Ambient advertisement created by McCann, Brazil for Zona Sul, within the category: Retail Services.

Vodol is one of the most known product in Brazil for treating athlete's foot and foot odor. We wanted people to be in contact with the brand where they most need their feet: On the streets. Ambient advertisement created by Propeg, Brazil for Vodol, within the category: Health.

Film advertisement created by Art&C, Brazil for KIA, within the category: Automotive.

Ambient advertisement created by Ageisobar, Brazil for British Airways, within the category: Transport.

Brazilian voters are going to the polls on Sunday in the first round of the presidential election. In an attempt to raise awareness of the importance of an informed voting decision (In Brazil where voting is mandatory), BURGER KING launches an irreverent, disruptive campaign: the Blank Whopper. Can you imagine getting a sandwich with just onions and mayo, or just pickles, or with no bread at all? This is a Whopper chosen by someone else – and what customers got after answering their intent to vote Blank in the next presidential election. To stress the effects of the decision, the package spells out the message: “choosing the blank ballot is waiving your right to choose; and when you let someone choose for you, you can’t complain about the results.” “We wanted to show that casting a blank ballot is not as great as it sounds. Each and every one of us deserves their country their way– and an informed voting decision is the first step in that direction”, says Rafael Donato, creative VP for DAVID SP. Please note that Burger King does not support any candidate nor any party and that this promotion is not part of any election campaign. Experiential advertisement created by David, Brazil for Burger King, within the category: Food.

J.Walter Thompson Brazil could not have chosen a better way to celebrate its 150th anniversary and its 85 years of operations in Brazil. Few agencies have the luxury of commemorating this mark, and the beer should match the occasion. The agency decided to create its own brew and celebrate this special moment with a campaign for the J.Walter Thompson Craft Beer. http://www.jwt150beer.com Digital advertisement created by JWT, Brazil for JWT, within the category: Agency Self-Promo.

Outdoor advertisement created by Danza, Brazil for Coliseu Figth Club, within the category: Recreation, Leisure.

Fake news has become a major issue worldwide. It’s capable of driving nations’ political paths and influencing elections. And to help fight this phenomenon, Brazilian agency Artplan and Metro Newspaper turned to technology. We all know captcha, that tool designed to check if you are a robot. But, at Metro’s website, it was redesigned. Instead of selecting random images, the user must select which image has a piece of fake news. After the answer, a brief explanation with the true fact appears and the user can move on to comment. Every day, a different piece of fake news was shown, keeping readers up-to-date. In order to use the tool, just access metrojornal.com.br e comment on any news. Experiential advertisement created by Artplan, Brazil for Metro, within the category: Media.

Film advertisement created by Publicis, Brazil for Targifor, within the category: Pharmaceutical.

Ambient advertisement created by Saatchi & Saatchi, Brazil for Nike, within the category: Fashion.

Digital advertisement created by Ogilvy, Brazil for Coca-Cola, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by DDB, Brazil for SuperBonder, within the category: Industrial, Agriculture.

Film advertisement created by Brancozulu, Brazil for Bike & Beer, within the category: Recreation, Leisure.

Digital advertisement created by Miami Ad School, Brazil for Go Outside Magazine, within the category: Media.

The campaign was created to encourage women victims of violence to go to police stations to report their aggressors. Research shows that many women who suffer domestic violence do not report because they feel they will not be heard or respected by the police. To undo this perception, the commercial presents a woman's report (based on actual testimony), highlighting the reactions of the delegate, which reflects the suffering of the victim. Thus we convey the idea that delegates have the empathy and sensitivity to help women victims of domestic violence. Film advertisement created by D/Araújo, Brazil for Adepol SC, within the category: Public Interest, NGO.

Digital advertisement created by Emice, Brazil for Turquesa Motel, within the category: Transport.

Using your daily coffee, a huge database, and innovative technology to help find missing children. Integrated advertisement created by Miami Ad School, Brazil for Starbucks, within the category: Non-Alcoholic Drinks.

Film advertisement created by OM.art, Brazil for Instituto E, within the category: Public Interest, NGO.

Ambient advertisement created by BBDO, Brazil for Audi, within the category: Automotive.

Film advertisement created by Draftz, Brazil for Unimed Araçatuba, within the category: Health.