Film advertisement created by 11:21, Brazil for Grã Filé, within the category: Food.

Film advertisement created by PPM, Brazil for Habib's, within the category: Food.

Digital advertisement created by M&C Saatchi, Italy for BMW, within the category: Automotive.

We live in a world with so much injustice, that sometimes we just forget about it. Millions of people still suffer violence, malnutrition, discrimination, abuse, and persecution. But in the age of big data, mere numbers alone don't cause an impact. They are so hard to grasp that we end up feeling isolated by the shocking facts. It seems impossible to even thing about changing the times we live in. But it isn't. That's the idea behind our newest campaign for Change.org #ChangeTheTimes, to remind us that even the littlest changes can cause huge transformations. We have individualized human rights and environmental crimes by changing them into seconds represented by a GIF that is played as often as the fact. Digital advertisement created by TBWA, Spain for Change.org, within the category: Public Interest, NGO.

Drivers and cyclists have never really got along. But, you don't have to like each other to keep each other safe. You just need to give each other space. Film advertisement created by One Twenty Three West, Canada for CAA, within the category: Public Interest, NGO.

Film advertisement created by VSA Partners, United States for CME Group, within the category: Finance.

Digital advertisement created by DDB, New Zealand for Paw Justice, within the category: Public Interest, NGO.

Film advertisement created by MullenLowe Group, United Kingdom for Sloggi, within the category: Fashion.

Who's never turned to a quick tutorial online to learn how to make a dish or watched, hypnotized, as a sped-up step-by-step turns eggs, flour, and sugar into a magnificent cake? These express recipes, social-media darlings, always seem to go right. But in practice, that's not always the case. And what if things go wrong? Taking this as its jumping-off point, iFood, in a campaign created by AlmapBBDO, presents parodies of online recipes, suggesting to the audience that when things don't turn out perfectly, they can always fall back on the countless possibilities and ease of the leading platform for online food delivery in Brazil. The ads poke fun at the audience with the tagline: "Didn't work? Order it from iFood." Film advertisement created by BBDO, Brazil for iFood, within the category: Food.

How do you show that Lidl has fresh fruit to cut price? By slicing the fruits with a samurai sword of course. Btw, do not try this at home… Film advertisement created by Volt, Sweden for Lidl, within the category: Retail Services.

Film advertisement created by Grabarz & Partner, Germany for Porsche, within the category: Automotive.

Film advertisement created by Y&R, Argentina for Loto, within the category: Gaming.

Who could tell that having sex can actually cause urinary tract infections in women? And that peeing after sex can help avoiding it? Well, we could. But we decided to do it in a very nice way, almost like a pillow talk. Through a digital campaign, promoted by youtube pre rolls, we invited women for an online quiz that revealed their after-sex nationality. A fun and entertaining way to deliver a not so fun message: pee after sex to avoid UTIs. Digital advertisement created by McCann, Hungary for Urinal, within the category: Health.

Film advertisement created by Leagas Delaney, Germany for one2like.com, within the category: Professional Services.

Film advertisement created by mlnteraction, Thailand for Suntory, within the category: Non-Alcoholic Drinks.

When you work in advertising, you're obsessed with advertising. Luckily, obsession has its place at the 2012 Dallas ADDY's. Film advertisement created by TM, United States for AAF ADDY Awards, within the category: Professional Services.

Directors: Alejo Rosemberg, Julian Castro / Nah! Film advertisement created by Leo Burnett, Argentina for Car One, within the category: Automotive.

Film advertisement created by Ageisobar, Brazil for Mattel, within the category: Gaming.

Film advertisement created by BBDO, Italy for Rolling Stone, within the category: Media.

Film advertisement created by DDB, Germany for T-Mobile, within the category: Electronics, Technology.