Spykar, one of India’s leading denim brands, wanted to excite the country's digitally-hooked youth with its Autumn Winter ’15 Collection: the indigo dyed Spykar Blue Collection. Like most youngsters, Indian youth are on the lookout for adult content, online. Incidentally, in India, porn films are called Blue Films. This inspired a nationwide prank - India's first ever blue film festival. 10 digital films with international models clad in Spykar's Blue collection were shot. The twist was - their denims were pixelated - making these videos look like adult content. These teasing videos, shared on social media, helped grab the attention of the youth of India. Ultimately, the videos were un-pixelated, revealing the stylish Blue collection. Results: Brand’s boldness-quotient and youth-connect increased | Twitter: Trended #1 | Reach: Over 40 million people | Store footfalls: 50% increase. Digital advertisement created by Scarecrow, India for Spykar, within the category: Fashion.

When our client asked us to create some excitement around the Bridgestone Route 66 MTB Experience – we decided to create the world's first MTB-activated photo booth. 600 riders, 210 kms, 3 days, 1 goal – to get the perfect shot! 233 photos were uploaded to Facebook with a voting competition generating engagement, excitement and growth. Who will show the most #Passion4Performance? http://www.facebook.com/bridgestonesa Production Company: contentmintcrew.com In partnership with: dwf.co.za Ambient advertisement created by tinMan Digital, South Africa for Bridgestone, within the category: Automotive.

Film advertisement created by Ogilvy, India for Unilever, within the category: Public Interest, NGO.

Example videos: http://www.youtube.com/watch?v=GvQY6LDPeik http://www.youtube.com/watch?v=bSiaVge50bI http://www.youtube.com/watch?v=I1Cr46c10Qs Digital advertisement created by DDB, Hungary for Amnesty International, within the category: Public Interest, NGO.

Film advertisement created by Lowe, United Kingdom for British Heart Foundation, within the category: Public Interest, NGO.

Digital advertisement created by Havas, Turkey for Turk Telekom, within the category: Electronics, Technology.

Ambient advertisement created by BBDO, United States for NYPD, within the category: Public Interest, NGO.

Digital advertisement created by DDB, Belgium for B Classic, within the category: Recreation, Leisure.

Outdoor advertisement created by Ogilvy, Argentina for La Voz del Interior, within the category: Media.

Film advertisement created by DDB, Belgium for Duvel, within the category: Alcoholic Drinks.

Digital advertisement created by Mistress, United States for VH1, within the category: Media.

To mark the launch of the new look New Zealand Herald the paper wanted to celebrate the important role it has played throughout the country’s history. DraftFCB Auckland took this insight and came up with a world first way of executing it. With help from the crew at Assembly the entire ad was printed on giant rolls of newsprint and animated on the NZ Herald's 50 million dollar printing press. Film advertisement created by FCB, New Zealand for New Zealand Herald, within the category: Media.

Film advertisement created by Brothers and Sisters, United Kingdom for blu, within the category: Tobacco.

Film advertisement created by House of Brave, South Africa for Bidvest Bank, within the category: Finance.

Experiential advertisement created by Miami Ad School, Germany for Dropbox, within the category: Electronics, Technology.

Maths are everywhere... Film advertisement created by JWT, Turkey for TEB, within the category: Finance.

Film advertisement created by BBDO, Italy for Gatorade, within the category: Non-Alcoholic Drinks.

Direct advertisement created by DDB, Belgium for Flemish Alzheimer League, within the category: Public Interest, NGO.

Digital advertisement created by Kingsday, Netherlands for Flower Council of Holland, within the category: Industrial, Agriculture.

Film advertisement created by Mekanism, United States for World of Tanks, within the category: Gaming.