Felix is unhealthily indecisive, that’s why he always flips a coin before every decision, no matter how serious the consequences are. Film advertisement created by Filmakademie Baden-Württemberg, Germany for Mentos, within the category: Confectionery, Snacks.

Fright over bravery. Silence over voice. Fit in over stand out. Since they are born, we have been teaching our girls fear over courage, unknowingly. To raise the brave girls of tomorrow, it’s time we change the equation and bring courage over fear. Let’s begin #HerCourageLessons today. Digital advertisement created by Dentsu, India for MySchoolReviews.com, within the category: Education.

Samsung has an objective to open more 300 stores around Brazil in 2013, bringing the technology and innovation even closer to the costumers. Considering that, Cheil Brazil created the “Reminder Wall”. Sticky Notes were placed on the wrapping in front of the Samsung stores that are going to be launched. The word “FUTURE” is designed with all these paper blocks. Each note that the visitor takes off has the message: “A new Samsung store is coming. Don´t forget it.”. Take a look at the video. Ambient advertisement created by Cheil, Brazil for Samsung, within the category: Electronics, Technology.

During winter, temperatures drop to even minus 30 degrees Celsius. This is why in 2017 as many as 116 people froze to death. Mainly the homeless ones. Mainly because no one cared to help them. People think "If homeless do not care about themselves, why should I? It is not my business." INVISIBLE. This is what the homeless are to us. Having looked all around Poland, we found three homeless writers. We prepared a selection of their works. We published a book containing their documentaries, poems, stories, and a play. We printed the book using ink, only visible in the cold. To read the book, you have to take it where it was created. Outside in the cold. Experiential advertisement created by Walk, Poland for The Invisibles, within the category: Public Interest, NGO.

Digital advertisement created by Droga5, United States for Airwick, within the category: House, Garden.

This campaign places its key focus on urging the society to support and encourage couples that want to start a family and have chosen to get pregnant via IVF, instead of ostracizing them for opting “the unnatural way.” Digital advertisement created by WATConsult, India for Parents Of Fertility, within the category: Health.

Digital advertisement created by proof., Bulgaria for Dextrophobia Rooms, within the category: Recreation, Leisure.

Ambient advertisement created by Saatchi & Saatchi, Italy for Vitasnella, within the category: Non-Alcoholic Drinks.

Film advertisement created by Gas Rocket, Brazil for Instituto Unidos pela Vida, within the category: Public Interest, NGO.

HITOTOKI is a Japanese stationery Brand, specializing in items that are used for handmade craft. In a world where everything is so hectic and efficient, we wanted to bring the value of handmade to life. We created HITOTOKI CLOCK, the “world’s most handmade” 24-hour movie clock. There are 1,440 minutes in a day, and we created different combinations of small items to express each and every minute. We actually filmed these in a single, 24-hour cut. At our official website, we released a real-time version of the clock. We created a new kind of branded content that is actually useful in daily life. Film advertisement created by Dentsu, Japan for Hitotoki, within the category: House, Garden.

Film advertisement created by Publicis, Panama for Maggi, within the category: Food.

Digital advertisement created by BCM, Australia for Bundaberg Brewed Drinks, within the category: Alcoholic Drinks.

Today many men use their bodies as a canvas. It’s a way to express yourself and show who you are. This can’t be disturbed by all-over body hair or rashes after shaving. Thanks to NIVEA Men the new art of body shaving is fun, hassle-free and without skin irritation. The campaign is based on the fact that 74% of Swedish men regularly or occasionally remove body hair. 42% of Swedish men (age 18-55) have a tattoo. That makes Swedes the most tattooed people in the world. Film advertisement created by FCB, Sweden for Nivea, within the category: Health.

Film advertisement created by Fuel, Portugal for Worten, within the category: Electronics, Technology.

Film advertisement created by Drill, Japan for DoCoMo, within the category: Electronics, Technology.

Film advertisement created by DDB, Australia for McDonald's, within the category: Food.

Integrated advertisement created by Leo Burnett, United States for Change the Ref, within the category: Public Interest, NGO.

Ambient advertisement created by 5SEIS, Argentina for Gotham, within the category: Media.

Elemental has been hard at work in our Elementalab to create Elementalog. It’s time to make failures a little more festive.

Film advertisement created by TBWA, Belgium for Telenet, within the category: Electronics, Technology.