Digital advertisement created by Publicis, Brazil for SBT, within the category: Media.

Film advertisement created by Wieden + Kennedy, Brazil for Lacta, within the category: Confectionery, Snacks.

Work of a craftswoman who struggles to survive in the draught ridden Northeast region of Brazil. Direct advertisement created by Ageisobar, Brazil for I.A.R., within the category: Public Interest, NGO.

Film advertisement created by Forte Apache, Brazil for Soul Power, within the category: Beauty.

Film advertisement created by Guts and Films, Brazil for Mocinho, within the category: Confectionery, Snacks.

Producer Egisto Betti Film advertisement created by Loducca, Brazil for MTV, within the category: Media.

Experiential advertisement created by Ogilvy, Brazil for Schweppes, within the category: Non-Alcoholic Drinks.

Digital advertisement created by F.biz, Brazil for F.biz, within the category: Agency Self-Promo.

Digital advertisement created by NBS, Brazil for NBS, within the category: Agency Self-Promo.

Ambient advertisement created by Leo Burnett, Brazil for FIAT, within the category: Automotive.

Film advertisement created by Draftz, Brazil for Unimed Araçatuba, within the category: Health.

Ambient advertisement created by Ageisobar, Brazil for TNT, within the category: Media.

Sol de Janeiro is the sunscreen brand that embraces the Brazilian beach culture and is proud of taking responsibility for the skin of youth. The problem is that Brazilian youth seem to care more about getting a tan than healthy skin. In fact, skin cancer is the most common form of cancer in Brazil, with over 140,000 new cases diagnosed each year. In recent years, this incidence has increased in 74% among the younger population. In order to make Brazilian youth aware of this growing problem, Sol de Janeiro asked for the help of those who are closest to youth’s skin: their tattoo artists. In partnership with A.C. Camargo, one of the most respected Cancer Institutes in the world, we created a training program to teach the tattoo artists how to distinguish skin problems. The program took place in Rio de Janeiro and São Paulo and all the participants got a diploma. Over 450 tattoo artists have been certified already. Outdoor advertisement created by Ogilvy, Brazil for Sol De Janeiro, within the category: Health.

Photography: Paulo de Tarso "Disca" Film advertisement created by Lowe, Brazil for K-Y Jelly, within the category: Health.

Digital advertisement created by Ageisobar, Brazil for Sky Company Skydiving, within the category: Recreation, Leisure.

The real story of a married couple who live isolated in the small village of Carnaubinha - a dry and unwelcoming place in the Northeast of Brazil - who have the dream to one day see the ocean. Content advertisement created by Agência UM, Brazil for Grupo de Apoio a Criança com Câncer, within the category: Public Interest, NGO.

Ambient advertisement created by Paim, Brazil for Polar Beer, within the category: Alcoholic Drinks.

Film advertisement created by Leo Burnett, Brazil for FIAT, within the category: Automotive.

Film advertisement created by Miami Ad School, Brazil for Champion Apparel, within the categories: Fashion, Sports.

Film advertisement created by Ageisobar, Brazil for ADD, within the category: Public Interest, NGO.