A shocking advertising campaign for the non-profit First Call begs the question, “Is addiction a disease?” by examining what would happen if the families of cancer and Parkinson’s patients treated them the same way many respond to those struggling with drug and alcohol addiction. Created by VML and Sundance Award-winning director Chusy, the spots bring to life to key findings published in “Facing Addiction, The Surgeon General’s Report on Alcohol, Drugs, and Health,” released last November by the U.S. Surgeon General’s office. Each spot concludes by directing viewers to StopTheShame.info, where they can learn more about the medical realities of substance use disorder and connect with resources to help those seeking treatment. Film advertisement created by VML, United States for First Call, within the category: Public Interest, NGO.

Woodchuck Puppet Creators: Alterian, Inc. Film advertisement created by Smartfish, United States for Woodchuck Cider, within the category: Alcoholic Drinks.

Film advertisement created by DDB, New Zealand for Lemon & Paeroa, within the category: Non-Alcoholic Drinks.

Film advertisement created by Grey, United Kingdom for Vodafone, within the category: Electronics, Technology.

Film advertisement created by BBH, United Kingdom for Tango, within the category: Non-Alcoholic Drinks.

Hello! We are Dmitry and Oleg, or Oleg and Dmitry, as you like. We are copywriter and art director. We've met 33 most creative people all over the world: gold and grand prix Cannes Lions winners, members of Cannes jury. And we asked them to write just one letter on a sheet of paper and put their signatures. Now we have the best recomendation ever! Ambient advertisement created by Oleg and Dmitry, Russia for Oleg and Dmitry, within the category: Agency Self-Promo.

A lot of women find hair removal using an electric epilator painful and many use alternative hair removal techniques that are known to be less painful but, unfortunately, also less effective. Thanks to its expertise and 5 years of research, Calor has launched the world’s 1st painless electric epilator. Based on unique technology that combines a desensitising function that stops the pain signal, and a refreshing function that soothes the skin, Soft Extreme is establishing itself as the painless solution for soft skin. In order to prove to our target audience that Soft Extreme hair removal really doesn’t hurt, Calor is beginning its promotion and launching the “Sourires de femmes” campaign. Based on the idea that when a person is in pain, it shows on their face, Calor and Publicis Conseil have designed an original concept: turning a photo shoot into a real product torture test. Digital advertisement created by Publicis, France for Calor, within the category: Electronics, Technology.

Digital advertisement created by Publicis, United Kingdom for Circle, within the category: Public Interest, NGO.

Bank of America is presenting a unique event at Fenway Park on October 4th. Harvard Professor Michael Sandel is going to be interviewing an all-star panel on moral, civic and ethical topics. Digital advertisement created by Sleek Machine, United States for Bank of America, within the category: Finance.

Film advertisement created by Serve Marketing, United States for United Way, within the category: Public Interest, NGO.

Film advertisement created by JWT, India for Tata Pravesh, within the category: Industrial, Agriculture.

Film advertisement created by Unitas, Canada for Seagram, within the category: Alcoholic Drinks.

Film advertisement created by Art & Design Academy, Egypt for Save the Children, within the category: Public Interest, NGO.

Experiential advertisement created by FCB, Brazil for O Estado de S. Paulo, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, Netherlands for DELA, within the category: Finance.

Film advertisement created by Wunderman Thompson, Australia for KitKat, within the category: Confectionery, Snacks.

Advertising Agency: Carmichael Lynch, Minneapolis, USA Executive Creative Director: Marty Senn Copywriter: Nick Nelson Account Service Team:  Stacy Janicki, Jesse Simon, Sofya Guterman Production Company: CLiP VFX House / Online Artist: Drive Thru / Derek Johnson Digital advertisement created by Carmichael Lynch, United States for Jack Link’s, within the category: Food.

Direct advertisement created by Voskhod, Russia for Voskhod, within the category: Agency Self-Promo.

Film advertisement created by Three, United States for Shaw Floors, within the category: House, Garden.