MeUndies, Disney, and Giant Propeller team up for their glow-in-the-dark Star Wars underwear collaboration. Giant Propeller created two spots, one (The Force), featuring an aspiring female Jedi learning to use The Force, and another (The Dark Side) depicting a young man who decides to embrace his Dark Side. Film advertisement created by Giant Propeller, United States for MeUndies, within the category: Fashion.

Film advertisement created by BBDO, Australia for Transport Accident Commission, within the category: Public Interest, NGO.

Developing world problems are transplanted into a first world setting we all recognise by now... If you've ever perused the sheer deluge of indulgent cookery and recipe videos on the internet in a post-M&S and Tasty world, this clever & provocative satire of them descends into a shock actuality. A suitably off-kilter visual execution, the advertisement for global charity World Vision hits with powerful tonal shifts to serve it's message about digital-age desensitisation towards the plight of the planet's poorest. Film advertisement created by Thumbstoppers, United Kingdom for World Vision, within the category: Public Interest, NGO.

Following a competition, BIC, the European leader in paper products, chose Babel for its new European communication campaign highlighting its BIC® Gel-ocity® Quick Dry pen, with its ultra fast drying gel ink for a better note-taking. "BIC® Battle Flow" is the ultimate test torture for a pen: being able to follow the flow by recording the words of one of the fastest rappers in the world, Mac Lethal, who manages to rap 1000 words in 2 minutes.

"Books" is the campaign to present the I Encuentro de los Mares, a special and unique event, which will take place between Malaga and Cádiz from June 16 to 19. This congress is a multidisciplinary four-day adventure. The nautical chart transports us from the Mediterranean to the Atlantic in a journey that goes beyond what is a gastronomic congress. Encuentro de las Mares links gastronomy with science and the fishing sector, the objective of the defender of the culture of the sea, the debate on the responsible exploitation of marine resources, the knowledge of the first hand the concerns and experiences of those who they have professionally at sea their work center and, of course, listen to some of the best chefs linked to the world of the sea. In this first edition, Italy is the guest country and participant of its great chefs. The congress will take place on the 16th and 17th in Málaga and Marbella and on the 18th and 19th in the province of Cádiz. Start with a popular activity in Pier 1 of the Port of Malaga where we will merge the espetos with the Basque broilers. The meeting and the cooking sessions, the Encounter of the Seas also offer the unique gastronomic proposals North and South: A four-handed menu for cooking the Malaga-born José Carlos García and the Cantabrian Sergio Bastardo and another at El lago de Marbella, hand From the Andalusian Juan José Carmona and the Galician Javier Olleros. In addition, you can see the cruise through this sea of Michelin stars in Aponiente, in an exclusive and very special dinner with Ángel León. Creativity, with Ángel León as protagonist, launches a message that vindicates the theme "Do it" in front of the "Read it", the "do" versus the "read". All this with a single objective: to awaken the social conscience about the importance of the sea in our lives and the responsibility to make sensible use of its resources. Integrated advertisement created by CLV, Spain for Aponiente, within the category: Food.

Laughing Switch is a donation campaign which created its own medium to reach millions. Through out the world, comedy shows rely on the same laughter sound effects as a hint to underline the jokes. Instead of these familiar laughter sounds, Turkey's most popular radio shows used our very own sound effects: Laughter sounds belong to those children diagnosed with leukemia. The outcome of this simple switch has been remarkable. Nation wide audience was invited to laugh along children with leukemia and donate to LÖSEV by sending a simple Smiley Emoji to SMS line. The never been used "switch" became the most successful campaign for LÖSEV in recent years as donation rates rose more than %800. The public responded to the leukemia reality positively with conversation rates in social media raised more than %450. As influencers and celebrities taking a stand and talking about leukemia, our voice reached to millions through TV and newspapers. With almost no budget we had succeeded in creating a campaign and with a never been used switch we laughed big and wide, so big that no mask could hide. Audio advertisement created by Rafineri, Turkey for LÖSEV, within the category: Public Interest, NGO.

BBH New York and Google Creative Lab have collaborated in creating a web film that feature a variety of experiments to test the speed of the Google Chrome browser. There are a whole set of real tests that Google do in benchmarking the performance of Chrome. And then there are these: three quirky and playful tests in which Google Chrome is pitted against some very fast things: lightning, sound, and an over-sized potato gun. Rather than try and tell Internet users how fast Google Chrome is, the film demonstrates speed through testing it.

In their latest offering, Rattle charted a course to evolve the brand, elevate the messaging, and create a look and feel that positions BHC as an ambassador to Boston by way of its harbor. Film advertisement created by Rattle Advertising, United States for Boston Harbor Cruises, within the category: Recreation, Leisure.

Film advertisement created by FCB, Portugal for Portuguese Paralympic Committee, within the category: Public Interest, NGO.

Angkor needed to be refreshed for a younger generation of Cambodians who no longer saw the brand as relevant to their generation. In order to do this, we dramatized two important cultural insights. Firstly, the deep bond between Khmer sons and their fathers and secondly, the importance to Khmer people of passing on their culture from one generation to the next. Thus, we created a film that tells the emotional story of a father and a son that connect through music. Film advertisement created by WPP, Cambodia for Angkor Beer, within the category: Alcoholic Drinks.

Digital advertisement created by Hungry Boys, Russia for WWF, within the category: Public Interest, NGO.

Digital advertisement created by Publicis, France for Securite Routiere, within the category: Public Interest, NGO.

1 in 7 Ukrainian women will face breast cancer during her lifetime. Half the times the illness will claim its victim’s life. The best solution in preventing the disease is getting regular checkups. Women, especially those already having bad suspicions, tend to believe that until the diagnosis is heard, there’s a glimpse of hope that the illness will just go away eventually. That’s why convincing Ukrainian women to see a breast physician before it’s too late have become our main challenge. We get an insight from women diagnosed with breast cancer on the late 3rd-4th stage, that what holding held them back from getting a checkup sooner was the fear of bad news that "paralyzed" any further actions. However, there also could be a positive example and encouragement for other women from those who have already been in those shoes. We decided to give the women an example of courage at the very moment when they think about their breasts the most – while buying a bra. That’s how a special BRAve collection was born in cooperation with local lingerie manufacturer. Ladies who have sewed the bras became the first brave women to go through breast examination on this initiative, to now pass on the bravery baton to a woman with a handwritten note attached to each item from the special collection. We presented BRAve collection to media and influencers to launch our brave relay in social and traditional media. A beautiful mini film told the inspiring story of seamstresses and directed their message to other women: be BRAve. Film advertisement created by Be-it, Ukraine for Avon, within the category: Health.

Film advertisement created by CP+B, United Kingdom for McCoy's, within the category: Confectionery, Snacks.

Film advertisement created by Wieden + Kennedy, Netherlands for Desperados, within the category: Alcoholic Drinks.

Digital advertisement created by FCB, Venezuela for Banplus, within the category: Finance.

Digital advertisement created by 358, Finland for Sol, within the category: Alcoholic Drinks.

Film advertisement created by Adam & Eve, United Kingdom for Volkswagen, within the category: Automotive.