Film advertisement created by Kairo, Egypt for Shave Code, within the category: Health.

New Lada Granta “Keeping The Word” launch campaign Lada Granta is a legendary car in Avtovaz lineup and one of the top-3 best-selling cars on the Russian market. However, it has the cheapest price among other models and therefore appreciated as a multipurpose vehicle for daily use, not a dream car. Research shows that people are losing trust in ads. They tend to believe in stories told by real people. That is why we created true life stories about real people who keep their promises. Stories that got under the skin and into the heart of our audience and caused the unprecedentedly warm response. Many people across Russian regions live simple lives not asking for recognition, money or fame. They do what they have to do, and often do it for others, disregarding their own needs. Such is the Russian common folk is. No matter the circumstances and difficulties he faces, he will keep his word, once given. He is reliable, unpretentious, honest, and humble. Selfless acts are common and expected of him. His close ones depend on him. You can rely on him, but he can rarely rely on his car, which is usually an either a poorly built one or an old one. Reliable person needs a reliable car. We elevate the everyday challenges of our everyday hero to the level of deep human drama, and we celebrate those who keep their word no matter the circumstances. As a result, VTR and CTR were 2-4 times above market norm and the average viewing time was 75%, 3 times greater than the 30” benchmark defined for video of automotive segment. Film advertisement created by Adwise, Russia for Lada Granta, within the category: Automotive.

Film advertisement created by Dieste, United States for Goya, within the category: Food.

In 2008, Dublin Bus launched the Travel Assistance Scheme to help those with disabilities travel around the city using public transport of their own, proving that all passengers are equal. ROTHCO, part of Accenture Interactive, wanted to show the life-changing impact of the scheme. To do this, they chose to celebrate the employee behind the programme, Roger. In his role, Roger has given freedom of the city to more people than anyone in Dublin’s history, supporting and enabling the disabled community. Integrated advertisement created by Rothco, Ireland for Dublin Bus, within the category: Transport.

Produced by: Allenby.co.il and Periscope Productions ltd. Film advertisement created by Allenby, Israel for Maccabee, within the category: Alcoholic Drinks.

Digital advertisement created by FCB, Sweden for Bukowskis Auction House, within the category: Professional Services.

Film advertisement created by BBDO, Lebanon for Loto Libanais, within the category: Gaming.

Film advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

Film advertisement created by Ogilvy, India for British Airways, within the category: Transport.

Direct advertisement created by Noah's Ark Creative, Nigeria for Boko Halal, within the category: Public Interest, NGO.

Film advertisement created by ARQQA, Egypt for Fawry, within the category: Finance.

Film advertisement created by Martpet, Brazil for Topfit Fitness Club, within the category: Recreation, Leisure.

Direct advertisement created by Lowe, United States for Ulta Beauty, within the categories: Beauty, Retail Services.

Music: U.N.K.L.E. Composer James Lavelle and Richard File Film advertisement created by Team One, United States for Lexus, within the category: Automotive.

Film advertisement created by TBWA, Ireland for McDonald's, within the category: Food.

In Bangladesh, every 80 out of 100 women face violence in some form or another in their lives and in most cases their stories remain unheard of. Where hair is the most beautiful thing of any women, it is also used as a common tool to assault them. As a result, many women silently cut their hair off just to save themselves from getting abused.

The campaign started on April with a teaser presented by Manu Gavassi singer in her YouTube channel. The first part of the video had its début on the night of May 20, on Vevo’s channel on YouTube. When clicking the “play” button, fans were surprised by the interruption of the video and, afterwards, they received a message inviting them to donate blood. Following this message, the second part of the video was shown on May 23. Finally, on May 25, the whole music video was released and remained available for fans to view. Ambient advertisement created by F.biz, Brazil for Fundação Pró-Sangue, within the category: Public Interest, NGO.

Digital advertisement created by Miami Ad School, United States for Bacardi, within the category: Alcoholic Drinks.

Film advertisement created by Ignited, United States for U.S. Paralympics and Dept. of Veterans Affairs, within the category: Public Interest, NGO.

On farms all over Ireland, farmers are dying. The reason is that after spending decades on the farm, they just don't notice the dangers any more. This campaign explores this. That just as the smells or dirt on a farm slowly disappear over the years, so too do the dangers that are killing farmers all over Ireland. Film advertisement created by BBDO, Ireland for The Health and Safety Authority, within the category: Public Interest, NGO.