Canon Brazil and Dentsu Brazil have developed a technology to allow a Canon camera “to talk” to a blind photographer. The prototype brings an unprecedented technological innovation and becomes a revolution in​​ accessibility. The Christmas gift was given to João Maia, Brazilian first blind photographer to cover the Paralympic Games in Rio 2016. The moment of the surprise was recorded and become the film of Canon’s Christmas campaign, called “A Christmas to believe”. Digital advertisement created by Dentsu, Brazil for Canon, within the category: Electronics, Technology.

A single photo inspired 180 different stories in the “Tell My Story” project, to bring hope and inspiration back to drug users.The project found a creative way to show people who are addicted to drugs how different their lives could be.Children, seniors, celebrities and anonymous authors wrote a mini biography based on the same image. They were Ambient advertisement created by DDB, Brazil for Tell My Story, within the category: Public Interest, NGO.

One of Brazil's biggest street parties, Olinda's Carnival is famous for its traditional giant dolls. But violence against women only increases each year during carnival. To prevent all kinds of violence and harassment, the Disque Denúncia (Anti-Crime Hotline), has created a special giant doll: The Carnival's Sentinel. Almost four meters tall and with an excellent view of the surroundings, it was equipped with a security camera and transmit real-time information to local police. Ambient advertisement created by Agencia3, Brazil for Disque Denúncia, within the category: Public Interest, NGO.

Film advertisement created by BBDO, Brazil for Pedigree, within the category: House, Garden.

Film advertisement created by McCann, Brazil for Chevrolet, within the category: Automotive.

Digital advertisement created by Ogilvy, Brazil for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by BBDO, Brazil for Pedigree, within the category: Pets.

Vodol is one of the most known product in Brazil for treating athlete's foot and foot odor. We wanted people to be in contact with the brand where they most need their feet: On the streets. Ambient advertisement created by Propeg, Brazil for Vodol, within the category: Health.

The interventions were installed in three bars in the city of São Paulo, along with the message: “This is a stupid object. But drinking and driving is even more stupid.” Ambient advertisement created by FCB, Brazil for Sagatiba, within the category: Public Interest, NGO.

When everybody knows everything about a subject, except you. Once in a while, you stumble upon a conversation on a topic you know absolutely nothing. To avoid being left out or seeming ignorant, we introduce the Blah Blah Blah Generator. An app that will get you trough any conversation with fast, shallow, embarrassment-free phrases. We help you to fake it until you make it. Digital advertisement created by Filadelfia, Brazil for UAI, within the category: Media.

After 70 years of the last recorded case, Brazil is again facing a yellow fever outbreak, and Brazilians no longer know how to handle the spread of the disease. Yellow fever is spread by mosquitoes, but people think monkeys are responsible. Because of this, many Brazilians started killing the monkeys, even endangered species, thinking this would help fight the disease. To scare the monkeys away from humans, we used the help of the most unexpected ally: the black hawk-eagle, their natural predator. Film advertisement created by Master, Brazil for Life Institute, within the category: Public Interest, NGO.

More than a simple banner, Visa's Portal Entertainers performed several live shows turning news and tweets into lots of music and interaction. Art Director Tiago Marcondes Digital advertisement created by BBDO, Brazil for Visa, within the category: Finance.

Digital Production: Brave.ag Digital advertisement created by FCB, Brazil for CNA, within the category: Education.

Direct advertisement created by Script, Brazil for Surfrider Foundation, within the category: Public Interest, NGO.

Film advertisement created by BBDO, Brazil for Getty Images, within the category: Professional Services.

Integrated advertisement created by McCann, Brazil for Chevrolet, within the category: Automotive.

Film advertisement created by Africa, Brazil for Budweiser, within the category: Alcoholic Drinks.

Viva Rio is a Brazilian NGO that works with social inclusion and peace cherishes, to stimulate donation to families who lost all its belongings across Rio de Janeiro state due to flooding. Film advertisement created by dim&canzian, Brazil for Viva Rio, within the category: Public Interest, NGO.

The interactive book tells the story of the most famous legend of the Brazilian folklore, the Saci. During the adventure in the outback, the VW Space Cross plays with the character until it manages to captures it. Highly recommended for parents and children. Digital advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Digital advertisement created by McCann, Brazil for Cancer Hospital of Barretos, within the category: Public Interest, NGO.