Film advertisement created by BETC, France for Club Med, within the category: Transport.

Film advertisement created by Smith Brothers, United States for Dum Dums, within the category: Confectionery, Snacks.

Penningtons was inspired by the story of Akira Armstrong, founder of the plus-size dance company Pretty BIG Movement and professional dancer, who has suffered discrimination because of her size. Film advertisement created by Lg2, Canada for Penningtons, within the category: Retail Services.

Learning the Thai Alphabets is the first step of Thai education. Through the power of photography, Canon believes there is a way we can create a more inspiring learning experience for Thai students by modifying the original format of the current Thai alphabet textbooks. We launched the “Canon Life Redefine: Thai Alphabet” campaign as a photo contest that turns an online community into a hub that lets photographers bring the power of photography to create a new set of Thai alphabet based on photographs. 6,253 photographers participated in the campaign and the total of 8,653 photographs were sent in. At the end of the campaign, we were able to produce a whole new set of learning tools for over 400 schools all across Thailand. The campaign’s meaningful objective made millions of impressions through shares on social media channels. Most importantly, this campaign successfully redefined Thai education’s most crucial learning tool through the power of photography. Experiential advertisement created by Rabbit's Tale, Thailand for Canon, within the category: Electronics, Technology.

A cheeky video that speaks to expats in North America by showcasing an honest look at the traditional British holiday season. Digital advertisement created by Text100, United Kingdom for British Airways, within the category: Transport.

Our task was to create a banner delivering a message "Persen helps fighting with stress." TA was women, 25-40, living an active life and experiencing stress. We came up with the following idea and solution. What is special about people in stress? It's their irritability. A person in stress can be irritated by mere nothing. And what can irritate those people in the Internet? Tons of things. Our banners, for example. But if irritation is unavoidable – why not capitalize on it? So we made an interactive banner that irritates you even more than usual. In this banner we asked women questions about things that irritate them. A lot of questions. A whole lot of annoying questions. Sooner or later a viewer would lose her temper – and in this moment we would propose her a medicine for irritability and stress. And those who stayed totally calm while answering our questions we asked again and again until they gave up. Because even the best stress handlers need preventive measures. Digital advertisement created by OutofTheBox, Russia for Persen, within the category: Pharmaceutical.

Film advertisement created by JWT, United Kingdom for Oxo, within the category: Food.

Film advertisement created by Les Gaulois, France for Citroën, within the category: Automotive.

The short film reflects a problem in which Argentina and the world coexists daily, the control that digital services and algorithms have over our decisions. Leaving us thinking how far this can go in a not so distant future. Film advertisement created by la comunidad, Argentina for Portland International Film Festival, within the category: Recreation, Leisure.

MINI challenged DDB PARIS to find a smart way to drive more people to the MINI Stores in Paris for them to book a test drive. However, opening a new store in Paris is extremely costly, thus MINI had only 3 stores where people could experience the cars. We realized that the only thing you need to sell a MINI is a MINI itself, so we came up with a fun execution that literally transforms MINIs into… MINI Stores. We created custom signage and transformed the MINI cars into actual stores, complete with a salesman, brochures and opening hours. People could “come in” the stores and take them for a ride, directly experiencing the best part about MINI - the car itself. We opened 10 new stores (first in Paris and now to be deployed all over France) multiplying the access points to the MINI brand and the number of test drives. Additionally, wherever we parked a MINI Store, we immediately branded the location as a MINI location – all for the price of a parking ticket. For those who really wanted to, the MINI stores were for sale themselves. As a result, we changed the way a store should look like and added another piece to the MINI universe, creating more buying opportunities and a whole new business model that only MINI can propose. Ambient advertisement created by DDB, France for Mini, within the category: Automotive.

Digital advertisement created by Bensimon Byrne, Canada for Svedka, within the category: Alcoholic Drinks.

Digital advertisement created by Swing Swing, United States for Camper, within the category: Fashion.

Outdoor advertisement created by Publicis, France for Renault, within the category: Automotive.

Film advertisement created by The Richards Group, United States for GameStop, within the category: Gaming.

Film advertisement created by Droga5, United Kingdom for Uniqlo, within the category: Fashion.

Digital advertisement created by CP+B, Sweden for Scania, within the category: Automotive.

Film advertisement created by Kairo, Egypt for Three Chefs, within the category: Food.

Ambient advertisement created by New Message, Netherlands for The Phone, within the category: Media.

Film advertisement created by 10 Advertising, Belgium for Oscare, within the category: Public Interest, NGO.

We wanted Budweiser to be the first alcohol brand to take action in getting people to actually drink responsibly. Digital advertisement created by The Creative Circus, United States for Budweiser, within the category: Alcoholic Drinks.