This is the official campaign for Eurobest Festival's 2012 edition, made up of four spots. The campaign plays with the almost obsessive way creatives see and live their work and how sometimes, a team starts looking and behaving like a couple. That’s the proof that noone lives their work as intensely as ad people and that’s why Eurobest exists: to reward all that dedication. Film advertisement created by WeAre, Portugal for Eurobest, within the category: Professional Services.

Ambient advertisement created by Ogilvy, Argentina for Cerveza Salta, within the category: Alcoholic Drinks.

Film advertisement created by JWT, Puerto Rico for Stride, within the category: Confectionery, Snacks.

Film advertisement created by H-Paris, France for Citroën, within the category: Automotive.

They work in the shadows to make football shine ever brighter. Enter backstage and meet the backbone of football with the new Nissan NV300. Through a documentary-like series, People Raising the Game sheds light on the employees of Manchester City FC who accepted to become ambassadors for a day. Moments leading to a match, we meet Lee the gardener, Lewis the handyman, Victoria the photographer and also Brandon the kitman. We discover their lives between passion for football and drive for excellence as they give us the keys to what makes them raise the game everyday. Film advertisement created by Digitas, France for Nissan, within the category: Automotive.

Film advertisement created by MullenLowe Group, Spain for Magnum, within the category: Confectionery, Snacks.

Direct advertisement created by Grey, Argentina for Fundacion Favaloro, within the category: Public Interest, NGO.

Film advertisement created by Loyal Kaspar, United States for Amnesty International, within the category: Public Interest, NGO.

‘Nice One!’ is a popular phrase, but too often it’s used to express annoyance and frustration. Deep RiverRock wants to reclaim it and take it back to what it really means: a simple, pure expression of happiness. With ‘Nice One!’, Deep RiverRock wants to celebrate positivity and decent acts without being sanctimonious about it. Nothing ground-breaking or game changing; just something that makes someone’s day that bit better in a small but noticeable way. Deep RiverRock’s commitment to 100% recycled bottles is one such small thing. It’s time to celebrate the fact that it’s the little things that add up to a better world. Integrated advertisement created by Edelman, Ireland for Deep RiverRock, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Etcetera, Netherlands for Ditzo, within the category: Finance.

Film advertisement created by McGarrah Jessee, United States for Guitar Center, within the category: Recreation, Leisure.

Joma is turning 50 and in order to celebrate, they're relaunching the original 367 design from the 80s. The 367 is one of Joma’s most iconic designs from the 1980s. 35 years later, they’ve decided to create the same trainers that were seen for the first time at the Footwear Fair of Berlin in 1981. In order to introduce the “new” 367, the brand has come up with a very 80s-esque campaign. Everything is from that decade, from the printing to the photography, down to the creative advertising professionals involved. The process was captured in a ten-minute documentary titled “The Story of an Ad”. The premiere of this documentary and the official presentation of this model in Spain took place on 29 October in a place that hasn’t closed its doors since that time and that still preserves all of its essence from that era, La Vía Láctea: the iconic nightclub from the “Movida Madrileña” (Madrid Scene). It hasn’t been easy, but Joma has managed it: they’ve made an ad as 80s as the 367. And there is nothing that sums up this campaign better than the print work itself: “We’ve worked hard to change as little as possible”. Integrated advertisement created by Agudos y Crónicos, Spain for Joma, within the categories: Fashion, Sports.

Film advertisement created by Duval Guillaume, Belgium for Reborn to be Alive, within the category: Public Interest, NGO.

Film advertisement created by Pereira & O’Dell, United States for Annie's Homegrown, within the category: Food.

Film advertisement created by Bundy, Australia for Warner Village Cinemas, within the category: Recreation, Leisure.

Film advertisement created by BBDO, United States for Guinness, within the category: Alcoholic Drinks.

Digital advertisement created by BBDO, United Kingdom for Whiskas, within the category: House, Garden.

Verishop is an enhanced e-commerce platform that combines quality curation and discovery with the convenience consumers have come to expect. As part of the launch, NYC-based indie film and content studio Bindery created a brand anthem video that dynamically captures what Verishop is all about.

Film advertisement created by Voskhod, Russia for Viasat, within the category: Media.

The majority of car-owning Americans don't know how to fix a flat and put off buying new tires—and the combination makes for a lot of “oh no!” moments. The newest campaign from Big O Tires takes a humorous look at car repair by turning the big “oh no” moment into a big “oh yes!” The “Big O Yes!” campaign, created by Kansas City-based agency Barkley, portrays the crises that come when you combine a wobbly tire with green jello and white suits or try to take your bald treads up an icy hill near a china shop. Film advertisement created by Barkley, United States for Big O Tires, within the category: Automotive.