1 in 9 adolescents is a victim of cyberbullying. Nearly half of them have never reported it. Unlike physical bullying that leaves behind scars and bruises, online bullying is much harder to spot. Daniel represents every child who has been silenced through technology. By creating digital billboards that project soundwaves inaudible for the human ear, Shazam recognized the “silence” and helped Daniel and other victims to speak up. Digital advertisement created by MullenLowe Group, Singapore for Singapore Children’s Society, within the category: Public Interest, NGO.

The Exerciser Reviver campaign took the age-old cup of coffee head-on and found a more innovative way to keep drivers alert on the roads. The ambient outdoor campaign involved substituting coffee stops for bespoke mobile workout stations showing drivers that three minutes of intense exercise is twice as effective at boosting energy levels to avoid nodding off. Drivers throughout Perth metro and regional areas were encouraged to pull over and experience a fully interactive mobile workout station that indicated on-screen when their energy levels were full to begin driving again. To continue the experience, or for those who didn’t pass the Exerciser Reviver on the road, a 360º interactive exercise video was created for Facebook that targeted specific times and locations when drivers were likely to be starting their next trip. Experiential advertisement created by The Brand Agency, Australia for RoadWise, within the category: Public Interest, NGO.

Wikipedia is banned in Turkey. 80 million Turks are without access to free knowledge as the Turkish government controls the internet. But we found a way to give them Wikipedia back. Through an FM radio pirate station. Ambient advertisement created by Danish School of Media and Journalism, Denmark for Wikipedia, within the category: Education.

Film advertisement created by JWT, Netherlands for Plus Supermarkets, within the category: Retail Services.

The ACE Climatic Wind Tunnel brought together physiology and aerodynamics experts from the University of Ontario Institute of Technology to help Angelo Grubisic break a wingsuit world record. This record will see Angelo jump from 40,000ft with a flight time of over 10 minutes and a top speed exceeding 250mph. Research took place in the climatic wind tunnel and included tests using a newly designed free flight fixture and tests with wind chill temperatures dropping below -100°C. This is a rare glimpse into the high-tech research that occurs at ACE. Digital advertisement created by Lapse Productions, Canada for ACE Climatic Wind Tunnel, within the categories: Education, Professional Services.

Film advertisement created by Bench, Canada for Bench Accounting, within the category: Professional Services.

In Lebanon, a Muslim and Christian cannot marry each other. In order to celebrate creativity for progressive change, this Absolut campaign brought inter-religious civil marriage the closest it has ever been to Lebanon. Only 12 miles off Lebanese shores is international waters where Lebanese marital law no longer applies. As a world-first the Civil Love boat set sail to marry inter-religious couples and celebrate unity & love in a country torn by Civil War. Integrated advertisement created by Interesting Times, Lebanon for Absolut, within the category: Alcoholic Drinks.

Sustainability can be an ugly, overused word. It can mean greenwashing for the sake of it and compromising on taste. Which Adnams doesn’t. Sustainability needs to taste good. Adnams has a deep heritage and ongoing commitment to sustainability. It constantly innovates to create products that give back to the earth it borrows from. But Adnams is only one company pursuing sustainability. What happens when other companies aren’t sustainable? Rising tides, lakes of fire... In other words? The apocalypse.

Film advertisement created by El Ruso de Rocky, Spain for J&B, within the category: Alcoholic Drinks.

Jelly sweets are nothing but fooling around, what else? Film advertisement created by Bart&Fink, Ukraine for Yummi Gummi, within the category: Confectionery, Snacks.

Inspired by the real-life story of Gowri and how the use of AI technology and Tele-Health, a part of AkzoNobel's E-Health initiative, prevents her from becoming a school dropout. Instead of showing Gowri's struggles through rose coloured glasses, we paid more attention to the harsh realities and the helplessness of a specific community. With a budget of under ten lacks, a considerably minimal amount in the advertising industry, our AkzoNobel advert was shot and produced with the motive of educating the masses on AkzoNobel's Corporate Social Responsibility. AkzoNobel has provided effective healthcare to more than 4000 villages near Bengaluru, India, to make a positive contribution to the betterment of the lives of the communities we serve in. Film advertisement created by Akartha, India for Akzonobel, within the categories: Industrial, Agriculture, Public Interest, NGO.

Film advertisement created by M&C Saatchi, France for ebay, within the category: Retail Services.

Film advertisement created by MullenLowe Group, United Kingdom for Subaru, within the category: Automotive.

Turns out - coming out can take up a lifetime, from family, to friends, to new acquaintances, coworkers, partners and so much more - it can almost become a routine for some. Coming out is a process, it’s not a one-time deal. But not in Taimi. Digital advertisement created by They Agency, United States for Taimi, within the categories: Electronics, Technology, Professional Services, Public Interest, NGO.

Integrated advertisement created by St. Luke's, United Kingdom for Ocado, within the category: Retail Services.

A newspaper made out of 241.095 names of children. Direct advertisement created by Serviceplan, Germany for Innocence In Danger, within the category: Public Interest, NGO.

Dutch Customs wanted to inform travelers that it's illegal to bring back fake designer bags and small knifes from holiday destinations around the world. We created retargeting banners in which street vendors try to sell you these products and placed them on travel websites. Thanks to the retargeting technique, the street vendors followed you around, popped up when least expected and they got more desperate each time. And after their little sales pitch, we delivered our message; this is not OK. Digital advertisement created by JWT, Netherlands for Dutch Customs, within the category: Professional Services.

Digital advertisement created by E21, Taiwan for Toyota, within the category: Automotive.