Ideas Festival is the biggest intellectual festival in Ukraine. The festival has changed a lot, so organisers wanted to refresh and implement new vision and ideas into the festival’s visual identity. When we started looking for a new symbol of ideas, we didn’t want to use cliche associations like lamps or mind bubbles. We’ve conducted a small research and found-out, that people themselves are the best metaphor for ideas. Because people are those who create, share and implement ideas in real life. Profiles of real people have become the main element of branding: they communicate on a live brand pattern, share their experiences with each other. A Greek-style font resembles the Greek roots of the word “idea”, and peoples’ profiles remind us of pictures of ancient Greek thinkers. Design advertisement created by ONCE, Ukraine for Ideas Festival, within the category: Professional Services.

Film advertisement created by Tongal, United States for Lucky Charms, within the category: Food.

Film advertisement created by The Escape Pod, United States for Claussen Pickles, within the category: Food.

FCB Milan’s new campaign, “Moms Don’t Quit,” for Corriere Dela Cera, wonders what if women had to quit their jobs as moms in order to work? In Italy, many employers force newly hired women to sign blank resignation letters to be used in case of pregnancy. “Moms Don’t Quit” seeks to create a new model of working motherhood in which the two are no longer mutually exclusive. Film advertisement created by FCB, Italy for Corriere Dela Cera, within the category: Public Interest, NGO.

Not ghosts, vampires, or even clowns. Of all things, bills are what makes a Brazilian's blood run cold. Social network throughout the country is teeming with jokes about being unexpectedly billed. It's indeed a scary matter but one that Brazilians nevertheless are ready to handle in a lighthearted way. So to join in on the conversation that has taken over the internet and trending topics, Burger King® rolls out its Halloween campaign: Whopper Bill®. Starting today, fans of the brand are being sent, in various ways, a notice that simulates a bill to be paid, but that turns out to be a new irresistible excuse to indulge: a discount voucher. The campaign was created by DAVID São Paulo. Consumers of the brand can also access the bill at boletodobk.com.br and send the bone-chilling surprise to their friends: another bill to pay. Simply by accessing the WR code with a smartphone camera the consumer is directed to the webpage with all instructions. The activations – redeeming the bills for discount vouchers for a Whopper – are set to happen only on October 31. Each combo will be selling for half price. Experiential advertisement created by David, Brazil for Burger King, within the category: Food.

To ‘celebrate' the 20th Birthday of Reporters Without Borders Belgium, dictators from around the world prepared a special 'Happy Birthday’ surprise. Film advertisement created by Publicis, Belgium for Reporters Without Borders, within the category: Public Interest, NGO.

Film advertisement created by We Make Art, France for Prand, within the category: Fashion.

Fingering Stories is the first sex trainer where people can practice their skills to stimulate certain areas of the female body through Instagram Stories. Digital advertisement created by September, Spain for Control, within the category: Health.

Film advertisement created by Lowe, Australia for Royal Life Saving, within the category: Public Interest, NGO.

Burger King has had its fair share of hate online. Most of it stems from bad experiences with food. The brand’s recent shift towards authentic food and marketing allows for more open conversations with its customers. To announce its all-real menu, Burger King puts its haters on a pedestal and owns its flaws with a self-diss rap video, composed from real tweets. Further, branded OOH stickers that respond to real tweets meet consumers on the go and incentivise them to try the new menu. Integrated advertisement created by Miami Ad School, Germany for Burger King, within the category: Food.

Ambient advertisement created by Filadelfia, Brazil for Grupo Vhiver, within the category: Public Interest, NGO.

Joma is turning 50 and in order to celebrate, they're relaunching the original 367 design from the 80s. The 367 is one of Joma’s most iconic designs from the 1980s. 35 years later, they’ve decided to create the same trainers that were seen for the first time at the Footwear Fair of Berlin in 1981. In order to introduce the “new” 367, the brand has come up with a very 80s-esque campaign. Everything is from that decade, from the printing to the photography, down to the creative advertising professionals involved. The process was captured in a ten-minute documentary titled “The Story of an Ad”. The premiere of this documentary and the official presentation of this model in Spain took place on 29 October in a place that hasn’t closed its doors since that time and that still preserves all of its essence from that era, La Vía Láctea: the iconic nightclub from the “Movida Madrileña” (Madrid Scene). It hasn’t been easy, but Joma has managed it: they’ve made an ad as 80s as the 367. And there is nothing that sums up this campaign better than the print work itself: “We’ve worked hard to change as little as possible”. Integrated advertisement created by Agudos y Crónicos, Spain for Joma, within the categories: Fashion, Sports.

Digital advertisement created by DDB, United States for Ronald McDonald House Charities, within the category: Public Interest, NGO.

Ambient advertisement created by Iris, United States for Saks Fifth Avenue, within the category: Retail Services.

Experiential advertisement created by McCann, Hong Kong for Cathay Pacific, within the category: Transport.

In a polarized world, where visions are increasingly more opposite than ever, people need to comprehend what happens in our society from every point of view. Film advertisement created by Y&R, Chile for Contrapunto Book Store, within the category: Retail Services.

As the fourth quarter holiday season approaches, travel and hospitality brands are gearing up. Despite the Variant, there is still a pent up demand for people to get out and about. Windstar Cruises, with its fleet of six upscale boutique yachts, is looking to capitalize on this demand. And it is doing so in a unique way. Beginning September 10, Windstar will be running a massive treasure hunt, offering an extraordinary Grand Prize, including a free exotic cruise to a fabled port of call. It’s Windsor’s way to commemorate the return of cruising with fully vaccinated crews and guests. Called “The 180 Degrees From Ordinary Treasure Hunt,” the sweepstakes leverages Windstar’s point of difference versus other, larger and more traditional cruise lines, and invites players to go online and watch 11 short videos that will be hosted on Windstar’s social channels and the sweepstakes landing page. The videos, created by Windstar’s creative agency partner Episode Four, contain a number, letter or symbol that, when strung together, form a Google Plus code revealing the destination of the treasure. Once players crack the code, they are entered to win a cruise to retrieve the treasure -- ultimately discovering the extraordinary Grand Prize that awaits the winner. There are 180 mini-films in all, each one reflecting tiny details about the cruising experience and each one representing "1 degree from ordinary." The sweepstakes ends October 1. Integrated advertisement created by Episode Four, United States for Windstar Cruises, within the categories: Hospitality, Tourism, Recreation, Leisure.

Film advertisement created by Publicis, Italy for Diesel, within the category: Fashion.

MeUndies, Disney, and Giant Propeller team up for their glow-in-the-dark Star Wars underwear collaboration. Giant Propeller created two spots, one (The Force), featuring an aspiring female Jedi learning to use The Force, and another (The Dark Side) depicting a young man who decides to embrace his Dark Side. Film advertisement created by Giant Propeller, United States for MeUndies, within the category: Fashion.