Film advertisement created by TBWA, United States for Conservation International, within the category: Public Interest, NGO.

X Shore, a brand driving the future of electric boating, has created a unique advertisement that features the 2015 hit song “Sun is Shining,” which reached number one on the music charts, by Axwell (Axel Hedfors) and Ingrosso (Sebastian Ingrosso). Celebrating Midsummer, the music-centric video was created and directed by X Shore’s internal production team and Konrad Bergström, Founder and Head of Creatives, and tells the story of the joyous experience aboard the Eelex 8000, a 100 percent electric boat built to entertain family and friends. “We’re thrilled to showcase X Shore alongside such a great song to celebrate our favorite time of the year, Midsummer, and embrace our Swedish heritage. We know everyone who watches can get a sense of the joyous feeling a high tech, sustainable boat can give to those onboard,” said Bergström. Much like its boats, X Shore has taken an innovative approach to advertising by creating a music video-style advertisement in-house with creative team members, Hedda Hökfelt, Kasper Bröns, Oscar Dieden, Elias Wästberg, and Head of Creatives, Konrad Bergström, complimented by an external team consisting of Hannes Söderström (photography), Pierre Wikberg (videographer), Philip Puljak (editor). The full 4-minute music video has premiered on X Shore’s YouTube channel, and a 20-second version will appear on TV in Scandinavia during the Olympic games this summer, as well. X Shore additionally plans to run five different 15-second versions through paid advertisements on LinkedIn, Facebook, Instagram, YouTube and TikTok in the U.S. X Shore is built on the core values of technology, sustainability and design, and its Eelex 8000 is a fully electric boat that was crafted with all of these core values in mind. Designed for those who aspire to become one with nature, passengers can embrace the natural beauty of the water and all that inhabits it without the harmful noise and fumes typical fossil-fuel engines emit, making the Eelex 8000 the ideal dayboat for every marine activity. Equipped with safety, entertainment and fleet telemetry features, and built with sustainable materials like cork instead of teak, as well as optional Flax fiber instead of fiberglass and carbon fiber, X Shore’s Eelex 8000 offers passengers a unique, seamless boating experience that they have never experienced before.

Ambient advertisement created by Duval Guillaume, Belgium for Plan Belgium, within the category: Public Interest, NGO.

Film advertisement created by Y&R, Peru for Británico, within the category: Education.

At the time when our hearts are open, is when the greatest #blessings are seen. Gong Xi Fa Cai.

An interactive Restroom service, Peeloo is an app that allows you to remotely check the status of the loo, and knock on the door if engaged. In fact, if you ask for a notification, Peeloo will also notify you as soon as the Loo gets vacant. A smart hack for small to medium size businesses who don't have huge office spaces (and mall-like restrooms), Peeloo aims to remove the queue from the Loo. For more, log on to www.Peeloo.in Digital advertisement created by Webchutney, India for Webchutney, within the category: Agency Self-Promo.

Film advertisement created by Fuel, Portugal for Queer Lisboa, within the category: Recreation, Leisure.

Film advertisement created by Y&R, Peru for LAN, within the category: Transport.

Digital advertisement created by True, New Zealand for Air New Zealand, within the category: Transport.

Film advertisement created by Lowe, Brazil for Anador, within the category: Pharmaceutical.

Film advertisement created by BBDO, United States for Whistle, within the category: Electronics, Technology.

Digital advertisement created by SMFB, Norway for GEOX, within the category: Fashion.

Digital advertisement created by Swing Swing, United States for Camper, within the category: Fashion.

Film advertisement created by Kraft, Hungary for Galamb Tailoring, within the category: Fashion.

Experiential advertisement created by Archer Troy, Mexico for Sony Pictures, within the category: Movies.

Film advertisement created by Pinnacle Advertising, United States for WeatherTech, within the category: Automotive.

Film advertisement created by CHI & Partners, United Kingdom for The Prince's Trust, within the category: Public Interest, NGO.

We understood that the most promising way to show millennials that Sonnet is there for all their big life moments is by protecting their optimism around their everyday negative moments. The internet has a lot of pessimistic content. We decided to flip these pessimistic moments online into positive ones. We created 'Drag & Drop', a plugin that customers can download from Sonnet's website. The plugin replaces banner ads on the websites millennials visit most. People can drag and drop anything negative they see - comments, posts and more. The plugin spins negativity into fun content, while also rewarding customers with a discount on Sonnet's insurance. Digital advertisement created by Miami Ad School, United States for Sonnet, within the category: Finance.

URL: http://apps.vw.co.za/new_tiguan The ‘Explore Tab’, prompts viewers to explore further. When users interact with the banner by zooming out of the website, they reveal that the Tiguan site is actually surrounded by numerous other working adventure websites. So you can figure your path to adventure right there and then. Because in a Tiguan, it’s easy to go anywhere and do anything. Digital advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.