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Surprise Collection
To the delight of fashion experts and fans, Agencia Africa has created the ‘Surprise Collection’ for Ariel, featuring stained clothes which reveal their original prints only when washed. Prominent Brazilian fashion bloggers from the F*Hits blog network received a set of stained clothes, an Ariel sample and instructions on how to discover the hidden prints. The blogs covered the story, featuring ‘before’ and ‘after’ pictures which revealed the full impact of UQBAR’s designs. In addition, the washed outfits were displayed on the catwalk at the São Paulo Fashion Week 2013. Due to huge media and consumer interest, Ariel’s ‘Surprise Collection’ has been made available in stores across Brazil. Ambient advertisement created by Africa, Brazil for Ariel, within the category: House, Garden.