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WVA

Direct advertisement created by Ogilvy, Germany for Regina, within the category: House, Garden.

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Convey the benefits of the Subaru Outback Boxer Diesel's new Lineartronic transmission, which gives the smoothest diesel ride ever. Film advertisement created by Cogent, United Kingdom for Subaru, within the category: Automotive.

WVA

In a world where violence against women is so prolific, it's shocking to think that South Africa's abuse rate is five times higher than the global average. But that's the reality. In fact, 3 women die every day in this country at the hands of their partners. And yet we allow the abuse to continue by making excuses to justify this grotesque behaviour. Carling Black Label, South Africa's largest and most loved beer brand, has been talking to men and defining masculinity for decades. They're also acutely aware of the link between alcohol and violence, which is why they see it as their responsibility to use their influence to talk to men about this issue. Their aim is to mobilize our men to take action against gender-based violence and the excuses that surround this epidemic, because they believe there is #NoExcuse for women abuse. Film advertisement created by Ogilvy, South Africa for Carling Beer, within the category: Alcoholic Drinks.

WVA

To promote its communication of – ‘We listen to you’, the music video focuses on core issues faced by today’s youth where they are neglected, often misunderstood, and are misrepresented. The pun derived from a common expression among youth – “Yaar ye meri kyun maanta nahi? “, BAGIC & WATConsult imbibed and created the musical genius garnering over a million views. Endorsing the free thoughts online, the lyrics were sourced in the form of tweets and facebook posts reflecting real life incidents. Digital advertisement created by WATConsult, India for Allianz, within the category: Finance.

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Outdoor advertisement created by TBWA, France for McDonald's, within the category: Food.

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Digital advertisement created by Publicis, Brazil for The Noite, within the category: Media.

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We were asked to devise an innovative concept to promote Sony PlayStation's 'Movies on Demand' service, to gain credibility for the service and highlight the superior experience. Taking movies as our starting point we pushed the brand outside of traditional channels. We tried to imagine what the ultimate movie experience would be like, creating three high-impact promos using 'immersive imaging' which were inspired by well-known movies. This technique uses 3D projection mapping as its starting point and combines it with traditional special effects, giving the viewer a supercharged experience, as the living room set is brought to life. Once again we were able to collaborate with some amazing creative talents in the FND Collective andMLF, who helped us to bring the campaign to life. Each film was carefully choreographed and timed to the animation sequence so that we could capture everything in one take, with no cuts, no post production and all in real time. The project combined real-life props, pyrotechnics and ninja puppeteers so we were able to blur the boundaries between the virtual and real. The three virals were uploaded to YouTube and have gained over 4.5 million views. Digital advertisement created by Studio Output, United Kingdom for PlayStation, within the category: Gaming.

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URL: http://www.nokia.com.ar/productos/promociones/potencia-tu-experiencia Digital advertisement created by Wunderman, Argentina for Nokia, within the category: Electronics, Technology.

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Digital advertisement created by BBH, United Kingdom for Weetabix, within the category: Food.

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Film advertisement created by W&Cie, France for FNSF, within the category: Public Interest, NGO.

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Film advertisement created by FP7, Egypt for Palm Hills Developments, within the category: Professional Services.

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Ambient advertisement created by Change, Poland for Empik, within the category: Retail Services.

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Film advertisement created by Circus Maximus, United States for Roman, within the category: Health.

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Digital advertisement created by Pitch, United States for Weingart, within the category: Public Interest, NGO.

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Digital advertisement created by DDB, France for Trace Urban, within the category: Media.

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Ambient advertisement created by Bold Creative Boutique, Saudi Arabia for EMS, within the category: Professional Services.

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Film advertisement created by Laforce, France for Le Cab, within the category: Transport.

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Film advertisement created by IKON, Australia for Kettle, within the category: Confectionery, Snacks.




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