Film advertisement created by AnalogFolk, United Kingdom for a2 Milk Company, within the category: Non-Alcoholic Drinks.

Direct advertisement created by Lowe, United States for Ulta Beauty, within the categories: Beauty, Retail Services.

Film advertisement created by Herezie, France for Optifog, within the category: Pharmaceutical.

Brief: Volkswagen decided to sponsor the Planeta Terra Festival (big music fest in São Paulo) as it was a great opportunity to bring their trendy car, the Fox, closer to city’s youth. Then came our challenge: spread the Fox message beyond the event walls, reaching every youngster in São Paulo. Solution: First, we spread a series of tickets in different places within’ São Paulo. Then, we launched an online platform where visitors could see the Google Maps of the entire city. The mechanic was simple: the more tweets #foxatplanetaterra, the closer the zoom on the map. The first one to get to the ticket, won it. This went on for four days straight. Results: The tweet #foxatplanetaterra became a TrendTopic in São Paulo in less than 2 hours, where it remained for the entire length of the competition. Digital advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Film advertisement created by The Newton Library, Greece for Piraeus Bank, within the category: Finance.

Film advertisement created by BSSP, United States for Rao's Homemade, within the category: Food.

Film advertisement created by Wunderman, Singapore for Schick, within the category: Health.

Film advertisement created by Serviceplan, France for Sarenza, within the category: Retail Services.

Film advertisement created by Humanaut, United States for PetSafe, within the category: Pets.

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Development of interactive hologram in which the user can customize his Peugeot 208. Can remotely configure the 3D car, change the color, apply stickers on roof, mirrors, doors, add spoiler and choose from variety of rims. And it boasts bicycle carrier, carries snowboard / sky, changing tire centers, add the tow. You can choose the version with roof sky! This was at the 6th International Motor Show 2013 in Buenos Aires. Ambient advertisement created by 5SEIS, Argentina for Peugeot, within the category: Automotive.

Film advertisement created by Y&R, United States for Joyful Heart Foundation, within the category: Public Interest, NGO.

Everyone knows Central Park. It is one of the most famous parks in the world. It is a thriving habitat and vital treasure in the middle of one the greatest urban centers. For locals, it is their beloved 843-acre backyard. A much-needed oasis during the pandemic that provided people with a sense of belonging and strength, as evidenced by #MyCentralPark, where 25,000+ New Yorkers shared their love and appreciation of the park. The Park Needs Us, launching today, in partnership with full service advertising agency, Pereira O’Dell, intends to raise awareness not only of the Conservancy’s role in the Park, but also the critical role that the public plays. What many do not know is that 40 years ago, the City of New York entrusted the management of the Park to the Central Park Conservancy, a nonprofit that cares for the entire Park, making sure it remains, clean, beautiful, free and open to all, every day. They tend to the largest and smallest details of maintenance and restoration, while seeking innovative ways to nurture a living masterpiece that feels welcoming to 42 million visitors each year. Funded primarily by individual donations, the nonprofit Conservancy has a created a model for other parks and greenspaces to reclaim and enhance their communities by investing in the power of the natural environment. To capture New Yorker’s attention, the campaign gives a voice to different park features. And not just any voices, but those of famous New Yorkers. Like Whoopi Goldberg as Bethesda Fountain Hank Azaria as the Great Lawn Kristen Bell as a Central Park bench Patricia Clarkson as Bow Bridge Josh Gad as the Reservoir Running Track Wu Han of the Chamber Music Society of Lincoln Center as the North Woods Eduardo Vilaro of the Ballet Hispanico as Belvedere Castle These talented performers and accomplished New Yorkers are donating their voices to give the Park a voice for the first time. New Yorkers will hear and see the campaign this spring and summer primarily through connected TV and online video, streaming audio, digital banners and paid social videos and posts. A visual identity refresh by Pentagram, has led to a signage refresh throughout the Park. This included developing 22 unique kiosks with location-specific messaging that details how that part of the park needs the public’s help. Everyone who worked on this campaign, most of whom are local New Yorkers, donated time or equipment and provided vastly discounted rates to help raise awareness of the Central Park Conservancy and their mission to keep Central Park thriving. Without the public’s support the Conservancy simply could not do their job. Mona Gonzalez, Managing Director, Pereira O’Dell commented: “There are few institutions that represent the stories of New York City quite like the iconic Central Park. It's captured in our personal lives, in culture, in history. It's been an incredible journey seeing and sharing how deeply the Central Park Conservancy cares for the Park through their efforts to keep it vibrant and full of life, even in the toughest of times.” “Central Park is a beloved 843-acre backyard for New Yorkers and has been especially needed during the pandemic. As the non-profit that cares for all aspects of the Park, the Central Park Conservancy is grateful to all the familiar voices who have generously brought the Park to life in this campaign,” said Mary Caraccioli, Chief Communications Officer, Central Park Conservancy “We hope it leads to more people getting involved with the Conservancy's efforts by joining, volunteering and supporting our work.” Integrated advertisement created by Pereira O’Dell, United States for Central Park Conservancy, within the category: Public Interest, NGO.

Real men are not scared of doing shitty jobs. And if they can do shitty jobs, then why can’t they do everyday shitty household tasks? In its new campaign, Equal Pay Day showcases men and their work in a super quirky manner to encourage them to reduce the gender pay gap. Film advertisement created by Mortierbrigade, Belgium for Equal Pay Day, within the category: Public Interest, NGO.

First round NFL draft pick Taco Charlton and America’s #1 Tex-Mex fast food restaurant Taco Bueno are kicking off football season with a new campaign created by TM Advertising. The campaign, which promotes the new Wholotta Tailgate Box, features Taco Charlton and includes a :30 TV commercial, social videos, radio and in-store. The TV spot entitled “Draft” opens on a couple of guys making their fantasy football draft picks. Carl’s entire team consists solely of food items from his Tailgate box… and Taco Charlton. Which, as far as the Cowboys DE is concerned, makes for a pretty solid team. Film advertisement created by TM Advertising, United States for Taco Bueno, within the category: Food.

Film advertisement created by Ammirati, United States for Jimmie Johnson's Anything with an Engine, within the category: Media.

Direct advertisement created by MullenLowe Group, Colombia for Gobierno de Colombia, within the category: Public Interest, NGO.

Are executives happy? Even though happiness remains a personal matter, professional life influences necessarily the personal one. In a full employment and « war of talents» context, executives get the possibility to ask themselves the right questions, they get the chance to consider other professional horizons and get the power to choose their employers. That is the message Cadremploi wishes to address to executives through their new signature « Have the ambition to be happy » and its powerful communication campaign executed by Gloryparis that handles with humour resignation and its benefits. Film advertisement created by Gloryparis, France for Cadremploi, within the category: Professional Services.

Most men do not feel comfortable expressing their feelings towards their father. But what happens when someone else does it in their place? On the occasion of Father's day, we conducted a social experiment starring real-life people. StuntSon was an actor who impersonated the son's voices and called their fathers to say the words their actual sons couldn't ever say. Digital advertisement created by Ogilvy, Greece for Dove, within the category: Health.