Samsung has an objective to open more 300 stores around Brazil in 2013, bringing the technology and innovation even closer to the costumers. Considering that, Cheil Brazil created the “Reminder Wall”. Sticky Notes were placed on the wrapping in front of the Samsung stores that are going to be launched. The word “FUTURE” is designed with all these paper blocks. Each note that the visitor takes off has the message: “A new Samsung store is coming. Don´t forget it.”. Take a look at the video. Ambient advertisement created by Cheil, Brazil for Samsung, within the category: Electronics, Technology.

Film advertisement created by Blackpool & the Fylde College, United Kingdom for Burger King, within the category: Food.

This ad is aimed at people who don't have first aid training, and shows how helpless this can make you feel. It is a highly emotional depiction of a parent's protective instincts for her child. It's confronting, but not as confronting as the thought that you could have helped to save a life. Film advertisement created by The Brand Agency, Australia for St John Ambulance, within the category: Health.

Volkswagen used YouTube’s resources and technology, which are part of users’ everyday life, in a simple and straightforward way to show the difference its innovations make in people’s lives. The film shows a man walking on the streets and inviting you to see how good it would be if the future could be predicted. For that all you need to do is place the mouse on YouTube’s play bar at the point he specifies. When that is done, you can see a frame of the film that hasn’t happened yet. In it we see a strange scene that has nothing to do with the rest: a biker in free fall. A few seconds later, he carries on walking and steps to the side. Then we see the biker from the frame fall right next to him and standing up very fast. He cleans the dust of his jacket. Our man ends by saying this is how Side Assist works: a feature that avoids accidents by showing other vehicles when they are in the side mirror’s blind spot. http://www.youtube.com/watch?v=eX5z8D36dLM Digital advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Outdoor advertisement created by Kolle Rebbe, Germany for Misereor, within the category: Public Interest, NGO.

Spring is finally here again, which means that people are getting back outside to hang out in the sun. But finding the right sunspot isn't always easy, especially if you live in a big city where buildings are covering the sun. To show that Ray Ban is a brand that cares about their customers we introduced "Bright Light", it's an application that helps people to get the most out of the sun and their sunglasses. Digital advertisement created by Berghs School Of Communication, Sweden for Ray-Ban, within the category: Personal Accessories.

Film advertisement created by FCB, United States for Dockers, within the category: Fashion.

What if having cancer was not seen as a negative factor, but as an experience to show and be proud of? A form of ‘badge of honour’ that demonstrates to others the battle you’ve gone through. It is the belief of Cancer@Work who launches « Fighting Cancer », a new skill available on LinkedIn that aims to change the mindset regarding the disease at work. Digital advertisement created by Grey, France for Cancer@Work, within the category: Public Interest, NGO.

This annual event is popular not only among professional bicyclist. Every year around 10 000 people take part in the event and promote a best way to commute around the city – bicycle. From kids to pros – everyone keeps the city moving at least for one day. Film advertisement created by McCann, Lithuania for Velomarathon, within the category: Recreation, Leisure.

Digital advertisement created by VML, Poland for The Ministry of Health Poland, within the category: Public Interest, NGO.

Desperados teamed up with world-renowned party producers elrow and iconic DJs Jackmaster, Honey Dijon and Paco Osuna, to create SkyFest – a multi-sensory music experience that raised festivals to new heights. Hosted in the mountainous landscape of La Seu, Spain, Desperados SkyFest brought to life an epic music and light show experience – the world's first Hot Air Balloon Electronic Light Orchestra. Experiential advertisement created by We Are Pi, Netherlands for Desperados, within the category: Alcoholic Drinks.

Digital advertisement created by DDB, United States for United States Tennis Association, within the category: Recreation, Leisure.

Film advertisement created by Saatchi & Saatchi, Poland for Tuborg, within the category: Alcoholic Drinks.

Passengers who flew Azul Airlines in December were invited to write Christmas cards and decorate Christmas trees when arriving at Viracopos International Airport. Then, the cards were attached to presents and sent to charity institutions. After that, we made a Christmas dinner that was served by some flight attendants. Following the concept of Coca-Cola TV spot “Christmas Rules”, we made an web video that highlights the affirmative values behind every rule, such as “Don't let your traditions fade away”, “Each present deserves a card”, “There is always room for one more” and “Anything Is Possible at Christmas”. With the slogan “rules have a special taste when we’re together”, we did an activation that turns into a video with more than 2 million views in one week. Experiential advertisement created by Geometry, Brazil for Coca-Cola, within the category: Non-Alcoholic Drinks.

The first digital Swear Jar using voice recognition from Google, making it as fun to donate as it is to watch Comic Relief. Digital advertisement created by Grey, United Kingdom for Comic Relief, within the category: Public Interest, NGO.

Interactive YouTube video game. Your objective is to find the E-Shot to proceed to the next level. Digital advertisement created by Friendly, Hungary for Red Bull, within the category: Non-Alcoholic Drinks.

Film advertisement created by BBDO, Brazil for Pedigree, within the category: Pets.

Film advertisement created by Pereira & O’Dell, United States for Annie's Homegrown, within the category: Food.

Film advertisement created by Scarecrow, India for EBAI, within the category: Public Interest, NGO.