We cleaned and gleamed up Signal’s toothbrushing companion with an AR overhaul. Elevating the existing Little Brush Big Brush webseries, the Facebook Messenger experience expands the story with an encouraging chatbot offering 5 fun-filled animal masks that teach kids how to care for their teeth. The experience keeps kids brushing for 21 days through daily reminders, AR interactions and reward stickers — helping them form a positive habit in a playful way. As one of the first Messenger extensions to use augmented reality for learning, the experience shows there’s so much more to AR than puking rainbows. Digital advertisement created by Media Monks, United Kingdom for Signal, within the category: Health.

This is KLM's official YouTube channel where we share an insight into our world. Fly with our pilots in the Cockpit Tales, experience KLM in 360 degrees, visit our beautiful KLM destinations, enjoy the adventures of KLM's mascot Bluey and join our intern Julie van Hout on her mission to learn everything there is to know about KLM. Digital advertisement created by Nextround, South Korea for KLM, within the category: Transport.

Show the super-human lengths Motorpoint staff go to for customers.

Direct advertisement created by JWT, South Africa for Marmite, within the category: Food.

Film advertisement created by Engine Group, United Kingdom for Sky Zero, within the category: Media.

Pit-Product has been a part of Finnish Atria Oyj Group. The notion “sisu” (a Finnish unrenderable word standing for laboriousness, consistency and ability to finish what you have started) has become an irreplaceable part of the company’s corporate culture. The main characters of the video – as any true Finn – are not used to expressing emotion at the moments of extreme happiness. All they can do is to strike up their favorite song! We showed the moment of bliss performed by Finnish actors Janne Matilla and Aku Sipola and directed by their compatriot Mikko Lehtinen. The heroes sing the famous folk song Läksin minä kesäyönä käymään that glorifies the beauty of nature and peace of mind. Meat delicacies by “Pit-Product” fit perfectly into Finnish philosophy and make an appetizing complement to the beauty of the moment. Film advertisement created by Voskhod, Russia for Pit-Product, within the category: Food.

Shouldn’t the delivery of a gaming computer be just as thrilling as using it? Lenovo thought so. In this campaign they had characters from the gaming world deliver the gaming products from the company, in commercials and in real life during the campaign period. Dramatic and sometimes violent - but always on time. Film advertisement created by BBDO Nordics, Sweden for Lenovo, within the category: Electronics, Technology.

Ambient advertisement created by OpusMultipla, Brazil for Grupo Dignidade, within the category: Public Interest, NGO.

Audio advertisement created by Master, Brazil for 91 Rock, within the category: Media.

Film advertisement created by M&C Saatchi, United Kingdom for Ballantine's, within the category: Alcoholic Drinks.

Smith Brothers Agency launches 'Pet People Get It', a multi-channel campaign for the natural channel pet food brand AvoDerm Natural®, owned by Central Garden & Pet Company based in Walnut Creek, California. The brand offers a broad portfolio of dog and cat food made with avocados to help promote healthy skin and coat. Film advertisement created by Smith Brothers, United States for AvoDerm, within the category: Pets.

Film advertisement created by Publicis, United Kingdom for Lotus Baby, within the category: House, Garden.

From the moon to Mars, for decades, humanity has sent out rovers to explore the places we couldn't. But for most people, the real undiscovered planet is our own. To encourage people to explore the best planet we know, S7 Airlines, one of Russia’s biggest carriers, has created Earth7 - a planetary rover destined for earth. Earth7 was revealed in Moscow as part of an interactive experience, which combined cutting edge space technology with simple gesture control to enable users to manoeuvre the unique rover and explore the remote secret location thousands of miles away where it was situated. Seated in front of a huge screen transmitting Earth7’s live location, participants were able to remote control the 75kg aluminium machine with just a flick of the hand thanks to a high-speed data connection and kinetic armband. Developed by Wieden+Kennedy Amsterdam and ISD Group - an experienced team of robot technicians, experts on new technologies, programmers, engineers and industrial designers - Earth7 is part of ‘The Best Planet’. The latest integrated campaign by S7 Airlines depicts the best planet we know from a surprising perspective to awaken the senses and inspire Russians to travel. Evgeny Primachenko, W+K Amsterdam Creative Director, says: “We built the Earth7 rover to give people a chance to travel without travelling. Rovers traditionally explore far away planets, however for most Russians our own planet is still untraveled. Through this interactive experience we wanted to inspire people to experience the world themselves, and remind us all that there's a beautiful planet out there just waiting to be explored.” Each participant driving the rover had the opportunity to win return tickets for two to any S7 destination worldwide, if they could collect three samples of life on Earth. From jamón to kite-surfing, over 50 samples were rendered on top of the rover’s live video stream in a dynamically generated gaming interface to encourage players to explore the terrain. With these samples randomly generated each game to ensure a unique experience per player, each pilot had 90-seconds to find their first sample, followed by a minute to find the second and, if successful, another minute to find the last and win a golden ticket. Representative of a different destination that S7 flies too, these samples of life on Earth served as a reminder that from famous attractions to experiences, there are so many amazing things to discover on our own planet when we travel. Deputy General Director of S7 Group, Tatiana Fileva, says: "EARTH7 is a one-of-a-kind project that is part of our brand campaign 'The best planet', which we launched earlier this year. It aims to inspire people to explore, because travel is the best way to feel, see, hear something new or reсonsider the things we already know. There are so many interesting and beautiful things here on Earth - both created by nature and by human hands. To remind everyone of this, we used our planetary rover to explore one secret corner of our planet to provide an opportunity for participants to see familiar things from a fresh view." Viktor Shkurba, Founder at ISD Group said: "Every innovative project has its challenges that makes it seem impossible. Ours had three: construct a nearly unbreakable rover, create an intuitive interface that means anyone can pilot an advanced robotics system and establish a high-speed connection from Moscow to a distant desert nearly 5,000km away. I’m proud that with just one and a half months of intensive development and endless tests we managed to create an unforgettable user experience, which is truly one of its kind. " Experiential advertisement created by Wieden + Kennedy, Netherlands for S7 Airlines, within the category: Transport.

Film advertisement created by Saatchi & Saatchi, Italy for Top Digital, within the category: Professional Services.

Everybody is sick and tired to hear about condoms. So MTV created a new concept that goes straight to the point: #USEITDICK. The campaign contains three films: Male Mermaid, Jumping Jacks and Tennis Player. Each one shows idiot doubts about condoms and the answer always comes from MTV: #USEITDICK. Literally. Film advertisement created by Loducca, Brazil for MTV, within the category: Media.

On the occasion of the World Chess Championship between Norway’s Magnus Carlsen and American Fabiano Caruana, VG, JCDecaux Norway and Branded Cities organized their own for the public. Through a big screen at Oslo Central Station and the other at New York's Times Square, people could play chess against each other and interact with each other. Before the real match, the 3-hour live streaming game allowed Norwegians and Americans e to share a simple moment of excitement and friendship across Atlantic Ocean. Outdoor advertisement created by JCDecaux, United States for VG, within the categories: Media, Sports.

Film advertisement created by H-Paris, France for Citroën, within the category: Automotive.

They work in the shadows to make football shine ever brighter. Enter backstage and meet the backbone of football with the new Nissan NV300. Through a documentary-like series, People Raising the Game sheds light on the employees of Manchester City FC who accepted to become ambassadors for a day. Moments leading to a match, we meet Lee the gardener, Lewis the handyman, Victoria the photographer and also Brandon the kitman. We discover their lives between passion for football and drive for excellence as they give us the keys to what makes them raise the game everyday. Film advertisement created by Digitas, France for Nissan, within the category: Automotive.

Film advertisement created by MullenLowe Group, Spain for Magnum, within the category: Confectionery, Snacks.

Film advertisement created by GSD&M, United States for Alzheimer's Association, within the category: Public Interest, NGO.