Educating the population about condom usage on their sexual intercourse has became each day more important. However, in Brazil and in other countries around the world, there's a common saying stating that “Sex with a condom is like eating candy with the wrapper on” - an old perception that harms the STD prevention investment made by brands and government. To fight this common saying and highlight all the new Jontex Real Feel benefits – a latex free condom, that allows a real skin-skin touch sensation - the brand, in partnership with BETC São Paulo, launched a campaign with an unusual concept: an edible candy wrapper, to prove that eating candy with a wrapper on and have sexual intercourse with condom can be both delicious. The brand sent a special kit with the candy and the new Jontex Real Feel to digital influencers and distributed samplings in bars. Throughout the film, it's possible to conclude that everyone who tried it realized that eating candy with the wrapper on and having sexual intercourse with the condom on can be. By doing this, Jontex hopes to redefine a common saying and, at the same time, improve prevention. Direct advertisement created by BETC, Brazil for Jontex, within the category: Health.

NGO Movimento SuperAção was created in 2003 by young people who were concerned with a society that does not fully recognize the civil rights of people with disabilities. By organizing inclusive events, we seek to transform this situation, ensure accessibility and participation to everyone, stand up for human rights and encourage people with disabilities to have leadership roles in the social inclusion process. Experiential advertisement created by Z+, Brazil for Movimento SuperAção, within the category: Public Interest, NGO.

No drama, we split it. Whites and Yolks separated in cartons. Film advertisement created by Staff, Brazil for Fleischmann, within the category: Food.

Film advertisement created by Master, Brazil for Lider Insurance, within the category: Finance.

Digital advertisement created by Grey, Brazil for Reclame Aqui, within the category: Public Interest, NGO.

Direct advertisement created by Gnc Publicidade, Brazil for China Taiwan Restaurant, within the category: Food.

Film advertisement created by Y&R, Brazil for Vivo, within the category: Electronics, Technology.

Outdoor advertisement created by Staff, Brazil for Ancar Ivanhoe, within the category: Public Interest, NGO.

Cheiro Verde is a restaurant with focus on home-made food that stands out for its special recipes of common Brazillian dishes. On Mothers' Day, the place has prepared a tribute, but it was actually their children the ones who got surprised. Experiential advertisement created by Pirueta, Brazil for Cheiro Verde, within the category: Food.

Digital advertisement created by Escala, Brazil for Panvel Pharmacies, within the category: Pharmaceutical.

What is the very thing a Brazilian sports father fear the most? Seeing a son support the rival team. With that insight, Bandsports created the Anti-Rival Vaccine: an idea that used rivalry to support the children immunization campaign against H1N1. During an outbreak of the virus in São Paulo, we set up a special clinic for football enthusiasts. In there, consultation rooms were fully decorated with the colors of the four major São Paulo soccer teams. Doctors and nurses had jersey-like uniforms and even the syringes were customized. Fathers just had to choose a rival team and their sons H1N1 immunization took place at that team's room. The vaccines were the regular approved ones, only the environment changed. All to make children associate the pain of that experience with the rival, protecting them from the disease and from the wrong team. With Bandsports Anti-Rival Vaccine, sports fathers had two reasons to rest easy: no H1N1 and none of that rival nonsense. Ambient advertisement created by Ogilvy, Brazil for BandSports, within the category: Media.

Ambient advertisement created by Tudo, Brazil for Itau, within the category: Finance.

Audio advertisement created by Moma, Brazil for KIA, within the category: Automotive.

Outdoor advertisement created by Ogilvy, Brazil for Life Support Group, within the category: Public Interest, NGO.

Film advertisement created by Phocus, Brazil for Bank of Amazon, within the category: Finance.

Ambient advertisement created by BBDO, Brazil for KISS FM, within the category: Media.

Ambient advertisement created by Hurra, Brazil for Ubisoft, within the category: Gaming.

Ambient advertisement created by BBDO, Brazil for Audi, within the category: Automotive.

The interactive book tells the story of the most famous legend of the Brazilian folklore, the Saci. During the adventure in the outback, the VW Space Cross plays with the character until it manages to captures it. Highly recommended for parents and children. Digital advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

The experimental project, being used by the Dorina Nowill Foundation for the Blind, is a new literacy tool and inclusion called "Braille Bricks"; the initiative was made into a mini documentary that shows the children's real reactions and invites the public to use the hashtag #BrailleBricksForAll. Digital advertisement created by TBWA, Brazil for Dorina Nowill Foundation for the Blind, within the category: Public Interest, NGO.