Digital advertisement created by TBWA, France for Fontyou, within the category: Professional Services.

The theme of the social spot „Granatapfel" is omnipresent. War rages on almost every continent. Helpless children are often victims of a world which they don’t understand. Children don’t know territorial rights, reign interests, force competitions or ethnic-cultural conflicts. Children look after affection, fun, love or simply a juicy apple. This film should call attention to the topic "children in war zones". Film advertisement created by Filmakademie Baden-Württemberg, Germany for Unicef, within the category: Public Interest, NGO.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

You can’t avoid it. Every news cycle confirms that the world is heading in a disturbing new direction. One where authoritarianism, xenophobia, bigotry and corruption threatens to be the new normal. While our leaders spew their hateful vitriol all over social media, we realise the importance of telling the story of different kind of leader. One that was condemned to a prison cell for 27 years at the hands of a brutal Apartheid regime, and emerged only to choose love and forgiveness over hate. One that led his country to a peaceful democracy where every race, religion and creed would be free and equal. His name is Nelson Mandela and the world needs him now more than ever. But as Barack Obama remarked in his recent speech marking the former president’s centenary memorial, “We will never see the likes of Nelson Mandela again. But let me say to the young people of Africa and the young people around the world -- you, too, can make his life’s work your own.” In this context Ogilvy Johannesburg, in partnership with Philips and The Nelson Mandela Foundation conceived a way to turn Mandela’s legacy into a tangible action that is accessible to all. #ShavetoRemember, a call to action for all people from South Africa and beyond, to find the Mandela within them in them by getting his iconic haircut. It’s more than a hairstyle. Getting Madiba line shaved into your hair is a visceral commitment to bring those values to a divided world – no matter who you are, where you come from or how small your sphere of influence is. What has turned into a social movement was launched with a film. The film opens with a recording of Mandela's inaugural speech. This sets the scene as his words are delivered by a diverse cast of South Africans. Every word in the ad is Mandela’s own. The characters, all with the famous Mandela line shaved into their hair, use Mandela’s wisdom as inspiration and guidance in their everyday lives and struggles, The underlying narrative being that everyone has a Mandela in them. Film advertisement created by Ogilvy, South Africa for Philips, within the category: Public Interest, NGO.

Digital advertisement created by Woonky, Argentina for Corona Beer, within the category: Alcoholic Drinks.

Film advertisement created by Ontwice, Spain for Hawkers Co., within the category: Personal Accessories.

For the first time ever the biggest football teams met in the most important final of the Latin American continent, and exactly because of this was impossible get a ticket to watch the game, but we found a way in. Integrated advertisement created by Grey, Argentina for Coca-Cola, within the category: Non-Alcoholic Drinks.

Advertising agency Cactus has created an animated TV campaign aimed at driving awareness and purchases of various Scratch products in the Colorado Lottery’s portfolio. Lottery ads tend to focus on a single product, but the point of “Something for Everyone” is to show there’s a Scratch game for everyone. The four 15-second spots showcase several games, such as Crossword, Bingo and Poker, and inform viewers that Scratch tickets sell at seven price points ranging from $1 to $50 and that prizes span from $50 to $3 million. The work primarily targets light Lottery players who have the most potential for increasing their spending on Scratch tickets. Many people, who don’t normally play the Lottery throughout the year, buy or receive tickets as gifts during the holiday season (November to January). This fact offers the Colorado Lottery a chance to remind infrequent players how much fun they had playing the games and purchasing tickets. Core players are a secondary target. The Colorado Lottery launches 40 to 45 unique games each year and has 24 games available at any given time for quick-match addicts, strategic thinkers, math lovers and casino fans. Film advertisement created by Cactus, United States for Colorado Lottery, within the category: Gambling.

Digital advertisement created by Goodby Silverstein & Partners, United States for Goodby Silverstein & Partners, within the category: Agency Self-Promo.

Audio advertisement created by Inbar Merhav G, Israel for Stimazky Bookstore, within the category: Retail Services.

Film advertisement created by The Terri & Sandy Solution, United States for Barba Men's Grooming Boutique, within the category: Beauty.

Film advertisement created by Leo Burnett, United States for Fifth Third Bank, within the category: Finance.

Ambient advertisement created by Ogilvy, India for Allen Solly, within the category: Fashion.

In 2008, Dublin Bus launched the Travel Assistance Scheme to help those with disabilities travel around the city using public transport of their own, proving that all passengers are equal. ROTHCO, part of Accenture Interactive, wanted to show the life-changing impact of the scheme. To do this, they chose to celebrate the employee behind the programme, Roger. In his role, Roger has given freedom of the city to more people than anyone in Dublin’s history, supporting and enabling the disabled community. Integrated advertisement created by Rothco, Ireland for Dublin Bus, within the category: Transport.

Film advertisement created by Bensimon Byrne, Canada for White Ribbon Canada, within the category: Public Interest, NGO.

The number of poor is on the rise in Finland. Those especially hard hit by poverty are families with children, single parents and people who live on their own. Film advertisement created by Make it Simple, Finland for Salvation Army, within the category: Public Interest, NGO.

​ Outdoor advertisement created by Leo Burnett, Malaysia for McDonald's, within the category: Food.

In from insight derived from JWT’s The Elastic Generation report that later life is not a number but an attitude. We positioned Legal & General as a brand that understands their customer’s pursuit of personal ambition and developed a campaign that celebrates that drive and desire to live life to the full. Film advertisement created by JWT, United Kingdom for Legal & General, within the category: Finance.

Vénusz is a cooking-oil brand in Central-East Europe. The brand has always been about bringing people together around food. They recently ran a TV and outdoor campaign about the importance of sharing food. Our task was to make it a tangible experience. We manufactured tables you can’t eat alone at. We placed them at venues like popular restaurant areas, cafeterias, and food courts. The simple and fun piece of furniture got very positive reception from everyone, who encountered it. Ambient advertisement created by Kirowski, Hungary for Vénusz, within the category: Food.

Film advertisement created by Herezie, France for Fabri, within the category: House, Garden.