How do we show that Ford Predictive Technologies help people to drive by predicting the unpredictable? Digital advertisement created by GTB, France for Ford, within the category: Automotive.

Film advertisement created by OM.art, Brazil for Instituto E, within the category: Public Interest, NGO.

URL: http://pogromcylimitow.pl Limit Busters 2 is a second edition of campaign made in cooperation with Orange Poland and Discovery Channel Poland based on popular TV series ‘MythBusters’ and local Orange brand heroes called Heart and Mind. The center of the campaign is a dedicated website: pogromcylimitow.pl where Heart & Mind proves that the heart (or actually Heart) can be a servant, monkey mind is a good thing, and the way to the heart does not have to pass through the stomach. In addition they will face with the conviction that LTE has an unlimited data transfer. Limits are routed by a form of six straight games available on the website. The user is asked to help in overthrowing limits. Heart and Mind repay with virtual badges, which player can share on Facebook or put on a profile picture, but also users can play for special prizes – mascots and t-shirts. Digital advertisement created by Lemon Sky, Poland for Orange, within the category: Electronics, Technology.

People know when they make a difference, but their generosity often lacks a story. To commemorate these sorts of charitable narratives, TOMS engraved shoes with messages of peace so people can see altruism in every step. Film advertisement created by Miami Ad School, United States for Toms, within the category: Fashion.

Motorcyclists are 6 times more likely to be killed on or roads than any other road user. Why? Well, there's a rebellious streak in them, they like going fast, and they absolutely hate being told what to do. That's why they ride a bike in the first place. This spot examines what it means to hate being told what to do. And if you won't take it from us, take it from those who've lost their lives on two wheels before you. Film advertisement created by BBDO, Ireland for Road Safety Authority Ireland, within the category: Public Interest, NGO.

Those struggling with opioid addiction are likely to keep it hidden due to negative stigma. How do we educate the people closest to them to watch for the red flags, so that they can help their loved ones, before it’s too late? In honor of International Overdose Awareness Day on August 31, Netflix, in collaboration with FCB, introduces #WatchforRedFlags. For a month, Netflix will use their most popular series to educate people on the symptoms that signal an Opioid Addiction. Throughout the shows, anytime a character portrays a behavior or sign of opioid addiction, a Red Flag will appear in the corner of the scene, with a popup explaining the behavior and what it could mean. Using our most harmless addiction - Netflix - we build awareness and fight the stigma around a much more deadly addiction. Opioid addiction is closer to home than you think. But by seeing the Red Flags, you are already one step closer to helping those struggling with addiction Digital advertisement created by Miami Ad School, United States for Netflix, within the category: Media.

Through today’s technology, frozen fish can actually be better quality than “fresh fish.” New processes in the fishing industry have allowed fish to be frozen straight from the boat within hours of being caught – preserving the taste, texture and nutritional benefits – compared to fish sold at “fresh markets,” which often has a week or more long journey to store shelves, and a long decaying process. However, many people don’t know or think about this, and have prejudice to include frozen fish in their diet. Ambient advertisement created by Y&R, Poland for Mila, within the category: Retail Services.

Film advertisement created by Zulu Alpha Kilo, Canada for Nestea, within the category: Non-Alcoholic Drinks.

If we all would use a bit more Tolerance the world would be a better place. Ask the people in Israel & Palestine. SIRE is a non government organization that focuses on social relevant issues. Its members are Advertising professionals who contribute for free. It's a small step... Short rationale: Film advertisement created by Doom&Dickson, Netherlands for SIRE, within the category: Public Interest, NGO.

Making God a pro-active protector by enabling car idols to narrate safety instructions. Direct advertisement created by Miami Ad School, India for Volvo, within the category: Automotive.

Digital advertisement created by Broca & Wernicke, France for Action Against Hunger, within the category: Public Interest, NGO.

When you work in advertising, you're obsessed with advertising. Luckily, obsession has its place at the 2012 Dallas ADDY's. Film advertisement created by TM, United States for AAF ADDY Awards, within the category: Professional Services.

When our client asked us to create some excitement around the Bridgestone Route 66 MTB Experience – we decided to create the world's first MTB-activated photo booth. 600 riders, 210 kms, 3 days, 1 goal – to get the perfect shot! 233 photos were uploaded to Facebook with a voting competition generating engagement, excitement and growth. Who will show the most #Passion4Performance? http://www.facebook.com/bridgestonesa Production Company: contentmintcrew.com In partnership with: dwf.co.za Ambient advertisement created by tinMan Digital, South Africa for Bridgestone, within the category: Automotive.

Film advertisement created by BÜRO, Turkey for Nef, within the category: Professional Services.

A great idea rarely comes easily. It takes hours of brainstorming and staring at the ceiling before inspiration strikes, but when it does, there’s no hiding the rush of exhilaration. It’s written all over your face. So we thought it was only fitting for Microsoft to honor the hard-won ‘Idea Faces’ that look into Surfaces every day. Film advertisement created by Miami Ad School, United States for Microsoft, within the category: Electronics, Technology.

Film advertisement created by 360i, United States for Watch Dogs, within the category: Gaming.

Direct advertisement created by DDB, Belgium for Flemish Alzheimer League, within the category: Public Interest, NGO.

Based on the premise that everybody has got something to give, we set out to spread happiness with this live stunt commercial. No actors, just a real orphanage and old age home, and one take to get the moment. The TVC has already been awarded Best of McDonald's TVC for 2012/13 by some of the top Mcdonald's Creative Directors from around the world. Film advertisement created by DDB, South Africa for McDonald's, within the category: Food.

Traditionally in Greece, lovers used to exchange love messages written with pen on the Lacta chocolate's paper wrapper. This trend had been celebrated in TV commercials for decades. A recent change to a plastic wrapper, meant people couldn't use Lacta as a medium for love messages any more. Enter the mobile app by OgilvyOne Athens, that lets people compose messages on their smartphones and then send them to their loved ones, by selecting from their Facebook friends. The recipient gets notified to download the app in order to see the "hidden" message displayed on a Lacta chocolate through Augmented Reality, thus recreating the tradition in the modern age, while also driving sales of chocolates! Digital advertisement created by Ogilvy, Greece for Lacta, within the category: Confectionery, Snacks.

OLFA is a cutter brand that was known only among a specific group of customers such as architects and arts students. In 2013, the brand wanted to celebrate its 57th anniversary and recruit new customers by promoting the superior performance of its hundred plus cutter models. The strategy, therefore, is to create an experiential marketing event connecting the brand and the target audience by organizing an exhibition to demonstrate the product performance of OLFA cutters. To do so, we created a Pop-Up Store under the concept ‘Cut to Build’, where every structure down to the smallest detail was crafted from cutting and engraving paper into the desired shapes. This exhibition demonstrated the effectiveness and suitability of the hundred plus models of OLFA cutters in every task required of it. Athip Vichuchaianan Direct advertisement created by Ogilvy, Thailand for Olfa, within the category: Electronics, Technology.