‘The National Debate’ by Leffe: divided land reunites on a 400km-long terrace. In 2011, Belgium broke the world record for the longest period without a government (541 days). On May 26 2019, Belgium voted again. The result was an even more fragmented political landscape between the Dutch-speaking North of the country and the French-speaking South. So divided that the political leaders from both sides of the country refused to sit together at the same table. As a Belgian beer brand, Leffe wanted to send them a strong signal and avoid to beat that world record again. And nothing like a good Leffe to start a discussion on a topic such as politics. Even more true, around a table on a terrace this summer. 100 days after the elections, and with the politicians going nowhere, Leffe decided to create the longest terrace ever in the hope of uniting the two communities and bringing them back together. The beer brand placed 1000 tables along the 400 km language border, and invited 1000 Flemish and 1000 French speakers to share a beer together. Participants were also asked to discuss 10 political questions set by a Professor and political scientist, and reach (at least) 1000 compromises. In order to set an example to the national politicians that they should come together to create a new government as soon as possible. The objective was to stimulate the debate. And the least we can say is that Leffe and BBDO Belgium have succeeded! This campaign was a real success and generated lots of reactions, participations, PR mentions in major national and international media, such as The Wall Street Journal, Euronews, ZDF… but also an impressive sales rise! Curious to discover the results of this? Watch the case movie below. Cheers! Always welcome. Experiential advertisement created by BBDO, Belgium for Leffe, within the category: Alcoholic Drinks.

Ambient advertisement created by MSPS, Romania for Piraeus Bank, within the category: Finance.

Ambient advertisement created by Duval Guillaume, Belgium for Plan Belgium, within the category: Public Interest, NGO.

Film advertisement created by Zulu Alpha Kilo, Canada for ParticipACTION, within the category: Public Interest, NGO.

Kiwi children are facing an upbringing that is increasingly dominated by technology – the struggle to find balance in today’s fast-paced environment is an ongoing challenge for New Zealand families. In partnership with Gilbert Rugby, Nakatomi, child psychologist Dr Emma Woodward and Colenso BBDO, Spark is developing a Bluetooth-enabled smart rugby ball to help families achieve a healthy balance of screen time and active playtime. The product is currently a prototype, with a New Zealand trial underway with local families. Experiential advertisement created by BBDO, New Zealand for Spark, within the category: Toys.

Film advertisement created by kwp!, Australia for Sip'n Save, within the category: Retail Services.

Elkjøp is Scandinavia’s largest retailer of home electronics. Mostly quite boring products one might say, but they can actually enable a wide range of lifestyles, passions and interests. This campaign is a celebration of those who has found their thing. Regardless of what it might be. Film advertisement created by DDB, Sweden for Elkjøp, within the category: Electronics, Technology.

Digital advertisement created by McCann, United Kingdom for Wimbledon, within the category: Recreation, Leisure.

The campaign consists of three 30 second spots, which lead up to a four minute online film. The film can be seen here: www.the-decision.ch Film advertisement created by Leo Burnett, Switzerland for Federal Office of Public Health Switzerland, within the category: Public Interest, NGO.

Film advertisement created by Grey, Hong Kong for Hong Kong Tourism Board, within the category: Hospitality, Tourism.

Creative Director / Copywriter: Raman R.S. Minhas Ambient advertisement created by Republic Communications, Indonesia for Malika Hijabs, within the category: Retail Services.

Film advertisement created by Wieden + Kennedy, United Kingdom for Babbel, within the category: Education.

On the International Day of Children's Rights on November 20th, Child Protection Switzerland launched the PRIVACY PLAYGROUND to draw attention to the dangers of “sharenting” (“to share” / “parenting”). Stickers with cute motifs are attached to slides, climbing frames and swings. These contain a QR code that triggers push notifications on the smartphone as soon as the parents take a picture of their child. As cute or funny as children’s photos are, posting them can be dangerous. Once published, it's easy to lose control of it. It can quickly happen that a playground snapshot from Instagram ends up on pedo-criminal darknet platforms - or it only triggers cyberbullying years later. There is only one rule when you think about sharing pictures of children on the web: #SharingIsNotCaring. Always. Not just on Children's Rights Day. Experiential advertisement created by Jung von Matt, Switzerland for Kinderschutz Schweiz, within the category: Public Interest, NGO.

Film advertisement created by DamnGoodAgency, Sweden for Match.com, within the category: Professional Services.

Audio advertisement created by Alma, United States for Tobacco Free Florida, within the category: Public Interest, NGO.

In ladies' shower rooms across spas, clubs and gyms we sampled bottles of Lux Magic Spell. The walls and floors of all these shower rooms were covered with stickers made using special hydrochromic ink. Upon contact with water, the white ink disappeared to magically reveal beautiful trails of orchids.ors get to experience this inspired multi sensorial piece of Lux art. Ambient advertisement created by JWT, Singapore for Lux, within the category: Health.

LiveLab is the commercial arm of Griffith Film School and this was made by a team comprising final year graduates, 2nd and 1st year undergraduates in the Bachelor of Film and Screen Media degree. A young girl saves an old and lonely man’s Christmas when she surprises him with kindness.

What does a world-class New Jersey cancer center do when it wants to elevate itself onto the same platform as NCI (National Cancer Institute) accredited cancer centers? The John Theurer Cancer Center first turned to purpose-driven NYC boutique agency Leijas to solidify their messaging and approach. The agency didn’t simply start with JTCC’s cutting-edge innovation and advancements in technology. Rather, they focused on JTCC’s unique philosophy that includes the expertise of over 1,200 sub specialized leaders in the field of oncology. And what they learned was that it all boils down to patients. But JTCC treats cancer much differently, in three distinct and tangible ways – with optimism sparking resilience of the human spirit, the expertise of world-renowned specialists, and personal care and compassion. This combination of heart and science led to the value proposition “pushing science and innovation to heal the human body and spirit.” The approach was to truly connect with the patients and allow them to be the brand voice throughout the communication effort. Leijas spent several weeks working closely with the cancer center leadership to identify “hero patients” and to understand the unique elements of JTCC and the campaign strategy. Leijas then got to know the patients and their families – not just the cancer they beat, but diving into their stories and into their hearts, reliving their journeys - often revealing their vulnerabilities. The strategy became not defining each patient by their disease, but rather highlighting them as individuals. The goal of the campaign from JTCC, which breaks this month, is to raise awareness of JTCC – it’s unique approach to treating cancer told through the successful treatment of these four patients. Unlike all-too-common hospital advertising, the work invites a deeply personal element as well a genuine element of hope, and inspiration. The campaign’s goal is to build the center’s awareness and reputation, runs through the end of December and includes: four documentary-style videos, website, print, digital, billboard, radio and social media. The 360-degree media planning and buying was handled by media agency SPM, Chicago. Content advertisement created by Leijas, United States for John Theurer Cancer Center, within the category: Health.

More and more car owners are selling their own car online. As a result, it is getting harder to stand out among all those car ads. Which is why Centraal Beheer is launching a unique promotion: Car Commercial To Go. A high-tech installation that creates a personal, professional ad video for your car, in less than a minute. This way Centraal Beheer makes car ads for private car sellers. And car sellers in turn advertise Centraal Beheer car insurance. Film advertisement created by DDB, Netherlands for Centraal Beheer, within the category: Finance.