Built for the Soccer World Cup, this was a Facebook AR camera filter game where users have to bounce the soccer ball on their head and unlock a coupon for shopping! Digital advertisement created by AliveNow, India for Big Bazaar, within the category: Gaming.

Digital advertisement created by JWT, India for Pepsi, within the category: Non-Alcoholic Drinks.

Response from Greenpeace to P&G's Thank You Mom? spot. Procter & Gamble is buying palm oil from companies that are destroying the forest home of orangutans, elephants and tigers. By turning P&G's widely pushed Thank You Mom campaign against them, Greenpeace is highlighting how P&G's suppliers are destroying forests and making orphans out of orangutans. The 'Protect Paradise' campaign is about creating a worldwide movement, bringing together everyone who want forest friendly products. Through creative confrontation and investigative research, Greenpeace is channelling a growing movement that don't want to be made of P&G's deforestation scandal through products they use every day.

Montana’s surprised real businesses in Toronto by simply walking in and offering a plate of BBQ meat in exchange for goods and services. Over two days of bartering and shooting, they received a psychic reading, an MMA lesson, a manicure, a yoga lesson, men’s skin care products, some new shoes, a haircut, a bouquet of flowers, an area rug, a massage and even a real tattoo. But the bartering didn’t end there. The entire production crew and the advertising agency agreed to take part of their payment in BBQ. Digital advertisement created by One Twenty Three West, Canada for Montana's Cookhouse, within the category: Food.

Film advertisement created by Publicis, France for ICM, within the category: Public Interest, NGO.

Treating cancer, oncologists often deal with professional loneliness, loss and grief - but their POV is seldom noticed. In order to empower the medical caregivers - we turned their work into art. Literally. The Art of Besting Cancer is the first art exhibition made of authentic clinical materials, that were twisted into 4 exhibits, each represents a step in the journey of cancer treatment. This way, we highlighted the oncologists as true artists - who save lives, creatively. Experiential advertisement created by Hooligans, Israel for MSD, within the category: Health.

Digital advertisement created by BEE, Hungary for Energiaklub, within the category: Professional Services.

Alcohol and cellphones are the leading causes of death in traffic. How to show that this combination goes against life? Upon realizing that the structure on the back of the plates resembles a cross, a new signage was developed. Outdoor advertisement created by Mark+, Brazil for Nissul Renault, within the categories: Automotive, Public Interest, NGO.

Film advertisement created by Slyman Arts, Spain for Coca-Cola, within the category: Non-Alcoholic Drinks.

Airbnb launched an innovative content-led marketing campaign to mark the 25th anniversary of the fall of the Berlin Wall. The campaign, which will air on US national TV this weekend, leverages Airbnb’s greatest asset - its community - to bring to life its mission of belonging. It will also offer compelling content for any traveller planning to visit Berlin to join in the yearlong celebrations. A specially created microsite, www.belonganywhere.com/berlin, will act as a hub for the content. Film advertisement created by VCCP, Germany for Airbnb, within the category: Transport.

Film advertisement created by F.biz, Brazil for Unopar, within the category: Education.

Film advertisement created by DDB, Australia for McDonald's, within the category: Food.

Australia is prone to some of the most devastating bush fires in history. But after two wet seasons in rural NSW, what fire fighters feared more than the driest summer in decades was in fact 'apathy'. People needed to know how to protect themselves more than ever preceding the summer of 2013 by downloading a bush fire survival plan immediately. Film advertisement created by JWT, Australia for NSW Rural Fire Service, within the category: Public Interest, NGO.

Digital advertisement created by Air, Belgium for Amnesty International, within the category: Public Interest, NGO.

Film advertisement created by Contrapunto, Spain for Getxophoto, within the category: Professional Services.

Film advertisement created by Y&R, United Kingdom for First Choice, within the category: Transport.

Ambient advertisement created by Lowe, France for KFC, within the category: Food.

Film advertisement created by Mechanica, United States for Forcepoint, within the category: Professional Services.

As LEGO Christmas Town prepares for the big day, a foot interrupts the celebrations and sees Santa flung far away from home. With miles to cover (although about a meter) and Christmas just around the corner, Santa relies on an unexpected friend and some creativity with LEGO bricks and discarded objects from under the couch, to build a solution that will get him home in time for Christmas. The film is part of a wider APAC and ANZ Christmas campaign that includes TV, Digital, OOH, Social, PR, Print and In-Store POS. Film advertisement created by CHE Proximity, Australia for Lego, within the category: Toys.