the category: Public Interest, NGO.

EcoSport is the best selling Ford vehicle for disabled drivers. So, we redesigned its trunk mat, transforming it into a portable ramp for wheelchair drivers. It also has sensors and a microprocessor that sends Bluetooth signals to the wheelchair user’s mobile phone every time it is used. A web site gathers this data, pointing the places in need of accessibility. So the local authorities responsible can check this information and do something to make the city more accessible. Content advertisement created by GTB, Brazil for Ford, within the category: Automotive.

Ambient advertisement created by Publicis, Brazil for Colombo, within the category: Retail Services.

Outdoor advertisement created by Momm, Brazil for Momm, within the category: Agency Self-Promo.

Direct advertisement created by Gnc Publicidade, Brazil for China Taiwan Restaurant, within the category: Food.

Ambient advertisement created by Artplan, Brazil for IPTRAN, within the category: Public Interest, NGO.

Digital advertisement created by Ageisobar, Brazil for Mães da Sé, within the category: Public Interest, NGO.

Work of a craftswoman who struggles to survive in the draught ridden Northeast region of Brazil. Direct advertisement created by Ageisobar, Brazil for I.A.R., within the category: Public Interest, NGO.

Ambient advertisement created by Grey, Brazil for Reclame Aqui, within the category: Public Interest, NGO.

Outdoor advertisement created by Blackninja, Brazil for Secretaria de Saúde de Pernambuco, within the category: Public Interest, NGO.

Film advertisement created by Bolero, Brazil for Servis Segurança, within the category: Professional Services.

In Brazil, all vehicles leave the assembly line stamped with a large identification number, and our idea was to stop putting numbers on the busses and instead give names to these vehicles. Specifically, the names of people who were injured or killed in attacks of this nature. Every year, hundreds of buses are targets of arson in Brazil. The purpose of such vandalism is to draw awareness and attention to a protest or grievance. However, such a practice results in serious consequences for innocent people who have nothing to do with the issue. The names and stories of drivers and passengers who are hurt or even killed in such incidents are often forgotten by society and they end up becoming just a statistic or number. For example, take the case of bus driver Jefferson Alves da Silva, who suffered burns to part of his body as he heroically saved a handicapper passenger from flames. Digital advertisement created by Moma, Brazil for Mercedes-Benz, within the category: Automotive.

How can we encourage people to pay more attention to bullying? Turning one of its more classic forms into a warning. October 20 is world day to combat bullying. Do as the people who warned and tell you who needs help to count on you. The warning has an ambiguous understanding, because those who see from afar read only KICK ME, but when reading closely understands the message that says: KICK the bullying out of our lives telling ME about what's stuck in my back. Experiential advertisement created by Carma Social Interventions, Brazil for Carma Social Interventions, within the categories: Agency Self-Promo, Public Interest, NGO.

Digital advertisement created by Tif, Brazil for Detran PR, within the categories: Public Interest, NGO, Transport.

Film advertisement created by Filadelfia, Brazil for Aeromusica, within the category: Media.

Digital advertisement created by AKQA, Brazil for Nike, within the categories: Fashion, Retail Services.

The CCXP is an event in Brazil in the format of a Comic Con. But more than this, it's a pop culture event. In Brazil, part of the population reject the terms "geek" and "nerd". Many people do not like to be defined by these terms. Our goal was to make people realize that they too are a bit of a geek. We've created an almost 6 minutes short film with 60 references/easter eggs from movies, series, games, comics and animes that are well know by people. The short film refers to Street Fight, Game of Thrones, Naruto, Back to the Future, Stranger Things and many other geek culture classics. Well, better than just talking about the film, it's inviting you to watch it. It is impossible not to recognize at least one of the references. In less than 48 hours our content managed to make 2.2 million people on Facebook and 70, 000 on Youtube stopped what they were doing to watch our 5:46 minute film. In a time where less than 79% of Internet users watch more than 15 seconds of a video on the internet - according to Year in Review Institute. Let’s not forget to mention the 48 thousand likes and more than 18 thousand shares. And what make us even prouder, is that in 2017 CCXP turned out to be the biggest Comic Con in the world.

"Abyssal. It's time to emerge" The Bienal de São Paulo was one of the first face-to-face events after 15 months of social distancing. In Brazil, along with the Pandemic, we had threats of coup and sabotage of vaccination, in addition to an environment of denial of science and protection of art. In other words, the darkness. “Abyssal” reminds us that knowledge is light and art is knowledge and entertainment together. Film advertisement created by Tech and Soul, Brazil for Bienal de São Paulo, within the categories: Education, Public Interest, NGO.

Film advertisement created by BBDO, Brazil for Getty Images, within the category: Professional Services.

Film advertisement created by Wieden + Kennedy, Brazil for Lacta, within the category: Confectionery, Snacks.