Film advertisement created by Commonwealth, United States for Chevrolet, within the category: Automotive.

From the moon to Mars, for decades, humanity has sent out rovers to explore the places we couldn't. But for most people, the real undiscovered planet is our own. To encourage people to explore the best planet we know, S7 Airlines, one of Russia’s biggest carriers, has created Earth7 - a planetary rover destined for earth. Earth7 was revealed in Moscow as part of an interactive experience, which combined cutting edge space technology with simple gesture control to enable users to manoeuvre the unique rover and explore the remote secret location thousands of miles away where it was situated. Seated in front of a huge screen transmitting Earth7’s live location, participants were able to remote control the 75kg aluminium machine with just a flick of the hand thanks to a high-speed data connection and kinetic armband. Developed by Wieden+Kennedy Amsterdam and ISD Group - an experienced team of robot technicians, experts on new technologies, programmers, engineers and industrial designers - Earth7 is part of ‘The Best Planet’. The latest integrated campaign by S7 Airlines depicts the best planet we know from a surprising perspective to awaken the senses and inspire Russians to travel. Evgeny Primachenko, W+K Amsterdam Creative Director, says: “We built the Earth7 rover to give people a chance to travel without travelling. Rovers traditionally explore far away planets, however for most Russians our own planet is still untraveled. Through this interactive experience we wanted to inspire people to experience the world themselves, and remind us all that there's a beautiful planet out there just waiting to be explored.” Each participant driving the rover had the opportunity to win return tickets for two to any S7 destination worldwide, if they could collect three samples of life on Earth. From jamón to kite-surfing, over 50 samples were rendered on top of the rover’s live video stream in a dynamically generated gaming interface to encourage players to explore the terrain. With these samples randomly generated each game to ensure a unique experience per player, each pilot had 90-seconds to find their first sample, followed by a minute to find the second and, if successful, another minute to find the last and win a golden ticket. Representative of a different destination that S7 flies too, these samples of life on Earth served as a reminder that from famous attractions to experiences, there are so many amazing things to discover on our own planet when we travel. Deputy General Director of S7 Group, Tatiana Fileva, says: "EARTH7 is a one-of-a-kind project that is part of our brand campaign 'The best planet', which we launched earlier this year. It aims to inspire people to explore, because travel is the best way to feel, see, hear something new or reсonsider the things we already know. There are so many interesting and beautiful things here on Earth - both created by nature and by human hands. To remind everyone of this, we used our planetary rover to explore one secret corner of our planet to provide an opportunity for participants to see familiar things from a fresh view." Viktor Shkurba, Founder at ISD Group said: "Every innovative project has its challenges that makes it seem impossible. Ours had three: construct a nearly unbreakable rover, create an intuitive interface that means anyone can pilot an advanced robotics system and establish a high-speed connection from Moscow to a distant desert nearly 5,000km away. I’m proud that with just one and a half months of intensive development and endless tests we managed to create an unforgettable user experience, which is truly one of its kind. " Experiential advertisement created by Wieden + Kennedy, Netherlands for S7 Airlines, within the category: Transport.

Campaign Site: http://www.porsche.nl/blindtrade From the 3rd of March onwards, car owners can trade their current vehicle for a brand new Porsche. After merely one week, more than 10,000 people have responded to the call. This is quite remarkable, since they will only know afterwards which model they offered their current car for. The total value of the cars offered is currently more than €84 million. From Ferraris to Aston Martins, large number of impressive models are being offered. So far, car owners have traded more cars than there are currently for sale on the largest car-sales websites in The Netherlands. Digital advertisement created by Achtung!, Netherlands for Porsche, within the category: Automotive.

Film advertisement created by Williams Murray Hamm, United Kingdom for JuiceBurst, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Collectivo Supernova, Brazil for SlutWalk, within the category: Public Interest, NGO.

Integrated advertisement created by MediaMonks, United States for Oreo, within the category: Confectionery, Snacks.

As one of the smallest countries In Europe, safety is a national priority in Estonia. Women have wanted to serve their motherland for years, only to be stopped by a social conditioning - Defence is no place for a woman. We transformed the most romantic statue in Estonia into a symbol of a woman’s love for her country. And the kiss took on a whole new meaning. Ambient advertisement created by Tabasco, Estonia for Ministry of Defence, within the category: Public Interest, NGO.

Film advertisement created by Cramer-Krasselt, United States for Kings Island, within the category: Recreation, Leisure.

Project Resound puts purity above all else. This generation of music lovers are restless, free-spirited and fanatical in their choice of music. But they seem to be lacking the ability to distinguish between sound and noise. Sony Headphones gave us the platform to wake up their senses and upgrade their ears to demanding pure sound. The brand fit was perfect. For pure music you need specially engineered headphones that give you ‘uncontaminated sound’. http://www.sony.co.in/microsite/headphones/project-resound.html Digital advertisement created by Ogilvy, India for Sony, within the category: Electronics, Technology.

Ambient advertisement created by DDB, Sweden for PEN, within the category: Public Interest, NGO.

Ambient advertisement created by Ogilvy, Chad for Volkswagen, within the category: Automotive.

Digital advertisement created by WWM, Canada for WWM, within the category: Agency Self-Promo.

Film advertisement created by H-Paris, France for Citroën, within the category: Automotive.

Ambient advertisement created by Happiness, Belgium for Liga Contra el Cancer, within the category: Public Interest, NGO.

Film advertisement created by Spark44, United Kingdom for Land Rover, within the category: Automotive.

Direct advertisement created by Eureka, Spain for Eureka, within the category: Agency Self-Promo.

Podar, through the use of brilliant technology, superior infrastructure, and the ability to build dreams and ambitions, shows us just how exemplary education can be! Film advertisement created by Schbang, India for Podar Education Network, within the category: Education.

Digital advertisement created by Etcetera, Netherlands for Ditzo, within the category: Finance.

Digital advertisement created by TBWA, Denmark for Starmark, within the category: Retail Services.

Film advertisement created by Saatchi & Saatchi, Israel for Carlsberg, within the category: Alcoholic Drinks.