To make a radio campaign, you need to cast a voice. But what if that voice becomes the idea? The Belgian Foundation Against Cancer has launched a radio campaign against the use of sunbeds that was recorded by the very voice inside those sunbeds. Audio advertisement created by Happiness, Belgium for Belgian Cancer Foundation, within the category: Public Interest, NGO.

Women in Poland are hearing the word NO too often. In contrary, the YES brand wants them to hear YES more often. In their latest campaign I am a Woman featuring Aleksandra Żebrowska and Katarzyna Zillmann, among others, says YES and gives a tribute to all the women, their diversity, courage, independence, strength, emotions, and sensitivity. Only TVP public television in Poland, control of the right-wing Law and Justice (PiS) party said NO to the campaign created by 180heartbeats + JUNG v MATT agency. Film advertisement created by 180heartbeats + JUNG v MATT, Poland for Yes, within the category: Public Interest, NGO.

Clayton, one of the largest home builders in the nation, launched a new campaign for prefab homes created by Boulder-based marketing firm Made. The creative launched on broadcast, digital, social and streaming radio sites. The media buy for the integrated campaign—which consists of audio, banners, pre-roll, carousel and billboard video components—will include Facebook, Instagram, Spotify and Pandora as well as broadcast, Over-the-Top and Connected TV providers. Film advertisement created by Made, United States for Clayton, within the category: Industrial, Agriculture.

Film advertisement created by Change, Poland for Radio Zet Foundation, within the category: Public Interest, NGO.

Film advertisement created by Cheil, Chile for Samsung, within the category: Electronics, Technology.

Outdoor advertisement created by Biborg, France for Netflix, within the category: Media.

Film advertisement created by Droga5, United States for Ancestry.com, within the category: Professional Services.

Film advertisement created by Lucky Generals, United Kingdom for Paddy Power, within the category: Gaming.

Film advertisement created by JWT, Australia for NSW Government, within the category: Public Interest, NGO.

Film advertisement created by BBDO, United States for Guinness, within the category: Alcoholic Drinks.

Digital advertisement created by Phantasia, Peru for Demus, within the category: Public Interest, NGO.

Integrated advertisement created by Ponce, Argentina for Glaciar, within the category: Non-Alcoholic Drinks.

Insights, Strategy & the Idea: Viasat is a leading paid satellite TV operator competing with 3 other players in its category constantly expanding the market share of paid satellite TV. The communication goal was to drive broad public awareness of Cartoon Network launch. The marketing goal was subscription sales targets. The Agency was asked to come up with ideas within a limited budget of just $5K. Having checked all the content of the Cartoon Network in Ukraine, we learned that the only “fresh” cartoon was Scooby Doo. The obvious solution was to generate buzz. And we decided to act as if we really have news. We had enough money to organize decent press-conference, so all the fun was to happen there. The main challenge was to create an event visited by maximum journalists, give them a brilliant material to tell the country about. Creative Execution: Instead of usual “spokesmen” we brought in «spokesdogs»–Scooby Doo Crew, presenting the project to journalists and answering their questions. We named it the World 1st Dogs’ Press-Conference. Journalists were stunned with the idea and the opportunity to interview the Scooby Doo crew (real trained dogs). The “translation” was realized by the Interpreter from «dog » to «human» language – a Client Viasat representative. We all knew that it will be a real newsmaking event, and it did attract so many journalists, we could hardly fit into the country’s biggest press-room – UNIAN (usually allocated for the President, Prime-Minister and other VIP news events) Dogs one after another answered journalists with barking, whining, wagging or waving paws - the interpreter translated everything to “human language”. It took 1 hour to give away all the signatures requested by journalists! And of course everyone wanted to take a photo of our celebrity dog-crew. Results and Effectiveness: • 6 Google pages in Ukrainian with unique links, photos etc. • Top news sites http://korrespondent.net/, http://www.natali.ua/, http://kino.open.ua/,http://www.telekritika.ua/, http://www.ukrbiz.net, http://kiev.afisha.ua/, http://odessa.info/ • National TV show “Good morning, Ukraine!” • 9 most popular offline magazines («Liza», «Telenedelya», «TV Park», «ТV Ekran», «Serial», «Ukraina Moloda», etc.). • For 5K$ and 0 media investment we made Cartoon Network Channel launch a big deal! The subscriptions sales plan for September, 2010 was fulfilled at 129%. Cartoon Network in Ukraine became the The first TV channel ever launched by pets. Scooby-doooby-doooooo! Ambient advertisement created by Tabasco Ukraine, Ukraine for Cartoon Network, within the category: Media.

The film starts with inspiring sequences of beautiful landscapes. A woman is alone on her board, facing and waiting for the waves. In a series of cuts plans, we discover other great landscapes of mountains, deserts, foreign cities and cultures. We also discover people, tourists, climbers, adventurers or inhabitants. A female voice-over invites us to discover new horizons, to travel further, to rediscover the world around us. This clearly looks like an invitation to travel, with a deep and inspiring orchestral soundtrack. But at the very end, a voice-over reveals that this is not an advertising for any travel company or country. But a film entirely made from Getty Images’ contents, images and music included. Film advertisement created by La Chose, France for Getty Images, within the category: Professional Services.

Ambient advertisement created by Y&R, Colombia for Homecenter, within the category: House, Garden.

Film advertisement created by Sleek Machine, United States for Indeed.com, within the category: Professional Services.

Digital advertisement created by Teenk, Israel for Oreo, within the category: Confectionery, Snacks.

Film advertisement created by Mistress, United States for World Surf League, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Hong Kong for AXA, within the category: Finance.

Digital advertisement created by F.biz, Brazil for F.biz, within the category: Agency Self-Promo.