Direct advertisement created by Red Fuse, Brazil for Colgate, within the category: Health.

Digital advertisement created by Rosebud, Spain for Valencia FC, within the category: Recreation, Leisure.

Now open. The shop where you pay with money you draw yourself. Get creative, buy cool stuff and celebrate the BIC M10 60th birthday. Experiential advertisement created by Friendship, Belgium for BIC, within the category: Office Equipment.

Film advertisement created by C3, Germany for Globus, within the categories: Food, House, Garden, Retail Services.

This may look like something from a sci-fi movie, but it is not. It is very real. Denim manufacturer Azgard9 has developed a sustainable garment that produces Oxygen, in what is seen by the brand as the “garment of the future”. The garment called “CO2AT”, was produced as part of Azgard9’s recent repositioning “Future Before Fashion”, focused on the development of products and solutions with low impact on the environment. Developed in partnership with Post Carbon Lab, in London, the CO2AT is a living being. Its hoodie is treated with microbial pigmentation, so actually behaving like a plant by using photosynthetic microorganisms – a process by which plants take in carbon dioxide and turn it into glucose and oxygen. Therefore, during its life cycle, it releases oxygen, improving the immediate environment of the wearer, due to its living cells coating. During its life cycle, the poncho neutralizes the impact of its production, improves the immediate environment of the wearer and produces approximately the same amount of O2 as an oak tree. Direct advertisement created by Stream and Tough Guy, Portugal for Azgard9, within the category: Fashion.

Film advertisement created by TBWA, Switzerland for Bell, within the category: Electronics, Technology.

Film advertisement created by McCann, Argentina for TyC Sports, within the category: Media.

Experiential advertisement created by Miami Ad School, Germany for Dropbox, within the category: Electronics, Technology.

We are at a funeral. The person who has died was very good at his job, but did not pass his professional skills forward. The priest is very disappointed about this. He thinks it's a huge waste of talent, skills, experience and knowledge. Film advertisement created by Le Bureau, Sweden for WorldSkills, within the category: Education.

Film advertisement created by Nishiko, Japan for Oita, within the category: Transport.

Film advertisement created by 84.Paris, France for Ubisoft, within the category: Gaming.

Film advertisement created by Saatchi & Saatchi, Argentina for Sprite Zero, within the category: Non-Alcoholic Drinks.

Film advertisement created by BBDO, New Zealand for My Dog, within the category: Pets.

Integrated advertisement created by Miami Ad School, Germany for Durex, within the categories: Health, Personal Accessories.

Confronted by alarming statistics on domestic violence in Serbia we created PSA to shake public out of lethargy and put this issue into focus of society. Idea: Use YouTube’s popular format in which a person takes one photo every day, but with a twist. Result: In less than a week, video hit 3 million views and entered top 5 most popular videos on YouTube. It generated tens of thousands of comments and extensive global media coverage. Film advertisement created by Saatchi & Saatchi, Serbia for B92 Fund, within the category: Public Interest, NGO.

Digital advertisement created by Ogilvy, Brazil for Fanta, within the category: Non-Alcoholic Drinks.

Desert off-road driving in the Middle East is practically a sport. For years car brands have been using horsepower to measure its desert capabilities, but on mighty dunes, having high horsepower is not enough. The GTR is the perfect example of a car that has high horsepower and zero desert capabilities. Nissan United Middle East has partnered with National Geographic to present 'Camelpower,' a concept that has been in the work for more than a year and a half now, a new measurement unit for desert performance. And just like horsepower was based on a horse, this new unit is based on a true desert beast and icon of the middle east region, The Camel. The concept was developed by Nissan Engineers and it now has full support of the Emirates Authority for Standardization and Metrology (ESMA) who plans to take this unit to a global ISO accreditation and get all car brands to apply it to their SUV desert models. See the full documentary at: http://camelpower.ae/en/ Film advertisement created by TBWA\RAAD, United Arab Emirates for Nissan, within the category: Automotive.

Ambient advertisement created by DDB, Brazil for SuperBonder, within the category: Industrial, Agriculture.

Film advertisement created by Wunderman Thompson, Australia for Kit Kat, within the category: Confectionery, Snacks.

Film advertisement created by Shots, Ukraine for Kolesa, within the categories: Professional Services, Public Interest, NGO.