Sparkasse is Germany’s oldest bank. To get young people excited about its newest product Kwitt we launched an online campaign with an unusual testimonial: a debt collector. Via Facebook Messenger users could hire him for various missions – from collecting money to inviting friends to a party. Behind the concept was the world’s first chatbot to feature creative storytelling. Digital advertisement created by Jung von Matt, Germany for Sparkasse, within the category: Finance.

Film advertisement created by Ogilvy, South Africa for Wellington's, within the category: Food.

Direct advertisement created by Red Fuse, Brazil for Colgate, within the category: Health.

Film advertisement created by 360i, United States for Watch Dogs, within the category: Gaming.

Digital advertisement created by Ogilvy, China for Visit Britain, within the category: Transport.

Film advertisement created by DDB, New Zealand for Instant Kiwi, within the category: Gaming.

Outdoor advertisement created by thjnk, Germany for IKEA, within the category: House, Garden.

Film advertisement created by Forsman & Bodenfors, Sweden for IKEA, within the category: House, Garden.

Film advertisement created by TBWA, Australia for David Jones, within the category: Retail Services.

Outdoor advertisement created by The Electric Factory, Uruguay for Lifebuoy, within the categories: House, Garden, Pharmaceutical.

Film advertisement created by VaynerMedia, United Kingdom for Regaine, within the category: Beauty.

Film advertisement created by Naked, Australia for Gidget Foundation, within the category: Public Interest, NGO.

Every top athlete is surrounded by specialists, to help them perform on the highest level possible. Mechanics, dietitians, trainers, team mates etc. This is where “Sengespecialisten” ("the bed-specialist") helps Jakob Fuglsang to perform - his restitution, a key element in every athletes performance both professionally and as a father and husband. Film advertisement created by envision, Denmark for Sengespecialisten, within the category: House, Garden.

Film advertisement created by BBDO, Italy for Gatorade, within the category: Non-Alcoholic Drinks.

Example videos: http://www.youtube.com/watch?v=GvQY6LDPeik http://www.youtube.com/watch?v=bSiaVge50bI http://www.youtube.com/watch?v=I1Cr46c10Qs Digital advertisement created by DDB, Hungary for Amnesty International, within the category: Public Interest, NGO.

Help raise money for the American Red Cross simply by donating flight bonus miles. Digital advertisement created by Miami Ad School, Germany for Red Cross, within the category: Public Interest, NGO.

Film advertisement created by Milk, Lithuania for Valdorfo, within the category: Food.

Film advertisement created by Wunderman Thompson, Australia for Kit Kat, within the category: Confectionery, Snacks.

Film advertisement created by McGarrah Jessee, United States for YETI, within the category: House, Garden.

Film advertisement created by Plum, United States for Gazelle, within the category: Retail Services.