1 facebook post. 1mom. 1 newborn. Over 1 million exposures in less than 1 week. Instead of going with traditional media, Huggies decided to touch ONE random mother, and give her an experience that EVERYONE will be talking about. This is how we did it: We asked our fans on our facebook page if they know of a soon to be mom. We made a list of all the names we got, and followed them on facebook until the first one gave birth. Then the big surprise happened. We wanted moms to know about Huggies Newborn diapers, the baby's FIRST diaper. Because every first moment is important. So we decided to strike on their FIRST moment outside the hospital. The ride home. A limousine turned into a nursery, waited outside the hospital to give her and her new born baby their first ride home together. The ride was accompanied with surprises all the way home. Giant billboards greeted her, people on the street held signs. Even the street signs were customized into baby signs and greetings from her friends and family were sent straight to the limo. And when she got home, another big surprise waited for her. The whole ride was filmed, and the video got over 1 million exposures within 1 week. Ambient advertisement created by smoyz, Israel for Huggies, within the category: House, Garden.

Digital advertisement created by Ogilvy, France for Perrier, within the category: Non-Alcoholic Drinks.

OLFA is a cutter brand that was known only among a specific group of customers such as architects and arts students. In 2013, the brand wanted to celebrate its 57th anniversary and recruit new customers by promoting the superior performance of its hundred plus cutter models. The strategy, therefore, is to create an experiential marketing event connecting the brand and the target audience by organizing an exhibition to demonstrate the product performance of OLFA cutters. To do so, we created a Pop-Up Store under the concept ‘Cut to Build’, where every structure down to the smallest detail was crafted from cutting and engraving paper into the desired shapes. This exhibition demonstrated the effectiveness and suitability of the hundred plus models of OLFA cutters in every task required of it. Athip Vichuchaianan Direct advertisement created by Ogilvy, Thailand for Olfa, within the category: Electronics, Technology.

Raging banners. The first real-time, voice-activated banners that people that our watching gamers stream their game online, will only see when those gamers start raging about their slow internet. Their rage even being transcribed in the animated banner. Digital advertisement created by Happiness Brussels, Belgium for VOO Telecom, within the category: Electronics, Technology.

People know when they make a difference, but their generosity often lacks a story. To commemorate these sorts of charitable narratives, TOMS engraved shoes with messages of peace so people can see altruism in every step. Film advertisement created by Miami Ad School, United States for Toms, within the category: Fashion.

Film advertisement created by VaynerMedia, United Kingdom for Regaine, within the category: Beauty.

Digital advertisement created by Ogilvy, China for Visit Britain, within the category: Transport.

Example videos: http://www.youtube.com/watch?v=GvQY6LDPeik http://www.youtube.com/watch?v=bSiaVge50bI http://www.youtube.com/watch?v=I1Cr46c10Qs Digital advertisement created by DDB, Hungary for Amnesty International, within the category: Public Interest, NGO.

Much heavier traffic during holidays, lack of air traffic controllers, overcrowded airports... It is during this period that aircraft delays accumulate the most at airports. Based on this truth, CANAL+ Switzerland and its Havas Village Geneva agency have decided to take action by offering the "Retard Gagnant" activation, which transforms travellers' waiting time into a pure moment of entertainment. Digital advertisement created by Havas, Switzerland for Canal+, within the categories: Media, Recreation, Leisure.

Film advertisement created by McGarrah Jessee, United States for YETI, within the category: House, Garden.

We are at a funeral. The person who has died was very good at his job, but did not pass his professional skills forward. The priest is very disappointed about this. He thinks it's a huge waste of talent, skills, experience and knowledge. Film advertisement created by Le Bureau, Sweden for WorldSkills, within the category: Education.

Late on Thursday night last week a group of crafty guerrillas hijacked six billboards around Auckland city as well as in Hamilton, Wellington, Christchurch and Dunedin, making other businesses' billboards their own. Stay tuned, we hear more hijacking is in the pipeline. Ambient advertisement created by DDB, New Zealand for Crafty Beggars, within the category: Alcoholic Drinks.

Film advertisement created by McCann, Germany for Sony Ericsson, within the category: Electronics, Technology.

Film advertisement created by Serviceplan, Germany for Santec, within the category: Electronics, Technology.

Greeks are very confident of the sunny weather they enjoy all year long. In fact they are so confident, that the nation's largest air carrier, Aegean Airlines, installed a live weather broadcast in Berlin, in the middle of Sony Center and promised Germans to fly them to Greece half price, if the weather in Greece got cloudy. The billboard broadcasted live in the first week of May, streaming the weather of Athens and Paros island from dawn till sunset. The live stream gathered a lot of curious passersby who stayed and enjoyed the greek sunny view while wishing for a cloud to appear. Throughout those days, the weather in Greece did justice to the airline's promise, with a lot of sun and high temperatures that kept people waiting and waiting. Until the third day, that suddenly a cloud appeared in Paros island’s sky, instantly activating a 50% discount for Berliners, who rushed to book their flights to Greece. The live stream was also available live on Youtube in order to help the rest of German residents win holidays to Greece. Concept and implementation were delivered by Ogilvy Greece for Aegean Airlines. Outdoor advertisement created by Ogilvy, Greece for Aegean Airlines, within the category: Transport.

We have worked on a brand ambassador’s campaign for International University of Valencia, in which the dutch artist and engineer Theo Jansen is our protagonist. The main message of the campaign is based on the University's objective of offering the most technological and innovative education to those all over the world. We do it through a piece in documentary format that connects the life and history of Theo Jansen with the values of the University, in the same way the artist and engineer connected art with science to bring it to life. Content advertisement created by Estimado Jose Alfredo, Spain for Universidad Internacional de Valencia, within the category: Education.

Film advertisement created by BBDO, United Kingdom for Department For Transport, within the category: Public Interest, NGO.

Outdoor advertisement created by The Electric Factory, Uruguay for Lifebuoy, within the categories: House, Garden, Pharmaceutical.

Desert off-road driving in the Middle East is practically a sport. For years car brands have been using horsepower to measure its desert capabilities, but on mighty dunes, having high horsepower is not enough. The GTR is the perfect example of a car that has high horsepower and zero desert capabilities. Nissan United Middle East has partnered with National Geographic to present 'Camelpower,' a concept that has been in the work for more than a year and a half now, a new measurement unit for desert performance. And just like horsepower was based on a horse, this new unit is based on a true desert beast and icon of the middle east region, The Camel. The concept was developed by Nissan Engineers and it now has full support of the Emirates Authority for Standardization and Metrology (ESMA) who plans to take this unit to a global ISO accreditation and get all car brands to apply it to their SUV desert models. See the full documentary at: http://camelpower.ae/en/ Film advertisement created by TBWA\RAAD, United Arab Emirates for Nissan, within the category: Automotive.

How do we show that Ford Predictive Technologies help people to drive by predicting the unpredictable? Digital advertisement created by GTB, France for Ford, within the category: Automotive.