This simple, voiceless campaign is titled “BOX –> OBX.” “OBX” is the Outer Banks’ signature oval destination sticker, as well as the first three characters on all Outer Banks license plates. “BOX,” of course, is what you might be in if you commute on smoggy 8-lane thruways or taxi through grid-locked city streets, if your eyes stay glued to a data-entry screen or you work late nights in a featureless complex. This campaign is like a traditional product demo (minus the shouting spokesperson), where you see the benefit happen in front of your eyes. Instead of the cleanser that removes grass and wine stains, or the knife so sharp it can cut a shoe, in our case, it’s the barrier islands that can cure the common city.” Film advertisement created by BooneOakley, United States for Outer Banks Visitors Bureau, within the category: Hospitality, Tourism.

Film advertisement created by Cut Media, United Kingdom for Continental, within the category: Automotive.

Film advertisement created by Via Victor, Belgium for Bosch, within the category: Electronics, Technology.

Film advertisement created by Atomic, United Kingdom for eToro, within the category: Finance.

Film advertisement created by Serviceplan, South Korea for Pampers, within the category: House, Garden.

Film advertisement created by Hoffman Lewis, United States for McDonald's, within the category: Food.

Digital advertisement created by Broca & Wernicke, France for Action Against Hunger, within the category: Public Interest, NGO.

Film advertisement created by Draftfcb, Thailand for Nivea, within the category: Health.

Getting children vaccinated is a pressing issue facing the children of South Africa today. Nedbank, together with Joe Public United and the Nelson Mandela Children’s Fund, has been running #vaxthenation, a campaign that highlights this issue by combining two of Nelson Mandela’s iconic speeches, rewritten from the perspective of the future of South Africa – the children. On the 2nd of December 2018 the children that were featured on the television commercial stood up on stage at the Global Citizen Festival and delivered the #vaxthenation message to the world. Film advertisement created by Joe Public, South Africa for Nedbank, within the category: Public Interest, NGO.

Cooking Blindly is a 130-page sensory guide that aims to stimulate the five senses: touch, with relief illustrations of the dishes and printing in Braille; smell, since it will be possible to feel the aromas of the spices mentioned in the recipes; vision, since the publication has a design that allows people with low vision to read the content; and hearing, both with buttons that emit sounds from the instruments to be used in the preparation and with the audiobook version. The taste is due to the delivery of the book, the recipes contained therein. The publication also has an official website (www.cozinhaascegas.com.br). Launched in the year that celebrate 100 years of Nestlé in Brazil, the publication was designed in line with Maggi's philosophy that cooking is something that everyone can and should participate in. The initiative also reflects the Dorina Foundation's 75-year commitment: a more inclusive society for people with different levels of visual impairment. Integrated advertisement created by Publicis, Brazil for Maggi, within the categories: Food, Public Interest, NGO.

A delicious and wholesome breakfast staple for over 140 years, Quaker Oatmeal is a trusted choice your entire family can feel good about. As the Official Oatmeal Sponsor of the NFL, we aim to get this message across in a wholesome yet humorous way—with help from a few former NFL greats: Drew Brees, Jerry Rice, and Jerome Bettis. The launch TV spot introduces a family of referees who determine that Quaker Oats are ALWAYS a good call; a message supported by these historically great athletes. Film advertisement created by Mekanism, United States for Quaker Oats, within the category: Food.

Director / Editor: Tim Wilson / Friendshop! Executive Producer: Melissa Mapes / Friendshop! Producer: Garrett Crabb / Friendshop!

Ambient advertisement created by Heisholt, Norway for AlunaGeorge, within the category: Recreation, Leisure.

Embers of Empathy A unique collaboration between one of the world's leading humanitarian organisations and Australia's most renowned fine artists, to raise funds to support people and communities affected by natural disasters. October 2013 saw yet another spate of bushfires across New South Wales. In the Blue Mountains region alone thousands of people were evacuated and 193 homes were destroyed. This most recent tragedy, however, had another more positive consequence. It inspired a unique collaboration between Australian Red Cross and the Australian art community. It will see some of the biggest names in Australian art using the charcoal remnants of the burnt Blue Mountains landscape to create very special pieces of art over the summer months. These unique works will then be auctioned, with all proceeds going towards the vital disaster relief and recovery work of Red Cross. To find out how Red Cross work with communities to better prepare for, respond to and recover from disasters across the country visit redcross.org.au. Ambient advertisement created by Y&R, Australia for Red Cross, within the category: Public Interest, NGO.

THE RACIST KEYBOARD demonstrates the effects of racism in a simplistic manner. This special-build keyboard stands as a symbol against the menace of racism. Launched by World’s Fastest Pianist, it is an attempt at creating a world free of racism by instilling right values in our children.

Film advertisement created by BBDO, Italy for Parisian Gentleman, within the category: Fashion.

Film advertisement created by Leo Burnett, United Kingdom for McCafé, within the category: Food.

Film advertisement created by Havas, United Kingdom for VO5, within the category: Health.