Digital advertisement created by Johannes Leonardo, United States for New York City FC, within the category: Recreation, Leisure.

Film advertisement created by DDB, Belgium for Duvel, within the category: Alcoholic Drinks.

When you receive the news that your child will be born with Down Syndrome, there are a lot of reasons to worry, and many people tell us that. What no one tells us, is that people with Down Syndrome also bring unique contributions to society, and to their families' and friends' lives. This is a story about what people tell us about Down Syndrome, and about what we want to say to them, in return. Film advertisement created by Mojobrands, Portugal for World Down Syndrome Day, within the category: Public Interest, NGO.

We live in a world with so much injustice, that sometimes we just forget about it. Millions of people still suffer violence, malnutrition, discrimination, abuse, and persecution. But in the age of big data, mere numbers alone don't cause an impact. They are so hard to grasp that we end up feeling isolated by the shocking facts. It seems impossible to even thing about changing the times we live in. But it isn't. That's the idea behind our newest campaign for Change.org #ChangeTheTimes, to remind us that even the littlest changes can cause huge transformations. We have individualized human rights and environmental crimes by changing them into seconds represented by a GIF that is played as often as the fact. Digital advertisement created by TBWA, Spain for Change.org, within the category: Public Interest, NGO.

Film advertisement created by 360i, United States for Watch Dogs, within the category: Gaming.

Film advertisement created by Lg2, Canada for SAAQ, within the category: Public Interest, NGO.

Only those who know their rights can exercise them: On the occasion of the 30th International Day of Children's Rights on 20 November, the Hamburg Child Protection Association (Kinderschutzbund Hamburg) not only opened the "Square of Children's Rights" in Hamburg, but also the first virtual museum for children's rights. Senators Dr. Melanie Leonhard and Dr. Carsten Brosda, and the president of the Child Protection Society Germany Heinz Hilgers were present to inaugurate. The aim of ’The Secret Sculpture’ is to visualise the UNCRC, and raise awareness of the work of the Child Protection League. There are 54 articles in the United Nations convention on the rights of the child, and St. Elmo’s invited 42 artists to create a virtual artwork for a plinth in the Platz der Kinderrechte. Each virtual sculpture is visible via a new Kinderschutzbund Hamburg app using augmented reality when you hold your phone up to the plinth. Integrated advertisement created by Saint Elmo's, Germany for Hamburg Child Protection Association, within the category: Public Interest, NGO.

A group of friends decides to go deep into the web to find out the info they need. Film advertisement created by Don, Argentina for Fibertel, within the category: Electronics, Technology.

Ambient advertisement created by Miami Ad School, Brazil for Livraria Cultura, within the category: Recreation, Leisure.

Film advertisement created by BSSP, United States for FootJoy, within the category: Retail Services.

If we all would use a bit more Tolerance the world would be a better place. Ask the people in Israel & Palestine. SIRE is a non government organization that focuses on social relevant issues. Its members are Advertising professionals who contribute for free. It's a small step... Short rationale: Film advertisement created by Doom&Dickson, Netherlands for SIRE, within the category: Public Interest, NGO.

Most Indians view charity with suspicion.The reason for not donating is the same: “I don’t know where my money goes.” Of course, this doesn’t make life easy for legitimate organizations like Project Nanhi Kali, for instance. A girl child education initiative, Project Nanhi Kali is committed to educating 100,000 underprivileged girls in India. So our idea came from a simple truth: people are more willing to donate when they empathize with a cause and understand exactly who it is their money is helping. So we decided to give potential donors something that engages them in an individual’s story, rather than asks for donations to a faceless cause. The answer was a series of beautifully illustrated children’s books inspired by real stories of girls Project Nanhi Kali had helped. Each book told the real story of a girl’s every day struggle to get educated in a voice that was simple and easily understood. Integrated advertisement created by Famous Innovations, India for Nanhi Kali, within the category: Public Interest, NGO.

Thomas Cook India has launched a new travel campaign ‘Travel to Know’, intended to break down cultural perceptions and promote the North Eastern India region as a culturally diverse travel destination for Indians. Unlike the typical travel campaign approach, the travel brand has deliberately steered away from using picturesque imagery. Instead it challenges ethnic stereotypes, questions our need to label places and its communities and implores the audience to travel more and ‘turn what you know around’. Film advertisement created by Saatchi & Saatchi, India for Thomas Cook, within the category: Hospitality, Tourism.

Film advertisement created by Wunderman Thompson, Australia for Kit Kat, within the category: Confectionery, Snacks.

Film advertisement created by Serviceplan, United Arab Emirates for BMW, within the category: Automotive.

Film advertisement created by C3, Germany for Globus, within the categories: Food, House, Garden, Retail Services.

Late on Thursday night last week a group of crafty guerrillas hijacked six billboards around Auckland city as well as in Hamilton, Wellington, Christchurch and Dunedin, making other businesses' billboards their own. Stay tuned, we hear more hijacking is in the pipeline. Ambient advertisement created by DDB, New Zealand for Crafty Beggars, within the category: Alcoholic Drinks.

Film advertisement created by Dare, Canada for BC Children's Hospital Foundation, within the category: Public Interest, NGO.

Ambient advertisement created by Ogilvy, Germany for Powerade, within the category: Non-Alcoholic Drinks.

New Lada Granta “Keeping The Word” launch campaign Lada Granta is a legendary car in Avtovaz lineup and one of the top-3 best-selling cars on the Russian market. However, it has the cheapest price among other models and therefore appreciated as a multipurpose vehicle for daily use, not a dream car. Research shows that people are losing trust in ads. They tend to believe in stories told by real people. That is why we created true life stories about real people who keep their promises. Stories that got under the skin and into the heart of our audience and caused the unprecedentedly warm response. Many people across Russian regions live simple lives not asking for recognition, money or fame. They do what they have to do, and often do it for others, disregarding their own needs. Such is the Russian common folk is. No matter the circumstances and difficulties he faces, he will keep his word, once given. He is reliable, unpretentious, honest, and humble. Selfless acts are common and expected of him. His close ones depend on him. You can rely on him, but he can rarely rely on his car, which is usually an either a poorly built one or an old one. Reliable person needs a reliable car. We elevate the everyday challenges of our everyday hero to the level of deep human drama, and we celebrate those who keep their word no matter the circumstances. As a result, VTR and CTR were 2-4 times above market norm and the average viewing time was 75%, 3 times greater than the 30” benchmark defined for video of automotive segment. Film advertisement created by Fuel Adwise Group, Russia for Lada Granta, within the category: Automotive.