When it comes to protecting children from germs and bacteria, Indian parents often tend to get a bit overprotective. Yet when it comes to washing clothes, they often only think about visible stain removal. But what if your clothes are not rid of the invisible and tiny allergens and bacteria which get lodged in difficult places? Godrej Appliances’ new Front Load Washing Machine with Allergy Protect takes care of both the aspects and launched the product on digital with the campaign #SuitUpToAllergy which started with a video that hilariously follows the day in the life of a kid who is forced to wear a Hazmat Suit by his mom to protect him from germs. The campaign launched this week across digital media platforms with a video that takes a fun, over the top approach to humour, by draping the lead character in a hazmat suit and following him through the day as he struggles with his daily tasks in this unusual attire. The video conveys an underlying message that while despite our best measures we cannot protect our loved ones from allergens in our surroundings, we can wash away the invisible germs, bacteria on their clothes with the help of the Godrej Eon Front Load Washing Machine. Film advertisement created by WATConsult, India for Godrej, within the category: House, Garden.

The advertising introduces FirstBank’s new product, Zelle, which is an app that allows easy mobile-to-mobile, or mobile-to-email payments. The idea behind the creative is that while paying—Zelle’s actual user benefit—isn’t much fun, payback is. So instead, we see the non-user non-benefit. For its first 20 seconds, the spot is wordless and “blind.” In Scorcese-like slow motion, to an ominous choral soundtrack, four deadbeats (as we later learn) fall victim to four just-short-of-deadly pranks: nailed-down slippers; a floured hair dryer; chickens coming to the office to roost; a confetti car bomb. Eventually the VO sheds some light: “Pay your friends back, before they pay you back. Zelle, on the FirstBank app.” Film advertisement created by TDA_Boulder, United States for FirstBank, within the category: Finance.

As it does every year, Halloween comes at the end of October along with its parade of skeletons, vampires, ghosts and other monsters. But this year, people will discover a monster that really exists. A monster that’s not created by the expert hands of a makeup artist or the wizardry of special effects. A real monster that kills children after devouring their faces. This monster is called NOMA.Few know about the disease – images of it are generally blurred or censured because of their shocking nature – and so in order to increase public awareness, WNP is teaming up with Snapchat and NKI studio to create a lens enabling people to see what their face would look like with the disease. Or how to use the famous app to communicate a strong message about an evil that’s neither virtual nor temporary. Because while Snapchat transforms faces for fun and for a few seconds, Noma does it for real and forever. Digital advertisement created by WNP, France for Vaincre Noma, within the category: Public Interest, NGO.

Digital advertisement created by Cossette, Canada for Sick Kids Hospital, within the categories: Health, Professional Services.

Film advertisement created by Laughlin Constable, United States for Boys & Girls Club of Chicago, within the category: Public Interest, NGO.

DACIA cars are the smart choice. They have everything a person really needs - such as the Media Nav multimedia system, the rear-view camera, generous interior spaces, robustness, and much more, at a fair price. But how do we convince people to buy a DACIA, when other brands are constantly luring them with extras that they will never use? Creating a new line of accessories specially made to satisfy the desire of those who really insist on having unnecessary equipment in the car – The DACIA Unnecessories. See all the Dacia Unnecessories here: www.unnecessories.com Film advertisement created by Publicis, Portugal for Dacia, within the category: Automotive.

Film advertisement created by Mother, United Arab Emirates for Visit dubai, within the category: Hospitality, Tourism.

Film advertisement created by JWT, Brazil for Coca-Cola, within the category: Non-Alcoholic Drinks.

What if having cancer was not seen as a negative factor, but as an experience to show and be proud of? A form of ‘badge of honour’ that demonstrates to others the battle you’ve gone through. It is the belief of Cancer@Work who launches « Fighting Cancer », a new skill available on LinkedIn that aims to change the mindset regarding the disease at work. Digital advertisement created by Grey, France for Cancer@Work, within the category: Public Interest, NGO.

With the festive season in full swing, Irish supermarket chain SuperValu has launched a new Christmas campaign that’s sure to deliver the warm and fuzzy feels. Having subtly launched earlier this month across tactical comms, the ‘Share the Magic’ campaign has today debuted a heartwarming 90-second TVC that explores themes of recovery and optimism after a difficult few years. ‘Share the Magic’ tells the story of a young girl called Aoife, who wakes up one morning to a strange noise. Accompanied by her parents, she hurries outside to find an injured wild deer in her back garden. For Aoife though, this is no ordinary deer, and she quickly makes it her mission to help her new friend get back to its feet - and beyond. Film advertisement created by TBWA, Ireland for SuperValu Ireland, within the category: Retail Services.

Film advertisement created by Luquire George Andrews, United States for National Gypsum, within the category: Industrial, Agriculture.

Film advertisement created by Wieden + Kennedy, Japan for Nike, within the category: Fashion.

Is your agency taking a one-year break from entering award shows? Why not take a One-Year Break from your agency? Introducing the WAX One-Year Break. If you’re looking to win awards, we’re looking for you—awards-hungry writers, art directors, designers, strategists and account people. We’d like to offer you a one year contract to do the best work of your career and have it entered into award shows. To apply, email us at oneyearbreak@wax.ca before July 15, 2017 with a link to your book and a note telling us why you want to take a One-Year Break at WAX. See our LinkedIn page for full details: www.linkedin.com/company-beta/2486379

On World Ocean Day 2019, shortly after the release of Sport’s Illustrated Swimsuit Issue, we released ‘The Plastic Issue’. The world’s first swimsuit issue that bares the naked truth about plastic pollution. Take the pledge and reduce your plastic use at www.theplasticissue.com Film advertisement created by Hjaltelin Stahl, Denmark for Plastic Change, within the category: Public Interest, NGO.

Every Christmas we send a special gift to our clients. To let them enjoy offline holidays with their relatives, we have created the Social Phone – unique gadget with Anti-Scroll Display and Actual Reality Technology. Have A Holly No Scrolly Christmas & Happy New Year! Direct advertisement created by Zaraguza, Slovakia for Zaraguza, within the category: Agency Self-Promo.

Created by Goodby Silverstein & Partners, the updated “Device Free Dinner” campaign ads for Common Sense Media star Will Ferrell and familiar scenarios that could be plucked from anyone's dining room. In the ads, a family has settled into dinner and someone won't get off their phone. Only instead of a surly teenager or precocious child, it's a parent. A famous parent all in the hopes of adding awareness to the movement of Device Free Dinner. Film advertisement created by Goodby Silverstein & Partners, United States for Common Sense Media, within the category: Media.

One of India's largest online furniture stores, Urban Ladder opened its first physical store in July 2017. These radio spots were released to let people know of our on-ground presence.

In Perú, 7 out of 10 women have suffered some form of violence. Despite this, most of them don’t report the abuses for fear of being judged or getting caught by their partners. That is why, on International Day of Elimination of Violence Against Women, Jockey Plaza and Wunderman Phantasia, decided to create a new way to help them, giving them access to a support center using the most intimate and safe space: women’s restrooms. Experiential advertisement created by Wunderman, Peru for Jockey, within the category: Retail Services.