Digital advertisement created by DDB, United States for United States Tennis Association, within the category: Recreation, Leisure.

Film advertisement created by We Are Royale, United States for Under Armour, within the category: Fashion.

Mercurio Cinematografica srl Film advertisement created by BBDO, Italy for Gatorade, within the category: Non-Alcoholic Drinks.

Audio advertisement created by Talent, Brazil for Toshiba, within the category: Electronics, Technology.

July 1 didn’t just mark Canada’s 150th birthday — it also was the one-year mark until the nationwide legalization of cannabis. Smoking accessory retailer Prohibition took the opportunity to have fun with the milestone, by placing an interactive billboard in the nation’s capital that detected nearby marijuana smoke. Experiential advertisement created by Bleublancrouge, Canada for Prohibition, within the category: Tobacco.

Film advertisement created by The Alchemy Partnership, Singapore for ABC Extra Stout, within the category: Alcoholic Drinks.

Film advertisement created by Zulu Alpha Kilo, Canada for Nestea, within the category: Non-Alcoholic Drinks.

Film advertisement created by Serviceplan, Germany for Penny, within the category: Retail Services.

Direct advertisement created by Red Pepper, Russia for Uber, within the category: Professional Services.

Adults these days can be pretty stupid, so thank god we have these kids. Integrated advertisement created by The Creative Circus, United States for Scripps National Spelling Bee, within the category: Education.

Film advertisement created by BLAB, Turkey for SEK, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Saatchi & Saatchi, Poland for Head & Shoulders, within the category: Health.

Animation: Kalakala Co. Film advertisement created by Frank Unlimited, United States for Seattle Cancer Care Alliance, within the category: Public Interest, NGO.

Film advertisement created by HarrimanSteel, Netherlands for Toms, within the category: Public Interest, NGO.

Digital advertisement created by RA Kombinat, Kazakhstan for ForteBank, within the category: Finance.

Reading out loud for others can be a scary thing for children. They are often met with prejudice and comments. We wanted to show them that they are good enough as they are and lift them up. Therefore we invited them to participate in what they thought was a normal audition to be a host at ARK’s annual children books award. What they didn’t know was that we had a surprise for them at the end. Film advertisement created by Something Good, Norway for ARK BookStore, within the category: Recreation, Leisure.

McDonald's is saying goodbye to Maestro by transforming a burger box into a music box. On the 25th of September, the Maestro, a sale success in Portugal, will give its place to a new range of products. To mark this depart, surprise consumers and allow everybody to say goodbye to their favorite burger, McDonald’s Portugal transformed Maestro boxes’ in real music boxes. A lighting sensor and a small sound system were placed in a fake box top. When open, the box played Mozart’s classics. Direct advertisement created by FullSIX, Portugal for McDonald's, within the category: Food.

Film advertisement created by FP7, Egypt for Palm Hills Badya​, within the category: Industrial, Agriculture.

In Brazil, on the date when the 1964 Military Coup completed 53 years, the stunt wanted to raise awareness in a bid to eliminate streets names that honor Brazilian’s torturers and murderers. Film advertisement created by Cheil, Brazil for Núcleo Memória, within the category: Public Interest, NGO.

For those who grew up in Greece, NOYNOY evaporated milk is their childhood favourite. While everybody in Greece knows and loves NOYNOY, it seems that in the last years they have stopped believing in its value proposition. Our challenge was to smartly convey the message “what is worthy, stands the test of time” in YouTube environment. Instead of forcefully interrupting the user's experience, we thought of incorporating the message into it, linking NOYNOY evaporated milk with all-time classic song we all love and appreciate more over time. By volume searches of all-time classic songs/artists we have created custom, special targeted preroll videos for each one of them. Digital advertisement created by Admine, Greece for NOYNOY, within the category: Food.