A chestnut tree plays a concert for the preservation of Berlin city trees. Ambient advertisement created by BBDO, Germany for Friends of the Earth, within the category: Public Interest, NGO.

Film advertisement created by TBWA, Israel for Israel Discount Bank, within the category: Finance.

The Smok-Ink exhibition is an innovative project half way between art and science, conceived by Moreno De Turco and Mirco Pagano, a creative team at TBWA\Italy and made with the artistic support of street artist Ozmo. It is a project by First Floor Under, digital publishing house and event venue, created under the artistic direction of Francesco Guerrera and Nicola Lampugnani. Humanitas, center of excellence for treatment and research, has supplied the creative team with scienfic information and has supported the project together with Fondazione Humanitas. The result is a 60 square meter canvas entirely hand painted, with an artistic infographic scientific twist. Numbers, images and words are combined together and tell, with a very understandable but particular language, what happens to the lungs of a smoker. Smok-Ink (#smokink) is an installation that literally involves the visitors showing "from within" the damages caused by cigarette smoke. The result, therefore, turns the perspective upside down and it is an experience that leaves its mark. Producer: Federico Fornasari Creative director (Digital): Michele La Fiandra Web developer: Chiara Villotta Ambient advertisement created by TBWA, Italy for Smok-Ink, within the category: Public Interest, NGO.

In a country that loves its bobsleigh, at a time when all eyes are on the Olympic contestants, we took four adventurous people on a truly epic ride. Virtual reality meets a comfy BMW X5, with a champion racing driver behind the wheel – to give passengers all the adrenaline of an Olympic bobsleigh run. Film advertisement created by DDB, Latvia for BMW, within the category: Automotive.

Digital advertisement created by BBDO, United Kingdom for Whiskas, within the category: House, Garden.

Paris agency Animals launches a short 2D/3D animated film for Pimento and it’s as weird as the drink itself. Produced with the natural flavours of ginger, tonic and chili pepper, Pimento is an unusual drink that has taken the market by storm since its debut in 2009, selling a million bottles in 2017 alone. A non-alcoholic drink, Pimento offers the taste of alcohol with its own distinctive kick, and, according to the brand, is the only seriously spicy drink on the market that triggers an explosion of flavours. Consumed as both a stand-alone drink and as a mixer, for its chili taste, Pimento is unique on the ginger drinks market - a concentration of innovation. In order to celebrate the flavor’s weirdness, the brand turned to Paris agency Animals, which created “Totally Weird”, a 2D/3D animated film. The 100-second long spot portrays a series of events which illustrate the intensity and bizarreness of the brand’s unique ginger flavour. Each scene in the vibrant and light-heated animation is as unexpected as the next, an apt representation of how ‘Totally Weird’ the drink really is. Film advertisement created by Animals, France for Pimento, within the category: Alcoholic Drinks.

Film advertisement created by Terri & Sandy, United States for Freshpet, within the category: House, Garden.

In 2014 the use of the K-Cup reached unparalleled levels. Output became so high that there was enough discarded K-Cups to circle the earth 10.5 times. The numbers continued to grow until the day of the invasion.

Film advertisement created by Wieden + Kennedy, Japan for Nike, within the category: Fashion.

Direct advertisement created by Ogilvy, Germany for Regina, within the category: House, Garden.

Film advertisement created by Reach Agency, United States for Panda Express, within the category: Food.

Falls City's beloved mascot, CanMan, embarks on a journey back home. Film advertisement created by Clovehitch Productions, United States for Falls City Beer, within the category: Alcoholic Drinks.

Digital advertisement created by McCann, Czechia for Nas Grunt, within the category: Food.

The campaign started on April with a teaser presented by Manu Gavassi singer in her YouTube channel. The first part of the video had its début on the night of May 20, on Vevo’s channel on YouTube. When clicking the “play” button, fans were surprised by the interruption of the video and, afterwards, they received a message inviting them to donate blood. Following this message, the second part of the video was shown on May 23. Finally, on May 25, the whole music video was released and remained available for fans to view. Ambient advertisement created by F.biz, Brazil for Fundação Pró-Sangue, within the category: Public Interest, NGO.

IKEA is in pursuit of an audacious ambition: to help 1 billion people live better lives within the limits of the planet by 2030. In an effort to help reach its goal, IKEA has also committed to using only renewable and recycled materials in its products by 2030, sourcing only recycled or renewable wood by 2020 and producing as much renewable energy as it consumes by 2020. Film advertisement created by Anomaly, Netherlands for IKEA, within the category: Retail Services.

Film advertisement created by Ignited, United States for U.S. Paralympics and Dept. of Veterans Affairs, within the category: Public Interest, NGO.

Inspired by the Dark Side of Japan MT-07 is ready to attract you to the dark side. Film advertisement created by BBDO, Italy for Yamaha, within the category: Automotive.

Digital advertisement created by Miami Ad School, United States for Expedia, within the category: Professional Services.

Digital advertisement created by Rooster, Canada for Montreal Canadiens, within the category: Recreation, Leisure.