What if having cancer was not seen as a negative factor, but as an experience to show and be proud of? A form of ‘badge of honour’ that demonstrates to others the battle you’ve gone through. It is the belief of Cancer@Work who launches « Fighting Cancer », a new skill available on LinkedIn that aims to change the mindset regarding the disease at work. Digital advertisement created by Grey, France for Cancer@Work, within the category: Public Interest, NGO.

With the festive season in full swing, Irish supermarket chain SuperValu has launched a new Christmas campaign that’s sure to deliver the warm and fuzzy feels. Having subtly launched earlier this month across tactical comms, the ‘Share the Magic’ campaign has today debuted a heartwarming 90-second TVC that explores themes of recovery and optimism after a difficult few years. ‘Share the Magic’ tells the story of a young girl called Aoife, who wakes up one morning to a strange noise. Accompanied by her parents, she hurries outside to find an injured wild deer in her back garden. For Aoife though, this is no ordinary deer, and she quickly makes it her mission to help her new friend get back to its feet - and beyond. Film advertisement created by TBWA, Ireland for SuperValu Ireland, within the category: Retail Services.

Film advertisement created by Luquire George Andrews, United States for National Gypsum, within the category: Industrial, Agriculture.

Film advertisement created by JWT, India for Sofy, within the category: Health.

Film advertisement created by DF, United Kingdom for Amazon, within the category: Retail Services.

Film advertisement created by Reach Agency, United States for Panda Express, within the category: Food.

Film advertisement created by McCann, United Kingdom for Wimbledon, within the category: Recreation, Leisure.

One of India's largest online furniture stores, Urban Ladder opened its first physical store in July 2017. These radio spots were released to let people know of our on-ground presence.

As LEGO Christmas Town prepares for the big day, a foot interrupts the celebrations and sees Santa flung far away from home. With miles to cover (although about a meter) and Christmas just around the corner, Santa relies on an unexpected friend and some creativity with LEGO bricks and discarded objects from under the couch, to build a solution that will get him home in time for Christmas. The film is part of a wider APAC and ANZ Christmas campaign that includes TV, Digital, OOH, Social, PR, Print and In-Store POS. Film advertisement created by CHE Proximity, Australia for Lego, within the category: Toys.

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Film advertisement created by FCB, Brazil for Brazilian Creative Club, within the category: Professional Services.

Integrated advertisement created by Dentsu Aegis Network, Nigeria for Better Life Billionaire, within the category: Gambling.

Film advertisement created by Saatchi & Saatchi, Ukraine for Letgo, within the category: Professional Services.

This 22 March, for World Water Day, we wanted to try a little social experiment with Standart Pompa. For this special experiment, we designed a custom fountain and took it to the Bağdat Street. We turned on the fountain, let it run and started to wait. Every second the fountain was running, we had a dry tree visual on the screen and when the fountain turned off, the tree transformed into a green one. The sensitivity of people who responded to the water waste was hopeful. Even though the weather was cold, 30% of the participants got their hands out of their pockets and turned off the fountain. Apart from giving special gifts to Water Friends, we announced them as heroes with presenting a cape and flowers. Most of the people who stood by this act, said it wasn't even necessary and stated that it was their duty. We put our video on internet, hoping that people who watch this video would rethink about wasting water and become more sensitive. The fountain was designed to recirculate the water and had a refinement system, so not a single drop of water was wasted. Ambient advertisement created by Hisseli Harikalar Fabrikasi, Turkey for Standart Pompa, within the category: Industrial, Agriculture.

Film advertisement created by mInteraction, Thailand for Tesco Lotus, within the category: Retail Services.

Digital advertisement created by Serviceplan, Germany for WhatsGerman, within the category: Public Interest, NGO.

Why is it necessary to include the word “black” to find black people pictures on search results? This is what the NGO Desabafo Social is questioning in the experiment #SearchForEquality (#BuscaPorIgualdade, in Portuguese) addressed to the largest image banks in the world – Getty Images, Shutterstock, Depositphotos and iStock Photos. The movement #SearchForEquality has engaged millions of people in Brazil in only a week making Google, Shutterstock and Depositphotos to discuss how to change their algorithms globally. Digital advertisement created by WE, Brazil for Desabafo Social, within the category: Public Interest, NGO.

Film advertisement created by BETC, France for IBIS, within the category: Hospitality, Tourism.