Kids learn things even when they’re not taught them. Television and the expectations of the adults around them shape their outlooks, often with unintended consequences. In Belgium, school network Samen Onderwijs Maken asked kids to take part in an experiment with unsettling results. Directed to pick a colored pencil to use to fill in “skin color” on a drawing of a person, every child picked the light pink shade. Even kids with skin tones much better matched by other pencils in the box picked pink. So SOM and TBWA Belgium created a box of pencils with seven different shades—The Skin Color Collection—to redefine what kids think of as the right color for skin. Direct advertisement created by TBWA, Belgium for Samen Onderwijs Maken, within the category: Education.

Wildlife photographer Will Burrard-Lucas photographed pedestrians in the Helsinki region. Helsinki regional transport wants to encourage everyone in the metropolitan area to walk more. Walking brings cities to life and supports citizens’ physical and mental wellbeing. Walking is also a fundamental aspect of using public transport and an important element in urban trip chains. Helsinki regional transport wants to turn the Helsinki region into the walking capital of the world. Integrated advertisement created by 358, Finland for HSL, within the category: Transport.

FCB Inferno launch their first campaign for the Home Office since being appointed in October 2017. Knife crime is a priority area for the Government, which is launching its Serious Violence Strategy in the Spring, placing a new emphasis on steering young people away from crime, while continuing to promote the strongest possible law enforcement approach. Film advertisement created by FCB, United Kingdom for Home Office, within the category: Public Interest, NGO.

The first pornographic film that teaches young people about sexual and reproductive health, because who better to teach you about sex than porn stars? And with what better medium than the internet? Deep Pipes is part of the #PornEducation initiative, a digital social movement for free and responsible sexual and reproductive health. The Legion developed this project from first conception right through to the film’s production and release. The film has already had a huge impact thanks to its original approach that has turned a traditionally taboo subject into a positive one that cannot be censored. The campaign and film have provided plenty to talk about, as sex is a subject rarely addressed in our society. This film is the beginning of an entire educational movement and shows that even the most delicate subjects can be approached objectively and creatively and that effective ideas can be a valuable tool for connecting with the public. Digital advertisement created by Archer Troy, Mexico for Marie Stopes México, within the category: Health.

Ambient advertisement created by Havas, France for Point.P, within the category: House, Garden.

Film advertisement created by H-57, Italy for Quercus Books, within the category: Media.

Film advertisement created by gnet, United States for Call of Duty, within the category: Gaming.

URL: http://www.fucksgiving.net On november 8th, the world celebrates Fucksgiving. KISS created a website that gives people from all around the world the opportunity to say why they give a fuck about this election. How it affects them direct or indirectly. All they have to do is use the hashtag #fucksgiving on Twitter. The kickstart of this project is a video with people of different race, age, gender, etc., reading a manifesto on camera. Digital advertisement created by KISS, Portugal for KISS, within the category: Agency Self-Promo.

Drawing on a history of innovation in scientific and naturopathic expertise, Red Seal develops effective natural remedies that help the body heal itself and boost well being. Film advertisement created by Sugar, New Zealand for Red Seal, within the category: Pharmaceutical.

One in ten Russians has experienced torture or threats of violence at the hands of law enforcement. Our goal was to attract attention to the difficult issue of torture and increase donations to the Committee Against Torture. Committee Against Torture is an organization that provides support to victims of torture, from assisting them and their families and conducting independent investigations to representing them at the European Court of Human Rights. Digital advertisement created by Zebra Hero, Russia for Committee Against Torture, within the category: Public Interest, NGO.

Ambient advertisement created by DDB, Peru for McDonald's, within the category: Food.

Digital advertisement created by Nossa, Portugal for Somersby, within the category: Electronics, Technology.

Film advertisement created by Tongal, United States for Lucky Charms, within the category: Food.

Ambient advertisement created by Red Pepper, Russia for Bushe Bakery, within the category: Food.

Film advertisement created by TRY, Norway for Ridderost, within the category: Food.

Red Bull and JCDecaux Norge have brought passengers at Oslo S back to the 80's with a pinball table. People who won the game got a cold can of Red Bull Organics! Outdoor advertisement created by JCDecaux, Norway for Red Bull, within the category: Non-Alcoholic Drinks.

We put small scooters in the customers' way along with tag-line "Scooter: small and vulnerable". Either the customer noticed the toy in his way and got the message or accidentally crushed the toy, thus getting even more direct experience. Ambient advertisement created by !Mooz, Latvia for Road Traffic Safety Department Latvia, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Sweden for Hot-Tub, within the category: Food.

Ronseal knows everyone tries to put off DIY as long as possible, especially the less than glamorous job of painting a fence or staining a door. So why would anyone listen to an ad that asks them to get on with it - unless that ad actually hypnotizes them. Using 3D audio best listened to through headphones. Audio advertisement created by BJL, United Kingdom for Ronseal, within the category: House, Garden.