Digital advertisement created by Svetly Story, Russia for Yandex.Direct, within the category: Professional Services.

Film advertisement created by Be Lucky, Taiwan for Vana Candles, within the category: Retail Services.

Film advertisement created by Saatchi & Saatchi, Switzerland for Voltarol, within the category: Pharmaceutical.

Film advertisement created by MAYD, Germany for Paisley, within the category: Fashion.

At Sonnet, we don’t believe in scaring people into buying insurance policies like most insurance companies do. We motivate them and reward their optimism by insuring today the property they aspire too own someday. That’s why we created the Hope Policy, so millennials can stay hopeful for their future as they work towards achieving their life milestone. Digital advertisement created by Miami Ad School, United States for Sonnet, within the category: Finance.

Film advertisement created by McCann, Mexico for Bimbo Bakeries, within the category: Food.

Health Care in Poland is underfunded. This is especially evident in the case of cancer patients. There is very limited or no access to the new generation of drugs. Several treatment methods, like immune therapy or molecular targeted chemotherapy, are not available in Poland, nor funded by the National Health Fund. Alivia is an Oncology Foundation that believes that more often than not, in Poland the most important missing factor in the fight against cancer… is money. In our non-for-profit campaign, we followed the road less travelled. Instead of the cliché route of “emotional blackmail” we chose to empower people, to give them hope and show them that cancer is something you can fight and conquer. With the help of essential resources, cancer can be defeated. Crayfish in Polish is cancer. Film advertisement created by DDB, Poland for Alivia, within the category: Public Interest, NGO.

Film advertisement created by Grey, United States for AARP, within the category: Public Interest, NGO.

Akanksha's kids spread a message for India's biggest celebrities and asked them to spread one message for them in return. Digital advertisement created by Ogilvy, India for Akanksha, within the category: Public Interest, NGO.

Ilias Patlis is a Swedish illustrator and game artist at King. He is inspired by movement and with his Surface he is able to express his creativity everywhere. Surface Pro 4 gives him more time for things that matters the most - his family. In this film we catch a glimpse of his life where creativity, sports and kids play a central role. Digital advertisement created by JMW, Sweden for Microsoft, within the category: Electronics, Technology.

Film advertisement created by Y&R, Peru for League against cancer, within the category: Public Interest, NGO.

Brewhouse Light has won several brewing awards and tasting competitions against big beer brands. Instead of blasting messages that we’re the best light beer out there, in true anti-hype Brewhouse fashion, we created the Head to Head Challenge to see what else Brewhouse could do better than the other beers and have a little fun with traditional overhyped beer advertising. Film advertisement created by Saint Bernadine Mission, Canada for Brewhouse Light, within the category: Alcoholic Drinks.

Digital advertisement created by The Martin Agency, United States for Moen, within the category: House, Garden.

Ambient advertisement created by Pristop, Slovenia for Mini Teater, within the category: Recreation, Leisure.

Film advertisement created by Altmann + Pacreau, France for Mr Moustache, within the category: Fashion.

Film advertisement created by The Marketing Arm, United States for NBA, within the category: Sports.

Film advertisement created by Martpet, Brazil for Topfit Fitness Club, within the category: Recreation, Leisure.

Film advertisement created by DDB, Finland for McDonald's, within the category: Food.

Music written and performed by George the Best Film advertisement created by Voskhod, Russia for My Vmeste Children's Foundation, within the category: Public Interest, NGO.