Experiential advertisement created by Miami Ad School, Germany for Worst Unconscious Bias Awards, within the category: Professional Services.

A chestnut tree plays a concert for the preservation of Berlin city trees. Ambient advertisement created by BBDO, Germany for Friends of the Earth, within the category: Public Interest, NGO.

Direct advertisement created by CP+B, Denmark for Tuborg, within the category: Alcoholic Drinks.

New Lada Granta “Keeping The Word” launch campaign Lada Granta is a legendary car in Avtovaz lineup and one of the top-3 best-selling cars on the Russian market. However, it has the cheapest price among other models and therefore appreciated as a multipurpose vehicle for daily use, not a dream car. Research shows that people are losing trust in ads. They tend to believe in stories told by real people. That is why we created true life stories about real people who keep their promises. Stories that got under the skin and into the heart of our audience and caused the unprecedentedly warm response. Many people across Russian regions live simple lives not asking for recognition, money or fame. They do what they have to do, and often do it for others, disregarding their own needs. Such is the Russian common folk is. No matter the circumstances and difficulties he faces, he will keep his word, once given. He is reliable, unpretentious, honest, and humble. Selfless acts are common and expected of him. His close ones depend on him. You can rely on him, but he can rarely rely on his car, which is usually an either a poorly built one or an old one. Reliable person needs a reliable car. We elevate the everyday challenges of our everyday hero to the level of deep human drama, and we celebrate those who keep their word no matter the circumstances. As a result, VTR and CTR were 2-4 times above market norm and the average viewing time was 75%, 3 times greater than the 30” benchmark defined for video of automotive segment. Film advertisement created by Adwise, Russia for Lada Granta, within the category: Automotive.

Film advertisement created by Anomaly, United States for Motorola, within the category: Electronics, Technology.

Film advertisement created by Kairo, Egypt for Freska, within the category: Confectionery, Snacks.

Media agency OMD Director Guy Manwaring Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Film advertisement created by Ogilvy, Netherlands for DELA, within the category: Finance.

Digital advertisement created by Ogilvy, China for Visit Britain, within the category: Transport.

Ambient advertisement created by Saatchi & Saatchi, Netherlands for FIAT, within the category: Automotive.

Film advertisement created by Saatchi & Saatchi, Argentina for Sprite Zero, within the category: Non-Alcoholic Drinks.

TV Cast direct approach to Social media - a personal sketch for each of the 15 top pro bloggers in israel and their readers, Digital advertisement created by McCann, Israel for Cause for concern, within the category: Media.

The film shows visitors to Stockholm, live casted, as they pose for the camera on different scenic locations across the Swedish capital city. It includes families from the middle east, asia, teenage punks, skaters, climbers, people in wheelchairs and a priest, among others. Digital advertisement created by Volontaire, Sweden for Visit Stockholm, within the category: Hospitality, Tourism.

Alcohol and cellphones are the leading causes of death in traffic. How to show that this combination goes against life? Upon realizing that the structure on the back of the plates resembles a cross, a new signage was developed. Outdoor advertisement created by Mark+, Brazil for Nissul Renault, within the categories: Automotive, Public Interest, NGO.

Film advertisement created by 72andSunny, United States for Carl's Jr., within the category: Food.

A night out of a young orchestra conductor and his beautiful partner, through a timeless and oneiric Rome, on a futuristic car. The night drive ends in the Colosseum, where the two characters experience the emotions and the magic of a live concert thanks to Audison Full DA HD. Technique: 3D reconstruction, motion graphics and real actors. Film advertisement created by BT Media, Italy for Audison, within the category: Electronics, Technology.

To promote the launch of the new Bauer Supreme 2S Pro stick, three hockey superstars are running election campaigns to vie for the title “The Mayor of Boomtown.” Vote at https://boomtownmayor.bauer.com/