Showing how a craft almond toffee maker fails at everyday tasks like taking a picture and charging a phone while it excels at gifting is the strategy behind the campaign. Enstrom Candies embraces the art of gifting so fully, it’s all they know how to do. Film advertisement created by Vladimir Jones, United States for Enstrom, within the category: Confectionery, Snacks.

Film advertisement created by FCB, Portugal for Portuguese Paralympic Committee, within the category: Public Interest, NGO.

Film advertisement created by Taxi, Canada for Boston Pizza, within the category: Food.

The campaign, set in a highly-virtual, almost dream-like world in which the casino games come to life, showcases the thrill and adrenaline rush of winning in order to personify the thrill of playing in SMC. The “All Thrill 3.0” campaign allows SMC to remain top of mind to all guests when they’re ready to play and feel the thrill of winning, appealing not only to the older but also younger generations of players. Film advertisement created by Pitch, United States for San Manuel Casino, within the category: Recreation, Leisure.

Film advertisement created by TBWA, United States for NKLA, within the category: Public Interest, NGO.

Digital advertisement created by Rooster, Canada for Montreal Canadiens, within the category: Recreation, Leisure.

Film advertisement created by 72andSunny, United States for World of Warcraft, within the category: Gaming.

Film advertisement created by Action Global Communication, Moldova for Equality Council, within the category: Public Interest, NGO.

Direct advertisement created by Civilization, China for Pepsi, within the category: Non-Alcoholic Drinks.

Film advertisement created by Ogilvy, India for Shan Foods, within the category: Food.

The South African interpretation of Toyota’s global campaign to mark its support for the Olympics and Paralympics taking place in Tokyo in 2020 is a celebration of the indomitable human spirit. Film advertisement created by FCB, South Africa for Toyota, within the category: Automotive.

To mark the launch of the new look New Zealand Herald the paper wanted to celebrate the important role it has played throughout the country’s history. DraftFCB Auckland took this insight and came up with a world first way of executing it. With help from the crew at Assembly the entire ad was printed on giant rolls of newsprint and animated on the NZ Herald's 50 million dollar printing press. Film advertisement created by FCB, New Zealand for New Zealand Herald, within the category: Media.

Integrated advertisement created by MediaMonks, United States for Oreo, within the category: Confectionery, Snacks.

Film advertisement created by The Escape Pod, United States for Claussen Pickles, within the category: Food.

Ambient advertisement created by DDB, Singapore for DBS Bank, within the category: Finance.

Digital advertisement created by Hakuhodo, Japan for SoftBank, within the category: Electronics, Technology.

Ambient advertisement created by JWT, Argentina for CUCAIBA, within the category: Public Interest, NGO.

A live video feed from a bbq 24 hours a day. Every now and then the grill gets filled with steaks and meat products. The rules are simple - be the first to grab a steak from the grill - and it's yours! The exact product you tagged yourself on gets packed and sent to your house in 45 minutes. Ambient advertisement created by MRM, Romania for Lidl, within the category: Retail Services.

Film advertisement created by BBDO, Canada for Right To Play, within the category: Public Interest, NGO.