To promote its sponsorship of the UFC, Gillette Deodorant Brazil launched the "UFSweat: The League of Heavy Smells". The campaign, all made in 3D animation, created an alternative and fictional MMA League with renegade athletes who struggle against smelly armpits. The big prize is a Gillette Deodorant, which eliminates the bad smell and brings the winner back to the UFC. Film advertisement created by Africa, Brazil for Gillette, within the category: Health.

Film advertisement created by Escala, Brazil for Colégio Anchieta, within the category: Education.

Audio advertisement created by Moma, Brazil for KIA, within the category: Automotive.

Account Manager Sound Production Company: Roberto Faria Film advertisement created by Y&R, Brazil for Peugeot, within the category: Automotive.

Audio Production: Lógico! Digital advertisement created by WE, Brazil for Glamurama, within the category: Media.

ISA is celebrating its 25 years anniversary with the launch of the #PeoplesOfTheForest campaign to boost support for the indigenous, Quilombola, riparian and extractivist communities who are resisting attacks on their rights and the destruction of their lands. The peoples of the forest have a message for the Brazilian government, politicians and the business community. To prospectors, loggers, squatters and other invaders of their lands: "we will continue to resist." This is one of the main messages of the #PeoplesOfTheForest campaign, which Instituto Socioambiental (ISA) and its partners in the indigenous, Quilombola, riparian and extractivist communities are launching this Tuesday, April 23, online, on TV and in cinemas. The campaign is asking for people to support the fight to protect Brazil's environmental heritage and is advocating for the rights of indigenous tribes and traditional populations. Young people, women, medicine men, chiefs and shamans. The protagonists for the #PeoplesOfTheForest campaign are 25 leaders from nine indigenous tribes in the Amazon, from Quilombola communities in Vale do Ribeira (SP) and from riparian communities in Terra do Meio, Pará. With their strength and beauty, the campaign honors the diversity of the people living in and protecting the forests, reminding us that it is the forests that regulate the climate, produce rain for farming and house the planet's largest biodiversity, a potential source of new medications and cures. Film advertisement created by JWT, Brazil for Instituto Socioambiental, within the category: Public Interest, NGO.

Bikes are one of the highest taxed products in Brazil. Over 70% of a bike's price is comprised of taxes. For comparison, cars are taxed at 30%. Furniture prices at 12%. That fact doesn't get enough attention nor outrage between Brazilians for one reason: they just don't know it. To communicate that amongst the bike consumers, we decided to break the law. We created The Outlaw Bike, a bike that pretends to be furniture so it pays less taxes. A product designed to get the attention of all unsuspecting Brazilians. It can be assembled both as a bike and as furniture. When assembled as a bike: 70% taxes. When assembled as furniture: only 12%. It's built with the same parts and the same materials, it's just put together differently. A small difference that makes all the difference. After presenting our bike, we asked bikers and bike lovers just one thing: get off their asses off and do something about it. Direct advertisement created by Talent, Brazil for Bicycling Magazine, within the category: Recreation, Leisure.

Film advertisement created by McCann, Brazil for SBT, within the category: TV Promos.

Three artists were challenged to replace the brush by the famous Swiss brush teeth, the ink for toothpaste and screens by mirrors. Film advertisement created by BETC, Brazil for Curaprox, within the category: Health.

Digital advertisement created by Staff, Brazil for SUIPA, within the category: Public Interest, NGO.

Direct advertisement created by JWT, Brazil for Tramontina, within the category: Electronics, Technology.

On International Women’s Day, the players of Cruzeiro, one of the biggest soccer clubs in Brazil, took the field for a Brazil Cup match wearing a different jersey: the numbers on their back showed statistics about the severe inequalities and violence suffered by Brazilian women. Those numbers were collected by the NGO Azmina. Ambient advertisement created by NEW360, Brazil for Cruzeiro, within the category: Public Interest, NGO.

"Brazilians are an unique species, intriguing beings full of peculiarities. This study finally confirms what we’ve been suspecting for a while: it must have something to do with all this cocoa from the Garoto chocolates that we’ve been eating for generations," says Rafael Donato, DAVID’s Creative VP. The campaign will also unfold on social media, under the concept "Only Cocoa Explains". The “Garotinho” boy, brand icon, received a make-over and is the protagonist of several advertising pieces. Film advertisement created by David, Brazil for Nestle, within the category: Food.

Film advertisement created by Heads, Brazil for CCR, within the category: Public Interest, NGO.

Film advertisement created by BETC, Brazil for Curaprox, within the category: Health.

Ambient advertisement created by JWT, Brazil for Santa Casa de Misericórdia, within the category: Public Interest, NGO.

Ambient advertisement created by Filadelfia, Brazil for Grupo Vhiver, within the category: Public Interest, NGO.

Ambient advertisement created by Agencia3, Brazil for Instituto Bola Pra Frente, within the category: Public Interest, NGO.

Outdoor advertisement created by DDB, Brazil for Beneficência Portuguesa, within the category: Public Interest, NGO.

Flamengo, a world champion in the 80's and the biggest football club in a Brazil, is arguably the team with the biggest fan base in the whole world: around 35 million people. Based on their passion and devotion, the spot shows that the club has already crossed the defining boundaries of football to become something much bigger, almost mythical. Film advertisement created by No Bullshit, Brazil for Flamengo, within the category: Sports.