Direct advertisement created by Grey, Brazil for BR4Dogs, within the category: House, Garden.

URL: http://www.clube25.org Digital advertisement created by Arcos, Brazil for Red Cross, within the category: Public Interest, NGO.

To put children from poor communities in touch with literature and encourage them to read more, the Brazilian NGO Pro-Livro decided to use those kids' favourite hobby - flying kites. In an ordinary morning,we flew 500 kites through the skies of Santa Marta Community in Rio de Janeiro, all of them printed with children’s tales from famous Brazilian writers. Ambient advertisement created by Publicis, Brazil for Pro-Livro, within the category: Public Interest, NGO.

Film advertisement created by Lowe, Brazil for Anador, within the category: Pharmaceutical.

Film advertisement created by Publicis, Brazil for General Motors, within the category: Automotive.

Film advertisement created by Leo Burnett, Brazil for FIAT, within the category: Automotive.

Direct advertisement created by BBDO, Brazil for Billboard, within the category: Media.

Agency Producer:Julia Ramos Audio advertisement created by F.biz, Brazil for Alpha FM, within the category: Media.

Film advertisement created by David, Brazil for Powerade, within the category: Non-Alcoholic Drinks.

If all money stolen by Brazilian corrupts went to a single person, he would rank 8th on Forbes Billionaires list, so we used A.I to create this fiction billionaire and raise awareness to the size of corruption. The A.I. talked to anti-corruption NGOs, the press and a former district attorney. It also had his interview published on Forbes Billionaires Edition this April. Digital advertisement created by Ogilvy, Brazil for Forbes, within the category: Media.

Digital advertisement created by F.biz, Brazil for F.biz, within the category: Agency Self-Promo.

URL: http://www.afroreggae.or/tanomapa Advertising Agency: JWT, Brazil Digital advertisement created by JWT, Brazil for AfroReggae, within the category: Public Interest, NGO.

Experiential advertisement created by Mark+, Brazil for Biscoitos Zezé, within the category: Confectionery, Snacks.

Ambient advertisement created by F.biz, Brazil for GRAACC, within the category: Public Interest, NGO.

The interactive book tells the story of the most famous legend of the Brazilian folklore, the Saci. During the adventure in the outback, the VW Space Cross plays with the character until it manages to captures it. Highly recommended for parents and children. Digital advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Digital advertisement created by JWT, Brazil for Tramontina, within the category: House, Garden.

Digital advertisement created by Publicis, Brazil for Heineken, within the category: Alcoholic Drinks.

Why is it necessary to include the word “black” to find black people pictures on search results? This is what the NGO Desabafo Social is questioning in the experiment #SearchForEquality (#BuscaPorIgualdade, in Portuguese) addressed to the largest image banks in the world – Getty Images, Shutterstock, Depositphotos and iStock Photos. The movement #SearchForEquality has engaged millions of people in Brazil in only a week making Google, Shutterstock and Depositphotos to discuss how to change their algorithms globally. Digital advertisement created by WE, Brazil for Desabafo Social, within the category: Public Interest, NGO.

Shazam! The number 1 box office hit has inspired real life heroes in Brazil, using the film to raise awareness and to about the adoption and sponsoring of at risk youths in Brazil In the last 95 years, Warner Bros. Pictures has told stories of superheroes: Batman, Robin, Superman, Shazam. In addition to their superpowers, these characters have something else in common: they were raised outside their birth families. There are approximately 9,500 children and adolescents up for adoption in Brazil. As Shazam! is one of the most anticipated movie launches this year, why not use the fame and the life story of Shazam! to raise awareness and inform people about the adoption and sponsoring of youths? "Meet a real-life superhero" is a project created by J. Walter Thompson Brazil that began as extra content to Shazam!'s official trailer. At the end, a youth from a shelter called "real-life superhero," invited people to learn more about his superpowers and to sponsor these children and adolescents in shelters. For more information, simply visit helendrexel.org.br, the website for the Brazilian foster care institution. On the site, one can see the story of 3 real-life superheroes: Super Actor, Super Nice and Super Empathy. In partnership with the São Paulo Court of Justice and nine foster care institutions, 80 young people watched the premiere of the film Shazam!. The premier was a success. The second largest television network in the country was there to cover the event. "Meet a real-life superhero" generated much debate on a topic that is rarely addressed. Integrated advertisement created by JWT, Brazil for Shazam!, within the category: Media.

Film advertisement created by Leo Burnett, Brazil for ABTO, within the category: Public Interest, NGO.