The project's challenge was to continue the brand strategy used by the construction company (brand and locator names), but to be loaded with a unique, light, fun, contrasting and at the same time popular identity representing the product's interest audience . A great challenge, but certainly a lot of fun for all the team involved. Design advertisement created by Box Comunicação, Brazil for CMO Construtora, within the category: Industrial, Agriculture.

Digital advertisement created by DM9Rio, Brazil for Amaral Carvalho Hospital, within the category: Public Interest, NGO.

The Trip book Smiles is reason No. 239 in the “365 reasons to smile” campaign, celebrating the loyalty program’s 20th anniversary. Digital advertisement created by FCB, Brazil for Smiles, within the category: Finance.

Digital advertisement created by Lowe, Brazil for Sao Paulo Creative Club, within the category: Professional Services.

Film advertisement created by PPM, Brazil for Habib's, within the category: Food.

Film advertisement created by Artplan, Brazil for Etna, within the category: House, Garden.

In 2020, BIA received around 95 thousand messages of offenses and sexual harassment. Although she is not a real woman, the number reveals a reality that women face. In the campaign, developed by Publicis Brazil, the interactions are represented by means voice-overs and projections on walls. Then, the film shows the change in tone of the BIA's responses, taking a strong stand against harassment. Previously, when the bank's artificial intelligence received some of those attacks, the answer was passive: “I didn't understand, could you repeat it?”, in an attempt to make the customer change the tone of the question. From now on, BIA becomes more direct, stronger, without subservience or passivity. “These words cannot be used with me and anyone else” and “It can be a joke for you. For me, it was violent” are some of the new feedback from the bank's artificial intelligence. The action is in line with UNESCO's “Hey Update My Voice” initiative. Integrated advertisement created by Publicis, Brazil for Bradesco, within the category: Finance.

In Brazil, thousands of children and teenagers are victims of sexual abuse. To raise public awareness on the issue and increase the number of complaints, the True Affection campaign has been launched. And a symbol was chosen to demonstrate people´s engagement: A HUG. Several Brazilian artists have joined the campaign and given their hugs. But we needed an even bigger impact to get people´s attention. We decided to think big. To give this hug we chose the greatest monument of Brazil, one of the seven wonders of the modern world: Christ the Redeemer, at Rio de Janeiro. For two days, the statue´s lights were turned off. Using map projections we have created the illusion that Christ was closing its arms. Ambient advertisement created by Monumenta, Brazil for Conselho Nacional Do Sesi, within the category: Public Interest, NGO.

Experiential advertisement created by Mark+, Brazil for Partage Shopping, within the category: Retail Services.

How can we encourage people to pay more attention to bullying? Turning one of its more classic forms into a warning. October 20 is world day to combat bullying. Do as the people who warned and tell you who needs help to count on you. The warning has an ambiguous understanding, because those who see from afar read only KICK ME, but when reading closely understands the message that says: KICK the bullying out of our lives telling ME about what's stuck in my back. Experiential advertisement created by Carma Social Interventions, Brazil for Carma Social Interventions, within the categories: Agency Self-Promo, Public Interest, NGO.

Who's never turned to a quick tutorial online to learn how to make a dish or watched, hypnotized, as a sped-up step-by-step turns eggs, flour, and sugar into a magnificent cake? These express recipes, social-media darlings, always seem to go right. But in practice, that's not always the case. And what if things go wrong? Taking this as its jumping-off point, iFood, in a campaign created by AlmapBBDO, presents parodies of online recipes, suggesting to the audience that when things don't turn out perfectly, they can always fall back on the countless possibilities and ease of the leading platform for online food delivery in Brazil. The ads poke fun at the audience with the tagline: "Didn't work? Order it from iFood." Film advertisement created by BBDO, Brazil for iFood, within the category: Food.

Experiential advertisement created by Marcel, Brazil for Instituto Homem Pantaneiro, within the category: Public Interest, NGO.

Digital advertisement created by Ogilvy, Brazil for IBM, within the category: Electronics, Technology.

Film advertisement created by Lowe, Brazil for Anador, within the category: Pharmaceutical.

Digital advertisement created by Ogilvy, Brazil for Petz, within the category: Pets.

Audio advertisement created by Moma, Brazil for KIA, within the category: Automotive.

Our reflections go far beyond what we see in the mirror. More than an experiment, this is a deep look at women. Film advertisement created by BETC, Brazil for eQlibri, within the category: Confectionery, Snacks.

Sol de Janeiro is the sunscreen brand that embraces the Brazilian beach culture and is proud of taking responsibility for the skin of youth. The problem is that Brazilian youth seem to care more about getting a tan than healthy skin. In fact, skin cancer is the most common form of cancer in Brazil, with over 140,000 new cases diagnosed each year. In recent years, this incidence has increased in 74% among the younger population. In order to make Brazilian youth aware of this growing problem, Sol de Janeiro asked for the help of those who are closest to youth’s skin: their tattoo artists. In partnership with A.C. Camargo, one of the most respected Cancer Institutes in the world, we created a training program to teach the tattoo artists how to distinguish skin problems. The program took place in Rio de Janeiro and São Paulo and all the participants got a diploma. Over 450 tattoo artists have been certified already. Outdoor advertisement created by Ogilvy, Brazil for Sol De Janeiro, within the category: Health.

Honda Motorcycle launched its ad campaign for the new CBR 1000RR-R Fireblade SP, the brand's super sports model intended at riding on circuits and race tracks. The film, signed by Publicis, stars the brand's pilot and four-time SuperBike Brazil champion Eric Granado. With the creative concept "Beat Your Best", the film features Eric Granado competing with a "pebble" and showing all the speed and power of the motorcycle, which was renewed with strong participation from HRC - Honda Racing Corporation and reaches 2022 version to continue the Fireblade legend. Film advertisement created by Publicis Brasil, Brazil for Honda, within the category: Automotive.