Following up on the successful launch of Volkswagen BlueMotion Technologies via the innovative Fun Theory platform, Volkswagen and DDB created the Fun Theory Award, a competition which ultimately saw 699 amazing entries from more than 35 countries. The winner was the Speed Camera Lottery, created and submitted by San Francisco's Kevin Richardson, a games producer for NickelodeonKids whose idea was based around rewarding those who obeyed the speed limit with the money raised through fining those lead foot drivers who exceed it. In October 2010, the idea became reality and was tested in Stockholm, in collaboration with NTF (The Swedish road transport authority). Speed Camera Lottery worked on many levels: the average speed was reduced by 22%. Media ranging from ABC to the BBC Worldwide Service covered the campaign, the competition and the winning idea. Even better Speed Camera Lottery helped Volkswagen continue to boost share and sales in Sweden. From January to June 2010 Volkswagen market share increased almost 4% to 12.9% while sales grew by 5.8% compared to an increase of 3.9% for the overall market compared to the first half of 2009. In the eco car segment alone, Volkswagen saw market share leap from about 8% to nearly 15% proving another theory at DDB: Creating ideas that people want to play with, participate in and pass along is good for business. Ambient advertisement created by DDB, Sweden for Volkswagen, within the category: Automotive.

Tui Brewery, Saatchi & Saatchi and five keen lads have teamed up and brewed a special surprise for a good mate – by plumbing his whole house with icy cold Tui beer. It took months of planning, a team of the brewery’s best beer technicians, an up-for-it plumber, 14 cameras, a heap of kept secrets and a generous helping of fresh Tui beer to turn a house-load of everyday taps into a dream come true. Ambient advertisement created by Saatchi & Saatchi, New Zealand for TUI, within the category: Alcoholic Drinks.

Hair is essential to how we express our self. We love that feeling of clean, textured, natural hair, that instantly makes us feel more confident. We consider our hair as the reflection of inner strength. It’s not an ornament but a way to express our self.

The Florida Pro Chapter of the Society of Professional Journalists (SPJ), America’s oldest and largest journalism advocacy organization, has trademarked the term ‘fake news’ in hopes of stopping President Trump from using the term as a way to discredit factual news stories he simply doesn’t like. Film advertisement created by Wax, United States for Society of Professional Journalists, within the category: Professional Services.

Direct advertisement created by Tudo, Brazil for Atrium Shopping Mall, within the category: Retail Services.

Direct advertisement created by Ogilvy, India for Vodafone, within the category: Electronics, Technology.

Film advertisement created by Publicis, United States for CoorDown, within the category: Public Interest, NGO.

Film advertisement created by Fallon, United Kingdom for Skoda, within the category: Automotive.

Film advertisement created by Ogilvy, Germany for LG, within the category: Electronics, Technology.

Film advertisement created by Unitas, Canada for Seagram, within the category: Alcoholic Drinks.

Film advertisement created by 10 Advertising, Belgium for Oscare, within the category: Public Interest, NGO.

At Christmas poverty is especially hard to bear. Donate to The Salvation Army, so you will help low-income families with children. Finnish campaign site: www.joulupata.fi Film advertisement created by Make it Simple, Finland for Salvation Army, within the category: Public Interest, NGO.

Showing how a craft almond toffee maker fails at everyday tasks like taking a picture and charging a phone while it excels at gifting is the strategy behind the campaign. Enstrom Candies embraces the art of gifting so fully, it’s all they know how to do. Film advertisement created by Vladimir Jones, United States for Enstrom, within the category: Confectionery, Snacks.

Digital advertisement created by Eric & Gilles, Belgium for Belgium National Lottery, within the category: Gaming.

The journey to explore life begins at home, on the coach, in front of the screen. People should have a chance to start exploring even before they start their adventure. The video campaign not only explains what exploring life is all about, but gives the viewers the opportunity to discover KILROY's offers, broaden their horizon and realising their personal potential. Digital advertisement created by Kadaver, Denmark for Kilroy, within the category: Professional Services.

Film advertisement created by WCRS, United Kingdom for Royal Navy & Royal Marines, within the category: Professional Services.

Film advertisement created by 72andSunny, United States for World of Warcraft, within the category: Gaming.

For autistic Enzo, climbing stairs is like climbing Mt Everest. Expressing himself, nearly impossible --- without being able to say simple words. Can not imagine how this little boy or his parents do it. But, they do. Film advertisement created by Herezie, France for VAINCRE L'AUTISME, within the category: Public Interest, NGO.

Digital advertisement created by FP7, United Arab Emirates for Batelco, within the category: Electronics, Technology.