Brief: had to develop a direct campaign for LEGO that promotes the core of the brand creativity. As this is what the target audience uses when playing in whatever way with LEGO bricks, it was important for us to involve the user to create something new and big. Our aim was that everybody who gets in contact with our digital campaign becomes part of it by using their own creativity. Creative Execution: We made a jump ‘n’ run game, created by the user themselves, and becoming bigger and bigger, with every user who takes part in it. This promotes perfectly the core of the brand LEGO: creativity. Describe the creative solution to the brief/objective. We created an idea for the most common banner: The leader board banner. 728px x 90px for endless fun: An interactive jump ‘n’ run game, created by the users themselves. A little LEGO figure, starting on the very left, has to reach the right side of the banner in order to finish a level. While playing in the banner, users always have the possibility to visit builders-of-infinity.com. Here, users can create their own level – with LEGO bricks. Small bricks, big bricks, moving bricks, pink bricks, fast forward bricks… Once a user finished building a level, he can publish it. His level will be added to the game – raising the number of levels for the banner. Results: Countless LEGO fans from all over the world create a never-ending jump ‘n’ run game. And to become #1 in the high score some of them played even more than 1 hour on this banner. Digital advertisement created by Plan.net, Germany for Lego, within the category: Gaming.

Ambient advertisement created by Halva Kungariket, Sweden for Mobilia shopping mall, within the category: Automotive.

Eyeballs, here’s a buttery treat. Watch our new ad ‘CAFE’.

Tongues, wag away. Thumbs, hit the likes.

#butterthefoodbutterthemood
#anchorbutter

Digital advertisement created by DDB, Argentina for KY Gel, within the category: Health.

Kids learn things even when they’re not taught them. Television and the expectations of the adults around them shape their outlooks, often with unintended consequences. In Belgium, school network Samen Onderwijs Maken asked kids to take part in an experiment with unsettling results. Directed to pick a colored pencil to use to fill in “skin color” on a drawing of a person, every child picked the light pink shade. Even kids with skin tones much better matched by other pencils in the box picked pink. So SOM and TBWA Belgium created a box of pencils with seven different shades—The Skin Color Collection—to redefine what kids think of as the right color for skin. Direct advertisement created by TBWA, Belgium for Samen Onderwijs Maken, within the category: Education.

What connects me, to another day at work, to my friend from school, to my dream, to my destination, to another meeting, to another arrival, to another kiss. What connects Maria's longing for João to João's love: The Barraqueiro Group. There's a path that connects us Film advertisement created by True, Portugal for Grupo Barraqueiro, within the category: Transport.

Digital advertisement created by Miami Ad School, Argentina for YouTube, within the category: Public Interest, NGO.

Film advertisement created by Wieden + Kennedy, Netherlands for Facebook, within the category: Electronics, Technology.

All begun with a commonplace gesture : a father who steals his son's Pitch… and returns the empty packaging to him! A theft of Pitch that triggers the spirit of play and revenge of the children who have decided that this time, they will not let it go! Film advertisement created by Les Gros Mots, France for Pitch, within the category: Food.

Who can understand the myriad hues of black better than a person who's lived in darkness since he was 6 months old? To introduce its All-Black fabric collection, Raymond came out with a film which is an intriguing yet poetic ode to black fabric. We realize towards the end of the film that the ode is delivered by a blind poet - it is his interpretation of black. It has slick fashion colliding with a narrative that’s just as intriguing as it is lyrical. The narrative has a consistent progression, building human attributes into the color black and leading up to a striking touch of authenticity in the end - The film features Jugpreet Bajwa, an Indo-Canadian singer and writer who’s visually impaired. Film advertisement created by Grey, India for Raymond, within the category: Retail Services.

Film advertisement created by Volt, Sweden for Sibylla, within the category: Food.

UNICEF with this work aims to raise awareness within the Greek society for inclusivity in schools. Looking closely at the first day of school and how stressful that is for children to enter a new environment, UNICEF focuses on sharing that emotion with the viewer. With all the pressure of making new friends, going to a new environment and doing well in the new classes, the kids have a lot on their plate. Being kind to each other and supportive is probably the most important thing. Inclusivity in schools is important for kids not to feel left out, being together makes them stronger! Film advertisement created by Socialab, Greece for Unicef, within the category: Public Interest, NGO.

Ambient advertisement created by Red Pepper, Russia for Bushe Bakery, within the category: Food.

We created an awareness radio campaign for Dallas based bookstore The Wild Detectives in which we play with the “theater of the mind.” By teasing listeners with just a few words, we can trigger their imagination to start piecing together a story, all the while inviting them to stop by The Wild Detectives Bookstore. Audio advertisement created by Dieste, United States for The Wild Detectives, within the category: Recreation, Leisure.

Film advertisement created by Y&R, Peru for Tinka Lottery, within the category: Gambling.

To download the plug-in: http://goo.gl/1XJuW A new browser plug-in suggests alternatives to offensive words on social networks. A short while ago BBR Saatchi&Saatchi met with 15 teenagers from the StartupSeeds organization – a program for nurturing technology-oriented youth, in order to try and find a solution to a national (and worldwide) problem – cyber-bullying: boycotts, harassments and offensive messages causing dozens of children emotional damage which in many cases pushes them to end their lives tragically. Out of dozens of ideas, we chose the one which addressed the offending party, the cyber bully, just before he writes the offensive message on platforms like Facebook, blogs and forum: We have created a Chrome browser plug-in that detects offensive words, and replaces them with positive ones. Digital advertisement created by Saatchi & Saatchi, Israel for Clean Up the Internet, within the category: Public Interest, NGO.

Despite the media buzz regarding transgender rights in recent months, few resources exist to improve the situation for transgender youth today. Gender Creative Kids Canada, together with lg2, is proud to launch The You Inside Project. This is a creative and innovative social project featuring a short animated film shared on social media and an educational toy (a fictional character named Sam) that is for pre-sale on Kickstarter. The project is designed to answer the needs of loved ones searching for tools to discuss this delicate, complex and universal issue with transgender children, their family and friends. Film advertisement created by Lg2, Canada for Gender Creative Kids Canada, within the category: Public Interest, NGO.

In the Internet age, where information is free and accessible to everyone, citizens and foreigners who are living in China are still under strict media censorship. They are able to access censored information through VPNs. However, the most commonly used VPN ‘Freegate’ is also censored.This campaign is a Monotype solution to provide easy access to the Freegate VPN. Integrated advertisement created by Miami Ad School, Germany for Monotype, within the categories: Media, Professional Services, Public Interest, NGO.

Production Company: Sunshine-etc Co. Music: Cine Digital Sound Studio Co. Post Production: Posters Co. Animation: Anto Co. Film advertisement created by Y&R, Thailand for DTAC, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, Australia for RAMS, within the category: Finance.