Direct advertisement created by Havas, Russia for Greenpeace, within the category: Public Interest, NGO.

Film advertisement created by BMF, United Kingdom for BPAY, within the category: House, Garden.

Raising awareness is one thing, but generating true understanding and acceptance is a whole other matter. That's why the government of Quebec has created a message that aims to fight transphobia. In the documentary video we discover a Quebec family. Mila has always felt like a girl inside, so her parents surprise her with a very special birthday gift. Apart from showing Mila's own personal experience, the anti-transphobia campaign conveys a strong message about acceptance and suggests paths that families of transgender people can take. A timely campaign on a topic often seen in the news, the ultimate aim is to give Quebecers a more accurate notion of what life is truly like for transgender people and their families. This recent video on transphobia is part of a second phase in a major campaign against violence of all kinds. Film advertisement created by Lg2, Canada for Quebec Government, within the category: Public Interest, NGO.

Film advertisement created by CumminsRoss, Australia for Australian Open, within the category: Recreation, Leisure.

In Paris, 15 taxis equipped with hidden cams are sent to 50 influential bloggers, for a mysterious party. On the backseat, scandalous-loaded digital cameras have been "forgotten". The bloggers have no idea about where they’re taken to : the preview of Canal+ new series: Borgia. Ambient advertisement created by Cake, France for Canal+, within the category: Media.

HIV is increasingly prevalent in areas throughout the UK, affecting more people across a broad spectrum of age, gender, race and sexuality. GP’s don’t think to test for HIV even when patients are presenting indicative symptoms. Our film aims to change that by getting GP’s to think to test for HIV. Film advertisement created by Havas, United Kingdom for HIV awareness, within the category: Health.

Garde-Manger Pour Tous, the NFP serving 3,000 underprivileged Montreal-area youth, has partnered with Cossette and Cossette Media to raise public awareness around the fight against child poverty and malnutrition this holidays. “The holidays are a time for us to reflect on how fortunate we are to live in abundance - however, it's also an opportunity to understand that some aren't as lucky” said Ghislaine Théoret, Director of Garde-Manger Pour Tous. “An estimated one in six Canadian children are faced with food insecurity, and the Montreal area has the highest child poverty rate in Quebec.” To reflect the daily realities of children living with food insecurity, the campaign puts a meaningful twist on a Christmas tradition: the Advent calendar. Appearing on outdoor signage, online and social networks, this version of the calendar features the usual doors, but while some open to reveal a chocolate, others only reveal an empty space—a nod to the organization’s tagline since 2014, “Help Us Fill the Emptiness.” The three colourful, festive designs used in the campaign were created in conjunction with local illustrators Geneviève Bigué, LaCharbonne and maxprevo. In addition to the ad campaign, over 100 copies of the Advent calendar were handed out to Quebecois influencers and across the charity’s and the agency’s networks. “The idea here is that the item itself acts as the message. The calendars become actual awareness-raising tools for the cause as well as Garde-Manger Pour Tous’s mission,” explained Anne-Claude Chénier, Vice-President of Creative Advertising at Cossette. In keeping with the spirit of the campaign, Cossette Media partnered with highly popular Quebec-based recipe blog 3 fois par jour. Today, visitors to the site will notice a new, impactful logo, 0 fois par jour (0 Times a Day), as well as empty plates and recipe cards in GMPT colours. This creative media approach allowed the Garde-Manger to intercept visitors to the website at the exact moment they were planning their holiday menus. “3 fois par jour and OBOX were phenomenal partners in achieving our vision and supporting Garde-Manger Pour Tous” noted Axel Dumont, SVP and General Manager, Quebec and East, at Cossette Media. “By working together from the onset, creative and media agencies have the ability to create impactful ideas and strong results — and Garde-Manger Pour Tous’ campaign demonstrates precisely that.” Garde-Manger Pour Tous also received support from media partners like Astral Media, Bell Media, La Presse, OBOX., Outfront, Ricardo Media, and UB Media. Integrated advertisement created by Cossette, Canada for Garde-Manger Pour Tous, within the category: Public Interest, NGO.

Film advertisement created by Change, Poland for Skoda, within the category: Automotive.

Producers: Natacha Martín, Alvaro Aparicio, Antonio Ojeda. Direct advertisement created by Leo Burnett, Spain for Fundación Altius, within the category: Public Interest, NGO.

Digital advertisement created by Saatchi & Saatchi, Puerto Rico for United Way, within the category: Public Interest, NGO.

Digital advertisement created by John St, Canada for WWF, within the category: Public Interest, NGO.

Film advertisement created by DDB, France for Tiji, within the category: Media.

Film advertisement created by Leo Burnett, United Kingdom for Old Spice, within the category: Health.

Warner Channel was part of the 6º edition of Argentina Comic Con, December 2016. Comic and pop culture international convention with more than 70.000 attendees in 4 days. Along with 5SEIS Agency, Warner Channel presented an interactive & technological experience in a 210 Ft2 (88 m2) space placed near the main Access. An extraordinary stand with multiples experiences: A SuperGirl VR game, The Big Bang Theory Mind Games, Global Ranking, and the claimed Battle of the fans. Also a giantography of the crossover with character of Gotham, DC´s Legends of Tomorrow, SuperGirl, Flash & Arrow. Experiential advertisement created by 5SEIS, Argentina for Warner, within the category: Media.

After viewing hundreds of advertising works from all over the world it appeares that the favorite musical instrument of all advertisers is a piano. As soon as we heard the sad piano - we knew it would be a sad PSA. Moreover, all these sad melodies are similar to each other, because advertisers use the same musical drains. We decided to make fun of the situation and to make an advertisement for our friends at to420, a creative studio writing wonderful music on request. Digital advertisement created by Hungry Boys, Russia for to420, within the category: Professional Services.

Film advertisement created by Ponce, Argentina for Axe, within the category: Health.

Film advertisement created by METAphrenie, Qatar for Al Kass, within the category: Recreation, Leisure.

The first WhatsApp campaign to communicate the exclusive Absolut Unique launch party in Argentina. Digital advertisement created by Woonky, Argentina for Absolut, within the category: Alcoholic Drinks.

Coca-Cola Israel Launched the Fanta FBALL bottles in April 2010.In order to reach the target audience of teens, with the brand's message "never say no to fun" a youth club was created by Fanta and Promarket Israel agency (http://www.promarket.co.il/): the Fclub. The purpose of the club: to give teens a range of spontaneous, exciting and full of fun experiences under the roof of one brand: Fanta. Tens of thousands of teen's registrated to the club via Facebook or via text messages. Every few days a text messag was sent to their mobile phone. The teens, that were spontaneous enough to be the first to respond, awarded with great events that were available to numerous club members only: Yacht party: about 70 teens who responded fast enough to the text message were invited at the same day to Fanta's yacht party in the middle of the sea, loaded with games, prizes, contests, and plenty of Fanta. Spontaneous flight to London: in collaboration with the Israeli 24 music channel, teens were invited by SMS to come with their passport to the channel's pop up Studio in Jerusalem. The 24 teens, that arrived first, participated in live broadcasted mission and won a flight ticket to London for 24 hours of fun. Pool summer party: a huge summer party was held for 2500 club members that were the first to respond to a facebook invitation. First Stand up Show on the plane: the first 70 respondent to text message won a ticket to a live stand up show on a plane for club members only. Mob the mall: at a late night hour, 35 spontaneous teenagers were given 1,000 NIS and a flashlight and were sent to mob Lee Cooper store- one of the hottest denim brand in Israel. "A Nowhere orange night": the closing party of the club took place in the nature at one of the most ancient woods in Israel. Fanta's shuttles brought 1000 fast responded to a secrete place in the woods to a party that lasted all night long. Ambient advertisement created by Promarket, Israel for Fanta, within the category: Non-Alcoholic Drinks.

Film advertisement created by Saatchi & Saatchi, Argentina for BGH, within the category: Electronics, Technology.