Digital advertisement created by JWT, Brazil for JWT, within the category: Agency Self-Promo.

Our campaign is a direct intervention in each one of Paradiso’s radio user’s app transmission. Whenever the listener is driving, the app measures their speed and the car’s location. This way, if the driver goes over the speed limit, the radio transmission is interrupted for this driver only and they receive the sound penalty. The penalty’s audio explains that the driver is over the speed limit and therefore will have to listen to one minute of Government Hour – the most tedious public radio program. When this minute is over, all the driver has to do is stay within the speed limit that the radio’s schedule go back to normal. The Government Hour is a standardized compulsory broadcast for all stations, which takes place at 7 pm every evening. This law exists for over 82 years, and is a nightmare for every Brazilian. Also, it is very relevant to consider that Rio de Janeiro’s traffic is the 8th worst in the world. Film advertisement created by 3yz, Brazil for Radio SulAmérica Paradiso FM, within the category: Electronics, Technology.

After 70 years of the last recorded case, Brazil is again facing a yellow fever outbreak, and Brazilians no longer know how to handle the spread of the disease. Yellow fever is spread by mosquitoes, but people think monkeys are responsible. Because of this, many Brazilians started killing the monkeys, even endangered species, thinking this would help fight the disease. To scare the monkeys away from humans, we used the help of the most unexpected ally: the black hawk-eagle, their natural predator. Film advertisement created by Master, Brazil for Life Institute, within the category: Public Interest, NGO.

Ambient advertisement created by Z+, Brazil for AACD, within the category: Public Interest, NGO.

Digital advertisement created by JWT, Brazil for 91 Rock, within the category: Media.

Film advertisement created by Havas, Brazil for DIA, within the category: House, Garden.

Film advertisement created by Giacometti, Brazil for ONG Trânsito Amigo, within the category: Transport.

Ambient advertisement created by Binder, Brazil for Hemorio, within the category: Public Interest, NGO.

Audio advertisement created by Talent, Brazil for Toshiba, within the category: Electronics, Technology.

Experiential advertisement created by Ogilvy, Brazil for Schweppes, within the category: Non-Alcoholic Drinks.

Direct advertisement created by Geometry Global, Brazil for Coca-Cola Light, within the category: Non-Alcoholic Drinks.

Film advertisement created by Agência UM, Brazil for University Guarulhos, within the category: Education.

Film advertisement created by JWT, Brazil for Ford, within the category: Automotive.

Ambient advertisement created by Tudo, Brazil for Itau, within the category: Finance.

Film advertisement created by Bolero, Brazil for Servis Segurança, within the category: Professional Services.

Digital advertisement created by Mark+, Brazil for Multisom, within the category: Retail Services.

Digital advertisement created by RC Comunicação, Brazil for Não Foi Acidente, within the category: Public Interest, NGO.

Film advertisement created by David, Brazil for Burger King, within the category: Food.

For São Paulo’s 17th International Contemporary Art Festival, we created an online tool for people to escape from their virtual routines, that habit of checking out thousands of times the same websites every day. By logging on to www.botaodeescape.com it is possible to install this escape button by dragging the escape icon onto the toolbar of the browser. When clicked, it takes you, randomly, to several different websites, articles, images and videos recommended by the festival’s artists, including special guest Olafur Eliasson. Digital advertisement created by Saatchi & Saatchi, Brazil for SESC_Videobrasil, within the category: Recreation, Leisure.