Brazil

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Experiential advertisement created by Mark+, Brazil for Partage Shopping, within the category: Retail Services.

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Drawing attention to how the bureaucracy holds not only individual businesses, but the whole country’s economy, Endeavor Brazil – organization that supports entrepreneurship worldwide – has begun a movement to change this reality. Inspired by the "Stop" sign, the universal icon of stopping, the company launched “Bureaucracy Typeface”, an exclusive and totally personalized typeface created and designed by São Paulo based agency Tech and Soul. Film advertisement created by Tech and Soul, Brazil for Endeavor, within the category: Public Interest, NGO.

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To prove that Hellmann's goes with anything, Ogilvy Brazil created the Food Slot. In supermarkets chains, grocery stores and bars around Brazil, consumers are being invited to pull the lever of a slot machine that randomly combines different ingredients in the display. For each one of the random 280 combinations the machine gives the shoppers a collectible recipe and a hot and fresh delicious food sample made with the real mayonnaise. From Lasagna to Beef Ragout, from Wrap Ratattouile to Spicy Burritos, the most unexpected meals made with Hellmann's were included in the game "menu", to guarantee that every time the shoppers play, the experience would be different. Four months of research and development were necessary to guarantee both the perfect system and quality of the food, a mission taken by the Unilever's head chefs and the engineers and tech team of the production company, Hungry Man Projects. Ambient advertisement created by Ogilvy, Brazil for Hellmann's, within the category: Food.

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Digital advertisement created by Publicis, Brazil for The Noite, within the category: Media.

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Digital advertisement created by AKQA, Brazil for Nike, within the categories: Fashion, Retail Services.

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Ambient advertisement created by Ageisobar, Brazil for Space Channel, within the category: Media.

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Digital advertisement created by David, Brazil for Burger King, within the category: Food.

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Film advertisement created by Y&R, Brazil for Vivo, within the category: Electronics, Technology.

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Film advertisement created by Longplay, Brazil for Corcoran, within the category: Recreation, Leisure.

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Film advertisement created by Mark+, Brazil for Hyundai, within the category: Automotive.

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Film advertisement created by McCann, Brazil for L'Oreal, within the category: Health.

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Experiential advertisement created by Z+, Brazil for AACD, within the category: Public Interest, NGO.

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In Brazil, talking about sex during gynecologic consultation is still considered a taboo. This issue becomes even more evident with cancer patients. The purpose of the film, shown both in the social media of the brand and the NGO that supports the patients (Laço Rosa Foundation), was meant to provoke an open debate about this cause. The film was released and boosted in the social media during the October Rosa, the month dedicated to the international movement for breast cancer control awareness. Film advertisement created by Camisa 10, Brazil for FQM Farma, within the categories: Health, Pharmaceutical, Public Interest, NGO.

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Ambient advertisement created by Wunderman, Brazil for TAM Airlines, within the category: Transport.

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Film advertisement created by FCB, Brazil for Hope, within the category: Fashion.

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Digital advertisement created by BBDO, Brazil for Casa do Zezinho, within the category: Public Interest, NGO.

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The idea use the Google Now to find traces of depression in the people when they talk to the app. Digital advertisement created by Redhook School, Brazil for Google, within the category: Electronics, Technology.

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Digital advertisement created by BBDO, Brazil for Global Commission on Drug Policy, within the category: Public Interest, NGO.

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Outdoor advertisement created by Publicis, Brazil for Fundação Pró-Sangue, within the category: Public Interest, NGO.




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