Ambient advertisement created by Ageisobar, Brazil for Space Channel, within the category: Media.

Film advertisement created by Escala, Brazil for Colégio Anchieta, within the category: Education.

Sound Design Raw Produtora De Audio Film advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

To remind people how important it is to get vaccinated and stay protected, the Ministry of Health installed a small alert throughout the streets of São Paulo. Ambient advertisement created by CC&P, Brazil for Ministry of Health, within the category: Public Interest, NGO.

Copywriters: Marlon Abrahão, Laura Larre. Digital advertisement created by Morya, Brazil for Sicredi, within the category: Finance.

Salve, a Brazilian digital advertising agency and member of Grupo ABC (part of Omnicom Group), created a fake cause to celebrate this year's World Carfree Day. Looking for a fun way to talk about those drivers that overuse their cars and engage the public, the Car Addicts Support Group was created. Caloi, Brazil's biggest bicycle company, was a proud sponsor of the movement. Urban mobility is a subject that has been highly discussed in the big cities all over the world, and the results of over use of cars may become not only a traffic problem, but also a social question. Salve decided to shed some light on people who just can’t change their habits and always choose their cars as a solution, and found a way of talking about it using an analogy that everyone could understand. The characters of the film share their experience in a fun way, talking about their own car addiction. The campaign also includes a hotsite and a fan page on Facebook where the public can find more information about new ways of moving throughout the city and maybe recover from their car dependency. Digital advertisement created by Salve, Brazil for Caloi, within the categories: Personal Accessories, Recreation, Leisure, Sports.

Film advertisement created by Leo Burnett, Brazil for Bradesco, within the category: Finance.

City intervention created for the NGO Tomba Latas to raise awareness about the abandonment of animals, the main cause of them living on the streets. Ambient advertisement created by LCT, Brazil for Tomba Latas, within the category: Public Interest, NGO.

We know every woman has a strong relationship with her hair. It is something that affects self-esteem and personality directly. We take this link to show the importance of another type of care: prevention of breast cancer. In a beauty salon, and unaware that they were being filmed, clients were invited by their hairdressers to change their hairstyle. However, instead of those books with images of beautiful hairstyles, they received a book especially produced for the action, with women in treatment, that is, with short hair or even no hair at all. The impact was so great that in addition to being aware of the prevention of cancer, they decided to donate part of the hair for the production of wigs. Experiential advertisement created by Genius, Brazil for Biglar, within the category: Public Interest, NGO.

Ambient advertisement created by Y&R, Brazil for Ironage, within the category: Non-Alcoholic Drinks.

Film advertisement created by WBrazil, Brazil for Ipanema, within the category: Fashion.

Digital advertisement created by McCann, Brazil for Cancer Hospital of Barretos, within the category: Public Interest, NGO.

Inspired by the artistic project “Imagética” from the photographer Rogério Mesquita, the campaign illustrates one of the most painful aspects of violence against women: silence. Film advertisement created by Africa, Brazil for Instituto Maria da Penha, within the category: Public Interest, NGO.

Digital advertisement created by Publicis, Brazil for Publicis, within the category: Agency Self-Promo.

Digital advertisement created by Y&R, Brazil for Miami Ad School, within the category: Education.

Film advertisement created by Artplan, Brazil for Etna, within the category: House, Garden.

Digital advertisement created by ESPM, Brazil for Festival de Publicidade de Gramado, within the category: Recreation, Leisure.

With an ongoing political crisis, the Brazilians are more concerned about political matters so they keep an eye on every news about the governing and bring such discussions to the social networks. Finding out that the Correios, a state-owned company, had imposed a 51% increase in shipping, affecting everyone who buys or sells through the internet, the Mercado Livre has brought light to the issue by launching a protest with the hashtag #StopAbusiveShipping. Everyone who would send a letter or an order was invited to participate. All they had to do was write the hashtag on the box, or on the envelope and put the protest inside the Correios, so they themselves spread all of Brazil. With zero investment, we impacted millions of Brazilians and fought for the right to buy online with a fair shipping.

Film advertisement created by Publicis, Brazil for Targifor, within the category: Pharmaceutical.

Digital advertisement created by Ogilvy, Brazil for IBM, within the category: Electronics, Technology.