Why is it necessary to include the word “black” to find black people pictures on search results? This is what the NGO Desabafo Social is questioning in the experiment #SearchForEquality (#BuscaPorIgualdade, in Portuguese) addressed to the largest image banks in the world – Getty Images, Shutterstock, Depositphotos and iStock Photos. The movement #SearchForEquality has engaged millions of people in Brazil in only a week making Google, Shutterstock and Depositphotos to discuss how to change their algorithms globally. Digital advertisement created by WE, Brazil for Desabafo Social, within the category: Public Interest, NGO.

Film advertisement created by BETC, France for IBIS, within the category: Hospitality, Tourism.

The first of its kind project consisted of two ad spots voiced over by Liev Schrieber and an integration to highlight the Stanley Cup – where the Cup has traveled; the greats who have lifted it over their shoulders and skated around the ice with it; what it’s seen and how it is truly the most iconic trophy in all of sports history. Film advertisement created by R&R Partners, United States for NHL, within the category: Sports.

Film advertisement created by 72andSunny, Netherlands for Lynx, within the category: Health.

Film advertisement created by M&C Saatchi, Australia for Steggles, within the category: Food.

Digital advertisement created by DDB, France for Trace Urban, within the category: Media.

80% of the population think Dyslexia is a disability. It’s not. From Albert Einstein to Henry Ford, Steve Jobs to Thomas Edison, George Washington to Leonardo da Vinci, dyslexics have made the modern world. To change the world’s perception of dyslexia, we created the world’s first Dyslexic Sperm Bank. It was located in central London and launched by notable dyslexic Richard Branson. Hidden cameras captured the public’s reaction. Experiential advertisement created by Y&R, United Kingdom for Made by Dyslexia, within the category: Public Interest, NGO.

Film advertisement created by JWT, France for Nestle, within the category: Confectionery, Snacks.

Film advertisement created by Pereira & O’Dell, United States for Annie's Homegrown, within the category: Food.

Whybin\TBWA Group Melbourne have created an interactive outdoor exhibition to launch the first purpose-built 100% electric car in Australia, the Nissan LEAF. The huge exhibit features over 40 real petrol bowsers artfully reinterpreted into useful everyday items to express the fact that with the Nissan LEAF, bowsers are no longer needed. The LEAF runs purely on electricity meaning the home is now the everyday filling station. The recycled petrol bowsers have been turned into functioning pieces of interactive art including a fish tank, coffee machine, giant water fountain, grandfather clock and a bird feeder that features a bowser covered in birdseed. Ambient advertisement created by TBWA, Australia for Nissan, within the category: Automotive.

To introduce the new tv services by mobilcom-debitel, we invented a very useless fake product to make the tv industry talk about mobilcom-debitels tv services. Digital advertisement created by Defacto BE/ONE, Germany for Mobilcom debitel, within the category: Electronics, Technology.

Japan has always had a genuine enthusiasm for Western culture. In the third chapter of the Legendary Bīru campaign, we explore a contemporary dimension of fusion—the two-way cultural exchange that happens when East meets West. And in return, a gesture of appreciation—from Japan, to you. Film advertisement created by The&Partnership, Canada for Sapporo, within the category: Alcoholic Drinks.

Outdoor advertisement created by Lowe, Canada for Mad Max, within the category: Media.

Film advertisement created by Dentsu, Philippines for Philippine Psychiatric Association, within the category: Public Interest, NGO.

Virgin Australia Show Your Colours Australian TV Commercial 2016

When colours unite, together we fly.


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Film advertisement created by Copacino + Fujikado, United States for Columbia Crest, within the category: Alcoholic Drinks.

Film advertisement created by POL, Norway for DnB, within the category: Finance.

Digital advertisement created by Miami Ad School, United Kingdom for The Telegraph, within the category: Media.

Film advertisement created by The Monkeys, Australia for Nearmap, within the categories: Electronics, Technology, Professional Services.