A majority of us think the maximum one can trace their ancestry back to is two countries. In reality, we are much more diverse. A new DNA project by momondo reveals exactly how much: 67 people from all over the world took part in the project by taking a DNA test to find out more about their ancestry. The results prove that we are more connected to the rest of the world than we realise. Digital advertisement created by &Co, Denmark for Momondo, within the category: Electronics, Technology.

Film advertisement created by M&C Saatchi, Germany for Oxfam, within the category: Public Interest, NGO.

For those who grew up in Greece, NOYNOY evaporated milk is their childhood favourite. While everybody in Greece knows and loves NOYNOY, it seems that in the last years they have stopped believing in its value proposition. Our challenge was to smartly convey the message “what is worthy, stands the test of time” in YouTube environment. Instead of forcefully interrupting the user's experience, we thought of incorporating the message into it, linking NOYNOY evaporated milk with all-time classic song we all love and appreciate more over time. By volume searches of all-time classic songs/artists we have created custom, special targeted preroll videos for each one of them. Digital advertisement created by Admine, Greece for NOYNOY, within the category: Food.

Account Supervisor: Michael Henry Film advertisement created by The Martin Agency, United States for Morgan Stanley, within the category: Finance.

Digital advertisement created by Tribal, Peru for LAN, within the category: Transport.

Film advertisement created by Havas, United Kingdom for Heathrow Airport, within the category: Transport.

Years ago, the lovable face/logo of the Arizona Lottery vanished into thin air. Today, he’s making a triumphant return. Windfall Willie, the old gold miner has gotten a makeover as the new Chief Fun Officer of the Arizona Lottery. A complex combination of wisdom and wisecracks, Willie has evolved from a caricature to a character. Life is just one big game for Willie and his only desire is to make sure everyone’s playing and having a good time. Film advertisement created by OH Partners, United States for Arizona Lottery, within the category: Gambling.

Production Coordinator: Jacqueline Sand Film advertisement created by 72andSunny, United States for Samsung, within the category: Electronics, Technology.

Film advertisement created by Rain, Canada for Freedom Mobile, within the category: Electronics, Technology.

Digital advertisement created by Leo Burnett, France for Noémi, within the category: Public Interest, NGO.

URL: http://www.fucksgiving.net On november 8th, the world celebrates Fucksgiving. KISS created a website that gives people from all around the world the opportunity to say why they give a fuck about this election. How it affects them direct or indirectly. All they have to do is use the hashtag #fucksgiving on Twitter. The kickstart of this project is a video with people of different race, age, gender, etc., reading a manifesto on camera. Digital advertisement created by KISS, Portugal for KISS, within the category: Agency Self-Promo.

400,000 people get injured in fires every single year in France, with 10,000 being medically diagnosed as having severe burns. On reaching the end of their often lengthy and painful treatment, burns victims’ initial reflex is to hide themselves away, particularly if their injuries are clearly visible. They isolate themselves not only to escape stares, but also because no specific structures exist to help them get back to living a (nearly) normal life, and media coverage of the topic is scarce. Founded by Laurent Gaudens, himself severely burnt at the age of 4, the Burns and Smiles association aims to improve the day-to-day lives of burns victims by offering a powerful web-based support network. With a view to heightening the general public’s awareness and helping burns victims step out of the shadows, TBWA Paris and \ELSE relate the story of one such individual, who we join for one very special evening. The film – directed by Nicolas Galoux – demonstrates the extent to which other people’s attitudes and sense of acceptance are two of the keys to coaxing burns victims out of isolation and putting a smile back on their faces, much more than just once a year. Show your support for the Burns and Smiles association: log onto http://burns-and-smiles.org Film advertisement created by TBWA, France for Burns and Smiles, within the category: Public Interest, NGO.

Direct advertisement created by BBDO, United Kingdom for The Outside Project, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, United States for Miami Short Film Festival, within the category: Recreation, Leisure.

Experiential advertisement created by Rosapark, France for Thalys, within the category: Transport.

Ambient advertisement created by Vitro, United States for ASICS, within the category: Fashion.

Executive Director of Broadcast Production: Chanse Chanthalansy Film advertisement created by PP+K, United States for Bright House Networks, within the category: Electronics, Technology.

Film advertisement created by Publicis, Switzerland for Orange, within the category: Electronics, Technology.

Getinge, the global MedTech company, just launched its first ever global campaign, ‘Together as One’. The brand film is about Getinge and their customers, saving lives by working together as one. The film is about the teamwork, passion and expertise that lead up to "The Walk" – that moment when the surgeon, with the weight of somebody’s life on his shoulders, has to walk from the operating room to the waiting room to inform the family of the outcome. Film advertisement created by McCann, Sweden for Getinge, within the category: Health.

One of the main objectives was to get as many people as possible to taste Coca-Cola and to remind the ones who may have forgotten how good it is. Consequently, a first-of-its-kind interactive television commercial was made in a way that would offer consumers the chance to taste Coca-Cola practically "straight from the television screen" in the easiest, most immediate way. A television commercial that prompts smartphones, thus enabling consumers to order a couple of free cold Coca-Colas straight to their doorstep. Ambient advertisement created by GefenTeam, Israel for Coca-Cola, within the category: Non-Alcoholic Drinks.