Film advertisement created by Ames Scullin O'Haire, United States for Georgia Center for Nonprofits, within the category: Public Interest, NGO.

Film advertisement created by AbbaSez, United States for Frontier Airlines, within the category: Transport.

Contribute that this species does not come to end with small changes in its daily life: - Avoid the use of combustion-fueled transport - Avoid beef consumption

Film advertisement created by Saatchi & Saatchi, Argentina for Sprite Zero, within the category: Non-Alcoholic Drinks.

Film advertisement created by LOLA, Spain for Seat, within the category: Automotive.

Film advertisement created by JWT, Netherlands for Plus Supermarkets, within the category: Retail Services.

Film advertisement created by DDB, New Zealand for Instant Kiwi, within the category: Gaming.

Film advertisement created by Ogilvy, Czechia for Pilsner Urquell, within the category: Alcoholic Drinks.

In the center of St. Petersburg, surrounded by historical monuments and tourist attractions, unusual art objects appeared - red puddles with messages in Russian and English about the importance of donating blood regularly. In this way bloody puddles remind saint-petersburgers that in the summer most of a donors leave the city for vacations and hospitals especially need donor blood. Ambient advertisement created by Decembrist, Russia for Fonddonorov, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, India for Unilever, within the category: Public Interest, NGO.

Film advertisement created by Jandl, Slovakia for Samdex, within the category: Retail Services.

OLFA is a cutter brand that was known only among a specific group of customers such as architects and arts students. In 2013, the brand wanted to celebrate its 57th anniversary and recruit new customers by promoting the superior performance of its hundred plus cutter models. The strategy, therefore, is to create an experiential marketing event connecting the brand and the target audience by organizing an exhibition to demonstrate the product performance of OLFA cutters. To do so, we created a Pop-Up Store under the concept ‘Cut to Build’, where every structure down to the smallest detail was crafted from cutting and engraving paper into the desired shapes. This exhibition demonstrated the effectiveness and suitability of the hundred plus models of OLFA cutters in every task required of it. Athip Vichuchaianan Direct advertisement created by Ogilvy, Thailand for Olfa, within the category: Electronics, Technology.

We live in a world with so much injustice, that sometimes we just forget about it. Millions of people still suffer violence, malnutrition, discrimination, abuse, and persecution. But in the age of big data, mere numbers alone don't cause an impact. They are so hard to grasp that we end up feeling isolated by the shocking facts. It seems impossible to even thing about changing the times we live in. But it isn't. That's the idea behind our newest campaign for Change.org #ChangeTheTimes, to remind us that even the littlest changes can cause huge transformations. We have individualized human rights and environmental crimes by changing them into seconds represented by a GIF that is played as often as the fact. Digital advertisement created by TBWA, Spain for Change.org, within the category: Public Interest, NGO.

If we all would use a bit more Tolerance the world would be a better place. Ask the people in Israel & Palestine. SIRE is a non government organization that focuses on social relevant issues. Its members are Advertising professionals who contribute for free. It's a small step... Short rationale: Film advertisement created by Doom&Dickson, Netherlands for SIRE, within the category: Public Interest, NGO.

Film advertisement created by BMB, United Kingdom for Legoland, within the category: Recreation, Leisure.

Film advertisement created by DDB, Belgium for Duvel, within the category: Alcoholic Drinks.

THE TRAJECTORY OF BRAZILIAN WOMEN IN THE ENVIRONMENT OF TEACHING IS PERSEVERANCE. TO CELEBRATE THAT FORCE, Univel presents a project that contemplates the history of women in education, especially those struggles to conquer a space in the University education. Integrated advertisement created by DBPV, Brazil for Univel, within the category: Education.

TASK: To make Mastercard a multi-sensory brand by building a new channel of brand communication with the audience through senses that have not previously been used for advertising purposes. Engage the Atlas Weekend audience and reach an additional 1.5 million target audience with minimal media costs. SOLUTION: Let those who are unable to hear the sound—feel the sound. We invited the American music translator, Amber Galloway Gallego. Amber is the author of a unique style of translating music into sign language. At the event, she conducted a series of trainings for a Ukrainian team of sign language translators who also contributed to interpreting performances. At a special sensor field called #MastercardVibes, visitors with hearing impairments were able to feel the music through special built-in areas. Sound was experienced as never before, with some feeling its vibrations through touch. Special SubPac ripple vests made it possible to feel deep bass frequencies throughout the entire body. RESULTS: The total media coverage of the project was 17,455,039, which is 872% more than planned. More than 200 hearing impaired people took advantage of the #MastercardVibes activity. More than 100 songs were translated during the performances. Over 70 media resources lighted up the information for free. Thanks to a master class from Amber Galloway Gallego and her team, a new profession has emerged in Ukraine—sign language interpreters specializing in translating music. Experiential advertisement created by Adsapience, Ukraine for MasterCard, within the categories: Finance, Public Interest, NGO.

Film advertisement created by Camp + King, United States for Energizer, within the category: Electronics, Technology.

Digital advertisement created by Ogilvy, Brazil for Fanta, within the category: Non-Alcoholic Drinks.