Brazil
Film advertisement created by Salve, Brazil for Natura, within the category: Beauty.
Film advertisement created by Ogilvy, Brazil for Flying Horse, within the category: Non-Alcoholic Drinks.
Direct advertisement created by Red Fuse, Brazil for Colgate, within the category: Health.
Film advertisement created by WBrazil, Brazil for Ipanema, within the category: Fashion.
One cashier, one hidden cam, one printer. That´s all Burger King needed to prove that Whoppers are made to order. Exactly your way. When a person ordered a sandwhich, a picture was taken, without anyone noticing. The client got your freshly made Whopper with your face on it. Burger King has proved that each sandwich is unique, made to order, especially for each customer. Ambient advertisement created by Ogilvy, Brazil for Burger King, within the category: Food.
Digital advertisement created by FCB, Brazil for Smiles, within the category: Finance.
Ambient advertisement created by JWT, Brazil for Cinepolis, within the category: Recreation, Leisure.
A tattoo that stores, distributes and eternalizes music. Ambient advertisement created by Paim, Brazil for Estudio Gorila, within the category: Professional Services.
On International Women's Day, to get attention to gender violence, we renamed RIOGaleão Airport for the name of the biggest icon in the fight against it: Maria da Penha, who names the law against domestic violence in Brazil. The same action was taken online on the airport's social network profiles and with the support of digital influencers that also changed their names. For the first time, a Brazilian airport had a woman's name, provoking and unprecedented debate over representativeness. Ambient advertisement created by Agencia3, Brazil for RIOgaleão, within the category: Public Interest, NGO.
Ambient advertisement created by Ogilvy, Brazil for Allianz, within the category: Finance.
Penalty MAX is the top of line product of Penalty, and we needed to say that Penalty MAX improves your habilities and performance, so we decide to go another way to say it, with a funny language, completely different than all other sportwear companies does, using an icon of the Brazilian tacky culture, the singer FALCÃO, who has the same name as the great Brazilian sport star, considered the greatest Indoor Soccer player of all time. Film advertisement created by CDR+, Brazil for Penalty, within the category: Fashion.
Digital advertisement created by Emice, Brazil for Turquesa Motel, within the category: Transport.
Film advertisement created by Delantero, Brazil for Lookbook, within the category: Retail Services.
Film advertisement created by McCann, Brazil for L'Oreal, within the category: Health.
Direct advertisement created by Africa, Brazil for Embraer, within the category: Transport.
Direct advertisement created by JWT, Brazil for Tramontina, within the category: Electronics, Technology.
Brazilian voters are going to the polls on Sunday in the first round of the presidential election. In an attempt to raise awareness of the importance of an informed voting decision (In Brazil where voting is mandatory), BURGER KING launches an irreverent, disruptive campaign: the Blank Whopper. Can you imagine getting a sandwich with just onions and mayo, or just pickles, or with no bread at all? This is a Whopper chosen by someone else – and what customers got after answering their intent to vote Blank in the next presidential election. To stress the effects of the decision, the package spells out the message: “choosing the blank ballot is waiving your right to choose; and when you let someone choose for you, you can’t complain about the results.” “We wanted to show that casting a blank ballot is not as great as it sounds. Each and every one of us deserves their country their way– and an informed voting decision is the first step in that direction”, says Rafael Donato, creative VP for DAVID SP. Please note that Burger King does not support any candidate nor any party and that this promotion is not part of any election campaign. Experiential advertisement created by David, Brazil for Burger King, within the category: Food.
Who's never turned to a quick tutorial online to learn how to make a dish or watched, hypnotized, as a sped-up step-by-step turns eggs, flour, and sugar into a magnificent cake? These express recipes, social-media darlings, always seem to go right. But in practice, that's not always the case. And what if things go wrong? Taking this as its jumping-off point, iFood, in a campaign created by AlmapBBDO, presents parodies of online recipes, suggesting to the audience that when things don't turn out perfectly, they can always fall back on the countless possibilities and ease of the leading platform for online food delivery in Brazil. The ads poke fun at the audience with the tagline: "Didn't work? Order it from iFood." Film advertisement created by BBDO, Brazil for iFood, within the category: Food.
Digital advertisement created by Havas, Brazil for GPA Institute, within the category: Public Interest, NGO.