What do you do when NBC calls on you to help launch its new series about a serial killer inspired by the New York Times bestselling novel “The Bone Collector”? 2C Creative (“2C”) created a custom launch spot using the first-person voice of that serial killer, which resulted in a chilling promo that sets up the shows premise from his POV. 2C found an impactful way to introduce viewers to The Bone Collector by using a key detail from the pilot, a simple postcard that he had written to Detective Lincoln Rhyme. It was this one moment of Lincoln receiving this handwritten note that became the inspiration for the spot. It was this scene that got the team thinking about what could have been written in that note, which led to the creation of a fully first-person spot, a creative angle that NBC welcomed. Film advertisement created by 2C Creative, United States for NBC, within the category: TV Promos.

Together with Lincoln and GTB, electriclimefilms has produced three inspirational films reflecting the perspectives of three entrepreneurs, while incorporating captivating visuals of a thriving Middle East to promote 'The Lincoln Aviator’, which launched in December in the Middle Eastern and North African regions. The tone of these stories are thoughtful and inspiring, grounded in the notion of the Aviator as an incubator — a space for these characters to be themselves and to think freely as they go forward on their path. The three films were shot on an Alexa Mini Large Format motion picture camera, paired with Zeiss Super Speeds lens — a vintage spherical lens that flairs beautifully, providing a cinematic look and glimpse into the journey of each entrepreneur. Running footage was shot in the scenic mountains and the city skylined streets of Dubai - the use of a tracking vehicle ensured steadiness to the refined visuals and a sense of scale worthy of the Lincoln Aviator’s confident form. Film advertisement created by GTB, United Arab Emirates for Lincoln, within the category: Automotive.

A car battery is a product that no one knows the difference. But Boliden, we are different. So we would like to recommend the reasons that our battery is of superior quality than other brands through an unexpected method of product demonstration, by the expert in the electricity industry. Just remember that “Whatever Happened...Search Boliden”. Film advertisement created by CJ WORX, Thailand for Boliden Batteries, within the categories: Automotive, Electronics, Technology.

BetterMe is the fastest-growing family of Health&Fitness apps in the world, with over 95 million users from 190 countries. In its latest campaign, developed by DRAMA QUEEN, BetterMe turns the well-known cliché of the marriage vow into a manifesto of self-acceptance. Standing for the mindful approach to self-improvement, sports and dieting, BetterMe puts self-acceptance and self-love at the heart of their mission. This campaign underlines the idea that only self-acceptance and self-support lead to an efficient way to wellness. That only a person who learned to love and support himself no matter what can stand the long way to the better version of himself. Digital advertisement created by Drama Queen, Ukraine for BetterMe, within the categories: Health, Sports.

We all need some me-time. And we all deserve to spend that me-time the way we want. Whether that’s reading a book, watching TV, going for a run or playing a mobile game. Fact is, however, when playing a mobile game while grabbing some me-time, people tend to feel a bit guilty. FCB Happiness and Slotomania wanted to counter that feeling by giving a reason to play, any minute of the day. whyitsokaytoplay.com – a real-time video clock that runs perfectly in sync with your local time and shows you a different video for every single minute of the day. Each 60 seconds unveils a unique video, with a script based on surprising data found about that specific moment in the day, turning each minute into a unique insight and an original reason to play. Those 1,440 facts were turned into 1,440 pieces of content – one for each minute of the day. Digital advertisement created by FCB, Belgium for Slotomania, within the category: Gaming.

A newspaper made out of 241.095 names of children. Direct advertisement created by Serviceplan, Germany for Innocence In Danger, within the category: Public Interest, NGO.

D.O.P. :Elodie Tahtane Film advertisement created by BDDP, France for Grundig, within the category: Electronics, Technology.

Life doesn't always go as planned. And even less so on the streets. To survive there, you need good ideas and help. At the Franciscan monastery in Düsseldorf, nearly 300 people receive a warm meal every day. Film advertisement created by Ogilvy, Germany for Franciscans, within the category: Public Interest, NGO.

Studies indicate ED issues are on the rise and, by 2025, 322 million men will experience erectile issues. Yet, even as it becomes more wide-spread, there’s still a stigma attached to ED, which can make it difficult to get it treated. SKYN® wants to take away that anxiety by making the experience of getting erectile pills much more user-friendly and by making the product itself more available to those that need it. Online questionnaires are reviewed by a doctor to make sure it’s right for each person. If all conditions are met, SKYN® arise™ is prescribed and shipped safely and legally, all through SKYN®’s online store. We decided to create new packaging aimed at changing the perception of the pill itself, turning it into something we’re no longer ashamed of, but rather something to talk about: a container that always stands up. Thanks to the work of designer Jean-Baptiste Fastrez, the SKYN® arise™ pill container replaces the standard unsexy pharmacy bottle for a sophisticated design that’s functional, elegant, and, above all, dispels any complex. Film advertisement created by Sid Lee, France for SKYN Condoms, within the categories: Health, Pharmaceutical.

Film advertisement created by Havas, United Kingdom for Chivas Regal, within the category: Alcoholic Drinks.

From November, PayPal takes the floor again with its agency Buzzman in a wide integrated multimedia campaign. Deployed in more than 15 european countries, the brand reaffirms its commitment: to pay in one click and in safe with the buyer protection and returns on Us on millions of sites*. Christmas is this friendly and warm moment, when young and old enjoy to gather around a good meal and offer presents to those they love. However, when some are impatient to these moments, others fear to open their gifts. In this new film, PayPal stages a teenager unenthusiastic to see her uncle again and to unwrap his present… This uncle who always a little « too much » in her eyes. This uncle who wears the same sweater every year for Christmas. This uncle who always tells the same jokes. This uncle who always makes the wrong gift…But this year, she could be surprised, thanks to Paypal! From November, the campaign will be declined in 60″, 45″, 20″ via a cinema and digital, spread in 15 european countries. *Buyer Protection & Returns on Us exclusions apply. Available on eligible purchases only. See full terms and conditions. Film advertisement created by Buzzman, France for PayPal, within the category: Finance.

To see behind the curtain: https://youtu.be/m3Gtw8wUf60 Outdoor advertisement created by Lg2, Canada for Quebec city magic festival, within the category: Recreation, Leisure.

Digital advertisement created by Fitzroy, Netherlands for Ben & Jerry's, within the category: Food.

Experiential advertisement created by Handsome, Romania for Vox Technology Park, within the category: Professional Services.

The peak of your career or, perhaps, an even higher peak? Highliners perform a breathtaking feat in Sao Paulo between two skyscrapers to create an unexpected OOH. “The Mountain Intervention”, from Cerveza Patagonia, wants to get people to reflect about their priorities in life. In the middle of the chaos of Sao Paulo, the busiest city in Brazil, 135 metres up in the air, athletes walk along a 125-metre highline to get people to reflect about the way they live their lives in big cities. Outdoor advertisement created by Beta Collective, Brazil for Cerveza Patagonia, within the category: Alcoholic Drinks.

Film advertisement created by Saatchi & Saatchi, United Kingdom for Toyota, within the category: Automotive.

Digital advertisement created by Story Manufacturing, United States for Union Wine Company, within the category: Alcoholic Drinks.

With recklessness tutorials of motorcyclists Instituto Nacional de Seguros makes aware about driving with caution. If you drive through the streets of Costa Rica it is possible that some of these scenarios sound familiar: motorcycles passing by double yellow line, bordering between buses, skipping traffic lights, disrespecting the speed limit and even driving on the sidewalk. The most alarming thing is that motorcyclists, making up only 18% of the total vehicle fleet, account for 44% of deaths in traffic accidents. According to the Road Safety Council, the great majority of accidents are caused by the imprudence of drivers. For this reason Instituto Nacional de Seguros, in its most recent road safety campaign, exposes through 4 tutorials the consequences of driving recklessly, and asks drivers to “be really smart", driving with care. Each tutorial is different: "How to overtake on a turn?", "How to overtake in traffic?", "How to run a red light?" and "How to exceed the speed limit?". These tutorials are told by former motorcyclists who were real victims of motorcycle accidents and lost some of their limbs. These people agreed to be part of the INS awareness campaign and recreate the attitudes of reckless motorcyclists in order to eradicate the irresponsible culture when driving a motorcycle. These tutorials tell, step by step and in an ironic way, how to do these imprudent things, which were chosen as representative of the different types of "smart ass" that motorcycle drivers have in Costa Rica. The contents feed on the attitude of many drivers who believe that "being the smartest" or "the best at the wheel" are immune to road accidents, and forget that motorcyclists are the most exposed to suffering serious accidents. The videos aim to talk to all motorcycle riders in the country and also to those who are thinking of buying one. It is a reality that in the country motorcycles are an intelligent option for mobility, however it is imperative that there is a change in driving behavior and a strong culture of prevention so that the number of accidents is reduced. Film advertisement created by Ogilvy, Costa Rica for Instituto Nacional de Seguros, within the category: Public Interest, NGO.

An engaging interactive Facebook post powered by Newsfeed SmartApps (https://www.newsfeedsmartapps.com) patent pending technology, where where users had to look around a 360-environment of an INFINITI QX60's interiors to find hidden tokens by tapping them. For every hidden token they discover, the user learns something new about the car! This highly successful digital activation was executed for INFINITI Middle East in collaboration with TBWA\RAAD.

Film advertisement created by JWT, United Kingdom for Ribena, within the category: Non-Alcoholic Drinks.