Film advertisement created by Emakina, Belgium for European Commission
, within the category: Education.

Dominik Heinrich, Creative Innovation Director, MRM//McCANN Germany Digital advertisement created by McCann, Germany for Mammut, within the category: Fashion.

Audio advertisement created by Inbar Merhav G, Israel for Stimazky Bookstore, within the category: Retail Services.

What does the colour black mean to you? To some, it’s a sign of defiance, to some a bad omen or the colour of death and despair. But to auto-heads, it’s a colour that makes a statement. A shade full of suaveness and swag. And that’s the colour Harrier Dark comes in. To build the imagery of Harrier dark with a neo-noir undertone, we created a digital film that portrays the Harrier Dark in all black, accentuating its bold look. The film takes pride in giving in to the dark side and urges the viewers to unleash the dark within. In the film, the Harrier Dark cruises through an unlit enigmatic road that cuts through a dense foggy forest. Film advertisement created by Dentsu, India for Tata Harrier, within the category: Automotive.

Direct advertisement created by Dentsu, Japan for Kishokai, within the category: Health.

Film advertisement created by Human Design, United States for Ladder, within the category: Health.

Experiential advertisement created by 5SEIS, Argentina for 20th Century Fox, within the category: Movies.

Film advertisement created by MAYD, Germany for Paisley, within the category: Fashion.

At Sonnet, we don’t believe in scaring people into buying insurance policies like most insurance companies do. We motivate them and reward their optimism by insuring today the property they aspire too own someday. That’s why we created the Hope Policy, so millennials can stay hopeful for their future as they work towards achieving their life milestone. Digital advertisement created by Miami Ad School, United States for Sonnet, within the category: Finance.

Film advertisement created by McCann, Mexico for Bimbo Bakeries, within the category: Food.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Sugar-sweet pop lyrics meet the metal musical genre in ‘Risen from Shadows’, a new band formed to front ‘The Dark Side of Sugar’ Musical Project, launched on World Diabetes Day, November 14th to draw attention to the adverse health effects of hidden sugar in food. The project is supported by with Action on Sugar and all proceeds will be donated to the fight against diabetes. The ‘Dark Side of Sugar’ band will give iconic sugary-sweet pop songs a metal makeover. "Is that too extreme?" asks Marcel Neumann, founder of Risen from Shadows. "No. It is not. Because sugar has an absolutely dangerous, dark side. Poor diet is a major contributor to serious and potentially fatal diseases such as type 2 diabetes. This is what we want to make clear with our music." The new music video from ‘Risen from Shadows’ illustrates these dangers in a frightening way. Features not only include the typical metal pentagrams, snakes and skulls are associated with the metal music genre, but also transforms sugar-rich food into creepy artefacts. Content advertisement created by Serviceplan, Germany for Action on Sugar, within the category: Public Interest, NGO.

Ambient advertisement created by McCann, United Kingdom for Eribtux, within the category: Pharmaceutical.

Berlin agency glow donates a poster in a prominent space in Berlin wrapped in rescue blankets with 400 rescue blankets to take away for the up to 10.000 homeless in Berlin. The poster was handed over to the German Red Cross and their "Wärmebus“ (warming bus), that helps and picks up homeless every night.

Digital advertisement created by BDDP, France for Darty, within the category: Retail Services.

To research what women really feel about the celebration we launched a facebook flashmob with a "buketchallenge" hashtag. So, we've decided to give our partners the special wallet with symbolic "rights" — this is what we call a driving. Integrated advertisement created by Adsapience, Ukraine for Adsapience, within the category: Agency Self-Promo.

Account Supervisor: Michael Henry Film advertisement created by The Martin Agency, United States for Morgan Stanley, within the category: Finance.

Film advertisement created by FCB, United States for PFLAG, within the category: Public Interest, NGO.

Ambient advertisement created by Ogilvy, South Africa for Castrol, within the category: Industrial, Agriculture.

Direct advertisement created by Script, Brazil for Surfrider Foundation, within the category: Public Interest, NGO.