As all parents know, babies pee and poo all the time, anywhere, and in the most unexpected places. Many places are not the cleanest or safest places to change their diapers.For Bepanthen Baby, the diaper rash cream from Bayer, we turned OOH posters into diaper changers, or “Poosters,” that could be laid on otherwise questionable countertops to create a sanitary space to change your baby. Pooster dispensers were placed at strategic points around the city of São Paulo. Made with anti-allergenic paper and ink, the Poosters featured Instagram-worthy illustrations that, with the babies placed on top, transformed the little ones into baby heroes, baby bees, baby angels, and more. A simple idea that increased brand experience and gave parents a reliable solution to tackle the unpredictability of dirty diapers. Film advertisement created by JWT, Brazil for Bepanthen, within the category: Pharmaceutical.

Film advertisement created by Peppery, Brazil for Puma, within the category: Fashion.

Audio advertisement created by Moma, Brazil for KIA, within the category: Automotive.

Digital advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Sol de Janeiro is the sunscreen brand that embraces the Brazilian beach culture and is proud of taking responsibility for the skin of youth. The problem is that Brazilian youth seem to care more about getting a tan than healthy skin. In fact, skin cancer is the most common form of cancer in Brazil, with over 140,000 new cases diagnosed each year. In recent years, this incidence has increased in 74% among the younger population. In order to make Brazilian youth aware of this growing problem, Sol de Janeiro asked for the help of those who are closest to youth’s skin: their tattoo artists. In partnership with A.C. Camargo, one of the most respected Cancer Institutes in the world, we created a training program to teach the tattoo artists how to distinguish skin problems. The program took place in Rio de Janeiro and São Paulo and all the participants got a diploma. Over 450 tattoo artists have been certified already. Outdoor advertisement created by Ogilvy, Brazil for Sol De Janeiro, within the category: Health.

Ambient advertisement created by Morya, Brazil for Sicredi, within the category: Gaming.

Film advertisement created by McCann, Brazil for Chevrolet, within the category: Automotive.

Domino's delivers Christmas dinner to homeless people. . Film advertisement created by Candy Shop, Brazil for Domino's Pizza, within the category: Food.

Ambient advertisement created by Manga, Brazil for Puma, within the category: Fashion.

In Brazil, on the date when the 1964 Military Coup completed 53 years, the stunt wanted to raise awareness in a bid to eliminate streets names that honor Brazilian’s torturers and murderers. Film advertisement created by Cheil, Brazil for Núcleo Memória, within the category: Public Interest, NGO.

Women often carry the burden when it comes to household chores, and have historically endured the double burden of a career and the social pressures of caring for their homes and families. According to an IBGE survey in 2020, women spend twice as much time as men on household chores. Brastemp has launched an initiative this month with "Household chores are everyone's chores" – a new campaign created by FCB in partnership with consulting company Think Eva, aimed at promoting the equal division of household chores among men and women. Brastemp leads the conversation from a unique perspective – and a fact that Think Eva identified at Brastemp's request: women on average spend four years of their lives doing laundry. This is a time that men are free to use for personal development, career advancement, leisure, or simply resting. In order to promote awareness about the subject, Brastemp is also extending the debate to its product line, by "launching" a fictitious washing machine dubbed "Brastemp Shareding Edition." The launch of the new product is meant to drive home that laundry is a chore to be shared by everyone, not only women. Film advertisement created by FCB, Brazil for Whirlpool, within the categories: Electronics, Technology, House, Garden.

Vodol is one of the most known product in Brazil for treating athlete's foot and foot odor. We wanted people to be in contact with the brand where they most need their feet: On the streets. Ambient advertisement created by Propeg, Brazil for Vodol, within the category: Health.

Direct advertisement created by FCB, Brazil for ArtCenter, within the category: Professional Services.

Ambient advertisement created by Pro>Target, Brazil for Pink October, within the category: Public Interest, NGO.

Ambient advertisement created by Ogilvy, Brazil for Hellmann's, within the category: Food.

Digital advertisement created by 3A Worldwide, Brazil for Café Mundial, within the category: Non-Alcoholic Drinks.

Film advertisement created by JWT, Brazil for Ford, within the category: Automotive.

Direct advertisement created by Grey, Brazil for BR4Dogs, within the category: House, Garden.

In Brazil, all vehicles leave the assembly line stamped with a large identification number, and our idea was to stop putting numbers on the busses and instead give names to these vehicles. Specifically, the names of people who were injured or killed in attacks of this nature. Every year, hundreds of buses are targets of arson in Brazil. The purpose of such vandalism is to draw awareness and attention to a protest or grievance. However, such a practice results in serious consequences for innocent people who have nothing to do with the issue. The names and stories of drivers and passengers who are hurt or even killed in such incidents are often forgotten by society and they end up becoming just a statistic or number. For example, take the case of bus driver Jefferson Alves da Silva, who suffered burns to part of his body as he heroically saved a handicapper passenger from flames. Digital advertisement created by Moma, Brazil for Mercedes-Benz, within the category: Automotive.