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42% of the fires in Costa Rica are caused by electrical system failures, Bticino the most important manufacturer of electrical solutions decided to take a plunge and find a solution for this problem . We used a national influencer who asked for help to fix an electrical problem at her home, We gathered all the data they posted and created the first data base of informal electricians, giving us the chance to reach them and invite them to the First National Convention of Electricians. Digital advertisement created by Anagram, Costa Rica for Bticino, within the category: Industrial, Agriculture.
Kenya Tourism Board needed a tool to Educate local population on the national monuments. So we created the CULTURE CAPTCHA, a tweaked version of the existing Captcha platform that is used to prove online users are not robots. It uses the short video format to showcase Kenya’s unique destinations in an innovative way that requires locals to identify key landmarks by filling out their names. Thus improving their aptitude in helping foreigners getting around and boosting domestic tourism. Digital advertisement created by Scanad, Kenya for Kenya Tourism Board, within the category: Hospitality, Tourism.
Integrated advertisement created by Fold7, United Kingdom for Audible, within the categories: Electronics, Technology, Recreation, Leisure.
Film advertisement created by Ampfy, Brazil for Iguatemi, within the category: Retail Services.
Film advertisement created by Caldas Naya, Spain for Carnet Jove, within the category: Finance.
Most of the places we visit on a daily basis are a part of history. The cities we live in are the center-stage of countless events that were immortalized by a camera, and those pictures are on Getty Images. So we created an app that takes you on a journey through history. All you have to do is point the phone's camera in the direction the app indicates, and we do the rest! With augmented reality, you can see for yourself how the original photographer framed the image and exactly where the action took place. So this is how we most definitely became The World's Biggest Museum. Experiential advertisement created by Universidad del Desarrollo, Chile for Getty Images, within the categories: Media, Professional Services.
How to get millennial female’s attention with ice cream brand and find a way to fill social media influencers Instagram-feeds? Well, create an experience that is so sweet it’s impossible not to instagram. We combined two millennial trends: Staycation and FOMO (Fear of Missing Out). Then we designed a world’s most instagrammable ice cream hotel room, a dreamlike space dedicated entirely for enjoying and experiencing our new ice cream. A room so sweet you simply could not miss. To boost the fear of missing out, we opened it only for limited 6 months time. Experiential advertisement created by Grey, Finland for Valio Jäätelöfabriikki, within the category: Food.
Our task was to create a logo and brand identity for Candy Cotton - brand of stylish children clothing. We created a cotton sign as the main logo element. It consists of confetti and little star. These smaller parts were used as a base for brand identity pattern. Design advertisement created by Shots, Ukraine for Candy Cotton, within the category: Fashion.
Film advertisement created by TBWA, Switzerland for Bell, within the category: Electronics, Technology.
Film advertisement created by TDA_Boulder, United States for FirstBank, within the category: Finance.
Film advertisement created by Havas, Australia for Sony, within the category: Electronics, Technology.
Digital advertisement created by Svetly Story, Russia for Yandex.Direct, within the category: Professional Services.
Film advertisement created by Be Lucky, Taiwan for Vana Candles, within the category: Retail Services.
Film advertisement created by Saatchi & Saatchi, Switzerland for Voltarol, within the category: Pharmaceutical.
Film advertisement created by MAYD, Germany for Paisley, within the category: Fashion.
At Sonnet, we don’t believe in scaring people into buying insurance policies like most insurance companies do. We motivate them and reward their optimism by insuring today the property they aspire too own someday. That’s why we created the Hope Policy, so millennials can stay hopeful for their future as they work towards achieving their life milestone. Digital advertisement created by Miami Ad School, United States for Sonnet, within the category: Finance.
Film advertisement created by McCann, Mexico for Bimbo Bakeries, within the category: Food.
Health Care in Poland is underfunded. This is especially evident in the case of cancer patients. There is very limited or no access to the new generation of drugs. Several treatment methods, like immune therapy or molecular targeted chemotherapy, are not available in Poland, nor funded by the National Health Fund. Alivia is an Oncology Foundation that believes that more often than not, in Poland the most important missing factor in the fight against cancer… is money. In our non-for-profit campaign, we followed the road less travelled. Instead of the cliché route of “emotional blackmail” we chose to empower people, to give them hope and show them that cancer is something you can fight and conquer. With the help of essential resources, cancer can be defeated. Crayfish in Polish is cancer. Film advertisement created by DDB, Poland for Alivia, within the category: Public Interest, NGO.
Film advertisement created by Grey, United States for AARP, within the category: Public Interest, NGO.