How do you advertise an outstanding TV-experience in High Definition? Especially for people who can’t yet see in HD? With a spot which is directly aimed at the target group. People who enjoy great movies at home on TV. People who - like filmmakers - share a passion for intense pictures and vivid details. And with an idea which focuses on the most important thing when watching TV – the eyes. The result? A story of warning, nicely wrapped as a fairytale. And of course with a twinkle in the eye: It’s the night all eyes left. Film advertisement created by Hello, Germany for HD+, within the category: Media.

The Harlem Shake became a global Internet hype in no-time. Millions participated. They danced the Harlem Shake like they lost control of their body for a moment. There’s no message behind it, it’s just plain fun to watch. But we do have a clear message: Parkinson’s patients lose control over their bodies, forever. There’s no acting in this film. De main character, a Parkinson’s patient (and the chairman of the foundation), is shown shaking out of control as a result of lack of his medication. Shaking. Fun for some… Daily struggle for others. Film advertisement created by Saatchi & Saatchi, Netherlands for Parkinson Vereniging, within the category: Public Interest, NGO.

THE TRAJECTORY OF BRAZILIAN WOMEN IN THE ENVIRONMENT OF TEACHING IS PERSEVERANCE. TO CELEBRATE THAT FORCE, Univel presents a project that contemplates the history of women in education, especially those struggles to conquer a space in the University education. Integrated advertisement created by DBPV, Brazil for Univel, within the category: Education.

Film advertisement created by Ogilvy, India for Unilever, within the category: Public Interest, NGO.

Film advertisement created by Camp + King, United States for Energizer, within the category: Electronics, Technology.

Direct advertisement created by Grey, Argentina for Pantene, within the category: Health.

Film advertisement created by BÜRO, Turkey for Nef, within the category: Professional Services.

OLFA is a cutter brand that was known only among a specific group of customers such as architects and arts students. In 2013, the brand wanted to celebrate its 57th anniversary and recruit new customers by promoting the superior performance of its hundred plus cutter models. The strategy, therefore, is to create an experiential marketing event connecting the brand and the target audience by organizing an exhibition to demonstrate the product performance of OLFA cutters. To do so, we created a Pop-Up Store under the concept ‘Cut to Build’, where every structure down to the smallest detail was crafted from cutting and engraving paper into the desired shapes. This exhibition demonstrated the effectiveness and suitability of the hundred plus models of OLFA cutters in every task required of it. Athip Vichuchaianan Direct advertisement created by Ogilvy, Thailand for Olfa, within the category: Electronics, Technology.

Emirates unveiled a video today featuring popular players from Real Madrid on board the iconic Emirates A380. The video includes Sergio Ramos, Gareth Bale, Marcelo Vieira, Karim Benzema, Toni Kroos, and Carlos Casemiro and shows the players discovering unlikely talent at 40,000ft. Film advertisement created by Buzzman, United Arab Emirates for Emirates, within the category: Transport.

If we all would use a bit more Tolerance the world would be a better place. Ask the people in Israel & Palestine. SIRE is a non government organization that focuses on social relevant issues. Its members are Advertising professionals who contribute for free. It's a small step... Short rationale: Film advertisement created by Doom&Dickson, Netherlands for SIRE, within the category: Public Interest, NGO.

This year, the Czech branch of Doctors Without Borders has decided to use the power of music to raise awareness about the daily challenges they face to help people around the world, and ask for support. In partnership with Universal Music and Spotify, Y&R Prague have created #PlaylistsForLife: the first Playlists where songs compose the brand message. Kanye West, Beyoncé, Daft Punk, U2, and many of the world’s biggest artists appear together on these playlists. Doctors Without Borders are confident that the power of music will encourage people to spread this message of hope and that ultimately, it will help save the lives of many around the world. Digital advertisement created by Y&R, Czechia for Doctors Without Borders, within the category: Public Interest, NGO.

Audio advertisement created by TBWA, Brazil for Radio Transamerica, within the category: Media.

Billboards Beyond Borders broke new ground by using a loophole in Google Maps to create a new type of impactful advertising, by replacing existing messages on big billboards in countries where freedom of speech is under threat, with messages from journalist that had been censored or silenced. By rethinking digital advertising and repurposing Google Maps, we made a global statement on a zero media budget, and opened up new possibilities for marketing in a world where the line between physical and digital is increasingly blurred. Our billboards gave people all over the world the possibility to walk around in a world more free than the one we live in. Digital advertisement created by Åkestam Holst, Sweden for Reporters Without Borders, within the category: Public Interest, NGO.

Film advertisement created by 32 Mars, Canada for Krust, within the category: Food.

Film advertisement created by Decembrist, Russia for Smart, within the category: Automotive.

Film advertisement created by TBWA, Netherlands for Hermitage Amsterdam, within the category: Recreation, Leisure.

When you receive the news that your child will be born with Down Syndrome, there are a lot of reasons to worry, and many people tell us that. What no one tells us, is that people with Down Syndrome also bring unique contributions to society, and to their families' and friends' lives. This is a story about what people tell us about Down Syndrome, and about what we want to say to them, in return. Film advertisement created by Mojobrands, Portugal for World Down Syndrome Day, within the category: Public Interest, NGO.

TASK: To make Mastercard a multi-sensory brand by building a new channel of brand communication with the audience through senses that have not previously been used for advertising purposes. Engage the Atlas Weekend audience and reach an additional 1.5 million target audience with minimal media costs. SOLUTION: Let those who are unable to hear the sound—feel the sound. We invited the American music translator, Amber Galloway Gallego. Amber is the author of a unique style of translating music into sign language. At the event, she conducted a series of trainings for a Ukrainian team of sign language translators who also contributed to interpreting performances. At a special sensor field called #MastercardVibes, visitors with hearing impairments were able to feel the music through special built-in areas. Sound was experienced as never before, with some feeling its vibrations through touch. Special SubPac ripple vests made it possible to feel deep bass frequencies throughout the entire body. RESULTS: The total media coverage of the project was 17,455,039, which is 872% more than planned. More than 200 hearing impaired people took advantage of the #MastercardVibes activity. More than 100 songs were translated during the performances. Over 70 media resources lighted up the information for free. Thanks to a master class from Amber Galloway Gallego and her team, a new profession has emerged in Ukraine—sign language interpreters specializing in translating music. Experiential advertisement created by Adsapience, Ukraine for MasterCard, within the categories: Finance, Public Interest, NGO.

Mistress's in-house production company, Bastard, just released this nationwide television spot for Monster's NOS Energy Drink, called "Human Horsepower". NOS has always been a no-nonsense brand for those who take life head-on. This premise has been brought to life with incredible special effects and an insane stunt pitting the raw power of man versus machine. Specializing in projects for modern media—from online to TV to social and more—Bastard is the LA-based creative agency's full-service production arm. Film advertisement created by Mistress, United States for NOS Energy Drink, within the category: Non-Alcoholic Drinks.