He thought the birds would bring him luck and take him closer to his dreams. But luck had other plans... Follow the journey of this brave man and his ambitions to make his one true dream a reality. Calm and resolved, his life takes a sharp turn when he discovers his life goals; but what measures will he take to make them materialize? Will Lady Luck favor him or will he have to take aid of something superior? Film advertisement created by Dentsu, India for Aditya Birla Capital, within the category: Finance.

All begun with a commonplace gesture : a father who steals his son's Pitch… and returns the empty packaging to him! A theft of Pitch that triggers the spirit of play and revenge of the children who have decided that this time, they will not let it go! Film advertisement created by Les Gros Mots, France for Pitch, within the category: Food.

Film advertisement created by FCB, Argentina for Poett, within the category: House, Garden.

Woodchuck Puppet Creators: Alterian, Inc. Film advertisement created by Smartfish, United States for Woodchuck Cider, within the category: Alcoholic Drinks.

Night Night, herbal drink that helps people fall asleep. They want to make their debut campaign for its first product launch. But with the difficulty of noticing the instant and obvious effects of "helps you fall asleep" in first trial, so instead of just advertising it, to demonstrate our product we created a brand-new practical solution that helps people get to sleep and experience our "fall asleep" benefit by themselves. By combining ASMR technology with all-time Thais favorite movies, "Mae Nak," - and "Bad Genius," we remade it into the weirdest version - "Watch to sleep version." Each movie's iconic scenes are re-shot and imitated both visual and sound, but with a twist of using ASMR technology in every process of making to create movies that actually help people get to sleep. For visuals, we make every scene of the film a repetitive loop throughout the movie. For sound, it helps relax the brain. Film advertisement created by Choojai & Friends, Thailand for Night Night, within the category: Non-Alcoholic Drinks.

Film advertisement created by Volt, Sweden for Sibylla, within the category: Food.

Ambient advertisement created by Red Pepper, Russia for Bushe Bakery, within the category: Food.

Film advertisement created by TRY, Norway for Ridderost, within the category: Food.

We put small scooters in the customers' way along with tag-line "Scooter: small and vulnerable". Either the customer noticed the toy in his way and got the message or accidentally crushed the toy, thus getting even more direct experience. Ambient advertisement created by !Mooz, Latvia for Road Traffic Safety Department Latvia, within the category: Public Interest, NGO.

We created an awareness radio campaign for Dallas based bookstore The Wild Detectives in which we play with the “theater of the mind.” By teasing listeners with just a few words, we can trigger their imagination to start piecing together a story, all the while inviting them to stop by The Wild Detectives Bookstore. Audio advertisement created by Dieste, United States for The Wild Detectives, within the category: Recreation, Leisure.

Film advertisement created by Y&R, Peru for Tinka Lottery, within the category: Gambling.

Ambient advertisement created by Tudo, Brazil for Itau, within the category: Finance.

To download the plug-in: http://goo.gl/1XJuW A new browser plug-in suggests alternatives to offensive words on social networks. A short while ago BBR Saatchi&Saatchi met with 15 teenagers from the StartupSeeds organization – a program for nurturing technology-oriented youth, in order to try and find a solution to a national (and worldwide) problem – cyber-bullying: boycotts, harassments and offensive messages causing dozens of children emotional damage which in many cases pushes them to end their lives tragically. Out of dozens of ideas, we chose the one which addressed the offending party, the cyber bully, just before he writes the offensive message on platforms like Facebook, blogs and forum: We have created a Chrome browser plug-in that detects offensive words, and replaces them with positive ones. Digital advertisement created by Saatchi & Saatchi, Israel for Clean Up the Internet, within the category: Public Interest, NGO.

Despite the media buzz regarding transgender rights in recent months, few resources exist to improve the situation for transgender youth today. Gender Creative Kids Canada, together with lg2, is proud to launch The You Inside Project. This is a creative and innovative social project featuring a short animated film shared on social media and an educational toy (a fictional character named Sam) that is for pre-sale on Kickstarter. The project is designed to answer the needs of loved ones searching for tools to discuss this delicate, complex and universal issue with transgender children, their family and friends. Film advertisement created by Lg2, Canada for Gender Creative Kids Canada, within the category: Public Interest, NGO.

Ronseal knows everyone tries to put off DIY as long as possible, especially the less than glamorous job of painting a fence or staining a door. So why would anyone listen to an ad that asks them to get on with it - unless that ad actually hypnotizes them. Using 3D audio best listened to through headphones. Audio advertisement created by BJL, United Kingdom for Ronseal, within the category: House, Garden.

This is the first advertising to depict the future vision of Hyundai Motor Group. Beyond the technology advancement, we included human-friendly value to differentiate from others that only emphasize technology. Film advertisement created by Chai Communication, South Korea for Hyundai, within the category: Automotive.

We are not looking for an employee, we are looking for an individual. “Hello, Future Friend” is a story about people, unique workers of Siili Solutionswho make the company and create that spirit of togetherness. The film presents these genuine people in their beloved hobbies and shows how work really connects different people from different backgrounds, to work towards a common goal. The film’s narrative tells the story of what we’re looking for in a new, potential work friend, and what we’re offering to them. Together, we make it real. Film advertisement created by Siili Solutions, Finland for Siili Solutions, within the categories: Agency Self-Promo, Electronics, Technology.

Digital advertisement created by DDB, United States for United States Tennis Association, within the category: Recreation, Leisure.

Ambient advertisement created by Robert/Boisen & Like-minded, Denmark for Anthon Berg, within the category: Confectionery, Snacks.