Digital advertisement created by BBDO, Brazil for Pedigree, within the category: House, Garden.

Integrated advertisement created by Serviceplan, Germany for Metro, within the category: Retail Services.

Introducing "A pack of education", a cigarette vending machine turned into a donation box. Next to the brands displayed on cigarette vending machines we will add a "pack of education" label, allowing customers to easily donate their money for a pupil's education. Through a link on the receipt they can get in touch with the child they helped. This simple mechanism will help Teach for India turn a bad habit into something good. Education. Ambient advertisement created by Miami Ad School, Germany for Teach for India, within the category: Education.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

A live, primetime request show was hijacked by callers, each one dedicating love songs to the same woman, leaving the poor RJ very confused. Audio advertisement created by JWT, Singapore for Lux, within the category: Health.

Barceló Hotels are located in the most awesome spots in the caribbean. The best beaches and environment in a real paradise that offer an unique experience. The main value of the campaign was how we avoided the traditional way to communicate in the hotels industry, which is still focused on showing their facilities, rooms, restaurants and services. We believed from the start in a communication that made people almost feel what would be like to be in that paradise. It was not just about shooting pictures and videos, it was about creating a whole sensation from the moment you saw any piece of the campaign till the moment prior to booking. Film advertisement created by September, Spain for Barceló Hotels & Resorts, within the category: Hospitality, Tourism.

Goyal & Co launched a new apartment complex in Bangalore, which they officially registered as 'Orchid Piccadilly'. In a country scarred by the British rule, this was indeed an icky situation to be in, to add to our problems, there was nothing British about the architecture or any aspect of this project for that matter. What started as a conundrum was then flipped on its head and used to our advantage with the Tag line of the campaign stating "Orchid Piccadilly, Nothing British About it". We played on the innate, ancestral need of us Indians to take a dig at the British. And it worked. It struck a chord with our Indian audiences. They had a good laugh. No offence to the British :) Film advertisement created by Lazaro Advertising, India for Goyal & Co, within the category: Professional Services.

Film advertisement created by LOLA, Spain for Líbero, within the category: Media.

Our brief was to promote “a one-time sales proposition on lingerie”; what we did is film a 10-second, sexy and teasing video clip of our model getting dressed with Delta’s Lingerie. To gain authenticity, the video clip was filmed by the model’s agent and was shot 100% on Facebook Poke, then sent to the model’s Facebook fans through the app. The Call-To-Action at the end of the video reads “A One-Time Sale! Delta.” And directs users to Delta’s website, where they can claim their discount on the specific garment the model was wearing. Technically we had a hard time dealing with this campaign, for once, you can’t save any of the videos and you can only do a one shot clip. We also had a hard time with the fact that you can only send a Poke to up to 40 people at once, which means for every 40 people we had to shoot a new version. (This happens because the app deletes all data from both iPhone’s the second the video was sent). Digital advertisement created by Grey, Israel for Delta Lingerie, within the category: Fashion.

Hansaplast introduces Hearts. A new type of heart-shaped plasters, created to help parents heal those broken little hearts. Each Heart comes with a specific design that is linked to a heart-warming story, developed with a child psychologist. Outdoor advertisement created by Happiness, Belgium for Hansaplast, within the category: Health.

Film advertisement created by Les Gros Mots, France for Puy du Fou, within the category: Recreation, Leisure.

On June 29, 2014 thousands of Apple employees and their families marched in the San Francisco Pride Parade. They came from around the world — from cities as far as Munich, Paris, and Hong Kong — to celebrate Apple's unwavering commitment to equality and diversity. Because we believe that inclusion inspires innovation.

Film advertisement created by Saatchi & Saatchi, Argentina for Sony, within the category: Electronics, Technology.

Film advertisement created by Zulu Alpha Kilo, Canada for Nestea, within the category: Non-Alcoholic Drinks.

Film advertisement created by Nishiko, Japan for Oita, within the category: Transport.

Digital advertisement created by Y&R, Italy for Advertball, within the category: Agency Self-Promo.

SNCF has set up one of the biggest vivarium in Europe to promote the smallest TGV prices and installed it in Paris Gare de Lyon station for the occasion. Outdoor advertisement created by TBWA, France for SNCF, within the category: Transport.

Expected to reach 76% of the UK adult population, the integrated campaign demonstrates how Vanquis equips its customers to face the world with financial confidence. Its upbeat tone and positive messaging also chimes with wider public sentiment as the journey out of lockdown continues. Integrated advertisement created by Now, United Kingdom for Vanquis, within the category: Finance.

This may look like something from a sci-fi movie, but it is not. It is very real. Denim manufacturer Azgard9 has developed a sustainable garment that produces Oxygen, in what is seen by the brand as the “garment of the future”. The garment called “CO2AT”, was produced as part of Azgard9’s recent repositioning “Future Before Fashion”, focused on the development of products and solutions with low impact on the environment. Developed in partnership with Post Carbon Lab, in London, the CO2AT is a living being. Its hoodie is treated with microbial pigmentation, so actually behaving like a plant by using photosynthetic microorganisms – a process by which plants take in carbon dioxide and turn it into glucose and oxygen. Therefore, during its life cycle, it releases oxygen, improving the immediate environment of the wearer, due to its living cells coating. During its life cycle, the poncho neutralizes the impact of its production, improves the immediate environment of the wearer and produces approximately the same amount of O2 as an oak tree. Direct advertisement created by Stream and Tough Guy, Portugal for Azgard9, within the category: Fashion.

Film advertisement created by BSSP, United States for FootJoy, within the category: Retail Services.