Direct advertisement created by McCann, Brazil for Coca-Cola No Sugar, within the category: Alcoholic Drinks.

Film advertisement created by Salve, Brazil for Natura, within the category: Beauty.

For c6 Bank, investment success is linked to mindfulness. Film advertisement created by Tech and Soul, Brazil for C6 Bank, within the category: Finance.

Digital advertisement created by 9ine, Brazil for Nike, within the category: Fashion.

Why is it necessary to include the word “black” to find black people pictures on search results? This is what the NGO Desabafo Social is questioning in the experiment #SearchForEquality (#BuscaPorIgualdade, in Portuguese) addressed to the largest image banks in the world – Getty Images, Shutterstock, Depositphotos and iStock Photos. The movement #SearchForEquality has engaged millions of people in Brazil in only a week making Google, Shutterstock and Depositphotos to discuss how to change their algorithms globally. Digital advertisement created by WE, Brazil for Desabafo Social, within the category: Public Interest, NGO.

Audio advertisement created by Havas, Brazil for Citroën, within the category: Automotive.

Film advertisement created by BBDO, Brazil for Pedigree, within the category: Pets.

Nissin apologizes to Brazilian consumers and creates a special package. The brand’s president comes forward to recognize that Nissin does not know how to cook the perfect ramen and signs the product’s special packages to highlight the Brazilians way of cooking. After 53 years of insistence on the ideal way of preparing the ramen, Nissin Foods surrended to the Brazilian way of cooking. The Brazilian public cooks the most famous instant noodles in the world the way they want, being able to make it even more delicious. The brand saw no alternatives other than recognizing that it does not know how to cook the “Perfect Nissin Lámen” in films, a special package and a promotion, which counts with the presence of the brand CEO, Mr. Takashi. Integrated advertisement created by Dentsu, Brazil for Nissin Lámen, within the category: Food.

Advertising Agency: Ogilvy Brazil Chief Creative Officer: Aricio Fortes Executive Creative Directors: Paulo Coelho, Paco Conde Art Directors: Alexandre Fernandes, Ale Koston Copywriter: Bruno Brux Head of Broadcast Production: Rafael Rosi RTV: Andréa Consoleto / Sônia Cremerius Account Executives: Luis Carlos Franco, Ana Paula Perdigão, Mauro Frota, Luiza Varges Production Company: Academia de Filmes Director: Caio Rubini Director of photography: Felipe Meneghel Montador:​ German Espiaut Finalização: ​Academia de Filmes Ambient advertisement created by Ogilvy, Brazil for Sport Club do Recife, within the category: Recreation, Leisure.

Outdoor advertisement created by DDB, Brazil for Beneficência Portuguesa, within the category: Public Interest, NGO.

In a campaign to reinforce the Asian Flavors of NISSIN FOODS BRASIL, the company presents its newest executive – straight from Japan. Gotsui Wasabi, is a superstar monster who, after having his TV show canceled, took a trip around the world looking for a new job. Knowing how successful NISSIN has been over the last 50 years in our country and taking advantage of his “voracious experience” with Asian cuisine, Gotsui took a chance and knocked on the company’s door. The risk paid off and, after passing through various positions, the ex-TV show monster was named NISSIN’s Vice President of Sales for Asian Flavors. Film advertisement created by Dentsu, Brazil for Nissin Lámen, within the category: Food.

Ambient advertisement created by Africa, Brazil for Projeto Caminho de Volta, within the category: Public Interest, NGO.

In Brazil 60,000 people are murdered every year. Mostly illegal firearms. Studies indicate that without the gun control law violence would be even greater. Thousands of lives are saved thanks to the gun control law. But the arms industry in Brazil is lobbying for this law to be repealed. The Sou da Paz Institute is fighting for the permanence of the law that controls the use of weapons. Film advertisement created by Tech and Soul, Brazil for Instituto Sou da Paz, within the category: Public Interest, NGO.

A lot needs to be compromised to take care of a microcephalic baby but the dream of a higher education doesn't need to. Amidst the Zika Virus epidemic in 2016 a frightening number of pregnant Brazilian women were affected, giving birth to children with special needs. Many were abandoned and forced to quit their jobs. The Mães Produtivas Project of the University UNINASSAU is responsible for giving away full online higher education scholarships to these mothers so they don't have to abandon their dreams. Now education and love are tied together. Experiential advertisement created by Agência UM, Brazil for UNINASSAU, within the category: Public Interest, NGO.

One cashier, one hidden cam, one printer. That´s all Burger King needed to prove that Whoppers are made to order. Exactly your way. When a person ordered a sandwhich, a picture was taken, without anyone noticing. The client got your freshly made Whopper with your face on it. Burger King has proved that each sandwich is unique, made to order, especially for each customer. Ambient advertisement created by Ogilvy, Brazil for Burger King, within the category: Food.

Digital advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

J.Walter Thompson Brazil could not have chosen a better way to celebrate its 150th anniversary and its 85 years of operations in Brazil. Few agencies have the luxury of commemorating this mark, and the beer should match the occasion. The agency decided to create its own brew and celebrate this special moment with a campaign for the J.Walter Thompson Craft Beer. http://www.jwt150beer.com Digital advertisement created by JWT, Brazil for JWT, within the category: Agency Self-Promo.

Ambient advertisement created by Wunderman, Brazil for TAM Airlines, within the category: Transport.

Film advertisement created by Phocus, Brazil for Bank of Amazon, within the category: Finance.