In the past years, countless historic buildings in the Middle East have been destroyed by countless wars. This huge cultural loss has an even greater impact for the next generations, which will never be able to see or visit these places. Having this in mind, the History Blocks project was created with the support of UNESCO. It is an initiative that takes place inside Minecraft Education Edition, a Microsoft platform with a pedagogical purpose used in schools around the world. The project counted on the participation of teachers who guided – through a pedagogical plan – the collaborative building of monuments that had been destroyed in the Middle East and that had already been projected in the platform. Experiential advertisement created by Africa, Brazil for UNESCO, within the category: Public Interest, NGO.

Film advertisement created by BBH, Brazil for Mix Brasil, within the category: Recreation, Leisure.

Ambient advertisement created by Wunderman, Brazil for TAM Airlines, within the category: Transport.

Digital advertisement created by JWT, Brazil for ONG Florescer, within the category: Public Interest, NGO.

To extol the meat, specialty of Pobre Juan restaurant, Dentsu agency has created the “Sacred Poster”, composed by a series of stained glasses installed on urban furniture. The purpose of the communication is to show that even with the growth of the chain of stores across the country, Pobre Juan still follows their traditions on preparing their dishes handcrafted, taking care of their holiest ingredient: the meat. Those concepts were an inspiration at the time of advertising the restaurant. That is why the choice of an artistic approach completely manual and at the same time that shows how much the meat is important. Outdoor advertisement created by Dentsu, Brazil for Pobre Juan, within the category: Food.

Every year, around 18 million woman in undeveloped countries, die due to lack of access to the right medical care. So, in order to raise awareness to this issue, we decided to turn to the world's most dependable woman -Siri- and make her become a symbol of the fight for equal medical care for women. Digital advertisement created by Escola Cuca, Brazil for UN Women, within the category: Public Interest, NGO.

Schnowser, Chiwawa, Shitsu, people often search for pure breed dogs on the internet like this. That’s why Güd, an exclusive online dog food brand, transformed misspelled dog breeds names on Google into rescue dogs ads. In partnership with the NGO “Clube dos Vira-Latas”, we lauched “Rescue Dogz”. Created by J. Walter Thompson Brazil, the campaign takes advantage of the so common misspelling of pure-breed dogs names while searching on Google. Every time someone searches misspelling the name of the breed, "Rescue Dogz" names a mutt dog under that misspelled word and creates an ad offering the dog for free. By clicking on the ad, the person is led to the dog’s page in the campaign website (https://rescuedogz.us/), giving the pet a chance to be seen and adopted. Digital advertisement created by JWT, Brazil for güd, within the category: Pets.

Film advertisement created by Leo Burnett, Brazil for Bradesco, within the category: Finance.

Volkswagen announces the New Beetle in a video that clicks “skip ad” for you. To announce the New Beetle, AlmapBBDO created a YouTube action showing the benefits of the DSG Tiptronic transmission. In a differentiated way, the film uses the pre-roll format, commercials that are displayed before the video is watched. In the intervention, in the end of the 5 seconds of mandatory waiting time, the video clicks the “skip ad” button. The lettering explains: “New Beetle with DSG Tiptronic transmission. You don’t shift gears. Neither does the commercial”. Digital advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Film advertisement created by BETC, Brazil for Peugeot, within the category: Automotive.

Digital Production: Brave.ag Digital advertisement created by FCB, Brazil for CNA, within the category: Education.

Ambient advertisement created by Geometry Global, Brazil for Coca-Cola, within the category: Non-Alcoholic Drinks.

Sao Paulo, November 2011 - A new action created by DDB Brasil for Guarana Antarctica introduces the concept of "Being extreme is being with friends" on the brand's YouTube Channel . The film features a group of friends practicing "Le Petit Parkour", a new version of "Parkour", the French sport that uses elements of the city as obstacles. Railings, walls and trees give way to tires, guides and railroad tracks in this satire of the original sport. The major obstacle, a 3.3-liter bottle of Guarana Antarctica, appears to be too dangerous so athletes replace it with a "Petit" (smaller) version of the product, justifying the name of the game. The soundtrack is an attraction in itself. It combines the most popular phrases, expressions and words in the French language and turn them into a hilarious hip hop song. At the end, the group is chased by a police guard who fails to reach them because he can not face the obstacles on the way. Film advertisement created by DDB, Brazil for Guarana Antarctica, within the category: Non-Alcoholic Drinks.

Film advertisement created by Ageisobar, Brazil for ADD, within the category: Public Interest, NGO.

Digital advertisement created by Wunderman, Brazil for São Paulo Soccer Federation, within the category: Recreation, Leisure.

Islanded with Beats: Beats, a beverage brand of Ambev, made the first reality show in the history of Instagram in Brazil. “Islanded with Beats”, a partnership with the agency WMcCann and Endemol Shine Brasil, was led by Brazilian pop star Anitta (52.2 million followers) and ten of her friends (influencers), who participated in competitions and challenges. The reality show was broadcast live on Beats' Instagram, using all formats to stimulate an unprecedented interaction between islanded influencers and Beats fans. The brand also used Twitter to increase interaction and YouTube to broadcast a two-hour show, also live. The result was surprising. In just 72 hours, the brand got 1.3 million new followers, soaring from 200 thousand to 1.5 million. The first episode alone reached 2 million views in 12 hours, organically. In total, there were 3 days of live coverage, showing everything that was happening on the island, divided into 5 episodes. Together, the episodes reached 10 million views, were 4x on Twitter's Trending Topics. For 15 days, the reality show's communication explored all of Instagram and much of Twitter, serving plural, festive and real-time content in Stories, feeds, live and IGTV - conquering 211 million organic impressions. To finish the action, the brand also had a promotion so that five people could enjoy the island after filming. Beats Zodiac: Beats Zodiac is an entirely new line of party drinks inspired by the stars. An idea that, along with its collectible cans and mixable flavors, was thought to help young people approach and flirt in the clubs and social networks. The Zodiac creates conversation and opens an entirely new universe of content around the brand. After all, everyone has a star sign, so there's a Beats Zodiac for you. More than this, everyone has an opinion about it, especially about other peoples 'star signs. Not to mention the possible combinations and discussions around it: does your star sign match your crush? Every Beats Zodiac flavor was created to be mixable and to deliver a new experience encouraging our customers to explore more of the range. To launch Beats Zodiac, WMcCann invited Anitta – Brazilians pop star - and other 11 influencers to represent and portray each of their signs in the night outs. 12 new films were revealed on Beats' social media channels and on digital media. Each of them portrayed how each sign behaves when partying starring the actors Thiago Martins and Rodrigo Simas, singer Gretchen, Urias, WC on Beat and Xamã; in addition to influencers Bielo, Lais Oliveira, Gabi Lopes, Thais Carla and Tati Zaqui. Each can will also transport consumers to an exclusive website via QRCode. In the universe of Beats Zodiac, it will be possible to have access to the horoscope of the day, drink suggestion and a series of content about relationship with astrologer Vitor de Castro. To play with this novelty, Beats launched cards inspired by the zodiac signs, the #ZodiacMatch. With a range of content created exclusively for Instagram, in addition to Stories and IGTV, Vitor di Castro explores the universe of Beats Zodiac mix cards, among the drink lovers, demonstrating how to mix flavors in a fun way. Integrated advertisement created by McCann, Brazil for Beats, within the category: Alcoholic Drinks.

A children's e-book that tells the story of a stray cat looking for a family. In the story, the cat enters a house hoping to live in it and begins to snoop. Younger readers who download the e-book can track the cat's adventures through the house and interact with various elements of the page. Digital advertisement created by BBDO, Brazil for Whiskas, within the category: House, Garden.

2018 was the year of the most controversial election in Brazil. And to step into the conversation, we brought the subject of something common to every candidate: the promises over constructions which will never be finished. We mapped in the state of São Paulo several works halted for more than 10 years and placed outdoors in front of them, in order to show that with C&C there’s no halted construction. And also, remembered the electors about politicians that never fulfill their promises. Outdoor advertisement created by Publicis, Brazil for C&C, within the category: Industrial, Agriculture.

My Blood is red and black is a campaign created by Leo Burnett Tailor Made for Hemoba (The blood bank of Bahia State) and E.C.Vitória. It raised blood donations in 46% and got national and international repercussion. Direct advertisement created by Leo Burnett, Brazil for Hemoba Foundation, within the category: Public Interest, NGO.

São Paulo is one of the most populous cities in the world. And with that, subways get overcrowded. How can Café Suplicy, a coffee brand in Brazil, help? Simple: by encouraging people to wake up before there is anyone on the subway. We'll turn Café Suplicy's coffee capsules into subway tickets valid until 6:30 a.m. These capsules will come with a bar code that is read by the turnstile as a regular subway ticket. This way, we'll not only help people to wake up on time, but also help. Direct advertisement created by Miami Ad School, Brazil for Coffee Suplicy, within the category: Non-Alcoholic Drinks.