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We filmed a movie embedded with easter eggs ranging from live websites to social media accounts, from search results to active QR codes and blog entries. each easter egg leading to a free ticket from Pegasus. Co-launched with a coinciding digital campaign our movie became the main portal of communication. Creating an endless quest for the eager mind thus delivering our message continuously. Integrated advertisement created by Rafineri, Turkey for Pegasus Airlines, within the category: Transport.
Film advertisement created by Ogilvy, South Africa for Metropolitan, within the category: Finance.
Film created for "Searching Moms" campaign 2017. In poland is 80k kids without parents. Quarter of them do not rise in families, but in institutional care places. It's possible not all of them find new parents. That's why SOS kids villages launch campaign to find parent for these kids Film advertisement created by Dziadek Do Orzechow, Poland for SOS Children's Villages, within the category: Public Interest, NGO.
Digital advertisement created by Soda, Russia for Nord, within the category: Retail Services.
Outdoor advertisement created by Grey, Chile for Yo Mujer, within the category: Public Interest, NGO.
Film advertisement created by Deutsch, United States for Dr Pepper, within the category: Non-Alcoholic Drinks.
Film advertisement created by Saatchi & Saatchi, Italy for Toyota, within the category: Automotive.
Film advertisement created by Saatchi & Saatchi, Puerto Rico for Toyota, within the category: Automotive.
Digital advertisement created by McCann, United Kingdom for Wimbledon, within the category: Recreation, Leisure.
Film advertisement created by Ogilvy, Argentina for Schneider, within the category: Alcoholic Drinks.
Film advertisement created by Laughlin Constable, United States for Boys & Girls Club of Chicago, within the category: Public Interest, NGO.
Launched in five languages globally, the Word Debt platform is linked to Facebook and Twitter and notifies users how many words from their social media posts are of Greek origin. The platform provides users with the original Greek word and gives them the option to donate 0.10€ per word to “The Smile of the Child”, the largest Greek Non-Governmental Organization committed to improving the welfare of children who are, according to Costas Yannopoulos, President of the BoD of “The Smile of the Child”, “the most innocent and vulnerable victims of the economic and migration crises in the country." Digital advertisement created by Geometry Global, Russia for The Smile of the Child, within the category: Public Interest, NGO.
Digital advertisement created by TMW, United Kingdom for Virgin Trains, within the category: Transport.
Direct advertisement created by Cake, France for Public Senat, within the category: Media.
Ambient advertisement created by Nossa, Portugal for Montana Lisbon, within the category: Public Interest, NGO.
Film advertisement created by Grey, Malaysia for Pantene, within the category: Beauty.
9GAG, the world's leading entertainment content platform for millennials, carved the 9 most popular memes onto a 24-ton, 4-meter high limestone rock and buried it somewhere in the desert for future generations to find. 9GAG, which was founded in Hong Kong in 2008, asked its global audience of more than 150 million people to vote for their favorite 9 memes. Over 650,000 users in 100 different countries voted for: Dick Butt, Friendzone, We need AIR support, World vs USA, PPAP, Doge (shiba inu), Salt Bae, Shit just got real and Hardest name in Africa. The idea is the brainchild of creative agency LOLA MullenLowe who had monolith sculptor Antonio Soler carve the giant rock to help preserve the ideas engraved on it for eternity. Ambient advertisement created by MullenLowe Group, Spain for 9GAG, within the category: Electronics, Technology.
Why is it necessary to include the word “black” to find black people pictures on search results? This is what the NGO Desabafo Social is questioning in the experiment #SearchForEquality (#BuscaPorIgualdade, in Portuguese) addressed to the largest image banks in the world – Getty Images, Shutterstock, Depositphotos and iStock Photos. The movement #SearchForEquality has engaged millions of people in Brazil in only a week making Google, Shutterstock and Depositphotos to discuss how to change their algorithms globally. Digital advertisement created by WE, Brazil for Desabafo Social, within the category: Public Interest, NGO.
Film advertisement created by Fuel, Portugal for Queer Lisboa, within the category: Recreation, Leisure.
Film advertisement created by Lowe, Brazil for Anador, within the category: Pharmaceutical.