Direct advertisement created by Ogilvy, France for Lenovo, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, Australia for RAMS, within the category: Finance.

Ambient advertisement created by JMW, Sweden for Doctors of the World, within the category: Public Interest, NGO.

Outdoor advertisement created by 2CREATE, Slovakia for Red Cross, within the category: Public Interest, NGO.

Film advertisement created by OH Partners, United States for Arizona Lottery, within the category: Gambling.

Film advertisement created by mcgarrybowen, India for Ola Cabs, within the categories: Professional Services, Public Interest, NGO.

Reality Cheque shows exactly how much it will cost if you decide to drive home after a few drinks—by placing the costs on an itemised receipt. This road safety message is delivered at the end of a night out, which is the exact moment when people often make a very costly decision to drive themselves home. Unique point-of-sale software calculated the cost of dinner and drinks, plus the exact dollar amount if caught drink driving, creating a bespoke receipt that was unique to every patron. Ambient advertisement created by BBDO, Australia for Transport Accident Commission, within the category: Public Interest, NGO.

Film advertisement created by Juniper Park, Canada for YWCA, within the category: Public Interest, NGO.

Ambient advertisement created by McCann, United Kingdom for Xbox, within the category: Gaming.

From the beginning the Team of Us sponsorship has been about bringing fans and the Irish rugby team closer together. With the latest round of creative we deepen this notion through our “Who we are is how we play” campaign. The campaign gives a rare glimpse into the childhoods and upbringings of Rory Best, Tadhg Furlong, Conor Murray and Tiernan O’Halloran, showing how like all of us their surroundings have defined who they are as people – and who we are is how we play. Most of the scenes in the ads are based on actual events in the players’ lives. For example, the scenes with Tadhg Furlong and Conor Murray as kids, came for anecdotes that the players shared with us. Film advertisement created by Target McConnells, Ireland for Vodafone, within the category: Electronics, Technology.

Direct advertisement created by Red Lion, Canada for Cadillac, within the category: Automotive.

Digital advertisement created by Dentsu, Japan for Mesocare-Plus, within the category: Health.

Brief: Rebrand Kenya. Solution: Based on Kenya’s running pride and history we are branding Kenya as *The worlds greatest running nation*. Concept: Run to the Moon. Kenya will create history by being the first country in the world that runs to the moon. Then Kenya will invite the rest of the world to recreate the journey by running to the moon virtually.

In this stage of the Note10 launch, BBH-NY and Samsung drill down on real pain points that mobile phone users have. These digital and social :15s all hit the issues that face our new work tribe audience everyday. The need for more battery life, more storage space, better security, better mobile care and faster download speeds. The :15s are shared with both Samsung owners and non Samsung owners alike, highlighting common pain points among users and how a Note10 succeeds at overcoming them. Film advertisement created by BBH, United States for Samsung, within the category: Electronics, Technology.

The campaign l demonstrates in a simple and straightforward way how someone’s life can be destroyed when the person uses crack. Film advertisement created by Talent, Brazil for Partnership Against Drugs, within the category: Public Interest, NGO.

Film advertisement created by McCann, United Kingdom for Paxo, within the category: Food.

Digital advertisement created by McCann, Serbia for Yugoslav Drama Theatre, within the category: Recreation, Leisure.

Film advertisement created by Sleek Machine, United States for Indeed.com, within the category: Professional Services.

The extraordinary efforts of India's frontline warriors are an inspiration to communities around the world. As one of several initiatives to help combat the pandemic in India, Marriott Bonvoy created a short animated film to pay tribute to India's frontline warriors. The film consists of a montage of animated scenes that draw inspiration from actual events and show that the word 'superhero' is not just an exaggerated term for frontline workers. In fact, it is truly what they are! To show this, we highlighted these real-life superheroes by putting their work into a perspective that has a strong association with fictional superheroes. We showed their everyday acts, sacrifices, motivation and commitment through a mixture of pop culture's most famous superhero depictions: comic book-style illustrations, motion comics and popular superhero movies. In India, there's a new language in almost every corner of the diverse nation. To highlight how people from numerous corners of the country are standing united for the cause, the dialogues in each new scene of the film are delivered in a new language. Superheroes Are Real, and Marriott Bonvoy is applying its philosophy of "good travel" by ensuring this message travels far and wide. Content advertisement created by Chrisaldo Goldiloy, India for Marriott Bonvoy, within the category: Hospitality, Tourism.

Ambient advertisement created by Ogilvy, Belgium for Amnesty International, within the category: Public Interest, NGO.