Direct advertisement created by Grey, Mexico for Save the Children, within the category: Public Interest, NGO.

Creating new relationships it’s harder than you think, even when you are in the midst of hundreds of thousands of people. To do so, you need a spark, a new opportunity and, of course, a red mug. That's exactly what we did with The Nescafé Hello Bench during the Salone del Mobile in Milan: a bench that gets shorter when two people sit on it. Two sensors activate the bench and let two strangers get closer: an unexpected way to break the ice and start a conversation/connection. Once again, new connections are born with Nescafé. Ambient advertisement created by Publicis, Italy for Nescafe, within the category: Non-Alcoholic Drinks.

Film advertisement created by Robert/Boisen & Like-minded, Denmark for Børnefonden, within the category: Public Interest, NGO.

Film advertisement created by JWT, United Kingdom for Kenco, within the category: Non-Alcoholic Drinks.

Experiential advertisement created by Rosapark, France for Thalys, within the category: Transport.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

Digital advertisement created by Kingsday, Netherlands for Flower Council of Holland, within the category: Industrial, Agriculture.

Life goes on when you're gone. Stay alive. Don't drink and drive. Film advertisement created by 5ive Limited, Kenya for Kenya Breweries Limited, within the category: Public Interest, NGO.

Ambient advertisement created by Ogilvy, Argentina for Cerveza Salta, within the category: Alcoholic Drinks.

To raise awareness for its FairChain (Fairtrade 2.0) coffee, Dutch brand Moyee continues to provoke the status quo. Their latest stunts include sending coffee to the world's best know whistleblowers and creating a parody of Apple's iconic 'Crazy One's' campaign.

The Human Sushi is a performance group who interprets sushi recipes in their own way. The Council's mission is to make people eat more fish. Film advertisement created by Apt, Norway for Godfisk, within the category: Food.

Film advertisement created by RKCR, United Kingdom for Randolph, within the category: Fashion.

Film advertisement created by BBDO, New Zealand for Mitsubishi, within the category: Automotive.

Vladimir, a visually impaired guide, conducts city tours and gifts a unique experience developing human potential. We created a website that connects the guide and users who want to acquire new experience. The website reflects the name of the project: like people with visual impairment, we dive into the world of sounds that we feel only through physical activity. Every real-life step of a user brings up an action on the mobile website. Website interaction can be also done with voice. Users add real city sounds into their cart in order to book a trip with an extraordinary guide. Digital advertisement created by Voskhod, Russia for Trip in the Dark, within the categories: Professional Services, Public Interest, NGO, Recreation, Leisure.

The brewery really appreciates how their beer is served. Beginning with its glass, which is a chalice. Was sent in a box with the phrase on the outside: “In a ritual of tasting, you need more than a glass.” Upon opening, had another phrase: "You need a holy chalice." “ Direct advertisement created by Beats, Brazil for Stella Artois, within the category: Alcoholic Drinks.

Film advertisement created by Lg2, Canada for Québec Original, within the category: Hospitality, Tourism.

Ambient advertisement created by Leo Burnett, Costa Rica for Claro, within the category: Electronics, Technology.

Every power company sells pretty much the same thing, but there’s a huge difference in how customers can feel about their choice. With 100% Aussie-owned, renewable-loving Momentum Energy, customers can feel happy about backing Aussie jobs, and supporting renewable energy. Momentum‘s Get Happy campaign aims to give Victorians cheerful encounters across various media. Developed in-house, the campaign uses the ads themselves to make people feel good - in this case, with imaginative copy and furry typography.

Nike is to pay tribute to the soccer player Ronaldo on his farewell a friendly between Brazil’s national squad and Romania. Created by F/Nazca Saatchi & Saatchi, the clip Before and After depicts how the player split the world of football into two eras: before Ronaldo and after Ronaldo. In the 60”clip, we see the differentials of the Phenomenon, including his rapid-style play and technique, which influenced thousands of new players and fans alike, and gave Brazilian football unprecedented visibility. The airing accompanies the hashtag #prasemprefenomeno (phonemenaforever), created early this year when Ronaldo announced his retirement. The hashtag was a hit at the time, reaching first place in the Trend Topics Brasil within just hours, and topping the world Trend Topics minutes later, following the player’s official announcement. Film advertisement created by Saatchi & Saatchi, Brazil for Nike, within the category: Fashion.