Ambient advertisement created by Saatchi & Saatchi, Poland for Head & Shoulders, within the category: Health.

Animation: Kalakala Co. Film advertisement created by Frank Unlimited, United States for Seattle Cancer Care Alliance, within the category: Public Interest, NGO.

Film advertisement created by Bensimon Byrne, Canada for Inniskillin, within the category: Alcoholic Drinks.

Bewilderment. Unease. “A bit of a stretch.” “It just rubs me the wrong way.” Those were some of the reactions from focus group participants shown fake ads for products like laundry detergent and cereal that prominently featured people with a disability. The public rarely sees people with a disability featured in popular media, leading a group of disability-focused organizations from Canada and the United States to publish an open letter calling on the media to be more inclusive of people with disabilities. Launching on International Day of Persons with Disabilities, Tuesday, December 3, the campaign aims to change how people see disability by changing what they see in popular media. Currently, fewer than 3% of characters on North American television have disabilities and of these, 95% are played by able-bodied actors. Integrated advertisement created by Wax, Canada for Calgary Society for Person with Disabilities, within the category: Public Interest, NGO.

Film advertisement created by Leo's Thjnk Tank, Germany for McDonald's, within the category: Food.

Film advertisement created by HarrimanSteel, Netherlands for Toms, within the category: Public Interest, NGO.

Digital advertisement created by RA Kombinat, Kazakhstan for ForteBank, within the category: Finance.

Reading out loud for others can be a scary thing for children. They are often met with prejudice and comments. We wanted to show them that they are good enough as they are and lift them up. Therefore we invited them to participate in what they thought was a normal audition to be a host at ARK’s annual children books award. What they didn’t know was that we had a surprise for them at the end. Film advertisement created by Something Good, Norway for ARK BookStore, within the category: Recreation, Leisure.

McDonald's is saying goodbye to Maestro by transforming a burger box into a music box. On the 25th of September, the Maestro, a sale success in Portugal, will give its place to a new range of products. To mark this depart, surprise consumers and allow everybody to say goodbye to their favorite burger, McDonald’s Portugal transformed Maestro boxes’ in real music boxes. A lighting sensor and a small sound system were placed in a fake box top. When open, the box played Mozart’s classics. Direct advertisement created by FullSIX, Portugal for McDonald's, within the category: Food.

Film advertisement created by FP7, Egypt for Palm Hills Badya​, within the category: Industrial, Agriculture.

Film advertisement created by Black Cherry, Greece for Chipita, within the category: Confectionery, Snacks.

In Brazil, on the date when the 1964 Military Coup completed 53 years, the stunt wanted to raise awareness in a bid to eliminate streets names that honor Brazilian’s torturers and murderers. Film advertisement created by Cheil, Brazil for Núcleo Memória, within the category: Public Interest, NGO.

Everything’s better with cherries. Everyone who travels with airBaltic already knows that tickets with cherries are better – they mean discounts for flights and probably a champagne 11 kilometers up in the air. Panic studio brought those small, hard- to-find, but widely loved cherries to life, gave them a tiny dose of common sense and a large portion of humour – this way creating series of videos for airBaltic where cherries are waiting for the right moment to go on juicy adventures. Film advertisement created by Panic, Latvia for Air Baltic, within the category: Transport.

Film advertisement created by 180heartbeats + Jung v. Matt, Poland for OBI, within the category: Retail Services.

One of the main objectives was to get as many people as possible to taste Coca-Cola and to remind the ones who may have forgotten how good it is. Consequently, a first-of-its-kind interactive television commercial was made in a way that would offer consumers the chance to taste Coca-Cola practically "straight from the television screen" in the easiest, most immediate way. A television commercial that prompts smartphones, thus enabling consumers to order a couple of free cold Coca-Colas straight to their doorstep. Ambient advertisement created by GefenTeam, Israel for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by BBDO, Argentina for Volkswagen, within the category: Automotive.

Canada’s unions created an immersive virtual reality experience of a refugee's journey, because they wanted Canadians to feel a deeper connection to the refugees we are welcoming, and to have a better understanding of the challenges they face. Now you can interact with this 360º video version of the experience. Digital advertisement created by Redline Interactive, Canada for Canadian Labour Congress, within the category: Public Interest, NGO.

Salles / Lobo Group, Patrizia Fanganiello / Lobo

Film advertisement created by Spike Communications, United States for Sleepy's, within the category: Retail Services.

Digital advertisement created by FCB, Switzerland for Refugees Welcome, within the category: Public Interest, NGO.