Film advertisement created by Saatchi & Saatchi, Brazil for Skol, within the category: Alcoholic Drinks.

Tech developer: Asa.tc Ambient advertisement created by Leo Burnett, Brazil for FIAT, within the category: Automotive.

Film advertisement created by Mark+, Brazil for Biscoitos Zezé, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Brazil for Targifor, within the category: Pharmaceutical.

Digital advertisement created by Leo Burnett, Brazil for Brewdog Beer, within the category: Alcoholic Drinks.

The advertising industry has always contributed to a sexist culture, creating stereotypes like the “perfect mother” and the “sexy beer girl”. It's not surprising that 65% of women don’t identify with their portrayal in traditional advertising, even though they account for 85% of all consumer purchases. Ironic, but there is an explanation: women make up for only 20% of creatives in advertising agencies in Brazil. Troubled by this scenario, Laura Florence and Camila Moletta, creative leaders at Dentsu Aegis Network, created MORE GRLS. The first roadmap to female creative talent in advertising, design and content. Mapping talents is the first step towards changing this reality. We need to know and value the creatives that, despite the hostile environment, are still working in the field. It’s important to emphasize that it is not only a "portfolio showcase", it’s also a hub for journalists and festival organizers to find the best women for their editorials and jury panels - women also face low visibility and participation in awards. The platform (www.moregrls.com.br) categorizes talents according to creative field, skills, experience and city. It also tells you who is available for freelancing or willing to move for an opportunity. The launch campaign film was directed by Juliana Curi from Damasco Filmes and included an entire set made up of only women. Besides talking about the platform, it shows how this kind of gender inequality affects the whole society, not just the advertising industry. MORE GRLS also set up goals for different stakeholders: for agencies, the goal is to have 50% of women in creative departments by 2020; for journalists in specialized media, the mission is to interview at least one creative woman per issue; for recruiters, we recommend recruiting the same number of men and women for job opportunities; and finally, our special request to clients, the ones that will truly accelerate change: watch your agency closely and make sure that the 50/50 by 2020 goal was achieved. Next steps include mapping new creative fields, take the platform to other countries and use its data to inform the industry. As with every initiative that aims to generate impact, we know there’s a lot to be done. And MORE GRLS is the first step.

Film advertisement created by Delantero, Brazil for Lookbook, within the category: Retail Services.

Ambient advertisement created by Grey, Brazil for WWF, within the category: Public Interest, NGO.

Film advertisement created by FCB, Brazil for Hope, within the category: Fashion.

On June 19, the first authorized drone delivery took place in Latin America and was organized by Relp! Aceleradora de Restaurantes and No Bones - The Vegan Butcher Shop Experiential advertisement created by Mr. Da Vinci, Brazil for No Bones The Vegan Butcher Shop, within the category: Food.

We changed the famous car sign "FOR SALE" for a new one: "FOR DONATION", calling people's attention to the importance of donating blood. This way, we started to transform drivers into campaign supporters.

Film advertisement created by Y&R, Brazil for Peugeot, within the category: Automotive.

Digital advertisement created by 9ine, Brazil for Nike, within the category: Fashion.

Outdoor advertisement created by dim&canzian, Brazil for AES Eletropaulo, within the category: Industrial, Agriculture.

Digital advertisement created by Y&R, Brazil for TETO, within the category: Public Interest, NGO.

Salve, a Brazilian digital advertising agency and member of Grupo ABC (part of Omnicom Group), created a fake cause to celebrate this year's World Carfree Day. Looking for a fun way to talk about those drivers that overuse their cars and engage the public, the Car Addicts Support Group was created. Caloi, Brazil's biggest bicycle company, was a proud sponsor of the movement. Urban mobility is a subject that has been highly discussed in the big cities all over the world, and the results of over use of cars may become not only a traffic problem, but also a social question. Salve decided to shed some light on people who just can’t change their habits and always choose their cars as a solution, and found a way of talking about it using an analogy that everyone could understand. The characters of the film share their experience in a fun way, talking about their own car addiction. The campaign also includes a hotsite and a fan page on Facebook where the public can find more information about new ways of moving throughout the city and maybe recover from their car dependency. Digital advertisement created by Salve, Brazil for Caloi, within the categories: Personal Accessories, Recreation, Leisure, Sports.

Film advertisement created by Saatchi & Saatchi, Brazil for Miami Ad School, within the category: Education.

Film advertisement created by BBDO, Brazil for Pedigree, within the category: Pets.

Integrated advertisement created by Fields360, Brazil for Conselho Nacional do Ministério Público, within the category: Public Interest, NGO.

Flamengo, a world champion in the 80's and the biggest football club in a Brazil, is arguably the team with the biggest fan base in the whole world: around 35 million people. Based on their passion and devotion, the spot shows that the club has already crossed the defining boundaries of football to become something much bigger, almost mythical. Film advertisement created by No Bullshit, Brazil for Flamengo, within the category: Sports.