Side assist is a technology from Volkswagen that helps the driver recognize dangers in their blind spot. In essence, it lets you see things before they get dangerous. Film advertisement created by DDB, Germany for Volkswagen, within the category: Automotive.

Digital advertisement created by Buzzman, France for Burger King, within the category: Food.

Cif wanted to introduce a campaign based on the concept of nostalgia. And it On our part, we created a Cif timeline, starting from 1985, the year when it entered Turkey, up until present day. We designed this timeline on a cardboard band, placing hallmark Cif products on it and incorporating Cif's nostalgic commercial music. We produced music boxes of old times that would play the commercial music. We adjusted the cardboard band according to the notes of the commercial music and put the band into the music box. As the music box plays, the journey into the time with Cif has begun. The nostalgia package has been delivered to our most active users on Facebook page and bloggers. This is the story of the nostalgic way by which Cif nostalgia campaign was announced. Direct advertisement created by Havas, Turkey for Cif, within the category: House, Garden.

Robots are taking over the world, and Artificial Intelligence is taking giant leaps towards becoming more human-like than we ever thought possible. But there is one frontier it has yet to master—comedy. The truth is, nothing beats the real thing. For the launch of the 2017 Melbourne International Comedy Festival, we decided to play a little joke by creating the ‘world’s first A.I. comedian’—or so people thought. Experiential advertisement created by BBDO, Australia for Melbourne International Comedy Festival, within the category: Recreation, Leisure.

Film advertisement created by JWT, Bangladesh for G-Gas, within the category: Industrial, Agriculture.

Film advertisement created by Mather, Czechia for Czech Rugby Association, within the category: Recreation, Leisure.

Digital advertisement created by SMFB, Norway for GEOX, within the category: Fashion.

The once elusive, now strongly emerging Russian middle class still prefers big, expensive cars, an obvious proof of its social success. Although most of them are in dire need of a second car, our potential customers showed virtually no interest in our Smarts. Our objective was to bring the most reluctant consumers to test drive the Smart and change their state of mind from "Smart is not really a car" into being true believers and advocates of the Smart. Ambient advertisement created by BBDO, Russia for Smart, within the category: Automotive.

Digital advertisement created by McCann, Puerto Rico for State Election Commission, within the category: Public Interest, NGO.

Film advertisement created by FF, United States for Marriott, within the category: Hospitality, Tourism.

Film advertisement created by Camp + King, United States for Del Taco, within the category: Food.

A campaign to make missing people unmissable has been launched by the Missing Persons Advocacy Network (MPAN). The campaign follows 2016’s "Too short stories" campaign, and features a reimagining of traditional missing persons’ posters into vibrant stories and images that reflect the person that family and friends know. With over 38,000 Australians reported missing every year, and many remaining missing long term, "The Unmissables" aims to get Australia’s best storytellers and artists to highlight these important untold stories. The campaign aims to match artists and authors with the family of a long term missing person, to create a piece of art that highlights the missing person as an individual – beyond their vital statistics. Outdoor advertisement created by Grey, Australia for Missing Persons Advocacy Network, within the category: Public Interest, NGO.

Film advertisement created by Anomaly, Germany for Rimowa, within the category: Personal Accessories.

Digital advertisement created by VCCP, Spain for Spanish Association of Adolescents and Young Adults With Cancer, within the category: Public Interest, NGO.

Film advertisement created by Y&R, Namibia for Lifeline Childline, within the category: Public Interest, NGO.

Film advertisement created by TBWA, France for PlayStation, within the category: Gaming.

Film advertisement created by BBDO, United States for Extra Gum, within the category: Confectionery, Snacks.

Today, any keen professional with a smart device can't really feel away from work and pressure. Even if he is at a liberating place he might still "not be there". His smartphone helps him stay attached to work or to social networks, constantly receiving emails and notifications. Our conclusion: keen professionals have forgotten the true purpose of free time. Amstel created the first ever wardrobes for mobile phones in different venues. People who leave their phones there, get an Amstel key and a free Amstel beer in order to enjoy their time and conversations undistracted. We remind people that drinking beer should stay pure and undiluted with other activities such as work and social activities such as Facebook, Twitter, Instagram. Ambient advertisement created by NEXT-DC, Bulgaria for Amstel, within the category: Alcoholic Drinks.