Film advertisement created by Don't Panic, United Kingdom for The Wildlife Trusts, within the category: Public Interest, NGO.

We understood that the most promising way to show millennials that Sonnet is there for all their big life moments is by protecting their optimism around their everyday negative moments. The internet has a lot of pessimistic content. We decided to flip these pessimistic moments online into positive ones. We created 'Drag & Drop', a plugin that customers can download from Sonnet's website. The plugin replaces banner ads on the websites millennials visit most. People can drag and drop anything negative they see - comments, posts and more. The plugin spins negativity into fun content, while also rewarding customers with a discount on Sonnet's insurance. Digital advertisement created by Miami Ad School, United States for Sonnet, within the category: Finance.

Direct advertisement created by Ogilvy, India for Vodafone, within the category: Electronics, Technology.

Ambient advertisement created by John St, Canada for Tetley, within the category: Recreation, Leisure.

G2A is a marketplace for gamers where you can buy games and gaming gear, way cheaper than at any other places. In our story we show how terrible things happen when gamers overpay. Film advertisement created by Serviceplan, Poland for G2A, within the category: Gaming.

Film advertisement created by eKō Films, United States for Oyster Bamboo Fly Rods, within the category: Sports.

Film advertisement created by Ogilvy, Germany for LG, within the category: Electronics, Technology.

Digital advertisement created by Triad, Czechia for O2, within the category: Electronics, Technology.

Application production: Yarr! Direct advertisement created by Geometry Global, Russia for Get Well Kit, within the category: Health.

Ambient advertisement created by DDB, Colombia for EPM, within the category: Industrial, Agriculture.

Online edit: De Grot / Lastpost.tv Film advertisement created by Eigen Fabrikaat, Netherlands for Takeaway.com, within the category: Professional Services.

Our mission was to ignite the competitive spirit of Scrabble players across the Gulf. We knew that Scrabble was huge online. So we went to where the Scrabble enthusiasts play, hijacked an irritating online convention, and transformed it into something unexpected. Battle Captcha doesn’t make you type in gibberesh to verify you're human. Instead, it challenges you to prove you’re more than human – by unscrambling different letters and demonstrating that you’ve got the power of WORDS. Digital advertisement created by TBWA, United Arab Emirates for Scrabble, within the category: Gaming.

See the work at http://www.soundsfromtorture.com In a call for help for the cause “Stop Torture”, Amnesty International Portugal built a musical instrument from several instruments used in torture methods. The goal is to help the victims of torture and abuse to be heard, amplifying these sounds so everyone would listen. At soundsfromtorture.com, it’s possible to test the instrument and sign the petition. Studio: Todos.pt Digital advertisement created by Leo Burnett, Portugal for Amnesty International, within the category: Public Interest, NGO.

Children singing Christmas Carols are passing next to the man. Man: Merry Christmas. Man stops and sees the light in a window. He’s starting to decode a signal. Film advertisement created by Studio FullGlass, Poland for SOS Children's Villages, within the category: Public Interest, NGO.

Film advertisement created by BWM, Australia for realestate.com.au, within the category: Professional Services.

Priceline Pharmacy is building on the success of their 100% Woman brand platform with their new ‘Women in Sport’ execution created by Ogilvy Melbourne, which launches during the WBBL and Priceline Pharmacy Kooyong Classic tennis coverage this week. Featuring high profile female athletes from the AFL, Cricket and Netball, the message is clear: women and men’s athletes share the same passion and determination, and the new groundswell of support for women’s sport in Australia will ensure they share equal success Film advertisement created by Ogilvy, Australia for Priceline, within the category: Pharmaceutical.

Digital advertisement created by Rabarba, Turkey for Anadolu Sigorta, within the category: Finance.

Burger King is known for its Halloween campaigns, and this year the brand is back inviting people to face the “scariest” hour of the day (3am) for a free meal. According to paranormal experts, that’s the time of day when spirits, ghosts, and unexplained apparitions are most likely to appear. Every day during Halloween week, at 3am and for one hour only, a different free meal will appear on the Burger King app. People just need to download it and wait for the 3AM APPARITIONS to happen. Film advertisement created by David, Spain for Burger King, within the category: Food.

Heart disease is the single leading cause of death in Australian men, with salt abuse being a major contributing factor. Released to coincide with Salt Awareness Week, this tongue-in-cheek video clip and catchy tune combine to tell the story of one man’s lust for salty food and the effect that this inappropriate behaviour can have on the heart. The lyrics and imagery were carefully considered, ensuring that every word and food scene mirrored real-life culinary behaviour, albeit in a suggestive and humorous way. A retro animation style utilising hand-drawn illustration was chosen to further enhance the message that the overuse of salt is both outdated and old-fashioned. The film also introduces Heart Salt – a healthier alternative, containing 56% less sodium than ordinary salt. Film advertisement created by Saatchi & Saatchi, Australia for Heart Salt, within the category: Health.