One tiny donation can feel like a drop in the ocean. But if we come together, that donation can grow to something that can change the world. One donation can be the start of a chain reaction. Film advertisement created by B-Reel, Sweden for Save the Children, within the category: Public Interest, NGO.

In this spot, we follow one day in world champion Karsten Warholm’s life. He wakes up at the break of dawn, and starts the day off with jumping hurdles in his bedroom before chugging down a couple of smoothies and going for a run – pulling tractor tires through the streets of Oslo and smashing everything in his way. In the end, a voiceover encourages everyone who are not a world champion to start off the new year by simply just eating a bit healthier. Film advertisement created by We Are Live, Norway for Extra, within the categories: Food, Retail Services.

A school band hacks a popular TV show to warn against underage drinking issues Bruketa&Zinic&Grey created this campaign for Croatian Institute of Public Health The alarming statistics suggests that Croatia is one of the countries with the highest youth drinking rates in Europe. Reportedly, 6.7% 13-year-old boys and 3.7% 13-year-old girls in Croatia said they had been drunk two or more times in their lives. How to raise awareness amongst teenagers and their parents of the damaging ramifications underage drinking will lead to? Bruketa&Zinic&Grey Agency has created a campaign for Croatian Institute of Public Health and hacked the Supertalent Nove TV (Croatia’s Got Talent Show), the most popular TV show in Croatia among the target audience and devised a concept to send a strong message. The Agency enlisted the cooperation of a talented high-school band Bonar. The band was one of the contestants on the Croatia’s Got Talent Show that qualified for the final. Everybody believed their song in the final would be the popular Opijum song by Magazin, a Croatian pop band. To the surprise of the jury and the audience, they did sing the song but with new lyrics showing the dreadful effects of teenage alcohol consumption. At the end of their act, they strung a banner across the stage that read “Drinkers pay their way” and explained the underlying message of their song, without revealing it all yet. Only after the media’s extensive coverage of their performance did the Croatian Institute of Public Health announce the Bonar band as the ambassador of their campaign, sharing the devastating current statistics about alcohol use disorder in adolescents in Croatia. The Bonar Band’s message did not go unnoticed as they were the talk of the traditional as well as the social media. The new legislation was about to be discussed in the parliament, but due to the pandemic, the bill was stopped. Content advertisement created by Grey, Croatia for Croatian Institute of Public Health, within the categories: Health, Public Interest, NGO.

BetterMe is the fastest-growing family of Health&Fitness apps in the world, with over 95 million users from 190 countries. In its latest campaign, developed by DRAMA QUEEN, BetterMe turns the well-known cliché of the marriage vow into a manifesto of self-acceptance. Standing for the mindful approach to self-improvement, sports and dieting, BetterMe puts self-acceptance and self-love at the heart of their mission. This campaign underlines the idea that only self-acceptance and self-support lead to an efficient way to wellness. That only a person who learned to love and support himself no matter what can stand the long way to the better version of himself. Digital advertisement created by Drama Queen, Ukraine for BetterMe, within the categories: Health, Sports.

Market-leading cashback site TopCashback has unveiled its biggest campaign to date, as it seeks to sign up new members. The push is the first to be developed in partnership with NOW, which it appointed as its lead creative agency without a pitch in May 2021. With the core objectives of further growing the appeal of cashback as a way of saving money, and generating new, active members, NOW has partnered with TopCashback to develop “Hmmmingbird”. The TV spot features a cute hummingbird character from the TopCashback logo. With suggestive ‘hmmmmm’s’ and sweet expressions, the hummingbird is there to give you an unusual yet friendly nudge to remind you to shop through TopCashback to save yourself some money. The ad aims to demonstrate how TopCashback is on the side of its members, lending a helping hand to get them rewards for their everyday spending. To make TopCashback’s message memorable and stand out in an ad break, NOW chose to create the ad using stop motion animation. Directed by Adeena Grubb and Andy Biddle at Blinkink, the spot combines charm and craft, featuring a painstakingly created hand-sewn set and characters. Integrated advertisement created by Now, United Kingdom for TopCashback, within the category: Finance.

This launch campaign for Zhiyun's Smooth 5 professional smartphone gimbal centers around a 2-minute film that celebrates a passion for creative filmmaking. The product slogan "Film Like a Pro" encourages aspiring filmmakers to expand their ambitions, even if the only camera available is a smartphone... Full of fun tributes to iconic scenes in film history, the narrative follows 4 young filmmakers who decide to re-enact some of their favorite movies—all while showcasing the exciting new features of Smooth 5. Film advertisement created by Vantage Pictures, Hong Kong for Zhiyun, within the category: Electronics, Technology.

Direct advertisement created by Artplan, Brazil for Domino's Pizza, within the category: Food.

Digital advertisement created by Carlitos y Patricia, Spain for Hallst.com, within the category: Transport.

Film advertisement created by BBDO, Lebanon for Mobily, within the category: Electronics, Technology.

As advertisers, time dictates our entire creative process. Late night brainstorming. Last minute fire drills. And a constant barrage of shifting deadlines. Adobe helps us tackle these challenges daily. So when they asked us to remix their logo, we wanted to shine a light on the delicate relationship between creativity and time. Digital advertisement created by EVB, United States for Adobe, within the category: Professional Services.

Asked to try normalise the gambling industry in South Africa in an attempt to make casinos more socially acceptable, we created this TV ad as part of our Mavericks of Chance campaign. Film advertisement created by Halo, South Africa for Montecasino, within the category: Gaming.

Film advertisement created by ici Barbès, France for Association France Alzheimer, within the category: Public Interest, NGO.

Editorial Company: David Inc. Film advertisement created by Goodby Silverstein & Partners, United States for HP, within the category: Electronics, Technology.

BlaBlaCar is the Brand that puts the most opportunities on your way, bringing people, moments and experiences closer thanks to its large community, its powerful algorithm and its fixed small prices. We wanted to show through our film the warm welcome you receive when you arrive, where and when you want, even at the last minute. All these experiences, like also sharing a drive with new people, can be accessible thanks to BlaBlaCar. The campaign has been broadcast in several countries like : France, Spain, Germany, Russia. Film advertisement created by Change, France for BlaBlaCar, within the category: Transport.

Film advertisement created by BBDO, United States for Starbucks, within the category: Non-Alcoholic Drinks.

Presentation video for strategy's 2014 Agency of the Year. Digital advertisement created by Lg2, Canada for lg2, within the category: Agency Self-Promo.

Film advertisement created by Auge Headquarter, Italy for IKEA, within the category: Retail Services.

Digital advertisement created by Saatchi & Saatchi, Germany for Saatchi & Saatchi, within the category: Agency Self-Promo.

Technology allows us to do more, experience more and achieve more. But currently the benefits aren’t universally shared. Mainstream products are too often designed without disabled users in mind. RLSB have created the Everybody Technology initiative to raise awareness of the issue by encouraging technology developers to serve the needs of people with disability, promoting their inclusion and realising their potential. Brief: Promote the Everybody Technology initiative by creating an online film. Idea: In a single, gradual camera move back, we reveal many different people sat in chairs, changing one after another. They are men, women and children, from different cultures, backgrounds and disabilities, who all appear to be speaking the words of Professor Stephen Hawking’s call for Everybody Technology. The film featured volunteers of all abilities, including a true example of someone who has benefited from Everybody Technology. Matt Goodsell is a sufferer of cerebral palsy, yet communicates fantastically via an iPad.

Ambient advertisement created by Saatchi & Saatchi, Sweden for Elmsta 3000 Horror Fest, within the category: Recreation, Leisure.