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The Advertising Agencies Association of India briefed us to create a Call For Entries campaign for the prestigious Adfest's Young Lotus competition. The theme for the contest was 'Stop Food Wastage'. So, to pinch the conscience of the young creatives and make them come up with ideas to end the wastage of food, we visited all the leading advertising agencies and collected the food wasted from their bins. And then made posters using nothing else but the food wasted by them. We even made customized posters for agencies by using their fonts and addressing the agency creative heads directly. Outdoor advertisement created by FCB, India for Advertising Agencies Association of India, within the category: Professional Services.

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Conversations, connections and relationships brew over a pot of tea. This Chinese New Year, let’s stay close and start the year with the warmth of time spent together. #StayClose

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Digital advertisement created by BBDO, United Kingdom for Think!, within the category: Public Interest, NGO.

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Film created for "Searching Moms" campaign 2017. In poland is 80k kids without parents. Quarter of them do not rise in families, but in institutional care places. It's possible not all of them find new parents. That's why SOS kids villages launch campaign to find parent for these kids Film advertisement created by Dziadek Do Orzechow, Poland for SOS Children's Villages, within the category: Public Interest, NGO.

WVA

FOX Networks Group Latin America viewed the International Women’s Day as an opportunity to communicate that the brand believes in the power of sorority. So much that, throughout March 8th, the brand is praising shows with powerful female characters. All shows, specially shows of competitor channels and streaming services. Using both TV and social media, FOX is recognizing amazing women from shows like HBO’s Game of Thrones, Netflix’s Jessica Jones and Amazon Prime Video’s The Marvelous Mrs. Maisel. It’s sisterhood - women supporting women - at its core.

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Due to health reasons, Red Cross international regulations indicate that people who get a tattoo must wait a year before donating blood. Ecuador has a low blood donation level which decreases further every day. On the other hand over 100.000 tattoos were inked last year and the number keeps rising. We decided to offer the tattoo community the opportunity to donate blood before they got their next tattoo, so we launched Ink and Blood, a campaign sponsored by the Ecuadorian Red Cross to increase blood donations. The most influential tattoo artists joined the cause and shared the initiative with their communities. The campaign has helped increase blood donations over a 3.600%, has changed the perspective of donating blood in the tattoo community of Ecuador and has interested other Red Cross chapters worldwide. For more information visit www.tintaysangre.com Experiential advertisement created by Grey, Ecuador for Ecuadorian Red Cross, within the category: Public Interest, NGO.

WVA

"Books" is the campaign to present the I Encuentro de los Mares, a special and unique event, which will take place between Malaga and Cádiz from June 16 to 19. This congress is a multidisciplinary four-day adventure. The nautical chart transports us from the Mediterranean to the Atlantic in a journey that goes beyond what is a gastronomic congress. Encuentro de las Mares links gastronomy with science and the fishing sector, the objective of the defender of the culture of the sea, the debate on the responsible exploitation of marine resources, the knowledge of the first hand the concerns and experiences of those who they have professionally at sea their work center and, of course, listen to some of the best chefs linked to the world of the sea. In this first edition, Italy is the guest country and participant of its great chefs. The congress will take place on the 16th and 17th in Málaga and Marbella and on the 18th and 19th in the province of Cádiz. Start with a popular activity in Pier 1 of the Port of Malaga where we will merge the espetos with the Basque broilers. The meeting and the cooking sessions, the Encounter of the Seas also offer the unique gastronomic proposals North and South: A four-handed menu for cooking the Malaga-born José Carlos García and the Cantabrian Sergio Bastardo and another at El lago de Marbella, hand From the Andalusian Juan José Carmona and the Galician Javier Olleros. In addition, you can see the cruise through this sea of Michelin stars in Aponiente, in an exclusive and very special dinner with Ángel León. Creativity, with Ángel León as protagonist, launches a message that vindicates the theme "Do it" in front of the "Read it", the "do" versus the "read". All this with a single objective: to awaken the social conscience about the importance of the sea in our lives and the responsibility to make sensible use of its resources. Integrated advertisement created by CLV, Spain for Aponiente, within the category: Food.

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Digital advertisement created by TBWA, Vietnam for TBWA, within the category: Agency Self-Promo.

WVA

Glow is the story of a typical enterprise worker, Jane, and how she loses her way after doing repetitive, mundane tasks. The project is a visual metaphor about how enterprises might use IBM’s AI-powered automation software and services to give employees back hours of their day.

WVA

URL: https://thecallthatcomesafter.com ​The project is called "The Call That Comes After" and what's interesting about it is how technology is used to bring the targeted teen into the narrative of the campaign - they receive personalized text message from their parent at a crucial point in watching a customized video. It targets teens on the device they use most - their phones. The goal of the campaign is to start a conversation between the teen and their parent about the dangers of high driving. Studies show that driving high nearly doubles the risk of an accident, but a recent study commissioned by Drug Free Kids Canada found that nearly one third (32%) of teens feel driving high is not as risky as drunk driving, while one in four high school seniors say they have ridden in a car with a high driver. Although more parents are speaking more frequently to their kids about drugs, Drug Free Kids Canada’s research showed that over 40% of parents say their conversation lasted only a few minutes or less which seems to indicate a reluctance to engage in a meaningful conversation.​ ​The tool that is being offered with the “CallThatComesAfter” provides an easy opportunity for parents to get a message across and open the dialogue all this with a few clicks. Experiential advertisement created by FCB, Canada for Drug Free Kids Canada, within the category: Public Interest, NGO.

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Film advertisement created by Leo's Thjnk Tank, Germany for McDonald's, within the category: Food.

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Film advertisement created by Y&R, United States for Cirque Du Soleil, within the category: Recreation, Leisure.

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Ambient advertisement created by Y&R, Brazil for Ironage, within the category: Non-Alcoholic Drinks.

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Senior Integrated Business Affairs Manager: Zoe Grubbe Film advertisement created by BBDO, United States for King's Hawaiian, within the category: Food.

Red

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Film advertisement created by Hvitahusio, Iceland for Vodafone, within the category: Electronics, Technology.

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What would make you smile in a life where you wake up exactly at the same time, drive through the same roads, arrive at the same place and do the same things every day over and over again? A good sleep? Not enough. The morning coffee? To some extent. The company car? How so? Like this. Your alarm goes off. You wake up. It’s still dark outside. You have to go to work. You get up from bed. You look out from the window and ta-da! There it is. The company car. It’s waiting for you, “let’s roll together!” it says. At that moment, “El Bimbo” starts to play in your head. The campaign for the fleet leasing company, Hedef Filo consists of four TVCs. It shows us the misery of waking up early and going to work, the stress of a job interview, the tiredness from working all day, and the tension that arises from being stranded on the road while going to a very important meeting. And in these stressful moments, seeing the company car on a platform revolving in all its beauty with “El Bimbo” playing in the head, it lightens the mood. Film advertisement created by BLAB, Turkey for Hedef Filo, within the category: Automotive.

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Film advertisement created by RKCR, United Kingdom for Randolph, within the category: Fashion.

WVA

Digital advertisement created by Starworks Group, United States for Rock the Vote, within the category: Public Interest, NGO.




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