Integrated advertisement created by Talent, Brazil for Go Outside Magazine, within the category: Media.

Audio advertisement created by CCZ, Brazil for Radio Jovem Pan, within the category: Media.

Ambient advertisement created by OpusMultipla, Brazil for Grupo Dignidade, within the category: Public Interest, NGO.

Whenever there is sports on television, everyone watching it seems to instantly decide they are the smartest person in the bar. Agencia Africa Brasil has made it possible for sports fans to become real experts in fighting, whatever the social setting. The agency has created the Ultimate Fighting Championship (UFC) EAR wireless headphone, in the delightful form of a battered UFC fighter's ear. How does it work? The headphone has a built-in radio transmitter that makes it impossible to miss a moment of the big fight. UFC EARs were distributed throughout São Paulo, to punters at local bars broadcasting UFC fights. The result? The number of fighting experts grew dramatically. Direct advertisement created by Africa, Brazil for UFC, within the category: Media.

Crosswords are indicated for people with Alzheimer’s disease, since they stimulate the brain. Now this activity will also bring emotional benefits and rewards to the family relationship. In Crossed Memories you can create a customized crossword with the memories of your relative, solve it with him and share happy moments together remembering your stories. Access crossedmemories.com and create yours. Direct advertisement created by Mirum, Brazil for A Recreativa, within the category: Public Interest, NGO.

Film advertisement created by Phocus, Brazil for Bank of Amazon, within the category: Finance.

Direct advertisement created by IMAM, Brazil for Requinte Bakery, within the category: Food.

The interactive book tells the story of the most famous legend of the Brazilian folklore, the Saci. During the adventure in the outback, the VW Space Cross plays with the character until it manages to captures it. Highly recommended for parents and children. Digital advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

For c6 Bank, investment success is linked to mindfulness. Film advertisement created by Tech and Soul, Brazil for C6 Bank, within the category: Finance.

More than 10 million people in Brazil can’t control the urge to urinate and, consequently, avoid an active social life. The campaign approaches an important moment in life being disturbed by the pee, precisely to make the patient face these improper breaks as real problems. Jorginho is on the left, he’s got the ball and he is one-on-one with the full-back. Cut to the middle, Jorginho, got into the area, dribbled the goal keeper. It’s time, he’s going to score, there comes the goal, there comes the goal. Goa... If the urge to go to the toilet breaks the best moments in your life. Access: pauseaincontinencia.com.br. A message from the Brazilian Society of Urology in partnership with Astellas Farma Brasil. Audio advertisement created by Triunfo Sudler, Brazil for Astellas Farma Brasil, within the category: Pharmaceutical.

After 70 years of the last recorded case, Brazil is again facing a yellow fever outbreak, and Brazilians no longer know how to handle the spread of the disease. Yellow fever is spread by mosquitoes, but people think monkeys are responsible. Because of this, many Brazilians started killing the monkeys, even endangered species, thinking this would help fight the disease. To scare the monkeys away from humans, we used the help of the most unexpected ally: the black hawk-eagle, their natural predator. Film advertisement created by Master, Brazil for Life Institute, within the category: Public Interest, NGO.

Film advertisement created by Ageisobar, Brazil for ADD, within the category: Public Interest, NGO.

The app enables discovering, sharing and creating sound identities for locations. Users simply drop a song on a specific place on the map and anyone with the app can listen to it. People can choose from over 30 million songs from Deezer’s library, and tag it to any place in the city. Sharing with others what they are listening at a location like a street, an art gallery, a graffiti on the wall, or a moment like a friend's party. In the future, this app will reveal the musical map of cities and areas. General Creative Directors: Fabio Fernandes, Eduardo Lima Designer: Fabiano Higashi Information Architecture: Ricardo Grego Technology: Jefferson Russo, Caio Franchi Project Director: Aline Veríssimo Digital Production: Hive Music: Deezer Digital advertisement created by Saatchi & Saatchi, Brazil for Skol, within the category: Alcoholic Drinks.

In Brazil 60,000 people are murdered every year. Mostly illegal firearms. Studies indicate that without the gun control law violence would be even greater. Thousands of lives are saved thanks to the gun control law. But the arms industry in Brazil is lobbying for this law to be repealed. The Sou da Paz Institute is fighting for the permanence of the law that controls the use of weapons. Film advertisement created by Tech and Soul, Brazil for Instituto Sou da Paz, within the category: Public Interest, NGO.

What do you think of the person on the other side? Ambient advertisement created by Mark+, Brazil for Biscoitos Zezé, within the category: Confectionery, Snacks.

Outdoor advertisement created by Blackninja, Brazil for Secretaria de Saúde de Pernambuco, within the category: Public Interest, NGO.

Film advertisement created by BBDO, Brazil for Casa do Zezinho, within the category: Public Interest, NGO.

Film advertisement created by 11:21, Brazil for Grã Filé, within the category: Food.

Film advertisement created by 11:21, Brazil for Grã Filé, within the category: Food.

We needed to launch a development in an old industrial area, the 4th District in Porto Alegre. An important neighborhood in the past, but today it´s abandoned and degraded by time. How to attract people to know a real estate development in an area such as this? We promoted rediscovering the neighborhood in an interactive and different way, starting a new history for the place. We Outdoor advertisement created by Leo Burnett, Brazil for Rossi, within the category: Industrial, Agriculture.