Audio advertisement created by WE, Brazil for Mix Radio, within the category: Media.

Film advertisement created by JWT, Brazil for Santa Casa de Misericórdia, within the category: Public Interest, NGO.

More than a simple banner, Visa's Portal Entertainers performed several live shows turning news and tweets into lots of music and interaction. Art Director Tiago Marcondes Digital advertisement created by BBDO, Brazil for Visa, within the category: Finance.

Digital advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Ambient advertisement created by JWT, Brazil for Santa Casa de Misericórdia, within the category: Public Interest, NGO.

Outdoor advertisement created by Ogilvy, Brazil for Life Support Group, within the category: Public Interest, NGO.

Ambient advertisement created by Grey, Brazil for Reclame Aqui, within the category: Public Interest, NGO.

Digital advertisement created by Grey, Brazil for Green Nation, within the category: Public Interest, NGO.

Digital advertisement created by JWT, Brazil for JWT, within the category: Agency Self-Promo.

Oi - Responsible Drive Mobile application that makes motorists drive in order to make a transit in charge. Digital advertisement created by Cuca Escola de Criativos, Brazil for Oi, within the category: Electronics, Technology.

Outdoor advertisement created by Staff, Brazil for Ancar Ivanhoe, within the category: Public Interest, NGO.

Outdoor advertisement created by dim&canzian, Brazil for AES Eletropaulo, within the category: Industrial, Agriculture.

My Blood is red and black is a campaign created by Leo Burnett Tailor Made for Hemoba (The blood bank of Bahia State) and E.C.Vitória. It raised blood donations in 46% and got national and international repercussion. Direct advertisement created by Leo Burnett, Brazil for Hemoba Foundation, within the category: Public Interest, NGO.

Direct advertisement created by The Marketing Store, Brazil for Shell, within the category: Automotive.

The new institutional film for the Dorina Foundation pays homage to the dot, highlighting its key role in enabling both sighted and visually impaired people to read. The first part of the film – minimalist and fully digital – portrays the dot as a punctuation mark. The second part – more tactile and fully analog – portrays the dot as the basis of the braille alphabet. Film advertisement created by TBWA, Brazil for Dorina Nowill Foundation for the Blind, within the category: Public Interest, NGO.

Who's never turned to a quick tutorial online to learn how to make a dish or watched, hypnotized, as a sped-up step-by-step turns eggs, flour, and sugar into a magnificent cake? These express recipes, social-media darlings, always seem to go right. But in practice, that's not always the case. And what if things go wrong? Taking this as its jumping-off point, iFood, in a campaign created by AlmapBBDO, presents parodies of online recipes, suggesting to the audience that when things don't turn out perfectly, they can always fall back on the countless possibilities and ease of the leading platform for online food delivery in Brazil. The ads poke fun at the audience with the tagline: "Didn't work? Order it from iFood." Film advertisement created by BBDO, Brazil for iFood, within the category: Food.

Oi, a telecom provider from Brazil, is hoping to make everyone believe in the magic of Christmas one more time. That’s why it created the Magical Payphone, a device that connected kids with Santa Claus. Installed in Rio de Janeiro, the special payphone was available to kids walking by with their parents. Once they made the call, the kids would chat with Santa, who were actually two retired actors from Retiro dos Artistas (an institution that takes care of former artists). But it was much more than a telephone call. Big surprises were prepared for the kids: lost elfs, gifts and even a mapped projection with snow and a choir of kids. Everything to make a great experience for the children and everyone watching. Ambient advertisement created by NBS, Brazil for Oi, within the category: Electronics, Technology.

Film advertisement created by FCB, Brazil for Hope, within the category: Fashion.

Direct advertisement created by FCB, Brazil for ArtCenter, within the category: Professional Services.

Ambient advertisement created by Staff, Brazil for Disque Denúncia, within the category: Public Interest, NGO.