Film advertisement created by SpecialOne, Russia for SKA, within the category: Recreation, Leisure.

Film advertisement created by BBH, Indonesia for Happydent, within the category: Confectionery, Snacks.

Digital advertisement created by Saatchi & Saatchi, Israel for Bazooka, within the category: Confectionery, Snacks.

easyJet started flying to Ibiza from Portugal for the first time. Being this an island known for its parties, we wanted to reassure our passengers that what happens in Ibiza, stays in Ibiza. How? Creating a t-shirt which material reflects the camera's flash, preventing any photographic record. Direct advertisement created by Uzina, Portugal for EasyJet, within the category: Transport.

Film advertisement created by Innocean, United Kingdom for Hyundai, within the category: Public Interest, NGO.

Film advertisement created by Ames Scullin O'Haire, United States for Georgia Center for Nonprofits, within the category: Public Interest, NGO.

Film advertisement created by Monkeys in Tuxedos, Egypt for OLX, within the category: Public Interest, NGO.

Film advertisement created by DDB, Germany for Reebok, within the category: Fashion.

Direct advertisement created by DDB, United States for WATERisLIFE, within the category: Public Interest, NGO.

Film advertisement created by DDB, United Kingdom for AA, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Argentina for Sprite Zero, within the category: Non-Alcoholic Drinks.

Film advertisement created by BWM, Australia for realestate.com.au, within the category: Professional Services.

G-Star RAW introduces: G-Star RAW Certified Tailors. The campaign to extend the lifespan of your jeans, is developed in collaboration with The Family Amsterdam. G-Star RAW is launching a special tailor service in The Netherlands. In order to reduce your fashion footprint and stimulate consumers to get their jeans repaired, instead of throwing it away. Six local tailors have been trained and educated to denim experts, to make sure they can professionally repair your jeans when its broken. The service is offered for free to all customers in The Netherlands. The services will start as a pilot in The Netherlands. The six tailors are located in Amsterdam, Rotterdam, The Hague, Utrecht, Eindhoven and Den Bosch. G-Star is taking all costs for the reparation on them. Certified Tailors is a sustainability initiative which is part of the running RAW Responsibility program. Integrated advertisement created by The Family Amsterdam, Netherlands for G-Star RAW, within the category: Fashion.

Film advertisement created by Publicis, India for Zee Cafe, within the category: Media.

OLFA is a cutter brand that was known only among a specific group of customers such as architects and arts students. In 2013, the brand wanted to celebrate its 57th anniversary and recruit new customers by promoting the superior performance of its hundred plus cutter models. The strategy, therefore, is to create an experiential marketing event connecting the brand and the target audience by organizing an exhibition to demonstrate the product performance of OLFA cutters. To do so, we created a Pop-Up Store under the concept ‘Cut to Build’, where every structure down to the smallest detail was crafted from cutting and engraving paper into the desired shapes. This exhibition demonstrated the effectiveness and suitability of the hundred plus models of OLFA cutters in every task required of it. Athip Vichuchaianan Direct advertisement created by Ogilvy, Thailand for Olfa, within the category: Electronics, Technology.

In the center of St. Petersburg, surrounded by historical monuments and tourist attractions, unusual art objects appeared - red puddles with messages in Russian and English about the importance of donating blood regularly. In this way bloody puddles remind saint-petersburgers that in the summer most of a donors leave the city for vacations and hospitals especially need donor blood. Ambient advertisement created by Decembrist, Russia for Fonddonorov, within the category: Public Interest, NGO.

Film advertisement created by Camp + King, United States for Energizer, within the category: Electronics, Technology.

Film advertisement created by Kempertrautmann, Germany for Beate Uhse, within the category: Media.

Film advertisement created by M&C Saatchi, Australia for Wotif, within the category: Professional Services.

Digital advertisement created by Decembrist, Russia for Nochlezhka, within the category: Public Interest, NGO.