Ambient advertisement created by Filadelfia, Brazil for Grupo Vhiver, within the category: Public Interest, NGO.

Joma is turning 50 and in order to celebrate, they're relaunching the original 367 design from the 80s. The 367 is one of Joma’s most iconic designs from the 1980s. 35 years later, they’ve decided to create the same trainers that were seen for the first time at the Footwear Fair of Berlin in 1981. In order to introduce the “new” 367, the brand has come up with a very 80s-esque campaign. Everything is from that decade, from the printing to the photography, down to the creative advertising professionals involved. The process was captured in a ten-minute documentary titled “The Story of an Ad”. The premiere of this documentary and the official presentation of this model in Spain took place on 29 October in a place that hasn’t closed its doors since that time and that still preserves all of its essence from that era, La Vía Láctea: the iconic nightclub from the “Movida Madrileña” (Madrid Scene). It hasn’t been easy, but Joma has managed it: they’ve made an ad as 80s as the 367. And there is nothing that sums up this campaign better than the print work itself: “We’ve worked hard to change as little as possible”. Integrated advertisement created by Agudos y Crónicos, Spain for Joma, within the categories: Fashion, Sports.

Digital advertisement created by DDB, United States for Ronald McDonald House Charities, within the category: Public Interest, NGO.

Development of interactive hologram in which the user can customize his Peugeot 208. Can remotely configure the 3D car, change the color, apply stickers on roof, mirrors, doors, add spoiler and choose from variety of rims. And it boasts bicycle carrier, carries snowboard / sky, changing tire centers, add the tow. You can choose the version with roof sky! This was at the 6th International Motor Show 2013 in Buenos Aires. Ambient advertisement created by 5SEIS, Argentina for Peugeot, within the category: Automotive.

Commercial for Sony Handicam cameras filmed in Buenos Aires, Argentina. Directed by Berton Pierce for Radical Media, Germany.

To promote the launch of the new Bauer Supreme 2S Pro stick, three hockey superstars are running election campaigns to vie for the title “The Mayor of Boomtown.” Vote at https://boomtownmayor.bauer.com/

Digital advertisement created by Zambezi, United States for Focus Features, within the category: Media.

LINE MAN, a Top 3 Food Delivery Application in Thailand, would like to create nationwide awareness for its food expertise, variety and delivery for business expansion. The service delivers food from over 300,000 restaurants across Thailand with an exclusive menu only for LINE MAN customer, ฿0 delivery fee, discounts and consumer reviews from Wongnai, the biggest food review platform in Thailand. The competition in food delivery service in Thailand is very high due to Thai people habits of eating and COVID-19. LINE MAN is the only native Thai start up company comparing to its international competitor. Moreover, service area of LINE MAN used to be only in Bangkok and limited area while some competitor has established their service nationwide years before. Though LINE MAN has lots of key benefits for consumers, it needs a strong campaign to deliver all the benefits to nationwide audience. In 2021, LINE MAN came up with “LINE MAN FOOD HERO” campaign features 2 Thailand’s iconic food reviewers in Social Media in the form of Superhero. They represents the expertise of LINE MAN included in their 6 superpowers including real reviews from Wongnai, ฿0 delivery fee, variety of 300,000 restaurants, exclusive menu, flash deals and LINE mini app. The campaign features a thematic music marketing film, 6 superpowers short films, key visuals, out-of-home static media, social media contents, TikTok Challenge, TV Tie in and In-app gamification experiences. Integrated advertisement created by Rabbit Digital Group, Thailand for Line Man, within the category: Food.

Film advertisement created by Grey, United Kingdom for Pantene, within the category: Beauty.

Experiential advertisement created by Flexus, Belgium for TUI, within the category: Transport.

Film advertisement created by Volt, Sweden for Sibylla, within the category: Food.

Digital advertisement created by Miami Ad School, India for Always, within the category: Health.

Using the power of social media, Gucci and Fur for Animals will trick the world into caring. Gucci will tell the world they’re selling a new fashion line made from real Panda fur, knowing the world will go crazy, only to reveal 3 weeks later that it was all a sham—the Panda Collection was made from artificial fur, and from now on, so would all of Gucci’s other products as well. Gucci and Fur for Animals made people realize how cruel fur really is. Digital advertisement created by Miami Ad School, United States for Gucci, within the category: Fashion.

Direct advertisement created by FCB, Portugal for APAV, within the category: Public Interest, NGO.

Film advertisement created by Plum14, United States for CarGurus, within the category: Automotive.

The first Scénic was a car that revolutionized the concept of multi-purpose vehicles. The New Renault Scénic is equally revolutionary in terms of modularity. Because it’s the first family car that can transform into a crossover and an urban vehicle. How to let people experience such a technical characteristic instead of just explaining it to them? With Ningyo, the first modular movie. It is divided into 3 sections that can be reassembled by users to create different stories with different plots. Depending on the active choices people make, Ningyo can become a romance, a drama, a thriller, a noir or a horror film. People had the chance to experiment creating different stories of Ningyo on various media. Online and on mobile thanks to the ad hoc platform. On Twitter thanks to Conversation Ad, where you could reassemble the short film sections with a tweet. During the unveiling of the project at the 73° edition of the Venice Film Festival a series of digital totems were installed, that participants could interact with to create their own versions of the film. In one of Rome’s main subway stations a temporary cinema was set up where you could see all versions of the film. Outside of the cinema people could use digital totems to actively experiment with the viewing experience. Digital advertisement created by Publicis, Italy for Renault, within the category: Automotive.

Society of Grownups is a learning initiative created by MassMutual to help people through the challenges and changes in life that no one likes to talk about -- the hard parts of adulthood that everyone assumes everyone else has figured out. Digital advertisement created by The Fantastical, United States for Society of Grownups, within the category: Education.

In the midst of a “cold season”, we have launched an advertising campaign promoting Polyoxidonium, a medicine for cold and flu. During the exacerbation of viral diseases, many people stay home and lie in bed watching TV shows and new films, so the central element was a video stylized as a trailer for a catastrophe movie. We announced a new catastrophe film telling about a real flu apocalypse that worsens without Polyoxidonium! As part of the campaign, we supplemented the video with placements that are non-traditional for the pharmaceutical market: ad-trailer was shown on popular sites for online film watching and in thematic film communities on Vkontakte. The site of Kinopoisk was also branded. Dimensional constructions, posters and flyers stylized to match the announcements of the new film were placed in the Cinema Park and Formula kino movie theaters. Film advertisement created by Possible, Russia for Polioxidonium, within the category: Pharmaceutical.

Film advertisement created by DDB, India for Volkswagen, within the category: Automotive.

Are executives happy? Even though happiness remains a personal matter, professional life influences necessarily the personal one. In a full employment and « war of talents» context, executives get the possibility to ask themselves the right questions, they get the chance to consider other professional horizons and get the power to choose their employers. That is the message Cadremploi wishes to address to executives through their new signature « Have the ambition to be happy » and its powerful communication campaign executed by Gloryparis that handles with humour resignation and its benefits. Film advertisement created by Gloryparis, France for Cadremploi, within the category: Professional Services.