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Direct advertisement created by MullenLowe Group, Colombia for Gobierno de Colombia, within the category: Public Interest, NGO.
Film advertisement created by BBC Creative, United Kingdom for BBC, within the category: Media.
Standup comic Todd Glass (Louie, Jimmy Kimmel Live) takes on the suicide epidemic in the LGBT teen community for GLSEN: the Gay, Lesbian & Straight Education Network's Think Before You Speak campaign. Inspired by Todd Glass' decision to come out of the closet on a 2012 episode of the WTF with Marc Maron podcast.
Film advertisement created by BETC, France for Club Med, within the category: Transport.
Film advertisement created by JWT, United Kingdom for First Direct, within the category: Finance.
Film advertisement created by Saatchi & Saatchi, Israel for Mazda, within the category: Automotive.
Film advertisement created by Cactus, United States for ManTherapy.org, within the category: Professional Services.
Film advertisement created by Sra. Rushmore, Spain for Atlético de Madrid , within the category: Sports.
This is our opportunity to start over - more humble, mindful, braver and better than we've ever been. Film advertisement created by 72andSunny, Netherlands for Coca-Cola, within the categories: Non-Alcoholic Drinks, Public Interest, NGO.
Digital advertisement created by Goodby Silverstein & Partners, United States for DontAcceptRape.com, within the category: Public Interest, NGO.
A chestnut tree plays a concert for the preservation of Berlin city trees. Ambient advertisement created by BBDO, Germany for Friends of the Earth, within the category: Public Interest, NGO.
For the launch of our first 30 Years Old Tawny Port Wine, we wanted to thank the people who helped producing this special wine by offering them the very first taste. A wine, that took three decades in the making. Three decades of hard work and dedication. Direct advertisement created by The Asteroid, Portugal for Churchill's Port, within the category: Alcoholic Drinks.
When tasked with creating a video My Heritage DNA, a new challenger brand in the competitive DNA testing space, we reflected on the level of anxiety and tension today around the subject of cultural and racial identity. During these conversations we thought, can DNA testing help to create greater personal awareness and social understanding? It wasn’t about using a ‘celebrity’ or ‘co-opting’ a cultural moment. It was about finding an authentic voice who could speak credibly and passionately to the issue. After considering many options, the creative team suggested a collaboration with Prince Ea. After seeing his videos that tackle social conversations ranging from the environment, to education and race itself, we were convinced he was the right person to amplify the message. It took a confident client to give Prince Ea the creative license to articulate this issue in his own words and not as ‘advertising copy.’ He wrote the monologue himself and we created a platform for him to share his very personal experiences, including racism itself. A pivotal point in the monologue is Prince Ea’s idea that ‘Racism is very real, but race is a figment of our collective imagination.’ This became the essence of the MyHeritage DNA message and we believe sharing this message with as many people as possible has the potential to create a genuine connection between commerce and societal challenges that is genuine, passionate and most importantly—authentic. Film advertisement created by Berlin Cameron, United States for MyHeritage DNA, within the category: Public Interest, NGO.
Outdoor advertisement created by Ogilvy, Italy for Urban Vision, within the category: Public Interest, NGO.
Film advertisement created by Iris, Indonesia for FiberCreme, within the category: Food.
While all the experts are theorising that data is the new currency, Shackleton, part of Accenture since 2019, have actually put this into practice with Data Pro Quo, the world's first vending machine where products are paid for with data. You can buy a smoothie with your email address, a snack by answering two business questions, and even some airpods by filling in a questionnaire. In this project, Shackleton collaborated with Accenture Interactive's innovation team, the Kenai Workshop, to build the machines, and with the Evoca Group, a leading multinational company in the vending machine sector. Intended for B2B environments, its goal goes beyond implementing the new business paradigm and capturing real data to use to refine the consultancy's future projects. The V1 is already up and running at Accenture’s Digital Hub in Madrid. Just as with any other vending machine, the user chooses the item they want to buy, but when it's time to pay, there is no slot into which to insert money or a payment terminal for a card. Instead, the buyer finds a screen on which to answer a series of simple questions, but designed to provide useful and actionable data. It also features an interface designed to offer a seamless user experience. Experiential advertisement created by Shackleton, Spain for Shackleton, within the category: Agency Self-Promo.
Wildfires destroyed 10 million m2 of forest in Georgia this year. For a country with a massive air pollution problem, the damage is enormous, but there is still some hope. To remind people about the catastrophe, we exhibited burnt Christmas trees next to the charming fir trees at the annual Christmas fair in the center of the city. As a follow-up we want to start a new Christmas tradition to save the burnt forest - while you’re busy decorating your own Christmas tree, let’s plant a real fir tree where we need it the most. Go to merrytreesmas.com to sponsor a tree in the damaged area. Treepex - an ecological startup will plant a new Christmas tree for you and help you track its growth. The campaign is initiated by local creative agency Leavingstone together with Treepex. Let’s rebuild the damaged forest tree by tree! Ambient advertisement created by Leavingstone, Georgia for Treepex, within the category: Industrial, Agriculture.
Digital advertisement created by BCM, Australia for Bundaberg Brewed Drinks, within the category: Alcoholic Drinks.
Film advertisement created by Activista, United States for UNDP, within the category: Public Interest, NGO.
10 machines in 10 Russian cities will allow anyone to keep warm by doing some simple physical exercises and pass on the heat created to other cities – to complete strangers. Ambient advertisement created by MOST Creative Club, Russia for Russian Olympic Committee, within the category: Public Interest, NGO.