The Loop

Angkor needed to be refreshed for a younger generation of Cambodians who no longer saw the brand as relevant to their generation. In order to do this, we dramatized two important cultural insights. Firstly, the deep bond between Khmer sons and their fathers and secondly, the importance to Khmer people of passing on their culture from one generation to the next. Thus, we created a film that tells the emotional story of a father and a son that connect through music. Film advertisement created by WPP, Cambodia for Angkor Beer, within the category: Alcoholic Drinks.