Desert off-road driving in the Middle East is practically a sport. For years car brands have been using horsepower to measure its desert capabilities, but on mighty dunes, having high horsepower is not enough. The GTR is the perfect example of a car that has high horsepower and zero desert capabilities. Nissan United Middle East has partnered with National Geographic to present 'Camelpower,' a concept that has been in the work for more than a year and a half now, a new measurement unit for desert performance. And just like horsepower was based on a horse, this new unit is based on a true desert beast and icon of the middle east region, The Camel. The concept was developed by Nissan Engineers and it now has full support of the Emirates Authority for Standardization and Metrology (ESMA) who plans to take this unit to a global ISO accreditation and get all car brands to apply it to their SUV desert models. See the full documentary at: http://camelpower.ae/en/ Film advertisement created by TBWA\RAAD, United Arab Emirates for Nissan, within the category: Automotive.

Woodchuck Puppet Creators: Alterian, Inc. Film advertisement created by Smartfish, United States for Woodchuck Cider, within the category: Alcoholic Drinks.

How do you advertise an outstanding TV-experience in High Definition? Especially for people who can’t yet see in HD? With a spot which is directly aimed at the target group. People who enjoy great movies at home on TV. People who - like filmmakers - share a passion for intense pictures and vivid details. And with an idea which focuses on the most important thing when watching TV – the eyes. The result? A story of warning, nicely wrapped as a fairytale. And of course with a twinkle in the eye: It’s the night all eyes left. Film advertisement created by Hello, Germany for HD+, within the category: Media.

Those struggling with opioid addiction are likely to keep it hidden due to negative stigma. How do we educate the people closest to them to watch for the red flags, so that they can help their loved ones, before it’s too late? In honor of International Overdose Awareness Day on August 31, Netflix, in collaboration with FCB, introduces #WatchforRedFlags. For a month, Netflix will use their most popular series to educate people on the symptoms that signal an Opioid Addiction. Throughout the shows, anytime a character portrays a behavior or sign of opioid addiction, a Red Flag will appear in the corner of the scene, with a popup explaining the behavior and what it could mean. Using our most harmless addiction - Netflix - we build awareness and fight the stigma around a much more deadly addiction. Opioid addiction is closer to home than you think. But by seeing the Red Flags, you are already one step closer to helping those struggling with addiction Digital advertisement created by Miami Ad School, United States for Netflix, within the category: Media.

According to the UNICEF study, about 150 million children from 13 to 15 around the world become victims of physical abuse in school. This problem is particularly acute for homosexual, bisexual and transgender teenagers. Belarus makes no exception. Moreover, the worst thing is that such children live in constant fear, because they lack support from their environment, their school and the state, which completely ignores their existence. This touching music video reveals the story of a transgender woman, shows deep connection with her mother. The plot is based on a real story of Valeria Shendera from Minsk. With this video we want to support people who are still facing stigma and bullying for who they are. Valeria’s story inspired us to launch #superparents flash mob. Film advertisement created by Tabasco Ukraine, Ukraine for Tabasco, within the categories: Agency Self-Promo, Public Interest, NGO.

Digital advertisement created by Sleek Machine, United States for Century 21, within the category: Professional Services.

Film advertisement created by Camp + King, United States for Energizer, within the category: Electronics, Technology.

Film advertisement created by Ogilvy, Czechia for Pilsner Urquell, within the category: Alcoholic Drinks.

Film advertisement created by BÜRO, Turkey for Nef, within the category: Professional Services.

Peer 2 Peer mobile transactions will reach a predicted $86 billion in the U.S. alone by 2018. And if you have ever read a Venmo feed, you know people spend their money on some pretty dumb shit. Venmo has partnered up with the Jimmy V Foundation for Cancer Research, allowing users to opt into our Venmo for V program that will donate their change. Donating is now just as easy as spending. Digital advertisement created by Miami Ad School, United States for Venmo, within the categories: Finance, Public Interest, NGO.

We've created a campaign on behalf of Virginia Museum of Fine Arts for their current exhibit with world-renowned glassblower, Dale Chihuly. The theme: Breathe Art into Life. Our team at Martin (along with unit9 in the UK) has developed an iPhone app that allows you to create Chihuly-inspired "blown glass" through your iPhone. All you have to do is blow into the microphone on your device. The app just went live in the iTunes app store: https://itunes.apple.com/us/app/the-chihuly-app/id572960717?mt=8 Digital advertisement created by The Martin Agency, United States for Virginia Museum of Fine Arts, within the category: Recreation, Leisure.

Mistress's in-house production company, Bastard, just released this nationwide television spot for Monster's NOS Energy Drink, called "Human Horsepower". NOS has always been a no-nonsense brand for those who take life head-on. This premise has been brought to life with incredible special effects and an insane stunt pitting the raw power of man versus machine. Specializing in projects for modern media—from online to TV to social and more—Bastard is the LA-based creative agency's full-service production arm. Film advertisement created by Mistress, United States for NOS Energy Drink, within the category: Non-Alcoholic Drinks.

Hallenstein Brothers launch their innovative High Performance Suit range with a TVC filmed at the iconic Bonneville Salt Flats in Utah. The campaign features motocross legend Carey Hart and crew putting the suits through the paces in the extreme desert heat. Film advertisement created by Lachlan McPherson & Friends, New Zealand for Hallenstein Brothers, within the category: Fashion.

Senior Integrated Business Affairs Manager: Zoe Grubbe Film advertisement created by BBDO, United States for King's Hawaiian, within the category: Food.

With the launch of its first women’s collection in April 2018 fashion brand PAISLEY is entering a new era. But it also wants to start a new era for women on a much bigger scale. The unadjusted Gender Pay Gap in Germany is 21%* (Federal Office Of Statistics, 2017). To change that, german creative hotshot MAYD, PAISLEYs Lead-Agency, started the next big campaign: FEM Currency. FEM is a new currency for women only, which is worth 21% more than any given currency. That means women who pay with FEM get 21% more. To start, Fem is available at the Paisley store where you can exchange your euros for FEM. Like any currency, FEM has its own notes. They are specially designed with several security features to avoid misuse. Each FEM note highlights a historic female figure like Marie Curie, Ada Lovelace, Amelia Earhart, Jane Austin, Rosa Luxemburg and Florence Nightingale, all who helped shape our society and pave the way for all women today. PAISLEY’S mission is to get as many partners on board to keep this project going until the gender pay gap is no longer a topic that needs addressing. And the interest is already overwhelming with the first stores already requesting to join the initiative. Direct advertisement created by MAYD, Germany for Fem Currency, within the category: Public Interest, NGO.

The outcome of the 2016 US Presidential Elections raised many questions about the American voting system and habits. An astonishing fact that came to light was the sad truth of 1 in 4 voters being unregistered, purely due to the lack of effort to sign up. We simplified the registration process by rerouting it through Facebook sign in, and using Touch ID on our smartphones to bring biometric procedure to wherever you are. Touch ID is a technology introduced to make personal verification more authentic, so applying it to bring about future change is an inevitable move forward. Digital advertisement created by Miami Ad School, Germany for Facebook, within the category: Electronics, Technology.

Raging banners. The first real-time, voice-activated banners that people that our watching gamers stream their game online, will only see when those gamers start raging about their slow internet. Their rage even being transcribed in the animated banner. Digital advertisement created by Happiness Brussels, Belgium for VOO Telecom, within the category: Electronics, Technology.

Digital advertisement created by Miami Ad School, Germany for Google, within the category: Professional Services.

Film advertisement created by Arts & Letters Creative Co., United States for ESPN, within the category: Sports.

Most men do not feel comfortable expressing their feelings towards their father. But what happens when someone else does it in their place? On the occasion of Father's day, we conducted a social experiment starring real-life people. StuntSon was an actor who impersonated the son's voices and called their fathers to say the words their actual sons couldn't ever say. Digital advertisement created by Ogilvy, Greece for Dove, within the category: Health.