URL: http://www.rczview.com The new Peugeot RCZ is so unique, even Google Street View wanted to go for a ride. This website creates a custom stop motion animation of your route using Google Street View's imagery. Digital advertisement created by Loducca, Brazil for Peugeot, within the category: Automotive.

The band might end. But your Kuba Headphone will continue with you because all parts are replaceable. Film advertisement created by Agencia3, Brazil for Kuba Audio, within the category: Electronics, Technology.

Film advertisement created by Delantero, Brazil for Lookbook, within the category: Retail Services.

Ambient advertisement created by Morya, Brazil for Sicredi, within the category: Gaming.

Even knowing its wrong, people stop on disabled people parking space. To solve this problem, we created a totem that recognizes and fines in real time drivers unauthorized to park on those spaces. Herb, The GuardThe solution for predatory parking. Integrated advertisement created by Miami Ad School, Brazil for Google, within the category: Electronics, Technology.

In Brazil, thousands of children and teenagers are victims of sexual abuse. To raise public awareness on the issue and increase the number of complaints, the True Affection campaign has been launched. And a symbol was chosen to demonstrate people´s engagement: A HUG. Several Brazilian artists have joined the campaign and given their hugs. But we needed an even bigger impact to get people´s attention. We decided to think big. To give this hug we chose the greatest monument of Brazil, one of the seven wonders of the modern world: Christ the Redeemer, at Rio de Janeiro. For two days, the statue´s lights were turned off. Using map projections we have created the illusion that Christ was closing its arms. Ambient advertisement created by Monumenta, Brazil for Conselho Nacional Do Sesi, within the category: Public Interest, NGO.

Outdoor advertisement created by Staff, Brazil for Ancar Ivanhoe, within the category: Public Interest, NGO.

Ambient advertisement created by Artplan, Brazil for Brazilian Symphony Orchestra, within the category: Recreation, Leisure.

Ambient advertisement created by Paim, Brazil for Polar Beer, within the category: Alcoholic Drinks.

Mizuno Waveknit is a revolutionary running shoe. All made of thread, it looks like sewed by hand. We needed a beautiful art direction to be noticed on the streets, shopfronts and points of sale. So, we've created an all-thread ad, made by hand, as Mizuno WaveKnit looks like. We've analyzed the maps and running tracks of the 3 most important cities that host the major running circuits in Brazil. We've re-drawn and stylized them to create an ad that displayed the tennis and the streets like a single piece, linked by the strings. We've made a lot of pre-tests to have the perfect art direction to reflect the WaveKnit in its essence. We've tested a bunch of different thread textures, nail sizes, color graduations to get to the perfect combination and deliver the most faithful replica. Design advertisement created by Moma, Brazil for Mizuno, within the category: Fashion.

Ambient advertisement created by Mark+, Brazil for Biscoitos Zezé, within the category: Confectionery, Snacks.

Film advertisement created by Giacometti, Brazil for ONG Trânsito Amigo, within the category: Transport.

Gollog Express is Gol Airlines’ delivery service that finds recipients fast, no matter where they are. To prove this in digital magazines we created an ad that combined geolocation with the Google Street View API. In the ad, the reader saw the street view image of the exact location he or she was at, followed by an animated hand delivering the Gollog package. The ad was featured in Veja, Brazil's most influential weekly digital magazine. Digital advertisement created by BBDO, Brazil for Gollog Express, within the category: Professional Services.

The film "Inspired by Nature" highlights that the most technological car of the category manufactured in Brazil is based on the night vision of the owl, the sense of direction of the horse and the 360 ​​degree look of the chameleon to evolve its applications. Production with cuts that blend the country's natural landscape and roads demonstrates that the Jeep Compass is also a vehicle for the fields. Film advertisement created by F.biz, Brazil for Jeep, within the category: Automotive.

Every 5 minutes, a woman is assaulted in Brazil. But most of those women who suffer from domestic violence are too afraid to report their aggressors and use simple excuses to explain their injuries. We saw in that an opportunity to show how hard it is to notice those signs, but there's still a way anyone can help: we only need to be a litlle bit curious. To get interested. To search for more. We wanted to show that curiosity can save lives. We asked the most influential brazilian female celebrities to post those excuses on a series of enigmatic sentences: "It was a stair fall.", "It was the shower faucet", and others. It aroused people's curiosity. The fans noticed that the posts were edited and clicked on the Edited button. Then they saw our message. A Facebook feature turned into a new free media showing that curiosity can save assaulted women's lives. Digital advertisement created by Agencia3, Brazil for Disque-Denúncia, within the category: Public Interest, NGO.

Film advertisement created by Y&R, Brazil for LG, within the category: Electronics, Technology.

Volkswagen used YouTube’s resources and technology, which are part of users’ everyday life, in a simple and straightforward way to show the difference its innovations make in people’s lives. The film shows a man walking on the streets and inviting you to see how good it would be if the future could be predicted. For that all you need to do is place the mouse on YouTube’s play bar at the point he specifies. When that is done, you can see a frame of the film that hasn’t happened yet. In it we see a strange scene that has nothing to do with the rest: a biker in free fall. A few seconds later, he carries on walking and steps to the side. Then we see the biker from the frame fall right next to him and standing up very fast. He cleans the dust of his jacket. Our man ends by saying this is how Side Assist works: a feature that avoids accidents by showing other vehicles when they are in the side mirror’s blind spot. http://www.youtube.com/watch?v=eX5z8D36dLM Digital advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

During the Carnival in Rio de Janeiro, the high consumption of alcoholic drinks is the main responsible factor for the increase in traffic accidents. Drunk drivers are directly involved in the increase of 50% of fatal accidents during this time of the year. Antarctica’s objective, the most consumed beer brand and sponsor of the event, was to make its consumers arrive safely at home after drinking. We developed The Beer Turnstile. A new underground turnstile for which the ticket was an empty Antarctica beer can. Via optical reading, the can was scanned and the passage freed. The person just needed to save the last beer can and use it to get home safely. Ambient advertisement created by BBDO, Brazil for Antarctica Beer, within the category: Alcoholic Drinks.

Salve, a Brazilian digital advertising agency and member of Grupo ABC (part of Omnicom Group), created a fake cause to celebrate this year's World Carfree Day. Looking for a fun way to talk about those drivers that overuse their cars and engage the public, the Car Addicts Support Group was created. Caloi, Brazil's biggest bicycle company, was a proud sponsor of the movement. Urban mobility is a subject that has been highly discussed in the big cities all over the world, and the results of over use of cars may become not only a traffic problem, but also a social question. Salve decided to shed some light on people who just can’t change their habits and always choose their cars as a solution, and found a way of talking about it using an analogy that everyone could understand. The characters of the film share their experience in a fun way, talking about their own car addiction. The campaign also includes a hotsite and a fan page on Facebook where the public can find more information about new ways of moving throughout the city and maybe recover from their car dependency. Digital advertisement created by Salve, Brazil for Caloi, within the categories: Personal Accessories, Recreation, Leisure, Sports.

Advertising Agency: JWT, Sao Paulo, Brazil Film advertisement created by JWT, Brazil for Ford, within the category: Automotive.