Film advertisement created by JOAN Creative, United States for SafeAuto, within the category: Finance.

Confronted by alarming statistics on domestic violence in Serbia we created PSA to shake public out of lethargy and put this issue into focus of society. Idea: Use YouTube’s popular format in which a person takes one photo every day, but with a twist. Result: In less than a week, video hit 3 million views and entered top 5 most popular videos on YouTube. It generated tens of thousands of comments and extensive global media coverage. Film advertisement created by Saatchi & Saatchi, Serbia for B92 Fund, within the category: Public Interest, NGO.

Film advertisement created by Artplan, Brazil for Etna, within the category: House, Garden.

400,000 people get injured in fires every single year in France, with 10,000 being medically diagnosed as having severe burns. On reaching the end of their often lengthy and painful treatment, burns victims’ initial reflex is to hide themselves away, particularly if their injuries are clearly visible. They isolate themselves not only to escape stares, but also because no specific structures exist to help them get back to living a (nearly) normal life, and media coverage of the topic is scarce. Founded by Laurent Gaudens, himself severely burnt at the age of 4, the Burns and Smiles association aims to improve the day-to-day lives of burns victims by offering a powerful web-based support network. With a view to heightening the general public’s awareness and helping burns victims step out of the shadows, TBWA Paris and \ELSE relate the story of one such individual, who we join for one very special evening. The film – directed by Nicolas Galoux – demonstrates the extent to which other people’s attitudes and sense of acceptance are two of the keys to coaxing burns victims out of isolation and putting a smile back on their faces, much more than just once a year. Show your support for the Burns and Smiles association: log onto http://burns-and-smiles.org Film advertisement created by TBWA, France for Burns and Smiles, within the category: Public Interest, NGO.

There's a plethora of catchy food metaphors used in songs and in music artists stage names. Fresh Eats by AmazonFresh combines the love of people’s taste in food with their appetite for music. The campaign utilizes a playful, musical persona to drive craveable content in order to entice UK foodies. With every purchased grocery item from AmazonFresh, foodies unlock free curated music playlists that reference their chosen foods, via Amazon Music. Great music is always fresh, just like your food should be. Digital advertisement created by Miami Ad School, United States for Amazon, within the category: Retail Services.

The Guilty Clothes collection was created in order to provoke society. Experiential advertisement created by Marvelous, Russia for The Survivors Trust, within the category: Fashion.

New experiment of Red Balloon, to show Brazilian kids can speak English better than native speaker celebrities on Twitter! Red Balloon, the leading English School for Kids in Brazil, did it with 8 to 13-year-old students checking their favorite celebrities' tweets. Digital advertisement created by Ogilvy, Brazil for Red Balloon, within the category: Education.

Film advertisement created by Publicis, France for Ray-Ban, within the category: Personal Accessories.

One of the main objectives was to get as many people as possible to taste Coca-Cola and to remind the ones who may have forgotten how good it is. Consequently, a first-of-its-kind interactive television commercial was made in a way that would offer consumers the chance to taste Coca-Cola practically "straight from the television screen" in the easiest, most immediate way. A television commercial that prompts smartphones, thus enabling consumers to order a couple of free cold Coca-Colas straight to their doorstep. Ambient advertisement created by GefenTeam, Israel for Coca-Cola, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Flash Factory, Italy for Golden Goose Deluxe Brand, within the category: Fashion.

We created an awareness radio campaign for Dallas based bookstore The Wild Detectives in which we play with the “theater of the mind.” By teasing listeners with just a few words, we can trigger their imagination to start piecing together a story, all the while inviting them to stop by The Wild Detectives Bookstore. Audio advertisement created by Dieste, United States for The Wild Detectives, within the category: Recreation, Leisure.

As a follow-up to Il Makiage’s “100% high maintenance” launch, we’re digging deeper into what being a makeup maximalist really is. Our integrated campaign empowers women to find their signature looks and MAKE (UP) THEIR MARK with Il Makiage by highlighting the idea that makeup helps women stand out. Our ads pay homage to the icons in history and pop culture whose makeup has become their signature mark and encourage women to be equally daring and unapologetically bold - to find their marks and make their statements. Integrated advertisement created by Miami Ad School, United States for Il Makiage, within the category: Beauty.

Film advertisement created by Three, United States for Shaw Floors, within the category: House, Garden.

To download the plug-in: http://goo.gl/1XJuW A new browser plug-in suggests alternatives to offensive words on social networks. A short while ago BBR Saatchi&Saatchi met with 15 teenagers from the StartupSeeds organization – a program for nurturing technology-oriented youth, in order to try and find a solution to a national (and worldwide) problem – cyber-bullying: boycotts, harassments and offensive messages causing dozens of children emotional damage which in many cases pushes them to end their lives tragically. Out of dozens of ideas, we chose the one which addressed the offending party, the cyber bully, just before he writes the offensive message on platforms like Facebook, blogs and forum: We have created a Chrome browser plug-in that detects offensive words, and replaces them with positive ones. Digital advertisement created by Saatchi & Saatchi, Israel for Clean Up the Internet, within the category: Public Interest, NGO.

Post Production Company: Frame.dk / Gimmick VFX Film advertisement created by Raconteur, Germany for Wacom, within the category: Electronics, Technology.

Production Coordinator: Jacqueline Sand Film advertisement created by 72andSunny, United States for Samsung, within the category: Electronics, Technology.

Mercurio Cinematografica srl Film advertisement created by BBDO, Italy for Gatorade, within the category: Non-Alcoholic Drinks.

Film advertisement created by TBWA, Israel for Diners Club, within the category: Finance.

In June 2018 the Danish parliament announced that from august 1st it will be illegal for people to wear Islamic veils in public. A law that is not only discriminating towards the less than 200 women in Denmark who wears Islamic veils. But is also in conflict with the Danish constitution. Only a few days after the announcement, the news media Ekstra Bladet created a Facebook event, called ‘The longest masquerade in Denmark’. Starting on August 1st and till the law has been reversed. The masquerade works as a tool for people to freely wear whatever they want to wear, as the law states that if you’re on your way to a costume party, you’re allowed to wear head garments. A loophole the lawmakers failed to see for themselves, and the loophole Ekstra Bladet used to expose their agenda. Digital advertisement created by Hjaltelin Stahl, Denmark for Ekstra Bladet, within the category: Media.

Outdoor advertisement created by BBH, United States for Google, within the category: Electronics, Technology.