Film advertisement created by Concept Farm, United States for Aruba Tourism Authority, within the category: Hospitality, Tourism.

Film advertisement created by Rain43, Canada for Stubborn Farmer, within the category: Food.

In a world where violence against women is so prolific, it's shocking to think that South Africa's abuse rate is five times higher than the global average. But that's the reality. In fact, 3 women die every day in this country at the hands of their partners. And yet we allow the abuse to continue by making excuses to justify this grotesque behaviour. Carling Black Label, South Africa's largest and most loved beer brand, has been talking to men and defining masculinity for decades. They're also acutely aware of the link between alcohol and violence, which is why they see it as their responsibility to use their influence to talk to men about this issue. Their aim is to mobilize our men to take action against gender-based violence and the excuses that surround this epidemic, because they believe there is #NoExcuse for women abuse. Film advertisement created by Ogilvy, South Africa for Carling Beer, within the category: Alcoholic Drinks.

Know this moment when you are totally ready for sex but your partner is totally not into it yet? Awkward. Lucky for you it's Valentine! Meet R3's READY BEAR - the perfect valentine's present. The READY BEAR is a cute teddy bear, with a secret condom stashed inside it, waiting for that special moment when both of you are ready. Film advertisement created by Great, Israel for R3 Condoms, within the category: Health.

Film advertisement created by Cerberus, United States for Fest Cola, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Content advertisement created by Barton F. Graf, United States for Supercell, within the category: Gaming.

Film advertisement created by Ogilvy, France for Stimorol, within the category: Confectionery, Snacks.

Film advertisement created by Wieden + Kennedy, United States for EA Games, within the category: Gaming.

Direct advertisement created by TDI Group, Russia for Nescafe, within the category: Non-Alcoholic Drinks.

Film advertisement created by Heyday, Denmark for Super Dæk Service, within the category: Professional Services.

Who could tell that having sex can actually cause urinary tract infections in women? And that peeing after sex can help avoiding it? Well, we could. But we decided to do it in a very nice way, almost like a pillow talk. Through a digital campaign, promoted by youtube pre rolls, we invited women for an online quiz that revealed their after-sex nationality. A fun and entertaining way to deliver a not so fun message: pee after sex to avoid UTIs. Digital advertisement created by McCann, Hungary for Urinal, within the category: Health.

OREO PEOPLE is a global campaign built around the simple premise that no matter what our differences are, we can all connect playfully over an Oreo cookie. After all, it’s the only cookie that's crunchy and smooth, chocolate and creme, black and white. Using a fast-moving combination of live action and ground-breaking animation, and set to a head-bobbing dance track, OREO PEOPLE is an OREO campaign for a today's fast-paced, social-media-savvy, multi-screen generation, and has already connected strongly with younger viewers worldwide. Running now in multiple languages and formats in Europe, Southeast Asia, South America and parts of North America, OREO PEOPLE will soon premiere in China and Japan. OREO PEOPLE is the first new global campaign for OREO since the brand’s “Wonderfilled” campaign. Film advertisement created by The Martin Agency, United States for Oreo, within the category: Food.

To celebrate Pride and their diverse employees, L’Oréal USA shared four unique stories of employees and their reasons for marching through the lenses of LGBTQ+ artists. The social video campaign showcases four collaborations between an LGBTQ+ artist and a member of Out@L’Oréal—the company’s think tank for LGBTQ+ rights—to create #SignsOfPride that speak to their individual experiences, yet shared journeys. The signs were premiered at the New York City Pride March, where hundreds of L’Oréal USA employees marched with the signs in tow. Created by Kettle, the pairs sat down in the weeks leading up to the March to discuss their Pride journeys and what makes 2018 particularly special. The featured artists then transformed those conversations into artwork for employees to parade as signs. The video includes highlights of the conversations and creative process, culminating with the artwork reveal and artists marching side by side with L’Oréal USA employees. Content advertisement created by Kettle, United States for L'Oreal, within the category: Beauty.

Film advertisement created by Goodby Silverstein & Partners, United States for California Milk Processor Board, within the category: Non-Alcoholic Drinks.

Find out just how much energy you get from a sunny holiday. Film advertisement created by Robert/Boisen & Like-minded, Denmark for SPIES Travels, within the category: Transport.

GoldieBlox, the toy company out to inspire the next generation of female engineers and builders, wondered what they could do to showcase the inventive power that girls have. So, they recruited three young girls, The Academy's Sean Pecknold and Brett Doar, the man behind the OK Go! famous Rube Goldberg machine, to turn an average home into a massive, magical contraption.