Brazil
Digital advertisement created by Ogilvy, Brazil for Petz, within the category: Pets.
"Stork," the campaign film for the new Tiguan Allspace, presents a touching portrait of a young family spending time together. During an outing, from the moment they get on the road until they get back into town, a stork follows them around, getting the father's attention. While all this is happening, viewers can check out the technological innovations in the Tiguan Allspace – such as when the mother activates the exclusive Cognitive Manual with Artificial Intelligence via voice command to find out more about the car''s features, or when the father, his hands full of purchases, opens the trunk by moving his feet to trigger the sensor for the Easy Open system, available in the R-Line model. Other Tiguan Allspace features also make an appearance in the family''s interactions, including the Active Info Display, the 350 Nm TSI engine, Park Assist 3.0, and Pedestrian Recognition, which brakes automatically when it detects people or animals suddenly crossing in front of the new Tiguan Allspace. The film closes with the stork landing in the middle of the street once they''re back in town. The Pedestrian Recognition feature is activated and the vehicle brakes for the bird, which lifts up a bundle with its beak in an allusion to the arrival of a new baby. The wife smiles, understands, and looks at her husband, who is caught by surprise but pleased. In the next scene the family is back in the car, now with twin babies and their grandmother, having filled up all seven seats in the Tiguan Allspace. The commercial closes out with the concept: "A new Volkswagen is born. The Tiguan Allspace: a new car, a New Volkswagen." The spot comes in 90, 60, and 30-second versions. Film advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.
Film advertisement created by Ampfy, Brazil for Mitsubishi, within the category: Automotive.
For their first iPad publication, Brazil’s biggest group buying site Peixe Urbano created an ad that touches the core of their own product: collectiveness. In this iAd, the user needed a “helping hand” to unlock the R$ 10 credit (appox. US$ 5) in his next Peixe Urbano purchase. Digital advertisement created by BBDO, Brazil for Peixe Urbano, within the category: Media.
A children's e-book that tells the story of a stray cat looking for a family. In the story, the cat enters a house hoping to live in it and begins to snoop. Younger readers who download the e-book can track the cat's adventures through the house and interact with various elements of the page. Digital advertisement created by BBDO, Brazil for Whiskas, within the category: House, Garden.
For São Paulo’s 17th International Contemporary Art Festival, we created an online tool for people to escape from their virtual routines, that habit of checking out thousands of times the same websites every day. By logging on to www.botaodeescape.com it is possible to install this escape button by dragging the escape icon onto the toolbar of the browser. When clicked, it takes you, randomly, to several different websites, articles, images and videos recommended by the festival’s artists, including special guest Olafur Eliasson. Digital advertisement created by Saatchi & Saatchi, Brazil for SESC_Videobrasil, within the category: Recreation, Leisure.
Film advertisement created by Lowe, Brazil for Anador, within the category: Pharmaceutical.
Digital advertisement created by FCB, Brazil for Estadão Digital, within the category: Media.
Mendorato, the Santa Helena's golden Japanese peanut, consolidates itself as the soccer partner of the Brazilian fan. In his last campaign, Mendorato is the protagonist of the preferred consumption moment among football lovers: watch his beloved team accompanied by a good appetizer. And it scores a "Great Goal of Flavor"! Check out the film and the behind-the-scenes of this artillery production. Digital advertisement created by Alta Comunicazione, Brazil for Mendorato, within the category: Confectionery, Snacks.
Chevrolet's new campaign explores the attributes of nocturnal animals to present the features of the new S10 Midnight model, which is part of the brand's All Black line. Created by Commonwealth // McCann, the WMcCann division that exclusively serves the account, the film uses a play of light and shadow, referring to a nocturnal setting. Film advertisement created by McCann, Brazil for Chevrolet, within the category: Automotive.
Direct advertisement created by The Marketing Store, Brazil for Shell, within the category: Automotive.
Direct advertisement created by Neogama, Brazil for Ypê, within the category: House, Garden.
Saraiva is Brazil's largest retail bookstore, a centennial brand, which was facing a great to promote their on-demand audiobooks platform. We have redesigned renowned album covers, featuring characters from literature classics in the cover of vinyl records. Inside, there was a summary and a code, granting a whole month of free access to all the on-demand content. Ambient advertisement created by Moma, Brazil for Saraiva, within the category: Retail Services.
Digital advertisement created by Candy Shop, Brazil for Academia do Rock, within the category: Education.
Ambient advertisement created by Wunderman, Brazil for TAM Airlines, within the category: Transport.
Content advertisement created by FCB, Brazil for Corpo do Poema, within the category: Media.
Film advertisement created by Giacometti, Brazil for ONG Trânsito Amigo, within the category: Transport.
Why is it necessary to include the word “black” to find black people pictures on search results? This is what the NGO Desabafo Social is questioning in the experiment #SearchForEquality (#BuscaPorIgualdade, in Portuguese) addressed to the largest image banks in the world – Getty Images, Shutterstock, Depositphotos and iStock Photos. The movement #SearchForEquality has engaged millions of people in Brazil in only a week making Google, Shutterstock and Depositphotos to discuss how to change their algorithms globally. Digital advertisement created by WE, Brazil for Desabafo Social, within the category: Public Interest, NGO.
Install from here: http://www.minifastforward.com Digital advertisement created by DPZ, Brazil for Mini, within the category: Automotive.