Film advertisement created by DDB, Mexico for Cablevision, within the category: Electronics, Technology.

Uncontrollable shaking: it’s the most commonly recognized symptom of Parkinson’s. But not so recognized is how many young people are affected by the disease, a sobering and little known fact highlighted in an emotive new campaign for Parkinson’s NSW. Developed by J Walter Thompson Sydney and launched to coincide with World Parkinson’s Day, the powerful film ‘The Hold’ was directed by industry legend, David Denneen through Filmgraphics. It features an elderly man and his daughter holding hands, to subdue the father’s shaking. Or though it seems. It is then revealed that it is in fact the young woman whose hands are shaking, and she is the one who is living with Parkinson’s. Film advertisement created by JWT, Australia for Parkinson's NSW, within the category: Public Interest, NGO.

Digital advertisement created by Sleek Machine, United States for Lawn Doctor, within the category: Professional Services.

Psychological insights were used throughout the film’s development and production. From its narrative arc and character depictions, to the soundtrack, pace and use of colour, a range of elements were specifically devised to evoke anger and motivate action. Variations of the film were tested before release. The results were then used to optimise the final edit to maximise the motivating form of anger and action that was intended. On average, watching the film made participants feel over 3 times angrier, results showed. Further, the more intense they found the film and the angrier they were, the stronger their desire to take action and buy Hey Girls products. Film advertisement created by DDB, United Kingdom for Hey Girls, within the categories: Health, Personal Accessories.

Digital advertisement created by Marcel, France for Ray-Ban, within the category: Personal Accessories.

Join Ryan and Nick for the official unveiling of the all-new 2023 Toyota GR Corolla.

#toyota #corolla #premiere

CONTENTS
00:00 - Pre-Event Introduction
15:00 - Live Reveal of the GR Corolla from California
48:00 - Studio Recap with Extra Footage

Production House: Umbrella.tv Digital advertisement created by Ageisobar, Hungary for Red Cross, within the category: Public Interest, NGO.

Film advertisement created by Kraft, Hungary for Galamb Tailoring, within the category: Fashion.

What does a world-class New Jersey cancer center do when it wants to elevate itself onto the same platform as NCI (National Cancer Institute) accredited cancer centers? The John Theurer Cancer Center first turned to purpose-driven NYC boutique agency Leijas to solidify their messaging and approach. The agency didn’t simply start with JTCC’s cutting-edge innovation and advancements in technology. Rather, they focused on JTCC’s unique philosophy that includes the expertise of over 1,200 sub specialized leaders in the field of oncology. And what they learned was that it all boils down to patients. But JTCC treats cancer much differently, in three distinct and tangible ways – with optimism sparking resilience of the human spirit, the expertise of world-renowned specialists, and personal care and compassion. This combination of heart and science led to the value proposition “pushing science and innovation to heal the human body and spirit.” The approach was to truly connect with the patients and allow them to be the brand voice throughout the communication effort. Leijas spent several weeks working closely with the cancer center leadership to identify “hero patients” and to understand the unique elements of JTCC and the campaign strategy. Leijas then got to know the patients and their families – not just the cancer they beat, but diving into their stories and into their hearts, reliving their journeys - often revealing their vulnerabilities. The strategy became not defining each patient by their disease, but rather highlighting them as individuals. The goal of the campaign from JTCC, which breaks this month, is to raise awareness of JTCC – it’s unique approach to treating cancer told through the successful treatment of these four patients. Unlike all-too-common hospital advertising, the work invites a deeply personal element as well a genuine element of hope, and inspiration. The campaign’s goal is to build the center’s awareness and reputation, runs through the end of December and includes: four documentary-style videos, website, print, digital, billboard, radio and social media. The 360-degree media planning and buying was handled by media agency SPM, Chicago. Content advertisement created by Leijas, United States for John Theurer Cancer Center, within the category: Health.

Film advertisement created by Africa, Brazil for Valongo International Image Festival, within the category: Recreation, Leisure.

Digital advertisement created by CP+B, Sweden for Scania, within the category: Automotive.

In Canada, stick figure decals representing family members are placed on the rear window of a vehicle as a symbol of that vehicle’s precious cargo. Film advertisement created by FREE, Canada for MADD, within the category: Public Interest, NGO.

Film advertisement created by BBDO, Australia for Sydney Water, within the categories: House, Garden, Industrial, Agriculture.

URL: http://apps.vw.co.za/new_tiguan The ‘Explore Tab’, prompts viewers to explore further. When users interact with the banner by zooming out of the website, they reveal that the Tiguan site is actually surrounded by numerous other working adventure websites. So you can figure your path to adventure right there and then. Because in a Tiguan, it’s easy to go anywhere and do anything. Digital advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Film advertisement created by TRY, Norway for Hafslund, within the category: Public Interest, NGO.

Zac Efron never holds anything back – not when he's singing in a high school, not when he's rescuing people on the beach, and certainly not when he's testing Bombas Hex Tec performance socks. Film advertisement created by Bindery, United States for Bombas, within the category: Fashion.

Expected to reach 76% of the UK adult population, the integrated campaign demonstrates how Vanquis equips its customers to face the world with financial confidence. Its upbeat tone and positive messaging also chimes with wider public sentiment as the journey out of lockdown continues. Integrated advertisement created by Now, United Kingdom for Vanquis, within the category: Finance.

New Zealand SPCA, MINI and DraftFCB Auckland asked: Can you teach a dog to drive? And after Porter, a 10 month old beardie cross successfully drove a MINI Countryman down a road and turned a corner on Monday night in New Zealand, the answer is resounding “yes.” The project, which began two months ago, was an effort to raise the profile of shelter and rescue dogs, and focused on three pooches, Monty, Porter and Ginny, who underwent a training process to teach them new tricks. Digital advertisement created by FCB, New Zealand for SPCA, within the category: Public Interest, NGO.

Digital advertisement created by Miami Ad School, Germany for Ben & Jerry's, within the category: Food.