Digital advertisement created by Saatchi & Saatchi, Israel for The Aguda, within the category: Public Interest, NGO.

Ambient advertisement created by Bruketa & Zinic, Croatia for Portalak, within the category: Pharmaceutical.

Film advertisement created by Don't Panic, United Kingdom for The Wildlife Trusts, within the category: Public Interest, NGO.

Ambient advertisement created by The Viral Factory, United Kingdom for Samsung, within the category: Electronics, Technology.

Film advertisement created by McCann, Mexico for BestDay, within the category: Transport.

Film advertisement created by Naked, Australia for Oxy, within the category: Health.

Subito.it is an Italian online platform that connects people willing to sell objects with those wishing to buy them. The aim of the campaign is primarily to educate users to a more responsible and safety usage of the platform (and of course secondarily to be also an educational campaign for everyone who usually buys online). Experiential advertisement created by Publicis, Italy for Subito, within the category: Electronics, Technology.

Megaday – a company that produces energy marmalade – together with Possible Group has launched a fun and a little absurd video called «Non-human Energy Resource» about the main feature of the product – energy. Video creators have turned upside down a popular cliché about waking up: the main hero – in this case a dog – is having a nice dream, but then it is woken up by a very energetic person who decides to take the dog for a walk. Film advertisement created by Possible, Russia for Megaday, within the category: Confectionery, Snacks.

Film advertisement created by Huge, United States for Airheads, within the category: Confectionery, Snacks.

Digital advertisement created by Grey, Malaysia for The Body Shop, within the category: Retail Services.

Film advertisement created by Punch, Turkey for Garanti, within the category: Finance.

Film advertisement created by Ogilvy, Greece for Cosmote, within the category: Professional Services.

Film advertisement created by The Box, Sudan for Sudani Telecom, within the category: Professional Services.

Film advertisement created by Devito/Verdi, United States for Herb Chambers, within the category: Automotive.

Digital advertisement created by Nedd, France for International Red Cross Committee, within the category: Public Interest, NGO.

I love Pizza Pizza is a new pizza restaurant located in a mall far from the food court, best known because it the only one sells pizza in slices. We needed to get people to know the pizza place so it was very important that we build a community of possible customers. Facebook is the most growing social network in Ecuador, so there they were. We needed that people between 15 and 28 years old will get in touch with the brand, know that we were located in this mall, not in the foodcourt, but we were the only food place before the movie theater. We targeted young people, very interested in sharing in their social media networks. Then we have the idea. It's forbidden to get in the theater with food not being bought there, so we created PIZZA NINJA, a guerrilla digital campaing that taught people how to get in the movie theater with pizza slices, without leaving traces...like a ninja. We decided to build a community in facebook through a creative campaign that they will enjoy. Here in Ecuador movie theaters only sell pop corn, nachos and hotdogs at very expensive prices so we decided to give an idea to buy our pizza before going to the cinema, and eat it while you were in the movies. We gave funny content to the fans and begun to share their experiences. Tips and new ninja strategy were delivered every week, and fans started to come. In just 6 months and with no budget for facebook ads or other media we reach to a community of 200.000 fans in facebook in Ecuador winning over Pizza Hut, Domino's and Papa Johns, becoming the number one retail food brand community and took us to be in the top 10 brands in all Ecuador. A simple creative campaign with no budget that exceeded all expectatives. Although Pizza ninja did not indented, it became a product and sold over 150 pieces and brought new customers in the pizza place thanks to the campaign. They were eating and knowing the place because our interaction in facebook. Fans started to give ideas and share their ninja experience, how to make no sound while unwrapping the aluminum foil, just as one of the suggestions when this started. The campaign have to end after the movie theater became aware of the reach of the campaing and was afraid the it threatened their snack bar sells. We took it down from the fanpage but the audience is still growing. The campaign is known in all country of LatinAmerica because it's creativity an low budget strategy. Digital advertisement created by Laika, Ecuador for I Love Pizza Pizza, within the category: Food.

Direct advertisement created by Leo Burnett, Ukraine for Ping-Pong.ua, within the category: Professional Services.

Saatchi & Saatchi Sydney reveal the extreme lengths CAPI go to find the best ingredients for their 100% natural sparkling soft drinks. From Borneo to the Andes, no origin is too far-flung or hostile – which inspired Saatchi’s “Hard to make. Easy to drink.” campaign. Film advertisement created by Saatchi & Saatchi, Australia for CAPI, within the category: Non-Alcoholic Drinks.

Direct advertisement created by 10 Advertising, Belgium for 10 Advertising, within the category: Agency Self-Promo.