Film advertisement created by Motive, United States for RAM, within the category: Automotive.

Film advertisement created by Poke, United Kingdom for Here East, within the category: Industrial, Agriculture.

Film advertisement created by Y&R, Namibia for Lifeline Childline, within the category: Public Interest, NGO.

Film advertisement created by Publicis, United Arab Emirates for Maggi, within the category: Food.

Blink Digital designed KFC Bucket Bae, a Valentine’s Day robot that unites chicken lovers with the bae of their dreams. The robot not only follows the consumer but also talks to them. When it comes to satisfying your love for KFC, Bucket Bae’s got you covered, offering a Hot’n’Crispy bucket of chicken goodness, a chicken popcorn bouquet, and a Krushers drink too. Yet, what really sets Bucket Bae apart is the built-in sensor that allows the robot to follow you everywhere, as true love does. Film advertisement created by Blink Digital, India for KFC, within the category: Food.

Planet Fitness is calling "bullfit" on myths that exercise performance is motivated by competitive classes, intimidating workout environments, and fitness shaming with new research and a new Stop the Bullfit campaign. The fitness chain published The Bullfit Report, which uncovers Americans' true feelings and misperceptions about health and wellness. One such finding in the report states that making fitness a "competition" isn't a win and that head-to-head challenges are demotivating to the majority (55 percent) of Americans who don't currently belong to a gym. In fact, 68 percent find leaderboards specifically demotivating. Film advertisement created by Barkley, United States for Planet Fitness, within the categories: Professional Services, Recreation, Leisure.

Film advertisement created by TBWA, Spain for Association for the right to die with dignity, within the category: Public Interest, NGO.

Content advertisement created by Wunderman Thompson, Singapore for Lux, within the categories: Beauty, Personal Accessories.

Film advertisement created by Schupp, United States for National Council on Alcoholism & Drug Abuse, within the category: Public Interest, NGO.

By the end of this year, the creative portuguese Ivo Rainha challenged himself: enhance his curriculum vitae! Tired of precarious jobs, the young man of 24 years old, is making a campaign to promote his work and consequently his CV. He created a different curriculum, putted it on a bicycle and started distributing his experience on the streets. But he didn't stop there! He called a friend and they made a video to project his idea outside Portugal and that way satisfy Passos Coelho's (Portuguese PM) wishes of getting a future abroad. The video, that doesn't pretend to be viral but expects to be seen with good eyes by the employers, shows a short timeline of Ivo's life with a demonstration of his daily life. Without a degree, but already with lots of experience, the young man has on his record design works, photography, communication, social networking and edition of contents. Here's the following balance for the concretion of the campaign (where it's not included the dinner payed to friends): Renting a bike: 11€/day, Graphic CVs: 40€, Big CV: 15€, Business Cards: 34€. Ambient advertisement created by Ivo Rainha, Portugal for Ivo Rainha, within the category: Agency Self-Promo.

What is the one and only essence of a high performance outdoor brand like Mammut? - The mountains, climbing, the highest mountain ever? The campaign starts with city lights and radio challenge requesting the Mammut target group to participate in a climb of the highest building in Cologne - the 165 meter high Cologne tower close to the new Mammut store. Many aspiring participants entered, but only two could be selected. The climbing challenge would begin between the two semi-finalists who had to successfully complete three tasks successfully as sleeping in a porter ledge on the Mammut store wall (outside). Based on the points gains from the tasks a winner would be chosen to climb the Cologne tower. There can only be one winner and there was. A girl named Heidi had won the challenge and accepted the challenge of climbing up the cologne tower under supervision of an expert top Mammut mountain guide from Mammut’s own alpine school. 165meters up Heidi and her guide planted the Mammut flag on top of the highest point in Cologne. The entire campaign and promotion was broadcast live radio and streamed to via official Mammut blog and Facebook site. Ambient advertisement created by Mr Creative Rebel, Germany for Mammut, within the category: Retail Services.

Film advertisement created by Banjo, Australia for Sara Lee, within the category: Food.

Film advertisement created by TBWA, France for Aides, within the category: Public Interest, NGO.

Executive Director of Broadcast Production: Chanse Chanthalansy Film advertisement created by PP+K, United States for Bright House Networks, within the category: Electronics, Technology.

Digital advertisement created by BEE Environmental Communication, Hungary for BEE Environmental Communication, within the category: Agency Self-Promo.

Film advertisement created by DDB, Malaysia for Digi, within the category: Electronics, Technology.

Film advertisement created by Y&R, United Kingdom for M&S, within the category: Retail Services.

KLM airlines has launched a new “‘Economy Comfort zone in response to customer demands for greater comfort and more choice in Economy Class on intercontinental flights.” To publicize their new spaces on board (i.e. up to ten centimeters more legroom and back supports that can recline twice as far), they put a man sitting on what looks to be an invisible chair at the Manchester Airport.

Samsung has an objective to open more 300 stores around Brazil in 2013, bringing the technology and innovation even closer to the costumers. Considering that, Cheil Brazil created the “Reminder Wall”. Sticky Notes were placed on the wrapping in front of the Samsung stores that are going to be launched. The word “FUTURE” is designed with all these paper blocks. Each note that the visitor takes off has the message: “A new Samsung store is coming. Don´t forget it.”. Take a look at the video. Ambient advertisement created by Cheil, Brazil for Samsung, within the category: Electronics, Technology.

Smart TXTBKS are sim cards containing condensed grade school text books. This low-tech solution turns even analog phones into e-readers, and helps lessen the load for public school kids who have to walk miles to school carrying up to 22 books in their bag. Digital advertisement created by DDB, Philippines for Smart Communications, within the category: Electronics, Technology.