Being a father means to live a lot of emotions and some surprises, but for this one they weren't expecting. Watch the video and find out what happened. Film advertisement created by Pirueta, Brazil for Personal Group, within the category: Health.

The campaign uses Virtual Reality to create a 5D-experience in a Stockholm hangar that allows participants to recharge on the world’s most beautiful beaches, experience the best Heli-skiing, and enjoy an African safari, among other things. The experience consists of five different VR experiences supplemented with custom-built simulators and sensory effects such as wind, aromas, heat and even an artificial elephant trunk to take the sense of reality to a whole new level. Film advertisement created by King, Sweden for Lotto, within the category: Gaming.

Digital advertisement created by BBDO, Sweden for ume.net, within the category: Electronics, Technology.

Publicis D has launched a quirky new ad campaign for Clayton Hotels, bringing to life the idea that even the simplest of moments, like booking a night away for you and your other half, can be transformed into something epic once you Click on Clayton. Digital advertisement created by Publicis, Ireland for Clayton Hotels, within the category: Recreation, Leisure.

Film advertisement created by Saatchi & Saatchi, Sweden for Gainomax, within the category: Non-Alcoholic Drinks.

A young boy follows his Olympic dreams with tenacity, grit and determination.

The campaign, in simple words, was all about having customers push a cardio-customised shopping cart around a grocery store as part of their shopping experience, and observing changes in their health and fitness-related behavior. The cart was placed in stores delivering an explicit brand encounter, while a digital film was an online tool to further communicate Lipton Green Tea’s ‘Live Good’ message – a low-effort, high-benefit metaphor for its green tea product. Experiential advertisement created by Wunderman, United Arab Emirates for Lipton, within the category: Non-Alcoholic Drinks.

Audio advertisement created by Jotabequ, Costa Rica for Hyundai, within the category: Automotive.

Film advertisement created by Iloveremo, Spain for Bosch, within the category: Electronics, Technology.

Our brief was to promote “a one-time sales proposition on lingerie”; what we did is film a 10-second, sexy and teasing video clip of our model getting dressed with Delta’s Lingerie. To gain authenticity, the video clip was filmed by the model’s agent and was shot 100% on Facebook Poke, then sent to the model’s Facebook fans through the app. The Call-To-Action at the end of the video reads “A One-Time Sale! Delta.” And directs users to Delta’s website, where they can claim their discount on the specific garment the model was wearing. Technically we had a hard time dealing with this campaign, for once, you can’t save any of the videos and you can only do a one shot clip. We also had a hard time with the fact that you can only send a Poke to up to 40 people at once, which means for every 40 people we had to shoot a new version. (This happens because the app deletes all data from both iPhone’s the second the video was sent). Digital advertisement created by Grey, Israel for Delta Lingerie, within the category: Fashion.

Nike is using holographic 3-D advertising to promote their new “Free” running shoe. The first-of-their-kind ads, which are running in outdoor locations in Amsterdam, project a holographic image demonstrating the key feature of the shoe—its flexibility. Nike free shoes are specifically designed to let your feet move more naturally and freely than traditional athletic shoes. Over time, this helps make your feet stronger. The hologram shows the shoe bending forward and back to simulate its flexibility. The ads sit in a Holocube, which is transparent so people can see the shoe from all angles, and brightly lit to attract attention of passersby—day or night.

This simple, voiceless campaign is titled “BOX –> OBX.” “OBX” is the Outer Banks’ signature oval destination sticker, as well as the first three characters on all Outer Banks license plates. “BOX,” of course, is what you might be in if you commute on smoggy 8-lane thruways or taxi through grid-locked city streets, if your eyes stay glued to a data-entry screen or you work late nights in a featureless complex. This campaign is like a traditional product demo (minus the shouting spokesperson), where you see the benefit happen in front of your eyes. Instead of the cleanser that removes grass and wine stains, or the knife so sharp it can cut a shoe, in our case, it’s the barrier islands that can cure the common city.” Film advertisement created by BooneOakley, United States for Outer Banks Visitors Bureau, within the category: Hospitality, Tourism.

1 in 9 adolescents is a victim of cyberbullying. Nearly half of them have never reported it. Unlike physical bullying that leaves behind scars and bruises, online bullying is much harder to spot. Daniel represents every child who has been silenced through technology. By creating digital billboards that project soundwaves inaudible for the human ear, Shazam recognized the “silence” and helped Daniel and other victims to speak up. Digital advertisement created by MullenLowe Group, Singapore for Singapore Children’s Society, within the category: Public Interest, NGO.

An interactive digital festival that hosts festival goers from all around the world. Utilizing websocket technology to connect users to the festival to keep our audience engaged year-round, we brought the festival experience to them. Digital advertisement created by Miami Ad School, United States for Bacardi, within the category: Alcoholic Drinks.

Problem The excessive speeding on the highway leading to the beaches in Lima is still the main cause of car accidents. The number of fatal casualties has increased by 17% just in the last year. Movistar decided to fight speed with more speed. Idea Taking advantage of the fact that Movistar offers the fastest Internet connection in the country, we decided to fight speed with more speed and created Speed Control: An app that gives you back in Megas, the speed you didn’t use on the highway. Digital advertisement created by DDB, Peru for Movistar, within the category: Electronics, Technology.

Autism is more than what meets the eye. This short film illustrates what's possibly happening underneath. Film advertisement created by Miami Ad School, Germany for National Autistic Society, within the category: Public Interest, NGO.

Maimu Kala celebrated her 95th birthday this year. During her long life, this elderly lady never had the chance to travel beyond the borders of her homeland. One time the reason was work, then there were historic factors that made traveling almost impossible. In her old age, she started to feel resentment: “I’m a lost cause...” But it is never too late to make your dreams come true! Film advertisement created by optimist, Estonia for Nordica, within the category: Transport.

Ambient advertisement created by DDB, New Zealand for BMW, within the category: Automotive.