The world’s strongest men vs. The world’s strongest glue: how the Loctite Super Bonder Ultra challenge earned 57 million impacts on digital. When the world's most powerful glue challenges some of the world’s strongest men you get to see what high performance looks like. Film advertisement created by Marcel, Brazil for Loctite, within the category: House, Garden.

Film advertisement created by Propeg, Brazil for GGB, within the category: Professional Services.

Oi, a telecom provider from Brazil, is hoping to make everyone believe in the magic of Christmas one more time. That’s why it created the Magical Payphone, a device that connected kids with Santa Claus. Installed in Rio de Janeiro, the special payphone was available to kids walking by with their parents. Once they made the call, the kids would chat with Santa, who were actually two retired actors from Retiro dos Artistas (an institution that takes care of former artists). But it was much more than a telephone call. Big surprises were prepared for the kids: lost elfs, gifts and even a mapped projection with snow and a choir of kids. Everything to make a great experience for the children and everyone watching. Ambient advertisement created by NBS, Brazil for Oi, within the category: Electronics, Technology.

To the delight of fashion experts and fans, Agencia Africa has created the ‘Surprise Collection’ for Ariel, featuring stained clothes which reveal their original prints only when washed. Prominent Brazilian fashion bloggers from the F*Hits blog network received a set of stained clothes, an Ariel sample and instructions on how to discover the hidden prints. The blogs covered the story, featuring ‘before’ and ‘after’ pictures which revealed the full impact of UQBAR’s designs. In addition, the washed outfits were displayed on the catwalk at the São Paulo Fashion Week 2013. Due to huge media and consumer interest, Ariel’s ‘Surprise Collection’ has been made available in stores across Brazil. Ambient advertisement created by Africa, Brazil for Ariel, within the category: House, Garden.

JWT, Brazil have promoted a beautiful action: A choir made by twelve laryngectomy patients, victims of cigarette, have surprised the audience of MASP’s auditorium that was waiting for the USP (São Paulo University) Choir, one of the most famous of São Paulo city. Created for A.C. Camargo Cancer Center, the action was about having the songs “All you need is Love” and “She loves you”, dos Beatles, interpreted by the patients. The objective was to aware people about the main risk factor of larynx cancer: smoking. Accompanied by audiologists from the institution, the patients that integrate the “Sua Voz Choir” (most of them with more than 60 years old) used esophageal voice, prosthesis, electronic larynx (vibrator), oral speech and sound’s articulations. Ambient advertisement created by JWT, Brazil for ACCamargo Cancer Center, within the category: Health.

A video clip to launch the new collection of nail lacquer Risque. The music was produced by Dudu Borges, winner of Grammy Latino. An performed by Jenni Mosello, X-Factor final contestant. Film advertisement created by Ampfy, Brazil for Risque, within the category: Beauty.

Direct advertisement created by JWT, Brazil for Tramontina, within the category: Electronics, Technology.

Film advertisement created by McCann, Brazil for Salvation Army, within the category: Public Interest, NGO.

Chevrolet's new campaign explores the attributes of nocturnal animals to present the features of the new S10 Midnight model, which is part of the brand's All Black line. Created by Commonwealth // McCann, the WMcCann division that exclusively serves the account, the film uses a play of light and shadow, referring to a nocturnal setting. Film advertisement created by McCann, Brazil for Chevrolet, within the category: Automotive.

For Brazilians, there are no rules when it comes to Miojo and social media shows it every day. New recipes are created daily with different ingredients. Inspired by this, NISSIN FOODS DO BRASIL and Dentsu Brasil launched a "new flavor" for Nissin's instant noodles: Nissin Lámen Universal Flavor, with a transparent packaging, without flavoring colors, and no flavor sachets. Digital advertisement created by Dentsu, Brazil for Nissin, within the category: Food.

Film advertisement created by Wieden + Kennedy, Brazil for Lacta, within the category: Confectionery, Snacks.

Schnowser, Chiwawa, Shitsu, people often search for pure breed dogs on the internet like this. That’s why Güd, an exclusive online dog food brand, transformed misspelled dog breeds names on Google into rescue dogs ads. In partnership with the NGO “Clube dos Vira-Latas”, we lauched “Rescue Dogz”. Created by J. Walter Thompson Brazil, the campaign takes advantage of the so common misspelling of pure-breed dogs names while searching on Google. Every time someone searches misspelling the name of the breed, "Rescue Dogz" names a mutt dog under that misspelled word and creates an ad offering the dog for free. By clicking on the ad, the person is led to the dog’s page in the campaign website (https://rescuedogz.us/), giving the pet a chance to be seen and adopted. Digital advertisement created by JWT, Brazil for güd, within the category: Pets.

Sound Design Raw Produtora De Audio Film advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

http://wordmap.co Digital advertisement created by Loducca, Brazil for Easy Way, within the category: Education.

Direct advertisement created by Matriz, Brazil for Câmara Rio-Grandense do Livro, within the category: Recreation, Leisure.

Digital advertisement created by BBDO, Brazil for Casa do Zezinho, within the category: Public Interest, NGO.

Digital advertisement created by JWT, Brazil for 91 Rock, within the category: Media.

Audio advertisement created by Havas, Brazil for Citroën, within the category: Automotive.

Outdoor advertisement created by BETC, Brazil for Fox, within the category: TV Promos.

Film advertisement created by Propaganda, Brazil for Cinepolis, within the category: Recreation, Leisure.