Film advertisement created by Saatchi & Saatchi, Hungary for Sportszelet, within the category: Confectionery, Snacks.

Digital advertisement created by Key Group, Italy for BioNike, within the category: Health.

Film advertisement created by Asiatic, Bangladesh for Banglalink, within the category: Electronics, Technology.

Digital advertisement created by Lowe, Peru for Demus, within the category: Public Interest, NGO.

Film advertisement created by The Community, United States for Verizon, within the category: Electronics, Technology.

Advertising agency barrettSF has created an integrated holiday campaign for client Cost Plus World Market featuring a wooly llama, a mouse in a tutu, a Santa wearing scuba goggles, an introspective dinosaur, and a ceramic dog. In a series of four 30-second videos, we observe this crew of tree-bound friends as they encounter an array of English shortbread, ginger snaps and fancy Italian cakes, and discuss everything from a desire to visit Tulsa to the meaning of life. Some ads will run in :15 versions. “Cost Plus World Market has an incredibly original selection of holiday ornaments and food. Before they eat them or hang them on a tree, we thought consumers would enjoy getting to know them” said Jamie Barrett, creative director at barrettSF. Videos will air on NBC Video On Demand, Hulu and YouTube. Other media elements will include direct mail, social media and guerrilla marketing. In San Francisco, street teams will hand out coupons for CPWM treats. Film advertisement created by BarrettSF, United States for Cost Plus World Market, within the category: Retail Services.

Film advertisement created by DF, United Kingdom for Amazon, within the category: Retail Services.

Every year, around 140 people lose their lives at the UK and Irish coasts. This year in particular, owing to international travel restrictions and a greater reluctance to holiday abroad, we expect millions more people to visit the coast between May and September. The RNLI has teamed up with independent creative and production agency Five by Five to ensure these families keep safe when visiting the coast - using an animated sing-along PSA. Film advertisement created by Five by Five, United Kingdom for RNLI, within the category: Public Interest, NGO.

Film advertisement created by TBWA, United States for Michelin, within the category: Automotive.

Film advertisement created by Leo Burnett, Philippines for McDonald's, within the category: Food.

Most Indians view charity with suspicion.The reason for not donating is the same: “I don’t know where my money goes.” Of course, this doesn’t make life easy for legitimate organizations like Project Nanhi Kali, for instance. A girl child education initiative, Project Nanhi Kali is committed to educating 100,000 underprivileged girls in India. So our idea came from a simple truth: people are more willing to donate when they empathize with a cause and understand exactly who it is their money is helping. So we decided to give potential donors something that engages them in an individual’s story, rather than asks for donations to a faceless cause. The answer was a series of beautifully illustrated children’s books inspired by real stories of girls Project Nanhi Kali had helped. Each book told the real story of a girl’s every day struggle to get educated in a voice that was simple and easily understood. Integrated advertisement created by Famous Innovations, India for Nanhi Kali, within the category: Public Interest, NGO.

Content advertisement created by Goodby Silverstein & Partners, United States for BMW, within the category: Automotive.

This spot for Glad garbage bags uses a long, very awkward hug to show just how much garbage collectors appreciate a garbage bag that doesn’t break. Film advertisement created by FCB, Canada for Glad, within the category: House, Garden.

In Germany, the creative CopyTest is a common tool used by agencies to give fresh talent an opportunity to demonstrate their ability when applying for their first job. It was our task to develop a modern copytest to attract the Generation Facebook. Digital advertisement created by Leagas Delaney, Germany for Leagas Delaney, within the category: Agency Self-Promo.

Film advertisement created by Droga5, United Kingdom for Kwiff, within the category: Gambling.

Integrated advertisement created by BBDO, Canada for M&M's, within the category: Confectionery, Snacks.

Weekday joined forces with RFSU (the Swedish Association for Sexuality Education) to produce a range of condoms and sell them at Weekday stores.

Film advertisement created by Glorified Freelancers, United States for Bank Transfer Day, within the category: Finance.

Film advertisement created by Riester, United States for Fiora, within the category: House, Garden.