Cartoon Network has always been an inspiration for kids everywhere. So much so, that even many grown-ups who work in animation do it exactly because of how much they loved Cartoon’s creations when they were young. That’s why it was such a gigantic honor for us at Le Cube, after we too were not so long ago just kids sitting in front of the TV amazed by what we saw, to create the channel’s 25th-anniversary celebration film.

Audio advertisement created by Havas, Brazil for Citroën, within the category: Automotive.

Direct advertisement created by Script, Brazil for MetrôRio, within the category: Transport.

Film advertisement created by JWT, Brazil for Ford, within the category: Automotive.

Integrated advertisement created by McCann, Brazil for Chevrolet, within the category: Automotive.

Audio advertisement created by Master, Brazil for 91 Rock, within the category: Media.

Saraiva is Brazil's largest retail bookstore, a centennial brand, which was facing a great to promote their on-demand audiobooks platform. We have redesigned renowned album covers, featuring characters from literature classics in the cover of vinyl records. Inside, there was a summary and a code, granting a whole month of free access to all the on-demand content. Ambient advertisement created by Moma, Brazil for Saraiva, within the category: Retail Services.

Digital advertisement created by Ageisobar, Brazil for Mães da Sé, within the category: Public Interest, NGO.

Outdoor advertisement created by Ogilvy, Brazil for IBM, within the category: Electronics, Technology.

Film advertisement created by Guts and Films, Brazil for Mocinho, within the category: Confectionery, Snacks.

Digital advertisement created by Miami Ad School, Brazil for ESPN, within the category: Media.

Direct advertisement created by Mark+, Brazil for CDL Pelotas, within the category: Professional Services.

Audio advertisement created by WE, Brazil for Mix Radio, within the category: Media.

Account Manager Sound Production Company: Roberto Faria Film advertisement created by Y&R, Brazil for Peugeot, within the category: Automotive.

To prove that Hellmann's goes with anything, Ogilvy Brazil created the Food Slot. In supermarkets chains, grocery stores and bars around Brazil, consumers are being invited to pull the lever of a slot machine that randomly combines different ingredients in the display. For each one of the random 280 combinations the machine gives the shoppers a collectible recipe and a hot and fresh delicious food sample made with the real mayonnaise. From Lasagna to Beef Ragout, from Wrap Ratattouile to Spicy Burritos, the most unexpected meals made with Hellmann's were included in the game "menu", to guarantee that every time the shoppers play, the experience would be different. Four months of research and development were necessary to guarantee both the perfect system and quality of the food, a mission taken by the Unilever's head chefs and the engineers and tech team of the production company, Hungry Man Projects. Ambient advertisement created by Ogilvy, Brazil for Hellmann's, within the category: Food.

"Brazilians are an unique species, intriguing beings full of peculiarities. This study finally confirms what we’ve been suspecting for a while: it must have something to do with all this cocoa from the Garoto chocolates that we’ve been eating for generations," says Rafael Donato, DAVID’s Creative VP. The campaign will also unfold on social media, under the concept "Only Cocoa Explains". The “Garotinho” boy, brand icon, received a make-over and is the protagonist of several advertising pieces. Film advertisement created by David, Brazil for Nestle, within the category: Food.

The Hematology Institute of Bahia needed to raise the number of blood donors. Since most Brazilians donate blood to close people and relatives we created a web banner integrated with a Facebook app. When connected to the social network the app randomly searched for one user’s friend. The banner’s message was customized with the following question: “If (friend’s name) needed blood now would you donate?”. The campaign concept concluded: “To donate you don’t need to know. Look for a blood bank in your city and donate.” Digital advertisement created by Propeg, Brazil for Hematology Institute of Bahia, within the category: Public Interest, NGO.

Digital advertisement created by RC Comunicação, Brazil for Não Foi Acidente, within the category: Public Interest, NGO.

Three artists were challenged to replace the brush by the famous Swiss brush teeth, the ink for toothpaste and screens by mirrors. Film advertisement created by BETC, Brazil for Curaprox, within the category: Health.

Film advertisement created by McCann, Brazil for SBT, within the category: TV Promos.