While South Africa has one of the highest HIV infection rates, South Africans have become desensitized to HIV/AIDS awareness messages. To stand out in a sea of such messages on World AIDS Day and make people less complacent about HIV/AIDS, MWEB delivered a safe sex message in a fresh, impactful way. Ambient advertisement created by M&C Saatchi, South Africa for MWEB, within the category: Public Interest, NGO.

Asked to try normalise the gambling industry in South Africa in an attempt to make casinos more socially acceptable, we created this TV ad as part of our Mavericks of Chance campaign. Film advertisement created by Halo, South Africa for Montecasino, within the category: Gaming.

Digital advertisement created by BBDO, Sweden for ume.net, within the category: Electronics, Technology.

Film advertisement created by Virtue, United States for Park MGM, within the category: Hospitality, Tourism.

Film advertisement created by Fred & Farid, France for Audi, within the category: Automotive.

Film advertisement created by Grey, Argentina for Magistral, within the category: House, Garden.

Film advertisement created by Duncan/Channon, United States for DriveTime, within the category: Finance.

Digital advertisement created by Ad Fingers, Lithuania for Manon Lesko, within the category: Recreation, Leisure.

The bars are back...and there's nothing better than being able to go back more than once! From air hugs to elbow bumps to 1.5m cheers, there are plenty of ways to #SocialiseResponsibly to keep the bars open. Film advertisement created by Publicis, Italy for Heineken, within the categories: Alcoholic Drinks, Public Interest, NGO.

BlaBlaCar is the Brand that puts the most opportunities on your way, bringing people, moments and experiences closer thanks to its large community, its powerful algorithm and its fixed small prices. We wanted to show through our film the warm welcome you receive when you arrive, where and when you want, even at the last minute. All these experiences, like also sharing a drive with new people, can be accessible thanks to BlaBlaCar. The campaign has been broadcast in several countries like : France, Spain, Germany, Russia. Film advertisement created by Change, France for BlaBlaCar, within the category: Transport.

FCB has introduced ‘Mama Nature’, a no-nonsense Kiwi twist on Mother Nature, to help tackle litter. She’s still all about loving the planet and keeping New Zealand “Be-yooo-diful” but years of cleaning up after everyone has seen an end to her unconditional love. Unleashing the odd dose of natural-disaster onto litterers? Yeah, ‘Mama Nature’ can do that.
Film advertisement created by FCB, New Zealand for Keep New Zealand Beautiful, within the category: Public Interest, NGO.

Depuis leur création, les chocolats Celebrations™ accompagnent tous nos moments de fête : Noël, anniversaires, promotion au bureau, pendaison de crémaillère... ils ont le don de rendre ces instants encore plus savoureux. Mais voilà. Dans la vie, il a aussi des moments où nous avons tout sauf envie de célébrer. Et dans ces moments tristes, aussi, nous aurions bien besoin de chocolats.
C’est pourquoi la marque et CLM BBDO lancent les chocolats Consolations. Une boîte de Celebrations™ dont rien ne change, sauf le nom. Une façon simple de rappeler que les chocolats sont toujours bons, que l’on ait besoin de célébrer ou de se réconforter. Comme en témoigne le film de lancement de l’opération.

The 90sec spot that launched last week in Greece shows a family adopting a dog that unfortunately gets separated from her best friend. Through the eyes of the canine protagonist, we enter an IKEA home and get to know how it is to live in an environment, filled with warmth, aesthetics and smart ergonomic solutions that make emotional bonds stronger and everyday life simpler and easier. However, the adopted dog isn’t spoiled by the easy life. She’s still missing her love as viewers find out in the heartfelt ending of this timeless “love story,” that plays to the tunes of Andy Williams’ classic song. Film advertisement created by Ogilvy, Greece for IKEA, within the category: House, Garden.

ENERGY BBDO x CLM BBDO

Film advertisement created by Pablo, United Kingdom for NHS Blood and Transplant, within the category: Public Interest, NGO.

Since 2008, the Jardin d’Arcadie are developing service residences for autonomous and semi-autonomous seniors, in search for a home corresponding to their age : innovative housing solutions between the historical home and nursing structures to free themselves from daily constraints. With 33 residences to date, the Jardins d’Arcadie are planning on opening 35 new residences for 2021. Each residence possessed 90 to 110 apartments, with an average living surface of 40 m2 corresponding to the rental demand. Studios are found, T1bis, T2 and T3, with services included in the accommodation package, such as the caretaker service, the 24/7 staff presence, the coordination service, the entertainment programme, and shared spaces. On-demand services can be chosen as an option: catering, services to individuals, parties and animations to pay for, beauty salon, and a laundry service. Film advertisement created by Gloryparis, France for Les Jardins d'Arcadie, within the category: Professional Services.

Presentation video for strategy's 2014 Agency of the Year. Digital advertisement created by Lg2, Canada for lg2, within the category: Agency Self-Promo.

Events run in 5 cities in Poland, that was driven by the custom built “vending machine” that was giving away the samples of the product. Ambient advertisement created by V&P, Poland for Felix, within the category: House, Garden.

Digital advertisement created by Jung von Matt, Germany for Mercedes, within the category: Automotive.

Film advertisement created by Hakuhodo, Thailand for SC Asset, within the category: Industrial, Agriculture.