The new Heineken UEFA Champions League campaign shows a UCL match as a blockbuster show worth watching. It is an unpredictable story that is written live by the best players in the world. A show like this deserves to be shared amongst friends and with beer (Heineken, of course). For this reason, it shows that any moment, in any match, can unleash the same emotions of a great movie. It takes a specific moment of real footage from a UEFA Champions League match and extends it into a cinematic scene, to emphasize all of its tension and drama. Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by BBDO, New Zealand for Bank of New Zealand, within the category: Finance.

New way to which our clients all the best for Christmas. Direct advertisement created by Interactive Solutions, Poland for Interactive Solutions, within the category: Agency Self-Promo.

Digital advertisement created by White Label, United Kingdom for Laphroaig, within the category: Alcoholic Drinks.

Outdoor advertisement created by Ogilvy, Denmark for Ekstra Bladet, within the category: Media.

Desperados teamed up with world-renowned party producers elrow and iconic DJs Jackmaster, Honey Dijon and Paco Osuna, to create SkyFest – a multi-sensory music experience that raised festivals to new heights. Hosted in the mountainous landscape of La Seu, Spain, Desperados SkyFest brought to life an epic music and light show experience – the world's first Hot Air Balloon Electronic Light Orchestra. Experiential advertisement created by We Are Pi, Netherlands for Desperados, within the category: Alcoholic Drinks.

Sound and music agency DLMDD today unveils a first of its kind music experiment inspiring prominent musicians and artists around the world to collaborate and compose their unique soundtrack to isolation. The experiment was initiated during the COVID-19 lockdown by Max De Lucia, co-founder of DLMDD. It sees the creation of one continuous piece of music by a host of distinguished musicians and producers, each contributing 15 seconds of original music to the score each day. GRAMMY award winner Davide Rossi, a musician, composer and producer famous for his work with artists including Coldplay, U2, Ed Sheeran, Goldfrapp and Kanye West, kicked off the project by recording 15 seconds of music in Copenhagen, before sending the piece around the world, with musicians from Ireland, Malaysia, Japan, Mauritius, the UK and US adding their contributions in turn. The Lockdown Experiment has amassed contributions from leading names internationally across the music industry, including: Davide Rossi, Copenhagen based string virtuoso famous for work with Coldplay, Ed Sheeran, Goldfrapp and Gorillaz Guy Katsav, producer who works with Groove Armada, Laura Marling & David Guetta Orla Gartland, Irish YouTube sensation Julian Velard, New York based singer songwriter and pianist Rob Eckland, West End musical director Lily Carassik, Instagram sensation and George Ezra band member Anil Sebastian, artist and director of London Contemporary Voices Cherif Hashizume, Brian Eno and Jon Hopkins collaborator Natalie Holt, Ivor Novello winning film composer famous for Paddington score among others Nathan Cox, Declan McKenna bassist Charlie Draper, famous Theremin player Solomon O.B, UK Spoken Word Artist of The Year Ronnie Maestro, 8-year old drumming sensation Max De Lucia, creator of the Lockdown Experiment and co-founder of DLMDD comments: “Amongst the chaos and uncertainty caused by Covid-19, people around the world are being brought together by the enormous power of music. This experiment is more than just a show of music’s ability to connect us during these times, it’s also a great display of the creativity that’s happening whilst we’re all locked away behind closed doors. Digital advertisement created by DLMDD, United Kingdom for DLMDD, within the categories: Agency Self-Promo, Public Interest, NGO.

Every Christmas we send a special gift to our clients. To let them enjoy offline holidays with their relatives, we have created the Social Phone – unique gadget with Anti-Scroll Display and Actual Reality Technology. Have A Holly No Scrolly Christmas & Happy New Year! Direct advertisement created by Zaraguza, Slovakia for Zaraguza, within the category: Agency Self-Promo.

Transhumance is the seasonal movement where shepherds transfer their livestock from the highest mountains to plaines. During their 30 days trip, shepherds walk hundreds of kilometers by foot. It’s an Eastern European tradition that dates back thousands of years, and even though it’s happening less and less all around the world, one Romanian shepherd still makes the journey twice every year. Ghiță, the social shepherd who decided to challenge the world by inviting everyone to join him during the transhumance journey. Digital advertisement created by McCann, Romania for Vodafone, within the category: Electronics, Technology.

To promote the world premiere of Star Trek: The Starfleet Academy Experience at Canada Aviation and Space Museum, Acart Communications developed an immersive campaign using multiple tactics. It began with a mysterious, unbranded, “UFO” video that was featured on local TV news, and argued over on Reddit, and on Social Media. Next, the museum released an “intercepted transmission” of a Starfleet Shuttle in trouble. At the same time, an experiential installation of a crashed shuttle nacelle appeared in various locations, with two Starfleet science officers examining it with tricorders and two security officers guarding it. (Those curious enough to ask about it were handed metal cards with the campaign URL, joinstarfleetacademy.ca.) This scene was the subject of a “paid” front-page takeover on Metro Ottawa, with a news story entirely in Klingon (which one Redditor successfully translated). Next, a replica of Kirk’s Captain’s Chair toured malls and events, allowing the public to don a captain’s uniform and read authentic Kirk lines into a moderated Twitter feed, https://twitter.com/jimmykirk2370. Finally, the main campaign creative was released on street-level posters and bus wraps. All creative was approved by the Star Trek intellectual property owner, CBS. Integrated advertisement created by Acart, Canada for Canada Aviation and Space Museum, within the categories: Education, Hospitality, Tourism.

Film advertisement created by Hitparade, Germany for Adidas, within the category: Fashion.

Ambient advertisement created by McCann, Romania for Untold, within the category: Recreation, Leisure.

Passengers who flew Azul Airlines in December were invited to write Christmas cards and decorate Christmas trees when arriving at Viracopos International Airport. Then, the cards were attached to presents and sent to charity institutions. After that, we made a Christmas dinner that was served by some flight attendants. Following the concept of Coca-Cola TV spot “Christmas Rules”, we made an web video that highlights the affirmative values behind every rule, such as “Don't let your traditions fade away”, “Each present deserves a card”, “There is always room for one more” and “Anything Is Possible at Christmas”. With the slogan “rules have a special taste when we’re together”, we did an activation that turns into a video with more than 2 million views in one week. Experiential advertisement created by Geometry, Brazil for Coca-Cola, within the category: Non-Alcoholic Drinks.

Digital advertisement created by McCann, Mexico for L'Oreal, within the category: Health.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

Aloft happens to be an awesome place to see live music, an atypical feature for hotels in Boston. Film advertisement created by Sleek Machine, United States for Aloft, within the category: Fashion.

Film advertisement created by BBH, United Kingdom for Audi, within the category: Automotive.

Film advertisement created by Venables Bell & Partners, United States for Google, within the category: Electronics, Technology.

Digital advertisement created by Wenderfalck, Sweden for Fastighetsbyrån, within the category: Professional Services.

Film advertisement created by Duncan/Channon, United States for DriveTime, within the category: Finance.