Film advertisement created by Dentsu, Japan for Bsize, within the category: Electronics, Technology.

Agency Account Man: Gau Narayanan, Paddy Heaney, Georgia Totvanian, Tamara Klemich, Jen Knox Production Company: Fat Lemon Director: Chris Faith Digital advertisement created by BBDO, United Kingdom for Uncle Ben's, within the category: Food.

Film advertisement created by BBDO, France for Mario + Rabbids Kingdom Battle, within the category: Gaming.

Digital advertisement created by BBDO, Vietnam for Pepsi, within the category: Non-Alcoholic Drinks.

Film advertisement created by 32 Mars, Canada for Krust, within the category: Food.

Ubisoft® EMEA is launching the European campaign for Assassin’s Creed 3 with “RISE,” an 80-second video created by Sid Lee and directed by Bjoern Ruehmann. The commercial features eight characters illustrating their battle in the middle of the American Revolution, the setting of this next installment of the game. “RISE” pays tribute to the deep and inner rise of the individual who, united with others, makes change possible. Allied with people from the colonies, Connor becomes the pioneer of a new country, the United States. Film advertisement created by Sid Lee, France for Assassin's Creed, within the category: Gaming.

Digital advertisement created by Åkestam Holst, Sweden for Audi, within the category: Automotive.

Film advertisement created by Barton F. Graf, United States for Little Caesars, within the category: Food.

Scotch Super Glue 3M is the glue with the higher quality perception in Guatemala, but also the most expensive. It had trouble convincing a 70% of their target; which earn US$500 per month, and make their decisions based on price and not quality. We had to be where that 70% were doing their shopping. Creating the only place impossible to resist to this target. A discount store. Idea: Scotch Super Glue 3m Presents: ReStore. We collected the damaged products from decoration houses that weren't able to sale. And in the most popular mall in the city we opened a store where we sell broken items at the price of a Super Glue pack. Instead of saying how good the product is, we made inevitable to put us to the test. Direct advertisement created by BBDO, Guatemala for Scotch, within the category: House, Garden.

Digital advertisement created by McCann, Israel for Hamashbir, within the category: Retail Services.

The goal of the project: promotion of a new communication platform. In 2016, Martini has introduced a new communication platform PLAY WITH TIME and a new design of the bottle. Moreover, the brand has continued to drive its legendary Martini-tonic cocktail in Eastern Europe (Russia, Ukraine, Poland, Kazakhstan), though the possibilities of alcoholic beverages advertising are largely limited in these countries. To reach out to young urban trendsetters, we used a new super-short format of the Instagram-sitcom. PLAY WITH TIME is a series of ironic sketches about people who don’t waste their time in boredom and fill their life with bright moments. This sitcom urges to appreciate every moment of your life and make it bright and memorable. All the characters seem close to so many viewers: almost everyone could recognize themselves while watching these sketches. Besides, the microformat of this sitcom is very convenient for viewers: one needs just half a minute to watch an episode. Content advertisement created by RCG, Russia for Martini, within the category: Alcoholic Drinks.

Content advertisement created by DDB, France for Hennessy, within the category: Alcoholic Drinks.

Film advertisement created by BBDO, Germany for Smart, within the category: Automotive.

Film advertisement created by DDB, Mexico for Volkswagen, within the category: Automotive.

Nobody wants a hard start, motors included. Yet millions of motors are hard started every day, wearing out the machines they run prematurely – and unnecessarily. Give motors an ABB softstarter and they will thank you with increased reliability, productivity and lifetime. To promote and raise awareness about Softstarter from ABB, the digital agency Bybrick Interface created a VR experience that would let people feel what an electric motor - and the processes it powers - feel when thay are started without a Softstarter connected. The city of Västerås, home of ABB’s Swedish HQ, was modelled in 3D. The VR experience takes place in an elevator where you get a staggering ride with high g-forces. To top it off, the agency made an event in the actual elevator where the VR experience takes place, and let unknowing people passing by get the elevator ride of their lives. The VR experience is also available as an app for both android and ios devices.

Happy Holidays from RED The Agency! Film advertisement created by Red, Canada for Red, within the category: Agency Self-Promo.

Film advertisement created by TRY, Norway for Right Price Tiles, within the category: House, Garden.

Ambient advertisement created by Brand Webbing, Netherlands for Aegon, within the category: Finance.

Inspired by true events, this story is about a boy who managed to make meaningful progress in his life, not only because he believed in himself, but also because his two biggest supporters believed in him. Happy Chinese New Year from all of us at RHB. #TogetherWeProgress Film advertisement created by FCB, Malaysia for RHB Group, within the category: Finance.