Outdoor advertisement created by BETC, Brazil for Fox, within the category: TV Promos.

Film advertisement created by Grã Filet, Brazil for 11:21, within the category: Food.

In order to give voice to feminicide victims in Brazil, we silenced the most known brazilian songs with female names on radios. Then, we matched these names with names of real women who were killed by this type of violence. All these stories became radio spots and were aired throughout the radio music broadcast, during the International Women’s Day. Audio advertisement created by Escala, Brazil for Themis, within the category: Public Interest, NGO.

Ambient advertisement created by OpusMultipla, Brazil for Detran PR, within the category: Public Interest, NGO.

Digital advertisement created by Publicis, Brazil for Heineken, within the category: Alcoholic Drinks.

More than a simple banner, Visa's Portal Entertainers performed several live shows turning news and tweets into lots of music and interaction. Art Director Tiago Marcondes Digital advertisement created by BBDO, Brazil for Visa, within the category: Finance.

After 70 years of the last recorded case, Brazil is again facing a yellow fever outbreak, and Brazilians no longer know how to handle the spread of the disease. Yellow fever is spread by mosquitoes, but people think monkeys are responsible. Because of this, many Brazilians started killing the monkeys, even endangered species, thinking this would help fight the disease. To scare the monkeys away from humans, we used the help of the most unexpected ally: the black hawk-eagle, their natural predator. Film advertisement created by Master, Brazil for Life Institute, within the category: Public Interest, NGO.

To put children from poor communities in touch with literature and encourage them to read more, the Brazilian NGO Pro-Livro decided to use those kids' favourite hobby - flying kites. In an ordinary morning,we flew 500 kites through the skies of Santa Marta Community in Rio de Janeiro, all of them printed with children’s tales from famous Brazilian writers. Ambient advertisement created by Publicis, Brazil for Pro-Livro, within the category: Public Interest, NGO.

Digital advertisement created by Wunderman, Brazil for Vivo, within the category: Electronics, Technology.

Film advertisement created by Draftz, Brazil for Unimed Araçatuba, within the category: Health.

São Paulo is one of the most populous cities in the world. And with that, subways get overcrowded. How can Café Suplicy, a coffee brand in Brazil, help? Simple: by encouraging people to wake up before there is anyone on the subway. We'll turn Café Suplicy's coffee capsules into subway tickets valid until 6:30 a.m. These capsules will come with a bar code that is read by the turnstile as a regular subway ticket. This way, we'll not only help people to wake up on time, but also help. Direct advertisement created by Miami Ad School, Brazil for Coffee Suplicy, within the category: Non-Alcoholic Drinks.

The "Dear Santa Claus" campaign invites people to rethink the gifts they will give children this Holiday Season.

Film advertisement created by Wieden + Kennedy, Brazil for Lacta, within the category: Confectionery, Snacks.

Digital advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Sol de Janeiro is the sunscreen brand that embraces the Brazilian beach culture and is proud of taking responsibility for the skin of youth. The problem is that Brazilian youth seem to care more about getting a tan than healthy skin. In fact, skin cancer is the most common form of cancer in Brazil, with over 140,000 new cases diagnosed each year. In recent years, this incidence has increased in 74% among the younger population. In order to make Brazilian youth aware of this growing problem, Sol de Janeiro asked for the help of those who are closest to youth’s skin: their tattoo artists. In partnership with A.C. Camargo, one of the most respected Cancer Institutes in the world, we created a training program to teach the tattoo artists how to distinguish skin problems. The program took place in Rio de Janeiro and São Paulo and all the participants got a diploma. Over 450 tattoo artists have been certified already. Outdoor advertisement created by Ogilvy, Brazil for Sol De Janeiro, within the category: Health.

Everybody is sick and tired to hear about condoms. So MTV created a new concept that goes straight to the point: #USEITDICK. The campaign contains three films: Male Mermaid, Jumping Jacks and Tennis Player. Each one shows idiot doubts about condoms and the answer always comes from MTV: #USEITDICK. Literally. Film advertisement created by Loducca, Brazil for MTV, within the category: Media.

Film advertisement created by Africa, Brazil for Budweiser, within the category: Alcoholic Drinks.

Ambient advertisement created by OpusMultipla, Brazil for IPTRAN, within the category: Public Interest, NGO.

Direct advertisement created by OpusMultipla, Brazil for Detran PR, within the category: Public Interest, NGO.

Digital advertisement created by Wunderman, Brazil for São Paulo Soccer Federation, within the category: Recreation, Leisure.