Experiential advertisement created by Z+, Brazil for AACD, within the category: Public Interest, NGO.

On International Women's Day, to get attention to gender violence, we renamed RIOGaleão Airport for the name of the biggest icon in the fight against it: Maria da Penha, who names the law against domestic violence in Brazil. The same action was taken online on the airport's social network profiles and with the support of digital influencers that also changed their names. For the first time, a Brazilian airport had a woman's name, provoking and unprecedented debate over representativeness. Ambient advertisement created by Agencia3, Brazil for RIOgaleão, within the category: Public Interest, NGO.

Kian is a brazillian luthiery, and our work consists in translating the sound and personality of a musician in an instrument. Knowing that each instrument we create is unique, we used the concept “a sound of your own” to create a new project. To promote the art of building musical instruments, we chose the same technique used to make guitars and created our poster. “The Guitar Poster” really plays like a guitar, and was crafted using reforestation wood of the highest quality. Outdoor advertisement created by RC Comunicação, Brazil for Kian Guitars, within the category: Personal Accessories.

The film shows a couple who see the female selection in the living room. In a fun way, the production equally exalts football. In production, the couple leaves home and goes to the store to buy a car with the dog. Film advertisement created by Leo Burnett, Brazil for FIAT, within the category: Automotive.

Film advertisement created by Wieden + Kennedy, Brazil for Nike, within the categories: Fashion, Retail Services.

Ambient advertisement created by Ogilvy, Brazil for Red Balloon, within the category: Education.

Film advertisement created by Draftz, Brazil for Unimed Araçatuba, within the category: Health.

With anxiety levels sky high, Cerveza Patagonia carries out an experiment to reduce anxiety by immersing participants in the mountains. Twenty participants with high levels of stress and anxiety were interviewed by a psychologist, then three participants were selected to spend a week in wood cabins in the mountain city of Cambará do Sul, in the South of Brazil. Their levels of patience, sleep quality, fatigue, irritability, self-criticism, and compulsive eating were measured before, during, and after the experiment. Integrated advertisement created by Beta Collective, Brazil for Patagonia, within the category: Alcoholic Drinks.

If all money stolen by Brazilian corrupts went to a single person, he would rank 8th on Forbes Billionaires list, so we used A.I to create this fiction billionaire and raise awareness to the size of corruption. The A.I. talked to anti-corruption NGOs, the press and a former district attorney. It also had his interview published on Forbes Billionaires Edition this April. Digital advertisement created by Ogilvy, Brazil for Forbes, within the category: Media.

Film advertisement created by Y&R, Brazil for TNT Energy Drink, within the category: Non-Alcoholic Drinks.

Digital advertisement created by BBDO, Brazil for KISS FM, within the category: Media.

A lot needs to be compromised to take care of a microcephalic baby but the dream of a higher education doesn't need to. Amidst the Zika Virus epidemic in 2016 a frightening number of pregnant Brazilian women were affected, giving birth to children with special needs. Many were abandoned and forced to quit their jobs. The Mães Produtivas Project of the University UNINASSAU is responsible for giving away full online higher education scholarships to these mothers so they don't have to abandon their dreams. Now education and love are tied together. Experiential advertisement created by Agência UM, Brazil for UNINASSAU, within the category: Public Interest, NGO.

Film advertisement created by McCann, Brazil for Chevrolet, within the category: Automotive.

Direct advertisement created by Script, Brazil for Surfrider Foundation, within the category: Public Interest, NGO.

Digital advertisement created by JWT, Brazil for JWT, within the category: Agency Self-Promo.

Digital advertisement created by Emice, Brazil for Turquesa Motel, within the category: Transport.

"Stork," the campaign film for the new Tiguan Allspace, presents a touching portrait of a young family spending time together. During an outing, from the moment they get on the road until they get back into town, a stork follows them around, getting the father's attention. While all this is happening, viewers can check out the technological innovations in the Tiguan Allspace – such as when the mother activates the exclusive Cognitive Manual with Artificial Intelligence via voice command to find out more about the car''s features, or when the father, his hands full of purchases, opens the trunk by moving his feet to trigger the sensor for the Easy Open system, available in the R-Line model. Other Tiguan Allspace features also make an appearance in the family''s interactions, including the Active Info Display, the 350 Nm TSI engine, Park Assist 3.0, and Pedestrian Recognition, which brakes automatically when it detects people or animals suddenly crossing in front of the new Tiguan Allspace. The film closes with the stork landing in the middle of the street once they''re back in town. The Pedestrian Recognition feature is activated and the vehicle brakes for the bird, which lifts up a bundle with its beak in an allusion to the arrival of a new baby. The wife smiles, understands, and looks at her husband, who is caught by surprise but pleased. In the next scene the family is back in the car, now with twin babies and their grandmother, having filled up all seven seats in the Tiguan Allspace. The commercial closes out with the concept: "A new Volkswagen is born. The Tiguan Allspace: a new car, a New Volkswagen." The spot comes in 90, 60, and 30-second versions. Film advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Bikes are one of the highest taxed products in Brazil. Over 70% of a bike's price is comprised of taxes. For comparison, cars are taxed at 30%. Furniture prices at 12%. That fact doesn't get enough attention nor outrage between Brazilians for one reason: they just don't know it. To communicate that amongst the bike consumers, we decided to break the law. We created The Outlaw Bike, a bike that pretends to be furniture so it pays less taxes. A product designed to get the attention of all unsuspecting Brazilians. It can be assembled both as a bike and as furniture. When assembled as a bike: 70% taxes. When assembled as furniture: only 12%. It's built with the same parts and the same materials, it's just put together differently. A small difference that makes all the difference. After presenting our bike, we asked bikers and bike lovers just one thing: get off their asses off and do something about it. Direct advertisement created by Talent, Brazil for Bicycling Magazine, within the category: Recreation, Leisure.

Digital advertisement created by Media Contacts, Brazil for Citroën, within the category: Automotive.

Experiential advertisement created by Ogilvy, Brazil for Coniacc, within the categories: Health, Public Interest, NGO.