A trophy made with a pre-salt rock. Ambient advertisement created by Momentum, Brazil for Petrobras, within the category: Industrial, Agriculture.

Experiential advertisement created by Mark+, Brazil for Multisom, within the category: Electronics, Technology.

Film advertisement created by Wunderman Thompson, Brazil for Amstel, within the category: Alcoholic Drinks.

Film advertisement created by Saatchi & Saatchi, Brazil for Pan-American Association of Eye Banks, within the category: Public Interest, NGO.

Movie Piracy has been a tremendous damage to the movie stores. In Brazil, more than 900 stores were closed. Video Hobby challenged us to create something new that would take customers to their new mega store. So, we thought: What if we used piracy against itself to take customers to the store? The case study shows the results of the action. Ambient advertisement created by Propeg, Brazil for Video Hobby, within the category: Professional Services.

Film advertisement created by Ampfy, Brazil for Mitsubishi, within the category: Automotive.

Ambient advertisement created by JWT, Brazil for AfroReggae, within the category: Public Interest, NGO.

Film advertisement created by Wunderman, Brazil for Shell, within the category: Industrial, Agriculture.

Film advertisement created by Mark+, Brazil for Biscoitos Zezé, within the category: Public Interest, NGO.

During October, all the T-Shirts will bring a little surprise inside; a small lump. During all this month, all the Pink T-shirts sales will be reverted to Barretos Cancer Hospital Centre. Experiential advertisement created by Onlime Comunicação, Brazil for Golfe Class, within the category: Public Interest, NGO.

Direct advertisement created by Mark+, Brazil for CDL Pelotas, within the category: Professional Services.

Digital advertisement created by 9ine, Brazil for Nike, within the category: Fashion.

Film advertisement created by Propeg, Brazil for GGB, within the category: Professional Services.

Oi, a telecom provider from Brazil, is hoping to make everyone believe in the magic of Christmas one more time. That’s why it created the Magical Payphone, a device that connected kids with Santa Claus. Installed in Rio de Janeiro, the special payphone was available to kids walking by with their parents. Once they made the call, the kids would chat with Santa, who were actually two retired actors from Retiro dos Artistas (an institution that takes care of former artists). But it was much more than a telephone call. Big surprises were prepared for the kids: lost elfs, gifts and even a mapped projection with snow and a choir of kids. Everything to make a great experience for the children and everyone watching. Ambient advertisement created by NBS, Brazil for Oi, within the category: Electronics, Technology.

Executive creative directors: Fabio Fernandes, Eduardo Lima Creative director: Theo Rocha Creatives: Theo Rocha, Rodrigo Visconti, Pedro Hefs Agency producers: Victor Alloza, Renato Chabuh, Gisele Campos, Maira Massullo, Rafael Paes
 Account supervisors: Marcello Penna, Ricardo Forli, Rafael Cappelli, Marcela Paiva, Bárbara Gomes 
Media: Fábio Freitas, André Cais, Bruno Storace, Ricardo Barros, Vivian Simões, Thalles Reis Planners: José Porto, Guilherme Pasculli, Victor Marx, Felipe Santini, Livia Pinheiro
 Production house: PBA Cinema/Produtora Associados 
Directors: Jonathan Gurvit, Mayra Gama
 Production Designer: Muriel Rañi
 Cinematographer: André Faccioli Executive producer: Mayra Gama Producer: Luiz Armesto Finalizer: André Baltrusaitis Post production: Clan VFX Sound house: Tesis Sound design / arrangement: Leandro Beraldo, Silvio Piesco Film advertisement created by Saatchi & Saatchi, Brazil for Skol, within the category: Alcoholic Drinks.

Production Company: Phospro.com Ambient advertisement created by Ketchum, Brazil for Friboi, within the category: Food.

Driving to a bar with friends on a holiday and being the only one not to drink. As if that weren’t challenging enough, Heineken put to the test the responsible attitude of these drivers and rewarded those who stood true to the purpose. What seemed to be just a delivery truck of the brand revealed a customized Jaguar F-Type that took these drivers to an unusual ride in the Interlagos Race Track with none other than Sir Jackie Stewart, former driver and three-time Formula 1 world champion. At the end of the ride, the responsible drivers won tickets to enjoy Formula 1 Grand Prix Heineken of Brazil 2017 with their friends. This was the mechanics used by Heineken, official sponsor of Formula 1, to create “The Green Drivers” campaign. Idealized in partnership with Hands (Brazilian ad agency), the film is airing on digital channels as part of a responsible consumer campaign surrounding the GP of Brazil 2017 that took place this month. The idea was to show that people who never drink while driving can also have incredible experiences. Experiential advertisement created by Hands, Brazil for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by Draftz, Brazil for Unimed Araçatuba, within the category: Health.