Integrated advertisement created by Fields360, Brazil for Conselho Nacional do Ministério Público, within the category: Public Interest, NGO.

Film advertisement created by Wunderman, Brazil for INATAA, within the category: Public Interest, NGO.

Film advertisement created by SLA, Brazil for Defensoria Pública do Estado da Bahia, within the category: Public Interest, NGO.

Ambient advertisement created by Filadelfia, Brazil for Grupo Vhiver, within the category: Public Interest, NGO.

Leica "100" advertisement, relating to the Leica 100 year centennial and celebrating the opening of the Leica Gallery in Sao Paulo, Brazil. It recreates 35 historical Leica photos. Film advertisement created by Saatchi & Saatchi, Brazil for Leica, within the category: Electronics, Technology.

Digital advertisement created by Blackninja, Brazil for Changing Recife, within the category: Public Interest, NGO.

Ambient advertisement created by McCann, Brazil for Zona Sul, within the category: Retail Services.

Everybody is sick and tired to hear about condoms. So MTV created a new concept that goes straight to the point: #USEITDICK. The campaign contains three films: Male Mermaid, Jumping Jacks and Tennis Player. Each one shows idiot doubts about condoms and the answer always comes from MTV: #USEITDICK. Literally. Film advertisement created by Loducca, Brazil for MTV, within the category: Media.

In Brazil, using cell phones while driving is the leading cause of car crashes, exceeding even alcohol-related ones. That's why, given the alarming number of accidents caused by texting while driving, Radio Metropole, a public service radio station from Brazil, asked Propeg to create a campaign that encourages people to never send messages to friends, colleagues or relatives who could be behind the wheel. "No one better than the radio, that is side-by-side daily with drivers, to raise this flag" - says Mario Kertész, founder and announcer of the station. But the agency went beyond. More than a campaign, it was created a public utility service. That's how was born RMS - Radio Message Service. The idea was to use the radio broadcast itself as a text message reader. The mechanism was simple: if someone wanted to send a text message to a driving friend, the 140 characters text could be sent directly to the radio station. The announcers then read the messages live and drivers no longer needed to pick up their phones while driving. A mass media campaign was created to publicize the RMS phone number. More than 3 million people were reached by the action. Thousands of text messages were received and heard safetely by drivers. Ambient advertisement created by Propeg, Brazil for Radio Metropole, within the category: Media.

Why is it necessary to include the word “black” to find black people pictures on search results? This is what the NGO Desabafo Social is questioning in the experiment #SearchForEquality (#BuscaPorIgualdade, in Portuguese) addressed to the largest image banks in the world – Getty Images, Shutterstock, Depositphotos and iStock Photos. The movement #SearchForEquality has engaged millions of people in Brazil in only a week making Google, Shutterstock and Depositphotos to discuss how to change their algorithms globally. Digital advertisement created by WE, Brazil for Desabafo Social, within the category: Public Interest, NGO.

Digital advertisement created by David, Brazil for Burger King, within the category: Food.

Outdoor advertisement created by Fox Creative, Brazil for Fox, within the category: Media.

Digital advertisement created by BBDO, Brazil for KISS FM, within the category: Media.

Direct advertisement created by Mark+, Brazil for CDL Pelotas, within the category: Professional Services.

Film advertisement created by JWT, Brazil for Coca-Cola, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Ogilvy, Brazil for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by Ogilvy, Brazil for Miami Ad School, within the category: Education.

The app enables discovering, sharing and creating sound identities for locations. Users simply drop a song on a specific place on the map and anyone with the app can listen to it. People can choose from over 30 million songs from Deezer’s library, and tag it to any place in the city. Sharing with others what they are listening at a location like a street, an art gallery, a graffiti on the wall, or a moment like a friend's party. In the future, this app will reveal the musical map of cities and areas. General Creative Directors: Fabio Fernandes, Eduardo Lima Designer: Fabiano Higashi Information Architecture: Ricardo Grego Technology: Jefferson Russo, Caio Franchi Project Director: Aline Veríssimo Digital Production: Hive Music: Deezer Digital advertisement created by Saatchi & Saatchi, Brazil for Skol, within the category: Alcoholic Drinks.

Ambient advertisement created by LDC, Brazil for Grupo Guga Kuerten, within the category: Public Interest, NGO.

The word "passarela" has two meanings: catwalk and footbridge. Ambient advertisement created by Leo Burnett, Brazil for FIAT, within the category: Automotive.