The shampoo formula allows hair to grow up to 1.3 centimeters per month. Film advertisement created by Athos, Bolivia for Sunsilk, within the category: Beauty.

Lightning is one of the most fascinating powers of nature. This year the USA counted 272 victims of lightning. Daryn Kahn made a documentary about this phenomenon in the lightning capital of the world, Florida USA. But what started as a documentary about lightning ended up with an extremely dangerous experiment.

For over a year now, a majority of the U.S. workforce has been working in home offices, making National Work From Home Day on June 24 more of a punchline than a day to celebrate. To inspire a change to the mundane, GMC will launch a new weeklong campaign “Work From Anywhere” on June 24, encouraging customers to change their usual routine and explore the world around them. To encourage participation, GMC will offer complimentary in-vehicle Wi-Fi data for the first 20,210 existing GMC customers to opt-in and get out, while staying connected. Eligible participants who engage with the “Work from Anywhere” campaign on social media can also enter the brand’s sweepstakes for a chance to win a new GMC Sierra AT4. Customers are encouraged to participate by sharing their office setups on social, tagging @GMC and #WorkFromAnywhere.

Wildfires destroyed 10 million m2 of forest in Georgia this year. For a country with a massive air pollution problem, the damage is enormous, but there is still some hope. To remind people about the catastrophe, we exhibited burnt Christmas trees next to the charming fir trees at the annual Christmas fair in the center of the city. As a follow-up we want to start a new Christmas tradition to save the burnt forest - while you’re busy decorating your own Christmas tree, let’s plant a real fir tree where we need it the most. Go to merrytreesmas.com to sponsor a tree in the damaged area. Treepex - an ecological startup will plant a new Christmas tree for you and help you track its growth. The campaign is initiated by local creative agency Leavingstone together with Treepex. Let’s rebuild the damaged forest tree by tree! Ambient advertisement created by Leavingstone, Georgia for Treepex, within the category: Industrial, Agriculture.

Film advertisement created by Saatchi & Saatchi, Honduras for Instituto Hondureño de Turismo, within the category: Transport.

Film advertisement created by Publicis, Switzerland for Orange, within the category: Electronics, Technology.

Sustainable consumption and production aims at “ doing more and better with less,”increasing net welfare gains from economic activities by reducing resource use, degradation and pollution along the whole lifecycle, while increasing quality of life. It involves different stakeholders, including business, consumers, policy makers, researchers, scientists, retailers, media, and development cooperation agencies, among others. How can we promote sustainable consumption and production patterns? Film advertisement created by Miami Ad School, Mexico for United Nations, within the category: Public Interest, NGO.

URL: www.facebook.com/onceagainbangalore Brief: Once Again is a Bangalore-based NGO that follows a unique model where it accepts donations only in the form of old items, not money. and tagged ‘Once Again’ to things worth donating – shoes, toys, clothes, furniture, books, etc. When the friend received the notification of the tagged picture, It gained visibility on social media, received prominent coverage in leading media publications and went on to become Bangalore’s biggest tagging drive. It collects items people don’t use anymore, sells them at a minimal price to the underprivileged and uses this money for the empowerment of their community – supporting a crèche for their children, providing vocational training to women and computer training to young adults. The brief was to make the NGO recognizable and maximize donations to support its activities. The challenge was to accomplish this with no budgets in hand. Strategy: We noticed that the youth were passionate about making a difference to their surroundings, but saw charity as a boring, guilt-driven moral obligation. We used Facebook – a place where they hang out everyday - to involve them in this cause, by making the act of donating fun and engaging. Creative Execution: We created The Tagging Drive, an online donation drive on Facebook. We started with a team of Facebook volunteers, who revisited their friends’ old pictures curiosity prompted them to click on it. It led them to the Once Again Facebook page where they read the message, “You’ve been tagged to remind you that someone, somewhere needs your old stuff more than you. Please donate.” The page also invited them to become Facebook volunteers and spread the word by tagging their friends. The Results: The tags created curiosity and thousands were directed to the Once Again page. The campaign went viral with friends tagging friends. In a matter of a few months, thousands of pictures were tagged and several donation drives initiated. Once Again collected over ten thousand items for sale at their thrift shop, giving the underprivileged an access to goods they couldn’t afford otherwise. The monies generated from the sale of these goods increased by 462%, which is being recycled to support its activities. And it all started with a tag. Production: Foxfilms.in Digital advertisement created by Ogilvy, India for Once Again, within the category: Public Interest, NGO.

Elkjøp is Scandinavia’s largest retailer of home electronics. Mostly quite boring products one might say, but they can actually enable a wide range of lifestyles, passions and interests. This campaign is a celebration of those who has found their thing. Regardless of what it might be. Film advertisement created by DDB, Sweden for Elkjøp, within the category: Electronics, Technology.

Production Coordinator: Jacqueline Sand Film advertisement created by 72andSunny, United States for Samsung, within the category: Electronics, Technology.

Let's face it, it sucks to be born in December. Every year Christmas and New Year steamroll your birthday, leaving you shortchanged on gifts and attention. That's why Chupa Chups' mascot Chuck and sidekick Carl have dedicated this mash-up carol to December babies everywhere. It's just one of the festive oddities from BBH Asia Pacific's Christmas social media campaign for Chupa Chups, which also includes ginger h Film advertisement created by BBH, Singapore for Chupa Chups, within the category: Confectionery, Snacks.

The Jeep with the help of actor Juliano Cazarreresgatou and reformed "Renegades" by its former owners to donate them to the Association Castelhanos Vive, support group of an isolated region located in Ilha Bela. Left out of their natural habitat by those who did not have the time or possibilities to surf, the re-surfboards traveled inside the Jeep Renegade 2019 from São Paulo to the bay of Castelhanos to be used by local children, who also had the opportunity to learn to surf. Film advertisement created by DDB, Brazil for Jeep, within the category: Automotive.

Digital advertisement created by Leo Burnett, France for Noémi, within the category: Public Interest, NGO.

400,000 people get injured in fires every single year in France, with 10,000 being medically diagnosed as having severe burns. On reaching the end of their often lengthy and painful treatment, burns victims’ initial reflex is to hide themselves away, particularly if their injuries are clearly visible. They isolate themselves not only to escape stares, but also because no specific structures exist to help them get back to living a (nearly) normal life, and media coverage of the topic is scarce. Founded by Laurent Gaudens, himself severely burnt at the age of 4, the Burns and Smiles association aims to improve the day-to-day lives of burns victims by offering a powerful web-based support network. With a view to heightening the general public’s awareness and helping burns victims step out of the shadows, TBWA Paris and \ELSE relate the story of one such individual, who we join for one very special evening. The film – directed by Nicolas Galoux – demonstrates the extent to which other people’s attitudes and sense of acceptance are two of the keys to coaxing burns victims out of isolation and putting a smile back on their faces, much more than just once a year. Show your support for the Burns and Smiles association: log onto http://burns-and-smiles.org Film advertisement created by TBWA, France for Burns and Smiles, within the category: Public Interest, NGO.

Digital advertisement created by FCB, New Zealand for Vodafone, within the category: Electronics, Technology.

Film advertisement created by Dunn&Co., United States for Valpak, within the category: Retail Services.

As Flirt.com conducted research and interviewed users, they discovered a common behavior pattern. For many it is easier to break the ice online than to start a conversation face-to-face, especially in the fast-paced settings of social encounters. That is why online dating can serve as the perfect first step to meeting new people. Admittedly, Flirt.com focuses on the easy going side of dating, offering its users many ways to strike up conversations and make quick connections.

If every citizen decides to take up the ownership of the city they call home, then nothing can stop the city of dreams from becoming a dream city to live in. Like these young change makers, it may not be possible for each one of us to be physically involved in solving a civic grievance.

Film advertisement created by Saatchi & Saatchi, Sweden for Hot-Tub, within the category: Food.