Film advertisement created by Leo Burnett, Brazil for FIAT, within the category: Automotive.

Executive creative directors: Fabio Fernandes, Eduardo Lima Creative director: Theo Rocha Creatives: Theo Rocha, Rodrigo Visconti, Pedro Hefs Agency producers: Victor Alloza, Renato Chabuh, Gisele Campos, Maira Massullo, Rafael Paes
 Account supervisors: Marcello Penna, Ricardo Forli, Rafael Cappelli, Marcela Paiva, Bárbara Gomes 
Media: Fábio Freitas, André Cais, Bruno Storace, Ricardo Barros, Vivian Simões, Thalles Reis Planners: José Porto, Guilherme Pasculli, Victor Marx, Felipe Santini, Livia Pinheiro
 Production house: PBA Cinema/Produtora Associados 
Directors: Jonathan Gurvit, Mayra Gama
 Production Designer: Muriel Rañi
 Cinematographer: André Faccioli Executive producer: Mayra Gama Producer: Luiz Armesto Finalizer: André Baltrusaitis Post production: Clan VFX Sound house: Tesis Sound design / arrangement: Leandro Beraldo, Silvio Piesco Film advertisement created by Saatchi & Saatchi, Brazil for Skol, within the category: Alcoholic Drinks.

The CCXP is an event in Brazil in the format of a Comic Con. But more than this, it's a pop culture event. In Brazil, part of the population reject the terms "geek" and "nerd". Many people do not like to be defined by these terms. Our goal was to make people realize that they too are a bit of a geek. We've created an almost 6 minutes short film with 60 references/easter eggs from movies, series, games, comics and animes that are well know by people. The short film refers to Street Fight, Game of Thrones, Naruto, Back to the Future, Stranger Things and many other geek culture classics. Well, better than just talking about the film, it's inviting you to watch it. It is impossible not to recognize at least one of the references. In less than 48 hours our content managed to make 2.2 million people on Facebook and 70, 000 on Youtube stopped what they were doing to watch our 5:46 minute film. In a time where less than 79% of Internet users watch more than 15 seconds of a video on the internet - according to Year in Review Institute. Let’s not forget to mention the 48 thousand likes and more than 18 thousand shares. And what make us even prouder, is that in 2017 CCXP turned out to be the biggest Comic Con in the world.

Ambient advertisement created by Dentsu, Brazil for Quatro Patinhas, within the category: Public Interest, NGO.

Direct advertisement created by Mark+, Brazil for CDL Pelotas, within the category: Professional Services.

Use kind words only. Learn to share. If you can’t make it on your own, it is okay to ask for help. A new Coca-Cola video highlights the affirmative values behind every household rule, showcasing day-to-day situations in a lighthearted way. With the slogan "every house has its rules but they take on a special taste when we´re together", this DAVID SP campaign focuses on affection in our family moments. "The campaign is particularly inspired by those rules every family has got. What we want to show is that, far from being dull and strict, these rules should be experienced as a way to foster family bonds", says Rafael Donato, DAVID´s creative VP. Film advertisement created by David, Brazil for Coca-Cola, within the category: Non-Alcoholic Drinks.

Sol de Janeiro is the sunscreen brand that embraces the Brazilian beach culture and is proud of taking responsibility for the skin of youth. The problem is that Brazilian youth seem to care more about getting a tan than healthy skin. In fact, skin cancer is the most common form of cancer in Brazil, with over 140,000 new cases diagnosed each year. In recent years, this incidence has increased in 74% among the younger population. In order to make Brazilian youth aware of this growing problem, Sol de Janeiro asked for the help of those who are closest to youth’s skin: their tattoo artists. In partnership with A.C. Camargo, one of the most respected Cancer Institutes in the world, we created a training program to teach the tattoo artists how to distinguish skin problems. The program took place in Rio de Janeiro and São Paulo and all the participants got a diploma. Over 450 tattoo artists have been certified already. Outdoor advertisement created by Ogilvy, Brazil for Sol De Janeiro, within the category: Health.

A Messenger Bot that creates a link between the habit of posting images accompanied by quotes and the portfolio of works and authors of LeYa, one of Brazil’s biggest publishing houses. Digital advertisement created by McCann, Brazil for LeYa, within the category: Recreation, Leisure.

Digital advertisement created by Africa, Brazil for Crocantissimo, within the category: Food.

Film advertisement created by Saatchi & Saatchi, Brazil for Miami Ad School, within the category: Education.

Inspired by the artistic project “Imagética” from the photographer Rogério Mesquita, the campaign illustrates one of the most painful aspects of violence against women: silence. Film advertisement created by Africa, Brazil for Instituto Maria da Penha, within the category: Public Interest, NGO.

Ambient advertisement created by BBDO, Brazil for KISS FM, within the category: Media.

Direct advertisement created by JWT, Brazil for Tramontina, within the category: Electronics, Technology.

Direct advertisement created by Script, Brazil for Surfrider Foundation, within the category: Public Interest, NGO.

Film advertisement created by Draftz, Brazil for Unimed Araçatuba, within the category: Health.

Ambient advertisement created by Pro>Target, Brazil for Pink October, within the category: Public Interest, NGO.

Viva Rio is a Brazilian NGO that works with social inclusion and peace cherishes, to stimulate donation to families who lost all its belongings across Rio de Janeiro state due to flooding. Film advertisement created by dim&canzian, Brazil for Viva Rio, within the category: Public Interest, NGO.

All the world can participated with a simple Tweet: #IAmADonor. Learn more at: http://www.donoremoji.com/en Digital advertisement created by Talent, Brazil for ABTO, within the category: Public Interest, NGO.