Pizza and pinneapple don't go together. Animation, fiction and documentary, do. Film advertisement created by Snoop, Spain for Mecal, within the category: Recreation, Leisure.

Ambient advertisement created by McCann, Peru for Sodimac, within the category: Retail Services.

An integral part of the campaign is a social media microsite, which translates to 16 languages and reaches 70 countries worldwide. Connecting directly to Facebook, friends and family are able to invite one another to take action, be it by scheduling mammograms, sharing healthy lifestyle tips or donating towards The Breast Cancer Research Foundation®. To further the experience, visitors are able to upload photos and share Tweets and Instagrams using the hashtag #BCAstrength. View the microsite here: http://www.bcacampaign.com/StrongerTogether Digital advertisement created by Raison D'Être, United States for Breast Cancer Awareness, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Israel for Nestle, within the category: Food.

Mecal International Short And Animation Film Festival from Barcelona celebrates its 20 anniversary with this campaign that shows how people reacted to the different movies showed over this 20 years of festival. Film advertisement created by Snoop, Spain for Mecal, within the category: Recreation, Leisure.

Digital advertisement created by FP7, United Arab Emirates for Emirates NBD, within the category: Finance.

Bad office air lowers the ability to think with 10%. To prove this point Swedish air filter company Ultramare wanted to sponsor the office in the biggest need of an extra 10% thinking ability – the White House. The campaign has tried tweeting @realdonaldtrump in different ways. In a letter, in a Youtube preroll, in AdWords, on mobile billboards, on sandwich boards, in an open letter, in a film, on flyers, on Twitter and on the campaign website ultramare.se/badairday Film advertisement created by Milk, Sweden for Ultramare, within the category: Industrial, Agriculture.

Film advertisement created by Giants & Gentlemen, Canada for Days Inn, within the category: Transport.

Digital advertisement created by BBDO, United Kingdom for Whiskas, within the category: House, Garden.

To promote bravery in Germany a smoothie brand created an award for those who dare to be as brave as they are. Balls of steel - an exact copy of their CEO's balls. Direct advertisement created by BBDO, Germany for truefruits, within the category: Non-Alcoholic Drinks.

Film advertisement created by Terri & Sandy, United States for Freshpet, within the category: House, Garden.

Sparkasse is Germany’s oldest bank. To get young people excited about its newest product Kwitt we launched an online campaign with an unusual testimonial: a debt collector. Via Facebook Messenger users could hire him for various missions – from collecting money to inviting friends to a party. Behind the concept was the world’s first chatbot to feature creative storytelling. Digital advertisement created by Jung von Matt, Germany for Sparkasse, within the category: Finance.

Content advertisement created by Ketchum, United States for U.S. Cellular, within the category: Electronics, Technology.

The Cultural Heirs is a non-profit association committed to integration and violence prevention as well as the prevention of discrimination and inequalities in our society. The font is available for everyone to make their own statements for freedom, using the anniversary typeface. The statements will be collected and turned into a book which will be sent as a message to the current leaders of the world. Film advertisement created by Heimat, Germany for The Cultural Heirs, within the category: Public Interest, NGO.

Ambient advertisement created by DDB, Singapore for DBS Bank, within the category: Finance.

We decided to capture everyone's attention by creating pseudo fashion brand Dze_ (most of Georgian surnames finish with mentioned ending), as stylish clothes and accessories easily grab everyone’s attention. Everybody talks about street fashion, Demna Gvasalia (who is Georgian) and other trendy topics. So, we have partnered with the best fashion DOP's and photographers to shoot fashion video, that created huge buzz. With the support of carefully picked influencers and media channels, we started to spread the word about it. Big reveal was coming on Mercedes-Benz Fashion Week Tbilisi, perfect platform to present new famous brand - Dzegvi Shelter - that is known by everyone in Georgia, however nobody was paying attention to it. Hopefully, not anymore. Actually, Dze became real fashion brand, as it is selling bracelets, and amount from sales goes to Dzegvi Shelter. Integrated advertisement created by Windfor's, Georgia for Dzegvi Shelter, within the category: Public Interest, NGO.

Ambient advertisement created by Biborg, United Kingdom for Coca-Cola, within the category: Non-Alcoholic Drinks.