Alerj, Legislative Assembly of Rio de Janeiro, wanted to show smokers how unpleasant their smell is to non-smokers, thus promoting reflection on their part and hopefully leading them to stop smoking. Thus, instead of talking about death, cancer and all the most common methods used to discourage this habit in the past, we went directly for every person’s weakness: self-esteem. Ambient advertisement created by Staff, Brazil for Alerj, within the category: Public Interest, NGO.

Ambient advertisement created by Duval Guillaume, Belgium for Greenpeace, within the category: Public Interest, NGO.

Digital advertisement created by Naked, United Kingdom for Shots Awards, within the category: Professional Services.

Ambient advertisement created by BBDO, Peru for Soy Autista y Qué, within the category: Public Interest, NGO.

As a craft brewery named after an iconic guitar design, SingleCut has just released its most innovative brew yet: Notes IPA. Every detail of the beer’s packaging and user experience has been designed to get consumers to pick up guitar. Even the pull tabs on cans of Notes IPA have been fitted with a custom-made guitar pick that not only opens the beer, but also pops off for you to play guitar with. A four-pack of Notes IPA comes with four distinct beer labels, each displaying a foundational guitar chord: C, D, G or E-minor. So, when you grip a can of Notes IPA, the can mimics a guitar in your hand and teaches you finger positions for one of the chords. Integrated advertisement created by Zulu Alpha Kilo, Canada for SingleCut Beersmiths, within the category: Alcoholic Drinks.

Ambient advertisement created by Artplan, Brazil for Brazilian Symphony Orchestra, within the category: Recreation, Leisure.

Ambient advertisement created by McCann, Israel for Yes MaxHD, within the category: Electronics, Technology.

Foodsniffer is revolutionary device helping to decide whether meat, poultry or fish is fresh and still suitable for consumption. Because food poisoning sucks in a hard way. Which is kind of soft actually. Digital advertisement created by McCann, Lithuania for Foodsniffer, within the category: Electronics, Technology.

Executive Director of Digital Production: Angela Fung Ambient advertisement created by Ogilvy, United States for Coke Zero, within the category: Non-Alcoholic Drinks.

Film advertisement created by McCann, Romania for Virgin Radio, within the category: Public Interest, NGO.

Transform life’s moments into a cinematic memory in just seconds. Meet Osmo Pocket, the smallest 3-axis stabilized handheld camera DJI has ever designed. Able to capture stunning images thanks to a 1/2.3-inch sensor and 80° wide-angle lens, the Osmo Pocket is small enough to fit in your pocket and powerful enough to share your best moments at any time, no matter where life takes you.

Goryachaya Shtuchka is Russian for Hot Thing. Film advertisement created by Leo Burnett, Russia for Goryachaya Shtuchka, within the category: Food.

Ambient advertisement created by The Viral Factory, United Kingdom for Samsung, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, South Africa for Armstrong, within the category: Alcoholic Drinks.

Film advertisement created by Havas, United Kingdom for Britain’s Beer Alliance, within the category: Public Interest, NGO.

Three women, one big dream: to make a career in the Trucks Business. For International Women's Day Iveco wanted to tell the story of Judith Ehrmann, a truck racing team mechanic, Lorella Della Torre, who has carved out a career as Truck Sales Manager, and Oti Cabadas, a truck driver. Km after km, they have fought against prejudices and obstacles to lead the change of the truck world towards a reality without preconceptions and gender distinctions and pave the way for new generations of women who will find their passion in trucks. Content advertisement created by Ogilvy, Italy for Iveco, within the category: Automotive.

Film advertisement created by CP+B, United States for Domino's Pizza, within the category: Food.

America’s most famous meat eaters have banded together to sue plant-based company Alpha Foods for accidentally turning them vegan. Litigation is being spearheaded by a clown, a southern gentleman and a red-headed girl. The famous trio are seeking compensation because of their newfound, intense cravings for meatless burgers, burritos, nuggets and other plant-based food that they experienced after tasting Alpha Foods products. Film advertisement created by Mischief, United States for Alpha Foods, within the category: Food.

Freeletics has partnered up with the leading esports organisation @fnatic to show that esports has become much, much more than the tired clichés of playing computer games all day. Stay tuned for more exciting content around gaming, fitness, and how these two universes can win together both in-game and IRL.

Film advertisement created by Halo, South Africa for Commercial Bank of Africa, within the category: Finance.