Film advertisement created by David, Brazil for Coca-Cola, within the category: Non-Alcoholic Drinks.

Audio advertisement created by Publicis, Spain for Dacia, within the category: Automotive.

Digital advertisement created by Union, Canada for Interval House, within the category: Public Interest, NGO.

Outdoor advertisement created by Y&R, France for Surfrider Foundation, within the category: Public Interest, NGO.

Ambient advertisement created by Intergalactic, Belgium for AG Insurance, within the category: Finance.

Film advertisement created by Dentsu, Thailand for Honda, within the category: Automotive.

Digital advertisement created by JMW, Sweden for Absolut, within the category: Alcoholic Drinks.

Film advertisement created by Dentsu, Japan for Bsize, within the category: Electronics, Technology.

Film advertisement created by Campbell Ewald, United States for Energy Upgrade California, within the category: Industrial, Agriculture.

Music Recording: Artist: Neil Cleary Digital advertisement created by Arnold, United States for Jack Daniel's, within the category: Alcoholic Drinks.

Film advertisement created by JWT, India for ITC Engage, within the category: Beauty.

Digital advertisement created by Miami Ad School, United States for Bacardi, within the category: Alcoholic Drinks.

Psychological insights were used throughout the film’s development and production. From its narrative arc and character depictions, to the soundtrack, pace and use of colour, a range of elements were specifically devised to evoke anger and motivate action. Variations of the film were tested before release. The results were then used to optimise the final edit to maximise the motivating form of anger and action that was intended. On average, watching the film made participants feel over 3 times angrier, results showed. Further, the more intense they found the film and the angrier they were, the stronger their desire to take action and buy Hey Girls products. Film advertisement created by DDB, United Kingdom for Hey Girls, within the categories: Health, Personal Accessories.

Film advertisement created by Protein, Russia for Neurodose, within the category: Pharmaceutical.

Film advertisement created by Sleek Machine, United States for Indeed.com, within the category: Professional Services.

The new campaign of FAD (Help for Drug Addiction Foundation), a private non-profit Spanish institution, has a fundamental mission to prevent the drug consumption and other risky behaviours of adolescents, appeals to individual and collective responsibility as the only way to deal with this problem. In other countries, everybody knows the popular saying “It’s easier said than done”. In Spain, we have a similar saying that emphasizes in the fact that from words to action there is a long road to walk. This long road is what we call in Spanish “TRECHO”. We have created "EL TRECHO", a popular place between saying and doing something, which we all know but until now nobody had decided to go, becomes the key to go from "SAY that no minor should drink alcohol" to "MAKE any minor drink alcohol". Film advertisement created by Saatchi & Saatchi, Spain for FAD, within the category: Public Interest, NGO.

Experiential advertisement created by Handsome, Romania for Vienna Ice Coffee, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Havas, Switzerland for SPCA, within the category: Public Interest, NGO.

Digital advertisement created by SMFB, Norway for GEOX, within the category: Fashion.