Digital advertisement created by Etcetera, Netherlands for Ditzo, within the category: Finance.

Film advertisement created by Wieden + Kennedy, United States for Old Spice, within the category: Health.

From the moon to Mars, for decades, humanity has sent out rovers to explore the places we couldn't. But for most people, the real undiscovered planet is our own. To encourage people to explore the best planet we know, S7 Airlines, one of Russia’s biggest carriers, has created Earth7 - a planetary rover destined for earth. Earth7 was revealed in Moscow as part of an interactive experience, which combined cutting edge space technology with simple gesture control to enable users to manoeuvre the unique rover and explore the remote secret location thousands of miles away where it was situated. Seated in front of a huge screen transmitting Earth7’s live location, participants were able to remote control the 75kg aluminium machine with just a flick of the hand thanks to a high-speed data connection and kinetic armband. Developed by Wieden+Kennedy Amsterdam and ISD Group - an experienced team of robot technicians, experts on new technologies, programmers, engineers and industrial designers - Earth7 is part of ‘The Best Planet’. The latest integrated campaign by S7 Airlines depicts the best planet we know from a surprising perspective to awaken the senses and inspire Russians to travel. Evgeny Primachenko, W+K Amsterdam Creative Director, says: “We built the Earth7 rover to give people a chance to travel without travelling. Rovers traditionally explore far away planets, however for most Russians our own planet is still untraveled. Through this interactive experience we wanted to inspire people to experience the world themselves, and remind us all that there's a beautiful planet out there just waiting to be explored.” Each participant driving the rover had the opportunity to win return tickets for two to any S7 destination worldwide, if they could collect three samples of life on Earth. From jamón to kite-surfing, over 50 samples were rendered on top of the rover’s live video stream in a dynamically generated gaming interface to encourage players to explore the terrain. With these samples randomly generated each game to ensure a unique experience per player, each pilot had 90-seconds to find their first sample, followed by a minute to find the second and, if successful, another minute to find the last and win a golden ticket. Representative of a different destination that S7 flies too, these samples of life on Earth served as a reminder that from famous attractions to experiences, there are so many amazing things to discover on our own planet when we travel. Deputy General Director of S7 Group, Tatiana Fileva, says: "EARTH7 is a one-of-a-kind project that is part of our brand campaign 'The best planet', which we launched earlier this year. It aims to inspire people to explore, because travel is the best way to feel, see, hear something new or reсonsider the things we already know. There are so many interesting and beautiful things here on Earth - both created by nature and by human hands. To remind everyone of this, we used our planetary rover to explore one secret corner of our planet to provide an opportunity for participants to see familiar things from a fresh view." Viktor Shkurba, Founder at ISD Group said: "Every innovative project has its challenges that makes it seem impossible. Ours had three: construct a nearly unbreakable rover, create an intuitive interface that means anyone can pilot an advanced robotics system and establish a high-speed connection from Moscow to a distant desert nearly 5,000km away. I’m proud that with just one and a half months of intensive development and endless tests we managed to create an unforgettable user experience, which is truly one of its kind. " Experiential advertisement created by Wieden + Kennedy, Netherlands for S7 Airlines, within the category: Transport.

Film advertisement created by Schupp, United States for National Council on Alcoholism & Drug Abuse, within the category: Public Interest, NGO.

Even with the gun possession heavily controlled in Brazil, a person is murdered every 10 minutes in the country, most of the times with bullets. Trying to change this perception, the creative collective Unlockers has developed "Symphony of Violence", a project to provoke brazilians to break the inertia in front of so many news about fatal crimes. The experiment uses sound techniques and neurology, mixed with the facts, images, real weapons sounds and drums by Matt Sorum (Guns N' Roses and Velvet Revolver). The symphony was produced by Lucha Libre Audio (Brazil) and Drac Studios (USA) in a way to cause fellings like tension, anguish, fear and even paralysis - things that we should feel naturally in front of this violent scenario, but brazilians can't feel anymore. The full experience is avaliable at www.sinfoniadaviolencia.com or directly at www.youtube.com/watch?v=pq4H02TZF3U (better with the headphones on), where you can check also the posters that represent some of the crimes, produced with the the same gun type and number of shots that the real history, and more information about the reality in Brazil.

Two girls Neha and Jyoti from a small Indian village, Banwari Tola, challenged destiny and took on everything that came with doing so. But in their fight for survival, little did they know that their actions would have a far-reaching and profound impact. Meet the Barbershop Girls of India and the village of Banwari Tola who are together inspiring the next generation of men by breaking stereotypes, one shave at a time. Gillette is actively involved towards shaping their future at www.safaltaapnimutthimein.org Film advertisement created by Grey, India for Gillette, within the category: Health.

Film advertisement created by DDB, Canada for Bee Friendly, within the category: Public Interest, NGO.

Content advertisement created by Ogilvy, Greece for Lacta, within the category: Confectionery, Snacks.

Ambient advertisement created by JMW, Sweden for Doctors of the World, within the category: Public Interest, NGO.

To encourage Bessies submissions, JWT created a spot that, at first glance, looks like the original Skittles lick-the-screen commercial we’ve all seen before (Also a previous Bessie’s winner). But, instead, it takes an interesting twist when BBDO’s ECD Carlos Moreno appears and, let’s just say, plays copycat… Digital advertisement created by JWT, Canada for The Bessies Award, within the category: Professional Services.

Film advertisement created by BBDO, United States for AT&T, within the category: Electronics, Technology.

The road to success in the music business can be hard. One way to increase awareness is to feature famous artists. To promote their new album and tour, and get recognized in the US Motherland of Hip Hop, British Rap combo Too Many T’s were looking for a big name to partner with. In a world first, they got support from one of the most well-known vocalists in the world: Alexa, the AI voice assistant from Amazon, present in millions of devices in homes around the globe. Content advertisement created by Serviceplan, Germany for Too Many T's, within the category: Music.

Audio advertisement created by The Brainstorm Group, Canada for Gardein, within the category: Food.

To launch the new yogurt “Corpos Danone” limited edition bottle collection we did the first Music Video LIVE on Facebook. One take, played LIVE, performed LIVE, recorded LIVE, directed LIVE, edited LIVE and we even incorporated Real Time fans comments on Facebook in the Music Video, in real time. The song celebrated the brand concept – When you love yourself you attract the best in life – and showed the designs and claims of the new bottles on the music video. Content advertisement created by Wunderman, Portugal for Danone, within the category: Food.

Film advertisement created by JWT, India for Kingfisher, within the categories: Alcoholic Drinks, Sports.

Digital advertisement created by 180 Amsterdam, Netherlands for Moyee Coffee, within the category: Non-Alcoholic Drinks.

Outdoor advertisement created by Saatchi & Saatchi, Netherlands for Samsung, within the category: Electronics, Technology.

Film advertisement created by The Richards Group, United States for AAF ADDY Awards, within the category: Professional Services.

The prostate is a marvelous thing. But 1 in 9 men will get prostate cancer. Get yours checked. And join the fight by buying our Euphejisms book of 100 all-new terms for...that. 100% of the profits will be donated to prostate cancer research and support. Purchase at http://euphejisms.com Film advertisement created by NIgel & Co., United States for Euphejisms, within the category: Health.

Digital advertisement created by DDB, Netherlands for KLM, within the category: Transport.