Big Good

McDonald´s presents Big Good, a hamburger intended to help the agricultural sector face the crisis provoked by COVID-19. The creative agency TBWA\Spain has taken part in this process of co-creation together with the brand to launch this new product. Big Good was created by the union of local livestock and agricultural producers from various regions throughout Spain who were affected by the COVID-19 crisis. They have joined together with the company’s regular food supply chain to create a team of more than 2,000 agricultural suppliers. Big Good was born from the need to support this sector, helping to reactivate their demand and contribute to their economic recuperation. Content advertisement created by TBWA, Spain for McDonald's, within the category: Food.