Film advertisement created by Wunderman, Brazil for Shell, within the category: Industrial, Agriculture.

Film advertisement created by Publicis, Brazil for General Motors, within the category: Automotive.

Digital advertisement created by FCB, Brazil for Estadão Digital, within the category: Media.

Ambient advertisement created by BETC, Brazil for Fundação Pró-Sangue, within the category: Public Interest, NGO.

F/Nazca Saatchi & Saatchi transforms Honda Fit Twist into mixing deck. Launched at the last Auto Salon in São Paulo, the new Honda Fit Twist was designed exclusively for Brazil, and is now presented to consumers in a campaign uniting music, technology and electronic music icons N.A.S.A. Ambient advertisement created by Saatchi & Saatchi, Brazil for Honda, within the category: Automotive.

Apê Kids, a company that develops playful and functional objects for children, has created Offline Toys, a line of toys where, in order to make the game even more fun, it is necessary to couple the parents' smartphones with an app developed for this end. The initiative aims to avoid the harmful custom of parents to use the cell phone during the moment of play with their children. Research from US universities shows that excessive use of mobile phones by parents can negatively influence children's brain development. Interviews with 170 families, led by scholars at the University of Michigan and Illinois State University, show that by interrupting family times to check messages or surf social networks, parents can contribute to problems such as hyperactivity in children. The line of toys Offline Toys arrives in the Brazilian market with three models in wood: car, stove and human body, and with four possibilities of fit for the cellular devices. With NFC technology, the app recognizes the toy where it is docked and blocks receiving notifications on the phone while playing. Parents and children will be able to have fun, without interruption, with more than 120 interactions, like triggering the siren of a police car, cooking different foods and getting to know the human body, among others. Experiential advertisement created by NBS, Brazil for Apê Kids, within the categories: House, Garden, Public Interest, NGO, Recreation, Leisure, Retail Services.

Film advertisement created by Loducca, Brazil for Waves4Water, within the category: Public Interest, NGO.

On June 19, the first authorized drone delivery took place in Latin America and was organized by Relp! Aceleradora de Restaurantes and No Bones - The Vegan Butcher Shop Experiential advertisement created by Mr. Da Vinci, Brazil for No Bones The Vegan Butcher Shop, within the category: Food.

Digital advertisement created by Ogilvy, Brazil for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by Martpet, Brazil for Topfit Fitness Club, within the category: Recreation, Leisure.

Film advertisement created by BBDO, Brazil for Getty Images, within the category: Professional Services.

Our reflections go far beyond what we see in the mirror. More than an experiment, this is a deep look at women. Film advertisement created by BETC, Brazil for eQlibri, within the category: Confectionery, Snacks.

Alerj, Legislative Assembly of Rio de Janeiro, wanted to show smokers how unpleasant their smell is to non-smokers, thus promoting reflection on their part and hopefully leading them to stop smoking. Thus, instead of talking about death, cancer and all the most common methods used to discourage this habit in the past, we went directly for every person’s weakness: self-esteem. Ambient advertisement created by Staff, Brazil for Alerj, within the category: Public Interest, NGO.

In order to give voice to feminicide victims in Brazil, we silenced the most known brazilian songs with female names on radios. Then, we matched these names with names of real women who were killed by this type of violence. All these stories became radio spots and were aired throughout the radio music broadcast, during the International Women’s Day. Audio advertisement created by Escala, Brazil for Themis, within the category: Public Interest, NGO.

Film advertisement created by Y&R, Brazil for Greenpeace, within the category: Public Interest, NGO.

Ambient advertisement created by Wunderman, Brazil for TAM Airlines, within the category: Transport.

The project's challenge was to continue the brand strategy used by the construction company (brand and locator names), but to be loaded with a unique, light, fun, contrasting and at the same time popular identity representing the product's interest audience . A great challenge, but certainly a lot of fun for all the team involved. Design advertisement created by Box Comunicação, Brazil for CMO Construtora, within the category: Industrial, Agriculture.

Why is it necessary to include the word “black” to find black people pictures on search results? This is what the NGO Desabafo Social is questioning in the experiment #SearchForEquality (#BuscaPorIgualdade, in Portuguese) addressed to the largest image banks in the world – Getty Images, Shutterstock, Depositphotos and iStock Photos. The movement #SearchForEquality has engaged millions of people in Brazil in only a week making Google, Shutterstock and Depositphotos to discuss how to change their algorithms globally. Digital advertisement created by WE, Brazil for Desabafo Social, within the category: Public Interest, NGO.

Ambient advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Christmas during the winter is something Brazilians can only dream about. In fact, in Brazil, Christmas takes place during the hottest part of the summer. A boy wishes he could enjoy a snowy Christmas, and his mother finds out an ingenious way of fulfilling her son's Christmas wish. Film advertisement created by REF+T, Brazil for Mercado Livre, within the category: Retail Services.