The interventions were installed in three bars in the city of São Paulo, along with the message: “This is a stupid object. But drinking and driving is even more stupid.” Ambient advertisement created by FCB, Brazil for Sagatiba, within the category: Public Interest, NGO.

Audio advertisement created by Havas, Brazil for Citroën, within the category: Automotive.

Every year, around 18 million woman in undeveloped countries, die due to lack of access to the right medical care. So, in order to raise awareness to this issue, we decided to turn to the world's most dependable woman -Siri- and make her become a symbol of the fight for equal medical care for women. Digital advertisement created by Escola Cuca, Brazil for UN Women, within the category: Public Interest, NGO.

Integrated advertisement created by JWT, Brazil for Avon, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, Brazil for Miami Ad School, within the category: Education.

A lot needs to be compromised to take care of a microcephalic baby but the dream of a higher education doesn't need to. Amidst the Zika Virus epidemic in 2016 a frightening number of pregnant Brazilian women were affected, giving birth to children with special needs. Many were abandoned and forced to quit their jobs. The Mães Produtivas Project of the University UNINASSAU is responsible for giving away full online higher education scholarships to these mothers so they don't have to abandon their dreams. Now education and love are tied together. Experiential advertisement created by Agência UM, Brazil for UNINASSAU, within the category: Public Interest, NGO.

In 2020, BIA received around 95 thousand messages of offenses and sexual harassment. Although she is not a real woman, the number reveals a reality that women face. In the campaign, developed by Publicis Brazil, the interactions are represented by means voice-overs and projections on walls. Then, the film shows the change in tone of the BIA's responses, taking a strong stand against harassment. Previously, when the bank's artificial intelligence received some of those attacks, the answer was passive: “I didn't understand, could you repeat it?”, in an attempt to make the customer change the tone of the question. From now on, BIA becomes more direct, stronger, without subservience or passivity. “These words cannot be used with me and anyone else” and “It can be a joke for you. For me, it was violent” are some of the new feedback from the bank's artificial intelligence. The action is in line with UNESCO's “Hey Update My Voice” initiative. Integrated advertisement created by Publicis, Brazil for Bradesco, within the category: Finance.

Jeep Renegade appears on a dark plane until the car metamorphoses into a dragon, iconic figure of the plot. In addition to being communicated on TV, the video was also shared on the channel's social networks. Film advertisement created by F.biz, Brazil for Jeep, within the category: Automotive.

Women often carry the burden when it comes to household chores, and have historically endured the double burden of a career and the social pressures of caring for their homes and families. According to an IBGE survey in 2020, women spend twice as much time as men on household chores. Brastemp has launched an initiative this month with "Household chores are everyone's chores" – a new campaign created by FCB in partnership with consulting company Think Eva, aimed at promoting the equal division of household chores among men and women. Brastemp leads the conversation from a unique perspective – and a fact that Think Eva identified at Brastemp's request: women on average spend four years of their lives doing laundry. This is a time that men are free to use for personal development, career advancement, leisure, or simply resting. In order to promote awareness about the subject, Brastemp is also extending the debate to its product line, by "launching" a fictitious washing machine dubbed "Brastemp Shareding Edition." The launch of the new product is meant to drive home that laundry is a chore to be shared by everyone, not only women. Film advertisement created by FCB, Brazil for Whirlpool, within the categories: Electronics, Technology, House, Garden.

Digital advertisement created by Ageisobar, Brazil for Red Cross, within the category: Public Interest, NGO.

Ambient advertisement created by NBS, Brazil for Del Valle, within the category: Food.

Film advertisement created by Publicis, Brazil for Habib's, within the category: Food.

The advertising industry has always contributed to a sexist culture, creating stereotypes like the “perfect mother” and the “sexy beer girl”. It's not surprising that 65% of women don’t identify with their portrayal in traditional advertising, even though they account for 85% of all consumer purchases. Ironic, but there is an explanation: women make up for only 20% of creatives in advertising agencies in Brazil. Troubled by this scenario, Laura Florence and Camila Moletta, creative leaders at Dentsu Aegis Network, created MORE GRLS. The first roadmap to female creative talent in advertising, design and content. Mapping talents is the first step towards changing this reality. We need to know and value the creatives that, despite the hostile environment, are still working in the field. It’s important to emphasize that it is not only a "portfolio showcase", it’s also a hub for journalists and festival organizers to find the best women for their editorials and jury panels - women also face low visibility and participation in awards. The platform (www.moregrls.com.br) categorizes talents according to creative field, skills, experience and city. It also tells you who is available for freelancing or willing to move for an opportunity. The launch campaign film was directed by Juliana Curi from Damasco Filmes and included an entire set made up of only women. Besides talking about the platform, it shows how this kind of gender inequality affects the whole society, not just the advertising industry. MORE GRLS also set up goals for different stakeholders: for agencies, the goal is to have 50% of women in creative departments by 2020; for journalists in specialized media, the mission is to interview at least one creative woman per issue; for recruiters, we recommend recruiting the same number of men and women for job opportunities; and finally, our special request to clients, the ones that will truly accelerate change: watch your agency closely and make sure that the 50/50 by 2020 goal was achieved. Next steps include mapping new creative fields, take the platform to other countries and use its data to inform the industry. As with every initiative that aims to generate impact, we know there’s a lot to be done. And MORE GRLS is the first step.

Leica "100" advertisement, relating to the Leica 100 year centennial and celebrating the opening of the Leica Gallery in Sao Paulo, Brazil. It recreates 35 historical Leica photos. Film advertisement created by Saatchi & Saatchi, Brazil for Leica, within the category: Electronics, Technology.

Ambient advertisement created by Filadelfia, Brazil for Grupo Vhiver, within the category: Public Interest, NGO.

iPlace is the biggest Apple Premium Reseller in Latin America. The brand wants to inspire a more creative and advanced use of technology. This film aims to inspire people to focus on all the great reunions to come. In an attempt to reconnect with his father, a young man takes his father on a journey through the Brazilian Canyons. Film advertisement created by Morya, Brazil for iPlace, within the categories: Electronics, Technology, Retail Services.

In Brazil, thousands of children and teenagers are victims of sexual abuse. To raise public awareness on the issue and increase the number of complaints, the True Affection campaign has been launched. And a symbol was chosen to demonstrate people´s engagement: A HUG. Several Brazilian artists have joined the campaign and given their hugs. But we needed an even bigger impact to get people´s attention. We decided to think big. To give this hug we chose the greatest monument of Brazil, one of the seven wonders of the modern world: Christ the Redeemer, at Rio de Janeiro. For two days, the statue´s lights were turned off. Using map projections we have created the illusion that Christ was closing its arms. Ambient advertisement created by Monumenta, Brazil for Conselho Nacional Do Sesi, within the category: Public Interest, NGO.

Brazil has over 8,000 refugees and 28,000 people who are waiting to get refugee status. And one of the major challenges they face is integrating into society. Many Brazilians are still prejudiced about refugees, mostly because they don't know their stories. And since Christmas is a time for people to come together, we would like to bring you closer to these people. The Migraflix platform team invited them to participate in the My Refugee Friend project, which will show the faces and tell the stories of these refugees. On the website, Brazilian families can invite a refugee to their home for Christmas. URL: www.myrefugeefriend.com Digital advertisement created by No Bullshit, Brazil for Migraflix, within the category: Public Interest, NGO.

Film advertisement created by Giacometti, Brazil for ONG Trânsito Amigo, within the category: Transport.

Ambient advertisement created by FREE, Brazil for Rotary Club, within the category: Public Interest, NGO.