The World Cup 2018, an event that should celebrate diversity and equality, took place in Russia, one of the most homophobic countries in the world that has laws promoting violence against the LGBTQ community. So that everyone could raise their flags with safety and pride, Mirum Brazil created #rainbowcup. To participate the user had just to take a photo or video of the fans, replacing the national flags for the rainbow flag emoji and post using the #rainbowcup. The LGBT public and advocates participated in Russia and the movement eventually moved out of the host nation into a global protest. Thousands of people in 93 countries participated, generating more than 144 million impressions and leaving a message for the World Cup 2022: Qatar, wait for us. www.therainbowcup.com Digital advertisement created by Mirum, Brazil for Grupo Dignidade, within the category: Public Interest, NGO.

Film advertisement created by F.biz, Brazil for Unopar, within the category: Education.

Ambient advertisement created by Loducca, Brazil for Red Bull, within the category: Non-Alcoholic Drinks.

Experiential advertisement created by Mark+, Brazil for Biscoitos Zezé, within the category: Confectionery, Snacks.

A successful film always make you feel something. Frequentia is a cinematic and sensorial experience that guides us through the beta brainwaves, the waves associated with strong emotions like anger, fear, anxiety, anticipation, focus and attention. Brainwaves are the invisible waves that operate on different frequencies in our brains. These waves are so powerful they can influence our behavior or even how we feel. The film invites you to join Lucas Melo, one of the best mountain boarders in the world, as he navigates a tricky mountain course. But beyond that, it enables you to experience the same emotions as the main protagonist. “It may look like a regular sports movie. There’s a challenge, a tough dare, a victory. But there is also a strange frequency that actually effects your feelings. I know that every good film tries to make you feel something, and I think Frequentia really accomplishes this”, says Pedro Marques, the film’s writer and director. Content advertisement created by Ritmo Visual, Brazil for Ritmo Visual, within the categories: Agency Self-Promo, Professional Services.

Outdoor advertisement created by LDC, Brazil for Red Bull, within the category: Non-Alcoholic Drinks.

URL: http://realbeautysketches.dove.us Women are their own worsts beauty critics. In fact, only 4% of women around the world consider themselves beautiful. Dove is committed to building positive self-esteem and inspiring all women and girls to reach their potential. That's why we decided to conduct a compelling social experiment that proves to women something very important: You are more beautiful than you think. Digital advertisement created by Ogilvy, Brazil for Dove, within the category: Health.

In the middle of the technological universe of the 21st century, every moment, every landscape or situation is recorded by the lens of a photographic camera, whether it is professional, amateur or smartphones. This moment is even more important when the access to these resources becomes democratic and easily to all. In this concept, Artplan had turned a book jacket advertising of Metro Newspaper into a Pinhole, a camera without lens. The purpose of the action was to communicate the Metro Photo Challenge and the winners of 2017 Metro Newspaper photography contest in Brazil and worldwide, as well as encouraging participation for 2018 edition. "We started from the concept that in the contest, the world's most democratic photo shoot, even those who do not have a camera, can use the newspaper to create their own and participate", says Zico Farina, Artplan Creative Director. The communication contemplated a book jacket advertising in São Paulo city. In order to disclose the action, two films were produced: the first one invites a professional photographer and a "non-photographer" to create a Pinhole and perform the best clicks with the equipment. The results can be checked in Metro Newspaper’s social networks. The second film brings a tutorial on how to set up your own Pinhole. Metro Newspaper is freely distributed in more than 21 countries, reaching an estimated audience of more than 16 million people. Film advertisement created by Artplan, Brazil for Metro, within the category: Media.

Ambient advertisement created by Artplan, Brazil for Brazilian Symphony Orchestra, within the category: Recreation, Leisure.

Whenever there is sports on television, everyone watching it seems to instantly decide they are the smartest person in the bar. Agencia Africa Brasil has made it possible for sports fans to become real experts in fighting, whatever the social setting. The agency has created the Ultimate Fighting Championship (UFC) EAR wireless headphone, in the delightful form of a battered UFC fighter's ear. How does it work? The headphone has a built-in radio transmitter that makes it impossible to miss a moment of the big fight. UFC EARs were distributed throughout São Paulo, to punters at local bars broadcasting UFC fights. The result? The number of fighting experts grew dramatically. Direct advertisement created by Africa, Brazil for UFC, within the category: Media.

Direct advertisement created by JWT, Brazil for Ford, within the category: Automotive.

Direct advertisement created by Neogama, Brazil for Ypê, within the category: House, Garden.

Audio advertisement created by Master, Brazil for 91 Rock, within the category: Media.

Cup Noodles®, instant noodle brand by Nissin, is celebrating 27 years of Brazil and the party's stage will be Rock in Rio! To talk about the strong relationship of the product with the world of music, Dentsu Brazil created an unexpected campaign full of humor and allusions to number 27. However, Nissin cannot ignore the warnings that using 27 in the context of Rock is not a good idea. The number in question is said to be to the world of music just as 13 is to popular belief: GIVE IT BAD LUCK! Say Jimi Hendrix, Janis Joplin, Jim Morrison, Kurt Cobain and Amy Winehouse, some of the “participants” of the famous Club of 27, icons of world music who turned 27 at the age of 27, that become stars on the stages of eternity. To remove any curse and not to link the name of the festival to these facts, the brand decided to play with the reference and redesign the entire campaign. In the narrative, the campaign airs, and after comments on social networks about the history of number 27, Nissin decides to remake the entire content. Thus, the pieces that would already be finished undergo adaptations “hastily” and receive stripes and “patches” with the said number changed to 26 + 1. Digital advertisement created by Dentsu, Brazil for Nissin, within the category: Food.

Film advertisement created by Wunderman, Brazil for INATAA, within the category: Public Interest, NGO.

Ambient advertisement created by Saatchi & Saatchi, Brazil for Nike, within the category: Fashion.

The app enables discovering, sharing and creating sound identities for locations. Users simply drop a song on a specific place on the map and anyone with the app can listen to it. People can choose from over 30 million songs from Deezer’s library, and tag it to any place in the city. Sharing with others what they are listening at a location like a street, an art gallery, a graffiti on the wall, or a moment like a friend's party. In the future, this app will reveal the musical map of cities and areas. General Creative Directors: Fabio Fernandes, Eduardo Lima Designer: Fabiano Higashi Information Architecture: Ricardo Grego Technology: Jefferson Russo, Caio Franchi Project Director: Aline Veríssimo Digital Production: Hive Music: Deezer Digital advertisement created by Saatchi & Saatchi, Brazil for Skol, within the category: Alcoholic Drinks.

Film advertisement created by Africa, Brazil for Itau, within the category: Finance.

Power transfusion between smartphones promotes blood donation. It's a way to transfer power between smartphones: just connect a fully charged cell phone (donor) to a receiver that needs charging, symbolizing the relationship between the blood donor and the patient. Direct advertisement created by Leo Burnett, Brazil for Clube SangueBom, within the category: Public Interest, NGO.