URL: https://thecallthatcomesafter.com ​The project is called "The Call That Comes After" and what's interesting about it is how technology is used to bring the targeted teen into the narrative of the campaign - they receive personalized text message from their parent at a crucial point in watching a customized video. It targets teens on the device they use most - their phones. The goal of the campaign is to start a conversation between the teen and their parent about the dangers of high driving. Studies show that driving high nearly doubles the risk of an accident, but a recent study commissioned by Drug Free Kids Canada found that nearly one third (32%) of teens feel driving high is not as risky as drunk driving, while one in four high school seniors say they have ridden in a car with a high driver. Although more parents are speaking more frequently to their kids about drugs, Drug Free Kids Canada’s research showed that over 40% of parents say their conversation lasted only a few minutes or less which seems to indicate a reluctance to engage in a meaningful conversation.​ ​The tool that is being offered with the “CallThatComesAfter” provides an easy opportunity for parents to get a message across and open the dialogue all this with a few clicks. Experiential advertisement created by FCB, Canada for Drug Free Kids Canada, within the category: Public Interest, NGO.

Chloe's flagship product is the perfume line LOVE STORY. Therefore it’s not surprising that Valentine's Day was the most important event of the year for us. in order to get away from all the St. Valentine's clutter of other brands and products and take over the holiday for Chloe, we created an event like no other.GIFs - short looped frames, became the focus point of the event’s concept. They combine the most trending aspects of modern communication with the elusiveness of a romantic moment. And so the concept of the shortest love story, that anyone could share with the world, became a thing, thanks to Chloe brand. We set up 3 CHLOE stations on the most prestigious promenade in Warsaw downtown, where lovers could create their ‘shortest love story’, i.e. a GIF, which would then be screened on an 8 meter display nearby, right in the center of the city. EFFECTS The event was widely discussed in the media and on numerous lifestyle blogs.The reach in social media was nearly 1 million impressions, but the most important KPI achieved was a sales increase of 250%, compared to the previous year. Experiential advertisement created by Digital Kingdom, Poland for Chloe, within the category: Beauty.

Film advertisement created by Ponce, Argentina for Rexona, within the category: Health.

URL: http://max.lays.pl/en/ Digital advertisement created by BBDO, Poland for Lay's, within the category: Food.

Film advertisement created by Saatchi & Saatchi, New Zealand for Tourism Fiji, within the category: Hospitality, Tourism.

Tamnoon is a leading fashion brand in Israel. Other famous fashion brands in Israel are called "Castro", "American Eagle" and "Fox". In the movie we see symbols of our competitors getting knocked out when we reveal our new collection. Film advertisement created by JWT, Israel for Tamnoon, within the category: Fashion.

Ambient advertisement created by Red Pepper, Russia for Greencard, within the category: Finance.

Outdoor advertisement created by Garbergs, Sweden for The Swedish Childhood Cancer Foundation, within the category: Public Interest, NGO.

Ambient advertisement created by Ogilvy, Greece for Lacta, within the category: Confectionery, Snacks.

Satan's fuming when someone installs the only appliance banned in hell. Film advertisement created by Tank, Canada for Fujitsu, within the category: Electronics, Technology.

Film advertisement created by Wieden + Kennedy, United States for Coca-Cola, within the category: Non-Alcoholic Drinks.

In association with The Danish Animal Welfare Society Mazda sets out to give homeless dogs the joyride of their lives – and the chance to find a new family. Ambient advertisement created by JWT, Denmark for Mazda, within the category: Automotive.

Digital advertisement created by Misfits Content Creators, United Arab Emirates for Careem, within the category: Professional Services.

Film advertisement created by DDB, Malaysia for Digi, within the category: Electronics, Technology.

An organization which fights for the end of privacy in the name of security and controls the lives of its members. This is the starting point for the newest film starring Tom Hanks and Emma Watson. The Circle is distributed in Portugal by NOS Audiovisuais. For its release, the advertising agency Social Animals created a 360º campaign. This activation raises a lot of questions that are being discussed nowadays - privacy and control in social media, so it was a way of opening a dialogue about this particular matter that doesn’t just happen in the fictional world, but we can also see it happening in our world. Film advertisement created by Social Animals, Portugal for Nos Audiovisuais, within the category: Media.

Digital advertisement created by Grey, United Kingdom for Scope, within the category: Public Interest, NGO.

Digital advertisement created by BBDO, New Zealand for Pedigree, within the category: House, Garden.

Film advertisement created by Omnicom, France for Peugeot, within the category: Automotive.

Film advertisement created by Ogilvy, United States for Dove, within the category: Health.