Film advertisement created by Saatchi & Saatchi, Poland for Tuborg, within the category: Alcoholic Drinks.

To promote its communication of – ‘We listen to you’, the music video focuses on core issues faced by today’s youth where they are neglected, often misunderstood, and are misrepresented. The pun derived from a common expression among youth – “Yaar ye meri kyun maanta nahi? “, BAGIC & WATConsult imbibed and created the musical genius garnering over a million views. Endorsing the free thoughts online, the lyrics were sourced in the form of tweets and facebook posts reflecting real life incidents. Digital advertisement created by WATConsult, India for Allianz, within the category: Finance.

3M’s Post-it is known to the public as a daily functional stationary item. And this is familiar enough to be commonly associated with office supplies such as Xerox and FedEx. However consumers consider Post-it as functional commodity not as brand, which results in tough competition with low priced me-too brands. Main purpose of this campaign was to make consumers consider the product not just as a functional item, but a symbol of connecting people’s heart. Ambient advertisement created by INNORED, South Korea for 3M, within the category: Office Equipment.

Outdoor advertisement created by TBWA, France for McDonald's, within the category: Food.

Digital advertisement created by Publicis, Brazil for The Noite, within the category: Media.

We were asked to devise an innovative concept to promote Sony PlayStation's 'Movies on Demand' service, to gain credibility for the service and highlight the superior experience. Taking movies as our starting point we pushed the brand outside of traditional channels. We tried to imagine what the ultimate movie experience would be like, creating three high-impact promos using 'immersive imaging' which were inspired by well-known movies. This technique uses 3D projection mapping as its starting point and combines it with traditional special effects, giving the viewer a supercharged experience, as the living room set is brought to life. Once again we were able to collaborate with some amazing creative talents in the FND Collective andMLF, who helped us to bring the campaign to life. Each film was carefully choreographed and timed to the animation sequence so that we could capture everything in one take, with no cuts, no post production and all in real time. The project combined real-life props, pyrotechnics and ninja puppeteers so we were able to blur the boundaries between the virtual and real. The three virals were uploaded to YouTube and have gained over 4.5 million views. Digital advertisement created by Studio Output, United Kingdom for PlayStation, within the category: Gaming.

URL: http://www.nokia.com.ar/productos/promociones/potencia-tu-experiencia Digital advertisement created by Wunderman, Argentina for Nokia, within the category: Electronics, Technology.

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Online edit: De Grot / Lastpost.tv Film advertisement created by Eigen Fabrikaat, Netherlands for Takeaway.com, within the category: Professional Services.

Integrated advertisement created by Dentsu Aegis Network, Nigeria for Better Life Billionaire, within the category: Gambling.

Film advertisement created by mInteraction, Thailand for Tesco Lotus, within the category: Retail Services.

Film advertisement created by Mechanica, United States for Forcepoint, within the category: Professional Services.

Film advertisement created by Duval Guillaume, Belgium for Ché, within the category: Media.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Film advertisement created by VML, United States for NAPA Auto Parts, within the category: Automotive.

Film advertisement created by Anomaly, United Kingdom for Freeview Play, within the category: Media.

Film advertisement created by Kinograf, Ukraine for Khlibnyi Dar, within the category: Alcoholic Drinks.

Café Coffee Day, being India’s biggest café chain, with 1408 cafes, is where India’s youth hang out. More often than not, it’s where they find their love, make new friends, study, read, plan their lives and form their opinions. The idea was to give all the time they spent sitting down at Café Coffee Day the legitimacy and importance it warrants. Throughout history, the greatest of things have happened when people have sat down. From nations signing treaties to people sharing lunch, from leaders writing the constitution to young couples going on their first date, sitting down always leads to something more. We realized that there can’t be a better brand than Café Coffee Day to ask people to ‘sit down’. Film advertisement created by Creativeland Asia, India for Café Coffee Day, within the category: Public Interest, NGO.

We took 8 football legends from some of the fiercest international rivalries in the world of football and gave them a DNA test. Our Goal? To find out if they have more in common than they think. Content advertisement created by Peach Content, Israel for MyHeritage DNA, within the category: Public Interest, NGO.

After 20 years in business, Toronto advertising agency Gee, Jeffery & Partners is closing its doors. To mark the occasion, they are having a Closing Down Liquidation Fire Sale on Thursday, November 18, with all proceeds going to Jake’s House for children with autism. “For 20 years GJP has been making advertising history and now GJP is history.” Says Alan Gee, Chairman, GJP. “It’s been a heck of a ride.” To go out in pure ad-style, GJP has produced a campaign, their last, promoting their closing and the sale. Film advertisement created by GJP, Canada for GJP, within the category: Agency Self-Promo.