Film advertisement created by McCann, Canada for WCLC, within the category: Gambling.

Film advertisement created by Y&R, Namibia for MTC, within the category: Electronics, Technology.

Digital advertisement created by The Martin Agency, United States for Moen, within the category: House, Garden.

The educational campaign makes use of bathroom mirrors across the AZIMUT Hotel chain, revealing educational messages about water usage. The messages appear when the mirrors become steamy, thanks to anti-condensation substance and waterproof marker. They reveal facts around our use of water, one of the earth’s most valuable resources, and how to avoid wasting it. Thanks to its highly innovative approach, this activation has reached an audience of 48 million in less than a month. Direct advertisement created by Y&R, Russia for Colgate, within the category: Health.

Ambient advertisement created by Red Pepper, Russia for Greencard, within the category: Finance.

Campaign site: http://www.fanwagen.com Digital advertisement created by Achtung!, Netherlands for Volkswagen, within the category: Automotive.

Film advertisement created by BETC, France for Addict Aide, within the category: Public Interest, NGO.

Inspired on web videos of army men and woman that spent time away from their children, this DLC/Ogilvy & Mather Puerto Rico Christmas Card reminds everyone that in the marketing world, we are also on duty. Digital advertisement created by Ogilvy, Puerto Rico for Ogilvy, within the category: Agency Self-Promo.

Film advertisement created by DDB, United States for Armor All, within the category: Automotive.

Film advertisement created by Lg2, Canada for Québec Original, within the category: Hospitality, Tourism.

When a standard poster just won’t do to grab the attention of college students, and convince them to get a flu shot. This interactive display was installed over four hours, with 148 tissue boxes, directing students to get a flu shot. What began with hesitation from students to take a tissue, turned into a fun, interactive, and memorable experiential exhibit, and drove traffic to Student Health Services.

Photographer: David Stewart Film advertisement created by BBDO, United Kingdom for GameStore, within the category: Gaming.

Entitled “Entering Red”, the film’s leads are a Cuban actress who is attracting the spotlights in Hollywood, Ana de Armas, and the young and already well established Italian actor Lorenzo Richelmy, both under the expert guidance of one of Italy’s best directors, award-collecting Matteo Garrone, of worldwide renown for films like “Gomorra”, “Il Racconto dei Racconti” and the recent “Dogman." Film advertisement created by JWT, Italy for Campari, within the category: Alcoholic Drinks.

When tasked with creating a video My Heritage DNA, a new challenger brand in the competitive DNA testing space, we reflected on the level of anxiety and tension today around the subject of cultural and racial identity. During these conversations we thought, can DNA testing help to create greater personal awareness and social understanding? It wasn’t about using a ‘celebrity’ or ‘co-opting’ a cultural moment. It was about finding an authentic voice who could speak credibly and passionately to the issue. After considering many options, the creative team suggested a collaboration with Prince Ea. After seeing his videos that tackle social conversations ranging from the environment, to education and race itself, we were convinced he was the right person to amplify the message. It took a confident client to give Prince Ea the creative license to articulate this issue in his own words and not as ‘advertising copy.’ He wrote the monologue himself and we created a platform for him to share his very personal experiences, including racism itself. A pivotal point in the monologue is Prince Ea’s idea that ‘Racism is very real, but race is a figment of our collective imagination.’ This became the essence of the MyHeritage DNA message and we believe sharing this message with as many people as possible has the potential to create a genuine connection between commerce and societal challenges that is genuine, passionate and most importantly—authentic. Film advertisement created by Berlin Cameron, United States for MyHeritage DNA, within the category: Public Interest, NGO.

Digital advertisement created by NBS, Brazil for Clube de Regatas do Flamengo, within the category: Sports.

Three anonymous men drive off into the night and begin digging in a fenced-off location. Only the closing titles reveal the reason behind this clandestine activity. They are treasure-hunters (an illegal activity that often culminates in a harvest of priceless artefacts). The clip is a short promo made by The Stone Twins for 'Underground' - an exhibition on archaeology and treasure hunting - at the Zeeuws Museum, Middelburg, opening October 15th. Film advertisement created by The Stone Twins, Netherlands for Zeeuws Museum, within the category: Recreation, Leisure.

The majority of car-owning Americans don't know how to fix a flat and put off buying new tires—and the combination makes for a lot of “oh no!” moments. The newest campaign from Big O Tires takes a humorous look at car repair by turning the big “oh no” moment into a big “oh yes!” The “Big O Yes!” campaign, created by Kansas City-based agency Barkley, portrays the crises that come when you combine a wobbly tire with green jello and white suits or try to take your bald treads up an icy hill near a china shop. Film advertisement created by Barkley, United States for Big O Tires, within the category: Automotive.

UNILAD, FreedomToDonate and ELVIS are partnering to launch the world’s first-ever blood bank for gay and bisexual men, highlighting the discriminatory UK law which states that it is illegal for all gay or bisexual men to donate blood – even if it’s perfectly safe to use – unless they are willing to abstain from sex for three months. Located in a secret London location, the Illegal Blood Bank will offer gay and bisexual men the opportunity to donate their blood in protest against the current law, and to highlight that there is a safe supply of blood currently being ignored due to the discriminatory legislation, which is much needed and could benefit the entire UK population. Working with FreedomToDonate, the pressure group seeking to make blood donation more inclusive, UNILAD is calling for a fairer blood donation system, where everyone is treated equally and assessed on their individual behaviour, not their sexual orientation. To support, the MSM community can register to become a donor on November 23rd at www.bloodwithoutbias.com. Allies of the cause, regardless of gender or sexual orientation, can raise awareness and show their support by using #BloodWithoutBias on their social channels or signing the petition here. The launch of the Illegal Blood Bank is supported by a campaign which will harness UNILAD’s global audience of over 430 million, including its 44 million Facebook followers, and will also include paid social, PR and OOH activity. Integrated advertisement created by Elvis, United Kingdom for UNILAD, within the category: Public Interest, NGO.

Digital advertisement created by BBDO, United States for Bombay Sapphire, within the category: Alcoholic Drinks.