Digital advertisement created by Forsman & Bodenfors, Sweden for United Nations, within the category: Public Interest, NGO.

How do you produce a billboard campaign for a sustainable store and still remain sustainable? Well, we used the natural wood from old billboards and made a fully sustainable campaign without using any vinyl, paper or inks. Outdoor advertisement created by Saatchi & Saatchi, United Arab Emirates for The Change Initiative, within the category: Retail Services.

Film advertisement created by Aimaq von Lobenstein, Germany for Auxmoney, within the category: Finance.

Film advertisement created by McCann, United States for USPS, within the category: Professional Services.

We are at a funeral. The person who has died was very good at his job, but did not pass his professional skills forward. The priest is very disappointed about this. He thinks it's a huge waste of talent, skills, experience and knowledge. Film advertisement created by Le Bureau, Sweden for WorldSkills, within the category: Education.

Digital advertisement created by Walrus, United States for Tiny Toast, within the category: Food.

Film advertisement created by Leo Burnett, United States for Chicago Latino Film Festival, within the category: Recreation, Leisure.

Ambient advertisement created by BBDO, Brazil for HP, within the category: Electronics, Technology.

Rock stars have been smashing guitars for decades, few with more enthusiasm than Swedish-born guitar virtuoso Yngwie Malmsteen. In their latest campaign, global engineering company Sandvik decided to test their cutting-edge techniques by building the world’s first all-metal, unbreakable guitar and letting Malmsteen unleash his smashing skills on it. Film advertisement created by Forsman & Bodenfors, Sweden for Sandvik, within the categories: Electronics, Technology, Industrial, Agriculture.

In the center of St. Petersburg, surrounded by historical monuments and tourist attractions, unusual art objects appeared - red puddles with messages in Russian and English about the importance of donating blood regularly. In this way bloody puddles remind saint-petersburgers that in the summer most of a donors leave the city for vacations and hospitals especially need donor blood. Ambient advertisement created by Decembrist, Russia for Fonddonorov, within the category: Public Interest, NGO.

The Harlem Shake became a global Internet hype in no-time. Millions participated. They danced the Harlem Shake like they lost control of their body for a moment. There’s no message behind it, it’s just plain fun to watch. But we do have a clear message: Parkinson’s patients lose control over their bodies, forever. There’s no acting in this film. De main character, a Parkinson’s patient (and the chairman of the foundation), is shown shaking out of control as a result of lack of his medication. Shaking. Fun for some… Daily struggle for others. Film advertisement created by Saatchi & Saatchi, Netherlands for Parkinson Vereniging, within the category: Public Interest, NGO.

Film advertisement created by TRY, Norway for Hafslund, within the category: Public Interest, NGO.

Sparkasse is Germany’s oldest bank. To get young people excited about its newest product Kwitt we launched an online campaign with an unusual testimonial: a debt collector. Via Facebook Messenger users could hire him for various missions – from collecting money to inviting friends to a party. Behind the concept was the world’s first chatbot to feature creative storytelling. Digital advertisement created by Jung von Matt, Germany for Sparkasse, within the category: Finance.

Film advertisement created by BBH, Singapore for NTUC, within the category: Finance.

On June 29, 2014 thousands of Apple employees and their families marched in the San Francisco Pride Parade. They came from around the world — from cities as far as Munich, Paris, and Hong Kong — to celebrate Apple's unwavering commitment to equality and diversity. Because we believe that inclusion inspires innovation.

Film advertisement created by Grey, Germany for Sensodyne, within the category: Health.

Film advertisement created by BBDO, Germany for Smart, within the category: Automotive.

A miserable sushi, a sad t-bone steak with mashed potatoes, a lousy made eggs Benedict, these are the failed food's featured in three short-videos shot by Swedish education company Lernia together with Swedish independent agency Volontaire, mimicking the style of Facebook food-tutorials. Digital advertisement created by Volontaire, Sweden for Lernia, within the category: Education.

Access to credit or financial institutions is not a given for everyone everywhere in the world. But the desire to build something for oneself still exists. By investing in microcredit we can all help entrepreneurial individuals achieve their dreams. This is the message Fitzroy wants to communicate in the new commercial for Oikocredit. Film advertisement created by Fitzroy, Netherlands for Oikocredit, within the category: Finance.

Film advertisement created by Bensimon Byrne, Canada for Inniskillin, within the category: Alcoholic Drinks.