Digital advertisement created by VML, Poland for The Ministry of Health Poland, within the category: Public Interest, NGO.

Experiential advertisement created by Oliver, Turkey for Migros, within the category: Food.

UNILAD, FreedomToDonate and ELVIS are partnering to launch the world’s first-ever blood bank for gay and bisexual men, highlighting the discriminatory UK law which states that it is illegal for all gay or bisexual men to donate blood – even if it’s perfectly safe to use – unless they are willing to abstain from sex for three months. Located in a secret London location, the Illegal Blood Bank will offer gay and bisexual men the opportunity to donate their blood in protest against the current law, and to highlight that there is a safe supply of blood currently being ignored due to the discriminatory legislation, which is much needed and could benefit the entire UK population. Working with FreedomToDonate, the pressure group seeking to make blood donation more inclusive, UNILAD is calling for a fairer blood donation system, where everyone is treated equally and assessed on their individual behaviour, not their sexual orientation. To support, the MSM community can register to become a donor on November 23rd at www.bloodwithoutbias.com. Allies of the cause, regardless of gender or sexual orientation, can raise awareness and show their support by using #BloodWithoutBias on their social channels or signing the petition here. The launch of the Illegal Blood Bank is supported by a campaign which will harness UNILAD’s global audience of over 430 million, including its 44 million Facebook followers, and will also include paid social, PR and OOH activity. Integrated advertisement created by Elvis, United Kingdom for UNILAD, within the category: Public Interest, NGO.

Digital advertisement created by BBDO, United States for Bombay Sapphire, within the category: Alcoholic Drinks.

Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Film advertisement created by Ames Scullin O'Haire, United States for Mitsubishi, within the category: Electronics, Technology.

Film advertisement created by 32 Mars, Canada for Krust, within the category: Food.

URL: http://g.co/mom

Film advertisement created by Publicis, Brazil for General Motors, within the category: Automotive.

To put children from poor communities in touch with literature and encourage them to read more, the Brazilian NGO Pro-Livro decided to use those kids' favourite hobby - flying kites. In an ordinary morning,we flew 500 kites through the skies of Santa Marta Community in Rio de Janeiro, all of them printed with children’s tales from famous Brazilian writers. Ambient advertisement created by Publicis, Brazil for Pro-Livro, within the category: Public Interest, NGO.

Film advertisement created by Handsome, Romania for Shell, within the category: Industrial, Agriculture.

Film advertisement created by Mortierbrigade, Belgium for Bike for Brussels, within the category: Public Interest, NGO.

“I’m going on a diet from now on!!” Everyone is passionate when they go on a diet and yet, sooner or later, we often find ourselves ordering a pepperoni pizza late at night. We all know how the story ends. We thought this could be the real moment when people need Passion. Passion not only to be used to achieve their ultimate dream but something to help them to achieve the little goals in their everyday lives. To help people, we got the idea from a theory known as the ‘Profess Effect,’ which says that the more you let people know your goals, the more responsibility you feel, and the more likely you are to achieve those goals. Based on this theory, we created a campaign to help consumers to achieve their everyday goals with Passion. First, we collected consumers’ insights on a promotional mobile site, where visitors can list their everyday goals. Then we turned them into real ads or “Willboards” which it then displayed around Seoul. Also, we made a campaign video to promote this Willboards campaign. The video is about a girl who achieved her goals thanks to the Willboards. Integrated advertisement created by INNORED, South Korea for Maxim espresso T.O.P, within the category: Non-Alcoholic Drinks.

Following negative global media coverage about Romanians in recent years (which, on a long term, is affecting investments, tourism and work force) an unbiased voice was needed to speak for them and show the world the true colors of Romania. ROM chocolate - a traditional chocolate bar wrapped in the national flag - and McCann Worldgroup Romania, launched ROMBOT: the first artificial intelligence ambassador of a country. ROMBOT is a learning machine that is currently learning from fellow Romanians what makes this country great and worth visiting.Romanians were invited to visit https://rombot.ro and start chatting live with the ROMBOT, who will be asking hundreds of questions about the Romanian way of life: „What do you eat?”; „What music do you listen to?”; „What sports do you prefer”; „What is the most beautiful place in your country?”. Digital advertisement created by McCann, Romania for ROM, within the category: Confectionery, Snacks.

Innovation Directors: Nicolás Pimentel
, Pedro Saleh
Innovation Director: Rulo Gowland
 Creative Director: Tomás Quartino 
 Project Executive: Florencia Arrizabalaga Creatives: Darío Rodríguez, Francesco Vicenzi, Martina Sasso
 Ambient advertisement created by +Castro Innovation, Argentina for Clight, within the category: Non-Alcoholic Drinks.

Direct advertisement created by Blink Digital, India for KFC, within the category: Food.

Over 250 disabled foot artists of the Indian Mouth and Foot Painters Association (IMFPA) create masterpiece worthy artworks daily using only their feet. Despite their unique requirements, all of them still use paintbrushes made for artists with hands. This makes the difficult task of painting even more arduous. So DOMs, one of India’s leading stationery brands created The Master Stroke. The world’s first brush crafted keeping in the mind the special needs of foot painters. From basics like brush length and weight to finer details like modifying the shape and ergonomics to enable the brush to sit perfectly between toes, the Master Stroke was created in consultation with over 500 artists. Content advertisement created by Famous Innovations, India for Doms, within the category: Public Interest, NGO.

Film advertisement created by The Greenroom, Hungary for MOL, within the category: Industrial, Agriculture.

Digital advertisement created by Scrum & Sons, Spain for Malibu, within the category: Alcoholic Drinks.

Film advertisement created by DDB, New Zealand for Lotto NZ, within the category: Gaming.