40 years of exceptional footwear. 40 years of Canadian adventures. Explore with Baffin. Film advertisement created by Elemental, Canada for Baffin, within the category: Fashion.

Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

The campaign, set in a highly-virtual, almost dream-like world in which the casino games come to life, showcases the thrill and adrenaline rush of winning in order to personify the thrill of playing in SMC. The “All Thrill 3.0” campaign allows SMC to remain top of mind to all guests when they’re ready to play and feel the thrill of winning, appealing not only to the older but also younger generations of players. Film advertisement created by Pitch, United States for San Manuel Casino, within the category: Recreation, Leisure.

Outdoor advertisement created by Ogilvy, Hong Kong for Hong Kong CleanUp, within the category: Public Interest, NGO.

Presentation video for strategy's 2014 Agency of the Year. Digital advertisement created by Lg2, Canada for lg2, within the category: Agency Self-Promo.

Comprised of four apps, available for free on Google Play, mobile users are encouraged to download the four apps to their mobile device, place them side by side on their mobile screen, and enable an automatic update to receive a refreshed comic strip. Every night, the apps will auto update and a new comic strip will appear on users’ mobile screens every day. Digital advertisement created by Wing, United States for Ximo, within the category: Media.

Film advertisement created by Oneightyº, Puerto Rico for Honda, within the category: Automotive.

Film advertisement created by Ogilvy, United Kingdom for Sipsmith Gin, within the category: Alcoholic Drinks.

Felix is unhealthily indecisive, that’s why he always flips a coin before every decision, no matter how serious the consequences are. Film advertisement created by Filmakademie Baden-Württemberg, Germany for Mentos, within the category: Confectionery, Snacks.

A few days ago, Diesel secretly opened an authentic knock-off store called Deisel on Canal Street, very far from Fifth Avenue or the other fashion landmarks, and right in the heart of New York City’s most famed fake-fashion destination. The unsuspecting shoppers probably did not realize then, but the items they bought at the Deisel store were actually one-of-a kind pieces specially crafted by Diesel design team disguised with fake Deisel branding. Those lucky shoppers took home some rare pieces, very likely to become collector’s items. Operating in the original style of its Canal Street neighbors, the store’s interiors and selling experience played out authentically, and the whole experiment was caught in a video that celebrates those who are brave enough to venture off the beaten path to find their own unique style. Film advertisement created by Publicis, United States for Diesel, within the category: Fashion.

Film advertisement created by MOFILM, Canada for Chevrolet, within the category: Automotive.

Cafe Joe's print ad is a location based ad. By scanning a QR code the reader gets the directions to the nearest Cafe Joe’s branch, where he can enjoy a free cup of coffee while reading his magazine. Film advertisement created by Y&R, Israel for Café Joe, within the category: Recreation, Leisure.

Film advertisement created by Cheil, Chile for Samsung, within the category: Electronics, Technology.

Ambient advertisement created by Miami Ad School, United States for illy, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Grey, Poland for IKEA, within the category: House, Garden.

Liva, a fashion fabric brand, decided to launch LIVAECO - A highly sustainable fabric variant and partnered with W (Women’s Apparel Brand). We picked most ignored aspect of packaging when briefed on packaging innovation. Brand Tags are typically thrown away after the purchase. Introducing 'LIVAECO PLANTABLE TAG’ - Designed to sprout into flowers, vegetables and trees when planted. We decided the place for the tags is not in the trash bin but in the pot! These tags were made with 100% organic seeds, sourced from farmer network Livaeco tags extended its support to a circular economy - hundreds of rural women, 800 organic farmers who help create sustainable products out of consumer waste. While these brand tags were launched exclusively for SS 19 and AW 19 the W collections, the demand for it has transcended seasons. Design advertisement created by Tonic, India for Liva Eco, within the category: Fashion.

Canada’s unions created an immersive virtual reality experience of a refugee's journey, because they wanted Canadians to feel a deeper connection to the refugees we are welcoming, and to have a better understanding of the challenges they face. Now you can interact with this 360º video version of the experience. Digital advertisement created by Redline Interactive, Canada for Canadian Labour Congress, within the category: Public Interest, NGO.

This campaign places its key focus on urging the society to support and encourage couples that want to start a family and have chosen to get pregnant via IVF, instead of ostracizing them for opting “the unnatural way.” Digital advertisement created by WATConsult, India for Parents Of Fertility, within the category: Health.