Digital advertisement created by Grey, Brazil for Gillette, within the category: Health.

Direct advertisement created by Grey, Brazil for BR4Dogs, within the category: House, Garden.

Film advertisement created by Mota, Brazil for EZPlastic, within the category: Public Interest, NGO.

Experiential advertisement created by Ogilvy, Brazil for Coniacc, within the categories: Health, Public Interest, NGO.

Experiential advertisement created by FCB, Brazil for O Estado de S. Paulo, within the category: Public Interest, NGO.

Digital advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Ambient advertisement created by Hurra, Brazil for Ubisoft, within the category: Gaming.

Sao Paulo, November 2011 - A new action created by DDB Brasil for Guarana Antarctica introduces the concept of "Being extreme is being with friends" on the brand's YouTube Channel . The film features a group of friends practicing "Le Petit Parkour", a new version of "Parkour", the French sport that uses elements of the city as obstacles. Railings, walls and trees give way to tires, guides and railroad tracks in this satire of the original sport. The major obstacle, a 3.3-liter bottle of Guarana Antarctica, appears to be too dangerous so athletes replace it with a "Petit" (smaller) version of the product, justifying the name of the game. The soundtrack is an attraction in itself. It combines the most popular phrases, expressions and words in the French language and turn them into a hilarious hip hop song. At the end, the group is chased by a police guard who fails to reach them because he can not face the obstacles on the way. Film advertisement created by DDB, Brazil for Guarana Antarctica, within the category: Non-Alcoholic Drinks.

Film advertisement created by Draftz, Brazil for Unimed Araçatuba, within the category: Health.

Film advertisement created by Wieden + Kennedy, Brazil for Lacta, within the category: Confectionery, Snacks.

Our mission was get featured on Black Friday and also position Hering, a traditional clothing brand in Brazil, as cool and current for the younger crowd. So, along with Steal The Look, a leading fashion portal, we offered exclusive deals to the clients through a game based on the temporary availability of the content on Snapchat. Digital advertisement created by BETC, Brazil for Hering Store, within the category: Retail Services.

The interventions were installed in three bars in the city of São Paulo, along with the message: “This is a stupid object. But drinking and driving is even more stupid.” Ambient advertisement created by FCB, Brazil for Sagatiba, within the category: Public Interest, NGO.

Audio advertisement created by Moma, Brazil for KIA, within the category: Automotive.

Account Manager Sound Production Company: Roberto Faria Film advertisement created by Y&R, Brazil for Peugeot, within the category: Automotive.

Experiential advertisement created by Ogilvy, Brazil for Schweppes, within the category: Non-Alcoholic Drinks.

Direct advertisement created by OpusMultipla, Brazil for Detran PR, within the category: Public Interest, NGO.

Digital advertisement created by DM9Rio, Brazil for Obra do Berço, within the category: Public Interest, NGO.

Film advertisement created by Slogan, Brazil for Unimed, within the category: Health.

For Children's Day, a chain of drugstores created a way to reuse the cardboard boxes that are commonly used to accommodate the donations of toys for needy children. They printed Paper Toys on the sides of the boxes to increase the number of toys donated. For children, in addition to gaining more toys, they could also have fun cutting, gluing and assembling the Paper Toys. Direct advertisement created by Talent, Brazil for DPSP Group, within the category: Public Interest, NGO.

To the delight of fashion experts and fans, Agencia Africa has created the ‘Surprise Collection’ for Ariel, featuring stained clothes which reveal their original prints only when washed. Prominent Brazilian fashion bloggers from the F*Hits blog network received a set of stained clothes, an Ariel sample and instructions on how to discover the hidden prints. The blogs covered the story, featuring ‘before’ and ‘after’ pictures which revealed the full impact of UQBAR’s designs. In addition, the washed outfits were displayed on the catwalk at the São Paulo Fashion Week 2013. Due to huge media and consumer interest, Ariel’s ‘Surprise Collection’ has been made available in stores across Brazil. Ambient advertisement created by Africa, Brazil for Ariel, within the category: House, Garden.