When you work in advertising, you're obsessed with advertising. Luckily, obsession has its place at the 2012 Dallas ADDY's. Film advertisement created by TM, United States for AAF ADDY Awards, within the category: Professional Services.

Volkswagen is turning existing car parks into places where local residents can meet and have fun, while still being accessible to cars. The intention has given rise to the first Volksparking where a mobile basketball hoop automatically searches for empty parking spaces allowing local residents to use the parking as a play area. Ambient advertisement created by DDB, Belgium for Volkswagen, within the category: Automotive.

Direct advertisement created by Lowe, United States for Ulta Beauty, within the categories: Beauty, Retail Services.

Integrated digital campaign launching “Wyborowa od Mistrza” – a premium craft sub brand of Wyborowa - Poland’s favorite vodka. Digital advertisement created by McCann, Poland for Pernod Ricard, within the category: Alcoholic Drinks.

The holidays can be stressful, and research shows that holiday music can actually increase stress. According to Markus Bergkvist, Music Supervisor, Joel Danell, Composer and Töres Theorell, Professor in stress research, music can also be used to help people relax and calm down – if composed in the right way. What’s more, Bowers & Wilkins believes that high quality sound makes a difference, enhancing the effect of any music. Listen to Sound SPA on Spotify: https://open.spotify.com/album/1bIdqkmcANOIE8YiC9DP2r Film advertisement created by Stendahls, Sweden for Bowers & Wilkins, within the category: Electronics, Technology.

Kids ask “why?” in Vodafone’s latest film for International Women’s Day. Film advertisement created by Santo, United Kingdom for Vodafone, within the category: Electronics, Technology.

McCann Lima conceived a website that presents “real problems” for parents to read that appear to be math and language comprehension exercises – but they do so by directly addressing the issues around underage pregnancy. Web: http://problemasreales.com/ Digital advertisement created by McCann, Peru for Save the Children, within the category: Public Interest, NGO.

Film advertisement created by Havas, France for Havas, within the category: Agency Self-Promo.

Integrated advertisement created by Buzzman, France for Responsible Party, within the category: Public Interest, NGO.

Film advertisement created by JWT, United States for UN Women, within the category: Public Interest, NGO.

Ambient advertisement created by TBWA, France for SNCF, within the category: Transport.

Film advertisement created by Beats, Brazil for Restaurante Madero, within the category: Food.

When it comes to the last slice of pizza, blackmailing can be a very effective way to get it. Film advertisement created by Les Aiguilleurs, France for Domino’s, within the category: Food.

Film advertisement created by JWT, Ireland for An Post, within the category: Professional Services.

Executive Producer :Mehernosh Dastoor Digital advertisement created by JWT, India for Rotary Club, within the category: Public Interest, NGO.

By hacking Kinect motion tracking software and combining it with audio production software, the V Motion Project created a tool that could transform the body's movements into music. Ambient advertisement created by BBDO, New Zealand for V Energy Drink, within the category: Non-Alcoholic Drinks.

For the PRE-SAFE® precrash system from Mercedes-Benz, we made chaotic traffic intersections safer. Everybody was able to look around the corners into the streets as if the walls were transparent, and could therefore detect potential hazards in time to avoid them. To achieve this, we used a camera to film what was going on around the corner. The images were projected onto an 18/1-format billboard on a building corner so all motorists and cyclists could see them. Ambient advertisement created by Jung von Matt, Germany for Mercedes, within the category: Automotive.

GoldieBlox, the toy company out to inspire the next generation of female engineers and builders, wondered what they could do to showcase the inventive power that girls have. So, they recruited three young girls, The Academy's Sean Pecknold and Brett Doar, the man behind the OK Go! famous Rube Goldberg machine, to turn an average home into a massive, magical contraption.