Digital advertisement created by Force of Nature, Denmark for Adidas, within the category: Fashion.

FCB Milan’s new campaign, “Moms Don’t Quit,” for Corriere Dela Cera, wonders what if women had to quit their jobs as moms in order to work? In Italy, many employers force newly hired women to sign blank resignation letters to be used in case of pregnancy. “Moms Don’t Quit” seeks to create a new model of working motherhood in which the two are no longer mutually exclusive. Film advertisement created by FCB, Italy for Corriere Dela Cera, within the category: Public Interest, NGO.

Milk is not just for children: this is the concept of the viral campaign launched by Assolatte (The Italian Association of Milk Producers). Its main objective is to encourage teenagers and young adults to drink milk, a behaviour usually associated with children. Ambient advertisement created by Mosaicoon, Italy for Assolatte, within the category: Non-Alcoholic Drinks.

Cheil Spain and Samsung Electronics have developed a swimming cap incorporating the latest technology to help blind Paralympic swimmers detect when to flip turn at the end of a lane in the pool. ‘Blind Cap’, which has been developed in collaboration with the Spanish Paralympic Committee, is the first swimming cap equipped with a vibrating sensor and Bluetooth technology to alert blind swimmers at the precise moment they need to do a turn. Ambient advertisement created by Cheil, Spain for Samsung, within the category: Electronics, Technology.

International Executive Creative Director: Erik Vervroegen Productions Director: J.A.C.K Film advertisement created by Marcel, France for Valege Lingerie, within the category: Fashion.

Digital advertisement created by FCB, Sweden for Bukowskis Auction House, within the category: Professional Services.

Film advertisement created by gnet, United States for Call of Duty, within the category: Gaming.

Early this year, Grab launched a digital wallet service, “GrabPay Wallet,” but the service did not seem to be going well in Thailand because Thai people still use cash most of the time when using Grab, as Thais perceived that the service is way too complicated for them to use. This commercial film by Wolf BKK aims to shift Grab users’ behavior by using a hilarious conversation between one lazy man and an ape in order to attract the audience and to get the message “GrabPay Wallet is really easy to use” noticed. In the film, the lazy man thinks everything is complicated, even using GrabPay Wallet is too much of a hassle. So, the ape has to give him a BIG lesson about human evolution while demonstrating how easy-to-use Grab’s e-wallet is. Let’s see if the ape could successfully change the human’s mind. Film advertisement created by Wolf Bangkok, Thailand for GrabPay Wallet, within the category: Finance.

Film advertisement created by M&C Saatchi, Germany for Kinder, within the category: Confectionery, Snacks.

How can we show the spirit of the "Do it yourself" line, during the holidays? We applied emotional value to the products that are considered useful, but not engaging, during the celebrations. Powerful products we can achieve fantastic, sometimes magical, things with. Involving the Bosch team, we shed light on what the festive holidays are like for Rosa, an elderly lady, who lives alone in an abandoned village in the mountains above Lake Como. Film advertisement created by A-Tono, Italy for Bosch, within the category: House, Garden.

Film advertisement created by Rosapark, France for Ouigo, within the category: Transport.

Film advertisement created by Publicis, Italy for Diesel, within the category: Fashion.

Background: In the county of Kronoberg, Sweden, the Health Department have noticed increasing numbers of chlamydia among the youth and young adults. One of the reasons being the stigma about testing; a physical meeting with a nurse and the embarrassment it may cause. The time factor is also a barrier; many find it circumstantial to set aside time to go to a health central – let alone for a test. Task: Inform young citizens in the region about chlamydia and the fact that one can order a self-test online. You don’t even have to move away from the screen! Solution: A regional Health Department is pretty far from being down with the kids… However, we knew that millennials put a lot of confidence in peer-2-peer communication. They trust their friends and are very responsive to information coming from their own networks. The solution was to create something that they would want to consume and share voluntarily. Instead of using the county’s graphical profile, we went in the opposite direction, just offering simple entertainment – with a hook at the end. No morals. No pointers. Film advertisement created by Länge Leve Kommunikation, Sweden for The Health Department of Kronoberg, within the category: Health.

10th anniversary celebrating & empowering women through 10 statements. Monki is owned by H&M and is a global fashion brand for women. #Monkifesto is a value-driven campaign empowering women all over the planet. This is a bold and important campaign containing 10 statements delivered by 10 brilliant and edgy women – Kiran Gandhi, Karley Sciortino, Rita Popova and many more. It's OK to masturbate (we all do it). It should be ok to be gay or transgender. It´s NORMAL (painful and messy) to have your period. It´s OK to be a drama queen. The campaign boosts Monki's target audience to believe in themselves and to go their own way. Our deliverables contain communication concept, creative direction in collaboration with Monki and photo and film production. We took the content; the ambassadors and the statements and made them the actual visual language for the campaign. Creating all the set design and typography by hand on banners, flags, and signs. Digital advertisement created by Snask, Sweden for Monki, within the category: Fashion.

Direct advertisement created by Blink Digital, India for KFC, within the category: Food.

Ambient advertisement created by TBWA, France for SNCF, within the category: Transport.

Film advertisement created by Bailey Lauerman, United States for Effie Awards, within the category: Professional Services.

Under the direction of award-winning director Vincent Peone and mastermind behind Vogue’s 73 Questions, the new campaign will break through on digital platforms, presented in three parts: "Movie Night", "Page Turner", and "Laundry Day. Designed specifically for Youtube and Instagram, the brand took full advantage of these digital channels and their unending capabilities to launch this creative video campaign utilizing Youtube’s newest sequential ad unit to roll out each scene. While the brand is no stranger to advertising—ELOQUII launched a customer testimonial TV campaign in 2017— this digital campaign not only represents their commitment to their customer and a new frontier for the brand, but their capability as a youngbrand to place a significant budget on advertising. Digital advertisement created by Bic, United States for ELOQUII, within the category: Fashion.

With innovations in design and technology paving the way, essentially transforming sailboats into airplanes, the sport of sailing is becoming one of the fastest, most dangerous competitions on earth. Millimeter changes in design translate to knots of difference on the water, which is the difference between winning and losing, so Altair was excited to share their design simulation software and consult with Artemis Racing to help give the Swedish team a competitive advantage. The film explores how technology is transforming sailing as well as the intriguing, and often perilous world of the America’s Cup, and all that comes with its developments in boating – including competitors who are determined to spy and steal coveted engineering secrets along the way. Content advertisement created by Grey, United States for Altair, within the category: Industrial, Agriculture.