Brazil
New campaign created by Publicis Brasil for Heineken challenges employees from a Brazilian office to change their routines and follow the UEFA championship games at European time zone. Experiential advertisement created by Publicis, Brazil for Heineken, within the category: Alcoholic Drinks.
Digital advertisement created by FCB, Brazil for Smiles, within the category: Finance.
Film advertisement created by SLA, Brazil for Defensoria Pública do Estado da Bahia, within the category: Public Interest, NGO.
‘W.O.’ becomes ‘W.O.man’ in a campaign by F.biz for the Maria da Penha Institute. Film advertisement created by F.biz, Brazil for Instituto Maria da Penha, within the category: Public Interest, NGO.
Ambient advertisement created by Manga, Brazil for Puma, within the category: Fashion.
On the PR front, the idea was to find a unique way to put the product in the hands os 200 target opinion leaders from a blogger and celebrity pool. We downloaded the photos of these woman on social medias. We then designed custom personalized packaging featuring the same picture on both sides. While one side of the package was exposed to the sun for a week, the other was protected from it. Direct advertisement created by Camisa 10, Brazil for Vichy, within the category: Health.
On International Women's Day, to get attention to gender violence, we renamed RIOGaleão Airport for the name of the biggest icon in the fight against it: Maria da Penha, who names the law against domestic violence in Brazil. The same action was taken online on the airport's social network profiles and with the support of digital influencers that also changed their names. For the first time, a Brazilian airport had a woman's name, provoking and unprecedented debate over representativeness. Ambient advertisement created by Agencia3, Brazil for RIOgaleão, within the category: Public Interest, NGO.
In order to give voice to feminicide victims in Brazil, we silenced the most known brazilian songs with female names on radios. Then, we matched these names with names of real women who were killed by this type of violence. All these stories became radio spots and were aired throughout the radio music broadcast, during the International Women’s Day. Audio advertisement created by Escala, Brazil for Themis, within the category: Public Interest, NGO.
Digital advertisement created by Saatchi & Saatchi, Brazil for Honda, within the category: Automotive.
Experiential advertisement created by Sniper, Brazil for Alergo Center, within the category: Health.
Ambient advertisement created by Havas, Brazil for SOS, within the category: Public Interest, NGO.
Ambient advertisement created by OpusMultipla, Brazil for Grupo Dignidade, within the category: Public Interest, NGO.
The band might end. But your Kuba Headphone will continue with you because all parts are replaceable. Film advertisement created by Agencia3, Brazil for Kuba Audio, within the category: Electronics, Technology.
Ambient advertisement created by Binder, Brazil for Hemorio, within the category: Public Interest, NGO.
Every Christmas season is like this: the TV and the internet are filled with beautiful movies, with strong emotional appeal. In order to sell JVA Perimeter Protection's service, Soul Propaganda, in Cuiabá (MT), has created a campaign that follows the same style, but with a little detail that runs away from the rule. Film advertisement created by Soul Propaganda, Brazil for JVA Perimeter Protection, within the category: Professional Services.
Direct advertisement created by Geometry Global, Brazil for Coca-Cola Light, within the category: Non-Alcoholic Drinks.
Film advertisement created by Publicis, Brazil for Habib's, within the category: Food.
Digital advertisement created by Saatchi & Saatchi, Brazil for Action Aid, within the category: Public Interest, NGO.
Filmed in Maricá, Rio de Janeiro, the film presents a cinematic contest between cars that overcome challenges on the road and play with aesthetic lightness in an air kite competition. While on land automobiles fight to stay ahead in the clouds, the Fiat Toro-powered kites enter into a playful contest in which a small fish is beaten by a shark and the two are defeated by a gigantic sushiman. Film advertisement created by Leo Burnett, Brazil for FIAT, within the category: Automotive.