Digital advertisement created by Publicis, United Kingdom for LG, within the category: Electronics, Technology.

Spykar, one of India’s leading denim brands, wanted to excite the country's digitally-hooked youth with its Autumn Winter ’15 Collection: the indigo dyed Spykar Blue Collection. Like most youngsters, Indian youth are on the lookout for adult content, online. Incidentally, in India, porn films are called Blue Films. This inspired a nationwide prank - India's first ever blue film festival. 10 digital films with international models clad in Spykar's Blue collection were shot. The twist was - their denims were pixelated - making these videos look like adult content. These teasing videos, shared on social media, helped grab the attention of the youth of India. Ultimately, the videos were un-pixelated, revealing the stylish Blue collection. Results: Brand’s boldness-quotient and youth-connect increased | Twitter: Trended #1 | Reach: Over 40 million people | Store footfalls: 50% increase. Digital advertisement created by Scarecrow, India for Spykar, within the category: Fashion.

Film advertisement created by BMF, Australia for ALDI, within the category: Food.

Film advertisement created by Saatchi & Saatchi, Switzerland for Otrivin, within the category: Pharmaceutical.

Ambient advertisement created by BBDO, Colombia for Exito Group, within the category: Public Interest, NGO.

Film advertisement created by Kempertrautmann, Germany for Beate Uhse, within the category: Media.

Film advertisement created by The Rocket Science Group, United States for Deal Market, within the category: Professional Services.

Film advertisement created by Cossette, Canada for Public Mobile, within the category: Electronics, Technology.

Electrolux, the second largest home appliance manufacturer in the world was falling behind in Asia-Pacific where LG and Samsung dominated with technology focused communication. We developed an integrated platform for the Swedish brand's laundry business and disrupted the category with bold visuals and a simple promise: rethink washing machines. Our Fashion Care Campaign introduced a new line of washing machines engineered to keep fabulous for longer, from Hermes to H&M This campaign won 2017 APAC Gold Effie Awards for Global Rebranding. Integrated advertisement created by Ogilvy, Singapore for Electrolux, within the category: Electronics, Technology.

Our film tells two stories, side by side. The first is of a worker in the Collins factory - who spends all day, every day, putting together the buses his own son rides to school. The second is a day in the life of the son himself. Digital advertisement created by Maxime Photo and Video, United States for Collins, within the category: Transport.

FSPM is creating these autonomous devices so people don't risk their lives fighting a fire. Experiential advertisement created by Figallo, Mexico for FSPM, within the category: Public Interest, NGO.

Film advertisement created by Leo's Thjnk Tank, Germany for McDonald's, within the category: Food.

Film advertisement created by 84.Paris, France for Ubisoft, within the category: Gaming.

Digital advertisement created by BBDO, Belgium for BBDO, within the category: Agency Self-Promo.

Film advertisement created by Y&R, Argentina for Loto, within the category: Gaming.

Ford Focus is a model with a long history. Many stories have been collected from Ford Focus owners and for the launch of the new Focus Blue Hive, we picked the best stories and turned them into web episodes. https://www.afocusonyourlifetime.com

Playboy South Africa brings you a new spot directed by Jason Fialkov at Egg Films. The idea behind the ad is all about reaffirming the impact Playboy has had on popular culture through the decades. This iconic brand has been going since 1953 and has seen many fads, trends and styles come and go but has always kept itself relevant to it's readers by delivering more that just a centerfold. Film advertisement created by Y&R, South Africa for Playboy, within the category: Media.

When you work in advertising, you're obsessed with advertising. Luckily, obsession has its place at the 2012 Dallas ADDY's. Film advertisement created by TM, United States for AAF ADDY Awards, within the category: Professional Services.

Film advertisement created by Ogilvy, South Africa for Wellington's, within the category: Food.

Film advertisement created by Grey, United States for NFL, within the category: Sports.