Direct advertisement created by Tudo, Brazil for Atrium Shopping Mall, within the category: Retail Services.

Ambient advertisement created by Ageisobar, Brazil for British Airways, within the category: Transport.

Digital advertisement created by Publicis, Brazil for The Noite, within the category: Media.

Brazilian voters are going to the polls on Sunday in the first round of the presidential election. In an attempt to raise awareness of the importance of an informed voting decision (In Brazil where voting is mandatory), BURGER KING launches an irreverent, disruptive campaign: the Blank Whopper. Can you imagine getting a sandwich with just onions and mayo, or just pickles, or with no bread at all? This is a Whopper chosen by someone else – and what customers got after answering their intent to vote Blank in the next presidential election. To stress the effects of the decision, the package spells out the message: “choosing the blank ballot is waiving your right to choose; and when you let someone choose for you, you can’t complain about the results.” “We wanted to show that casting a blank ballot is not as great as it sounds. Each and every one of us deserves their country their way– and an informed voting decision is the first step in that direction”, says Rafael Donato, creative VP for DAVID SP. Please note that Burger King does not support any candidate nor any party and that this promotion is not part of any election campaign. Experiential advertisement created by David, Brazil for Burger King, within the category: Food.

Ambient advertisement created by OpusMultipla, Brazil for IPTRAN, within the category: Public Interest, NGO.

Cheiro Verde is a restaurant with focus on home-made food that stands out for its special recipes of common Brazillian dishes. On Mothers' Day, the place has prepared a tribute, but it was actually their children the ones who got surprised. Experiential advertisement created by Pirueta, Brazil for Cheiro Verde, within the category: Food.

Digital advertisement created by Publicis, Brazil for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by Art&C, Brazil for KIA, within the category: Automotive.

Film advertisement created by Candy Shop, Brazil for Mundo Livre FM, within the category: Media.

Oi, a telecom provider from Brazil, is hoping to make everyone believe in the magic of Christmas one more time. That’s why it created the Magical Payphone, a device that connected kids with Santa Claus. Installed in Rio de Janeiro, the special payphone was available to kids walking by with their parents. Once they made the call, the kids would chat with Santa, who were actually two retired actors from Retiro dos Artistas (an institution that takes care of former artists). But it was much more than a telephone call. Big surprises were prepared for the kids: lost elfs, gifts and even a mapped projection with snow and a choir of kids. Everything to make a great experience for the children and everyone watching. Ambient advertisement created by NBS, Brazil for Oi, within the category: Electronics, Technology.

Ambient advertisement created by DDB, Brazil for SuperBonder, within the category: Industrial, Agriculture.

Film advertisement created by BBDO, Brazil for Pedigree, within the category: Pets.

The first music magazine in the world that plays the music you are reading about. That’s the idea of the project created and developed by the Ogilvy Brazil and its digital team to make a difference for its client Billboard. Now, the readers would just need to touch their mobile phones over the Billboard’s cover and listen to a top list of music bands Billboard is talking about in that edition. How? No app downloads, no QR codes, no Bluetooth and 100% wireless. The shopper only needs to carry modern mobile with NFC (Near Field Communication) technology that comes in almost all new models. The secret of the action is a NFC sticker behind the cover that transmits the music to the consumers with a single touch. After a period of tests in selected newsstands and bookstores in Sao Paulo, Billboard Brazil publishers are now ready to change the music magazine as we know in a large scale. Readers have just become listeners. Ambient advertisement created by Ogilvy, Brazil for Billboard, within the category: Media.

URL: http://www.afroreggae.or/tanomapa Advertising Agency: JWT, Brazil Digital advertisement created by JWT, Brazil for AfroReggae, within the category: Public Interest, NGO.

Digital advertisement created by NBS, Brazil for Clube de Regatas do Flamengo, within the category: Sports.

The pictures displayed in the video correspond to words commonly used in Brazil to refer to the female sexual organ. Film advertisement created by Filadelfia, Brazil for Ragga Magazine, within the category: Media.

Ambient advertisement created by OpusMultipla, Brazil for Campo Largo Furniture, within the category: Retail Services.

What do you think of the person on the other side? Ambient advertisement created by Mark+, Brazil for Biscoitos Zezé, within the category: Confectionery, Snacks.

Digital advertisement created by Agencia3, Brazil for Disque Denúncia, within the category: Public Interest, NGO.

Shazam! The number 1 box office hit has inspired real life heroes in Brazil, using the film to raise awareness and to about the adoption and sponsoring of at risk youths in Brazil In the last 95 years, Warner Bros. Pictures has told stories of superheroes: Batman, Robin, Superman, Shazam. In addition to their superpowers, these characters have something else in common: they were raised outside their birth families. There are approximately 9,500 children and adolescents up for adoption in Brazil. As Shazam! is one of the most anticipated movie launches this year, why not use the fame and the life story of Shazam! to raise awareness and inform people about the adoption and sponsoring of youths? "Meet a real-life superhero" is a project created by J. Walter Thompson Brazil that began as extra content to Shazam!'s official trailer. At the end, a youth from a shelter called "real-life superhero," invited people to learn more about his superpowers and to sponsor these children and adolescents in shelters. For more information, simply visit helendrexel.org.br, the website for the Brazilian foster care institution. On the site, one can see the story of 3 real-life superheroes: Super Actor, Super Nice and Super Empathy. In partnership with the São Paulo Court of Justice and nine foster care institutions, 80 young people watched the premiere of the film Shazam!. The premier was a success. The second largest television network in the country was there to cover the event. "Meet a real-life superhero" generated much debate on a topic that is rarely addressed. Integrated advertisement created by JWT, Brazil for Shazam!, within the category: Media.