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Film advertisement created by Platige Image, Poland for Smilegate, within the category: Gaming.
Digital advertisement created by Miami Ad School, Spain for Oxfam, within the category: Public Interest, NGO.
The Dutch financial system is being misused for fraud and money laundering. Last year, 16,000,000,000 euros were pumped through Dutch banks illegally. This money is used to drive drug trade, human trafficking and terrorism. Resulting in many innocent victims. That has to stop. To help ABN AMRO recruit more financial crime analysts we've created The Dark Side of Money. A short thriller that lets viewers experience the harsh reality behind money laundering and tests if they're sharp enough to detect financial crime. The film is full of suspicious details that are common signs of money laundering. Can you spot them all? Content advertisement created by N=5, Netherlands for ABN Amro, within the category: Finance.
We propose a campaign almost as unique as the challenge it entails. We would choose 3 club supporters to climb the Aneto, the highest peak in Huesca and the Pyrenees, and the second highest in the Spanish peninsula. An ascent to the 3,400 meters in which we would do an interview with the SD Huesca fans. Asking if they are having a hard time climbing, what do they imagine when they reach the top, what do they think when they need to give their best ... With the launch campaign we reaffirm that reaching the top costs. But Kelme and Huesca SD have come to stay and that is going to be legendary.
Garde-Manger Pour Tous, the NFP serving 3,000 underprivileged Montreal-area youth, has partnered with Cossette and Cossette Media to raise public awareness around the fight against child poverty and malnutrition this holidays. “The holidays are a time for us to reflect on how fortunate we are to live in abundance - however, it's also an opportunity to understand that some aren't as lucky” said Ghislaine Théoret, Director of Garde-Manger Pour Tous. “An estimated one in six Canadian children are faced with food insecurity, and the Montreal area has the highest child poverty rate in Quebec.” To reflect the daily realities of children living with food insecurity, the campaign puts a meaningful twist on a Christmas tradition: the Advent calendar. Appearing on outdoor signage, online and social networks, this version of the calendar features the usual doors, but while some open to reveal a chocolate, others only reveal an empty space—a nod to the organization’s tagline since 2014, “Help Us Fill the Emptiness.” The three colourful, festive designs used in the campaign were created in conjunction with local illustrators Geneviève Bigué, LaCharbonne and maxprevo. In addition to the ad campaign, over 100 copies of the Advent calendar were handed out to Quebecois influencers and across the charity’s and the agency’s networks. “The idea here is that the item itself acts as the message. The calendars become actual awareness-raising tools for the cause as well as Garde-Manger Pour Tous’s mission,” explained Anne-Claude Chénier, Vice-President of Creative Advertising at Cossette. In keeping with the spirit of the campaign, Cossette Media partnered with highly popular Quebec-based recipe blog 3 fois par jour. Today, visitors to the site will notice a new, impactful logo, 0 fois par jour (0 Times a Day), as well as empty plates and recipe cards in GMPT colours. This creative media approach allowed the Garde-Manger to intercept visitors to the website at the exact moment they were planning their holiday menus. “3 fois par jour and OBOX were phenomenal partners in achieving our vision and supporting Garde-Manger Pour Tous” noted Axel Dumont, SVP and General Manager, Quebec and East, at Cossette Media. “By working together from the onset, creative and media agencies have the ability to create impactful ideas and strong results — and Garde-Manger Pour Tous’ campaign demonstrates precisely that.” Garde-Manger Pour Tous also received support from media partners like Astral Media, Bell Media, La Presse, OBOX., Outfront, Ricardo Media, and UB Media. Integrated advertisement created by Cossette, Canada for Garde-Manger Pour Tous, within the category: Public Interest, NGO.
Film advertisement created by JWT, India for Rotary Club, within the category: Public Interest, NGO.
Film advertisement created by Duncan/Channon, United States for Kona, within the category: Alcoholic Drinks.
Film advertisement created by Lucy Loves Stories, Finland for Helsingin Sanomat, within the category: Media.
1800 Seconds: a short documentary uncovering the lives of 10 artists who came together in the iconic Westlake Studios to create an album, curated by Pusha T and presented by 1800 Tequila. Content advertisement created by Experience Interaction, United States for 1800 Tequila, within the categories: Alcoholic Drinks, Music.
ISA is celebrating its 25 years anniversary with the launch of the #PeoplesOfTheForest campaign to boost support for the indigenous, Quilombola, riparian and extractivist communities who are resisting attacks on their rights and the destruction of their lands. The peoples of the forest have a message for the Brazilian government, politicians and the business community. To prospectors, loggers, squatters and other invaders of their lands: "we will continue to resist." This is one of the main messages of the #PeoplesOfTheForest campaign, which Instituto Socioambiental (ISA) and its partners in the indigenous, Quilombola, riparian and extractivist communities are launching this Tuesday, April 23, online, on TV and in cinemas. The campaign is asking for people to support the fight to protect Brazil's environmental heritage and is advocating for the rights of indigenous tribes and traditional populations. Young people, women, medicine men, chiefs and shamans. The protagonists for the #PeoplesOfTheForest campaign are 25 leaders from nine indigenous tribes in the Amazon, from Quilombola communities in Vale do Ribeira (SP) and from riparian communities in Terra do Meio, Pará. With their strength and beauty, the campaign honors the diversity of the people living in and protecting the forests, reminding us that it is the forests that regulate the climate, produce rain for farming and house the planet's largest biodiversity, a potential source of new medications and cures. Film advertisement created by JWT, Brazil for Instituto Socioambiental, within the category: Public Interest, NGO.
We cleaned and gleamed up Signal’s toothbrushing companion with an AR overhaul. Elevating the existing Little Brush Big Brush webseries, the Facebook Messenger experience expands the story with an encouraging chatbot offering 5 fun-filled animal masks that teach kids how to care for their teeth. The experience keeps kids brushing for 21 days through daily reminders, AR interactions and reward stickers — helping them form a positive habit in a playful way. As one of the first Messenger extensions to use augmented reality for learning, the experience shows there’s so much more to AR than puking rainbows. Digital advertisement created by Media Monks, United Kingdom for Signal, within the category: Health.
Film advertisement created by Aktuellmix, Brazil for Hershey's, within the category: Confectionery, Snacks.
Ambient advertisement created by Y&R, Chile for Polla Chilena, within the category: Gaming.
Film advertisement created by Tino París, Spain for Granada C.F., within the category: Recreation, Leisure.
Show the super-human lengths Motorpoint staff go to for customers.
Experiential advertisement created by Mark+, Brazil for Multisom, within the category: Electronics, Technology.
Film advertisement created by Droga5, United States for Johnsonville, within the category: Food.
Film advertisement created by BBDO, United Kingdom for Guinness, within the category: Alcoholic Drinks.
Film advertisement created by Engine Group, United Kingdom for Sky Zero, within the category: Media.
Shouldn’t the delivery of a gaming computer be just as thrilling as using it? Lenovo thought so. In this campaign they had characters from the gaming world deliver the gaming products from the company, in commercials and in real life during the campaign period. Dramatic and sometimes violent - but always on time. Film advertisement created by BBDO Nordics, Sweden for Lenovo, within the category: Electronics, Technology.