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Ambient advertisement created by Iris, United States for Saks Fifth Avenue, within the category: Retail Services.

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TV ad promoting Wrocław- European Capital of Culture 2016 in collaboration with Telewizja Polska S.A. Sound: Michał Baczuń Mix: Jarosław Yaro Płocica Jazzda Music Mastering: Michał Mielnik

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Lucy activewear, a designer and manufacturer of women’s activewear owned by VF Corporation, has partnered with creative agency mono to invent the lucy light forest: a unique, interactive light and sound experience and accompanying digital extension. The program is debuting with an installation along Boston’s historic Charles River Esplanade River Run that will run through October 13. The solar-powered, motion-activated installation – the first work to come from lucy’s partnership with mono – aims to celebrate movement and the women who love it by transforming daily exercise into a magical and awe-inspiring experience. Ambient advertisement created by Mono, United States for Lucy, within the category: Fashion.

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Film advertisement created by BBDO, Australia for V Energy Drink, within the category: Non-Alcoholic Drinks.

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With the big opening of Ikea in India back in August, the brand has launched a funny new series of ad films that mark the global giant’s first campaign in the country. The clever, and quite funny, set of spots lets products themselves do the talking – literally. From a bunch of excited kitchen items in a drawer to a bookshelf droning on to a houseplant about his importance (which nearly kills the plant) to an almost creepy lamp lauding other items in the house for their greatness. Film advertisement created by Dentsu, India for IKEA, within the category: House, Garden.

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AP Thailand and CJ WORX Bangkok challenge social-ready photography norm, with PARENTOGRAPHER, the first ever photography lessons for the elderly to close the generation gap in Thai society. Integrated advertisement created by CJ WORX, Thailand for AP Thailand, within the categories: House, Garden, Industrial, Agriculture.

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Directors: Hans Hoj, Alexey Rojas Barroso, Daniel Ramos. Film advertisement created by McCann, Venezuela for DIRECTV, within the category: Media.

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Ambient advertisement created by FCB, United States for Contours, within the category: House, Garden.

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Ambient advertisement created by Grey, Argentina for Playboy, within the category: Media.

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You won't be able to watch this case film for even a minute without skipping, but there are children who watch these things for days. Digital advertisement created by McCann, Israel for Elifelt, within the category: Public Interest, NGO.

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To celebrate its 25th birthday, the National Lottery has partnered with Jungle Creations’ new creative agency ‘The Wild’ to produce a campaign that aims to showcase its projects and raise awareness of the £30 million a week of National Lottery money that goes to Good Causes, amongst their target audience of 18-34 year olds. In a collaboration that is the first of this kind for The National Lottery, they enlisted The Wild to produce an original two part docu-series, three social mini documentary videos and a number of articles, to be distributed on Jungle Creations’ channel, VT. The first video in the series - ’Project Celt’ - follows Beth Lewis, a young woman who suffers from apert syndrome, and who is a beneficiary of one of the National Lottery funded projects. The emotional film sees Beth talk about her condition and the effect it has had on her and her family’s lives, both physically and mentally, how she has suffered with low self esteem and even considered not being around any more after years of bullying brought her to her lowest point. Project Celt, a centre for equine therapy, changed all that, and the mini documentary follows her story, how the centre has helped build her confidence, giving her a place to learn something new and meet new people. Content advertisement created by The Wild, United Kingdom for The National Lottery, within the category: Gaming.

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Film advertisement created by M&C Saatchi, South Africa for Dementia SA, within the category: Health.

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Digital advertisement created by R/West, United States for FLIR, within the category: Electronics, Technology.

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HIV spreads via sexual contact. Polish Red Cross decided to warn young people, how dangerous it is to have sex with someone you barely know. We used basic feature of facebook as the main medium of communication – Friend Request. We created a profile of a beautiful young woman and sent the friend requests to young polish facebook users. They had to decide whether they want to confirm the relationship, basing only upon her name and photo – just like it happens in a pub when you meet someone new. If they confirm the request, they can see the only post that Alice has on her wall – a video that reveals how the facebook user met her. Facebook user becomes the hero of the movie. By this way we warn people to be more cautious in real life and not to accept sex proposals from the strangers. Other credits: Jola Mazurek, Anna Janicka, Kasia Borowicz, Karol Góreczny, Marek Palak, Aleksandra Mączak, Julia Dziurbiejko, Piotr Jakubowski, Michał Księżuk, Sylwia Sencekova, Stanisław Kociołek, Tomasz Kuczma, Bartek Kaczmarek, Kuba Pietrzak, Kasia Godlewska, Teodor, Sen Pszczoly, Box Postproduction, Dynamo, Delapost, tjfk.pl Film advertisement created by Saatchi & Saatchi, Poland for Red Cross, within the category: Public Interest, NGO.

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Film advertisement created by KBS+P, United States for American Institute of CPAs, within the category: Finance.

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Film advertisement created by John St, Canada for True Sport, within the category: Public Interest, NGO.

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Film advertisement created by TBWA, Vietnam for TBWA, within the category: Agency Self-Promo.

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Getting children vaccinated is a pressing issue facing the children of South Africa today. Nedbank, together with Joe Public United and the Nelson Mandela Children’s Fund, has been running #vaxthenation, a campaign that highlights this issue by combining two of Nelson Mandela’s iconic speeches, rewritten from the perspective of the future of South Africa – the children. On the 2nd of December 2018 the children that were featured on the television commercial stood up on stage at the Global Citizen Festival and delivered the #vaxthenation message to the world. Film advertisement created by Joe Public, South Africa for Nedbank, within the category: Public Interest, NGO.

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Ambient advertisement created by Saatchi & Saatchi, Poland for Head & Shoulders, within the category: Health.




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