Digital advertisement created by Y&R, Italy for Advertball, within the category: Agency Self-Promo.

Direct advertisement created by Machine, South Africa for Heat Magazine, within the category: Media.

Film advertisement created by Argonaut, United States for NerdWallet, within the category: Finance.

Film advertisement created by BBDO, Belgium for Cecemel, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Rosebud, Spain for Valencia FC, within the category: Recreation, Leisure.

Digital advertisement created by VML, Poland for Project:Poland, within the category: Public Interest, NGO.

Film advertisement created by Bcube, Italy for BMW, within the category: Automotive.

Film advertisement created by TBWA, United States for Michelin, within the category: Automotive.

The Hyundai i10 achieved greatness by winning 3 consecutive What Car? Best City Car Awards. But it didn't stop there. The i10 got an update with new features and enhanced styling to take it way beyond great, and in turn guarantee that it picked up it's fourth What Car? Best City Car Award in a row. Audio advertisement created by Innocean, United Kingdom for Hyundai, within the category: Automotive.

The new Actros is Mercedes-Benz's most impressive truck until now. We wanted truck drivers to experience this in a unique place where only they could see it. Ambient advertisement created by N=5, Netherlands for Mercedes, within the category: Automotive.

Independent Melbourne agency, Online Circle Digital created its "Love is Love" video for client Mercedes-Benz AUNZ, a short clip of hands of all races, colours, sexes and backgrounds holding the Mercedes-Benz star with one simple, global message: Love is Love. The video was published on the Mercedes-Benz social channels. Both Online Circle Digital and Mercedes-Benz proudly stand for equality in status, rights and opportunities. In an age where our society is changing and evolving, both companies believe that equality is a fundamental social principle. Film advertisement created by Online Circle Digital, Australia for Mercedes, within the category: Automotive.

Draftfcb Cape Town has created a sophisticated new television commercial for Richelieu that – packed with beautiful scenery, glamorous people and fast cars – is a flawless portrayal of the luxurious Richelieu Life. Film advertisement created by FCB, South Africa for Richelieu, within the category: Alcoholic Drinks.

Film advertisement created by McCann, United States for Xbox, within the category: Gaming.

Film advertisement created by Lg2, Canada for SAAQ, within the category: Public Interest, NGO.

Making God a pro-active protector by enabling car idols to narrate safety instructions. Direct advertisement created by Miami Ad School, India for Volvo, within the category: Automotive.

We used a special ink for our ads: when approached by a flame, its heat helps reveal some hidden human rights violation: when moving the flame away, the poster returns to black. Ambient advertisement created by Havas, Portugal for Amnesty International, within the category: Public Interest, NGO.

Digital advertisement created by BDDP, France for Darty, within the category: Retail Services.

Sound designer: Sonomedia. Soundtrack: Swing Musica. Film advertisement created by Saatchi & Saatchi, Argentina for Sony, within the category: Electronics, Technology.

VFX Supervisor Andy Mac Flame Artists Andy Mac and Dave Sarbell Executive Producer Matthew McManus Film advertisement created by Saatchi & Saatchi, United States for Miller Light, within the category: Alcoholic Drinks.

Film advertisement created by Publicis, Ireland for Energie Fitness Clubs, within the category: Recreation, Leisure.