Just how committed can one company be about telecom cloud migration? A new Amdocs employee is about to find out… Digital advertisement created by McCann, Israel for Amdocs, within the category: Electronics, Technology.

Film advertisement created by Grupo Gallegos, United States for JC Penney, within the category: Retail Services.

click on 'translate captions' Film advertisement created by Kitchen, Spain for Ayuda en Acción, within the category: Public Interest, NGO.

Experiential advertisement created by Rubber Republic, United Kingdom for Top Eleven, within the category: Gaming.

Film advertisement created by Group TRON, Taiwan for Fubon Life Insurance, within the category: Finance.

Tiny Tinie Performs Whoppa on a Whopper Digital advertisement created by BBH, United Kingdom for Burger King, within the category: Food.

Film advertisement created by Giants & Gentlemen, Canada for Days Inn, within the category: Transport.

Coca-Cola Zero launched an extraordinary summer attraction in Israel: a mini-island called "Coca-Cola Zero-Zone" that was built as a floating island in the middle of the Red Sea, designed as an urban street, offering a unique sampling experience to its visitors. The "Coca-Cola Zero-Zone", was built and produced by Promarket Israel, covering an area of over 400 square meters and was surrounded by water on all sides. It was built on the northern coast of the Gulf of Eilat, at a distance of about 100 meters from the shore and was accessible only by swimming to it or by shuttle boats. Once you arrived you were rewarded with an experiential sampling of Coca-Cola Zero. Visitors at the Coca-Cola Zero-Zone enjoyed cold and refreshing Coca-Cola Zero served out of a pool bearing the brand logo, live drumming performances, a variety of games and great music. They all got to kick off their weekends with a private island party! Hundreds of photos were taken on a daily basis and were posted to the brand's Facebook page – where visitors could find themselves, tag the photos and share the experience with their friends. The visitors to the Coca-Cola Zero-Zone also receive a special "Benefits Bracelet" from Coca-Cola Zero, granting them various discounts at dozens of shops, restaurants, bars and other locations in the southern Israeli tourist city of Eilat. Ambient advertisement created by Promarket, Israel for Coca-Cola Zero, within the category: Alcoholic Drinks.

An Icelandic tourism body has parodied Mark Zuckerberg’s metaverse announcement in a promotional video for the country. In the two-minute film, Zuck lookalike ‘Zack Mossbergsson’ pokes fun at Facebook’s Meta rebrand by introducing the ‘Icelandverse.’ Mimicking Zuckerberg’s hand gestures and stifled speech, Mossebergsson introduces his “revolutionary approach on how to connect our world – without being super weird.” Visiting Iceland is “enhanced reality without the silly headsets,” he says. The video touts the country’s “water that’s wet" and “skies you can see with your eyeballs.” The clip directly mocks Zuckerberg’s claim the metaverse has “the feeling of presence ... like you’re there with other people,” by instead featuring another human with which to “connect with.”

LIAR, the craft white wine made of red Merlot grapes, is launching a tongue-in-cheek Valentine’s Day promotion - purchase 6 bottles of LIAR wine, and get a free bottle sent to an ex-partner. The newly-founded company based in Italy explains that Valentine’s Day is not only a day to celebrate with your partner, but also a time to remember that ex lover who left you with lasting memories. By sharing a free bottle of LIAR wine with a customer’s ex of their choosing, the company is helping to send a symbolic message: “Enjoy this fruity and fresh white Merlot as a metaphor of our time together.” LIAR wine is the provocative wine that launched on 31stJanuary 2020 – the momentous Brexit day – garnering the attention of both the creative and wine industries and making press headlines. Friends and co-founders Curro Piqueras, Lorenzo Foffani, Jaime Azurmendi and Guglielmo Foffani say: “Whilst the growing trend amongst brands is to achieve greater honesty and transparency, our goal is to own the unexplored territory of lies. The product in itself represents a lie, as it poses as a white wine but is actually made of red Merlot grapes.”

Film advertisement created by Publicis, Hungary for Zwack, within the category: Alcoholic Drinks.

Film advertisement created by RPA, United States for Honda, within the category: Automotive.

Direct advertisement created by Beats Below the Line, Brazil for Klein Bier, within the category: Alcoholic Drinks.

Juventus in collaboration with We Are Social Milan are to mark International Day for the Elimination of Violence Against Women by creating ‘Don’t Sit and Watch’ – a campaign which involved turning one in three seats in the Allianz Stadium orange, representing the one in three women who endure violence in their lifetime – to inspire people to take positive action to end violence against women. Film advertisement created by We Are Social, United Kingdom for Juventus, within the category: Public Interest, NGO.

Ambient advertisement created by Tudo, Brazil for Itau, within the category: Finance.

Outdoor advertisement created by McCann, United States for Shatterproof, within the category: Health.

Film advertisement created by Ogilvy, United States for Nascar, within the category: Recreation, Leisure.

Film advertisement created by Sukle, United States for LiveWell, within the category: Health.