Students in apprentice training centres and vocational education colleges are twice as likely to smoke (47%) than their counterparts in general and technological colleges (22%). So how do you motivate them to stop smoking? ici Barbès took up the challenge by creating the Tabado Games for the National Cancer Institute (INCa), which coordinates a school anti-smoking program, Tabado, in conjunction with stakeholders in local health promotion. Tabado Games take the codes of the world of sport to offer students and teachers the opportunity to take part in a challenge between schools during the school year. This year the aim of the National Cancer Institute and local health promotion actors is to motivate and support 140 schools, or more than 60,000 students, to quit smoking. Effective, free and motivational, the Tabado programme has already proved its worth, with the new structures resulting in twice as many people quitting. Integrated advertisement created by ici Barbès, France for Institut National du Cancer, within the category: Public Interest, NGO.

Digital advertisement created by Scrum & Sons, Spain for Malibu, within the category: Alcoholic Drinks.

Film advertisement created by The Monkeys, Australia for Gulf Western Oil, within the category: Industrial, Agriculture.

The world's first stop motion commercial with real dogs! The video is taken for Russian mobile operator Beeline and talks about how to recharge your phone account directly from your phone. But what's the trick? (Rus. aphorism: Where is the dog buried?) How to recharge your phone account directly from your phone? The instruction and the flying dog are in the video. Film advertisement created by mfive, Russia for Beeline, within the category: Electronics, Technology.

Ambient advertisement created by Publicis, Italy for Yovis Viaggio, within the category: Pharmaceutical.

Film advertisement created by Romance, France for Intermarche, within the category: Retail Services.

Film advertisement created by Dare, Canada for Boys and Girls Clubs of Canada, within the category: Public Interest, NGO.

After months of isolation, McDonald's created a 3-meter-long tray to celebrate togetherness. Ambient advertisement created by TBWA, Belgium for McDonald's, within the category: Food.

Film advertisement created by Pitch, United States for Public Storage, within the category: Professional Services.

The entrepreneur's road to success has never been easy. When an entrepreneur succeeds, the whole society benefits. The Federation of Finnish Enterprises is an organization to support entrepreneurs. Film advertisement created by Make it Simple, Finland for The Federation of Finnish Enterprises, within the category: Public Interest, NGO.

Behind every one of our quality Canadian products, you’ll find passionate and committed dairy producers working together. Now that’s something to feel proud of. Film advertisement created by Lg2, Canada for Agropur, within the category: Non-Alcoholic Drinks.

Film advertisement created by DDB, Latvia for LiveRiga, within the category: Hospitality, Tourism.

Digital advertisement created by McCann, Israel for McCann Valley, within the category: Agency Self-Promo.

Film advertisement created by Marcel, France for France 24, within the category: Media.

The world's economy is facing tough times. Unemployment keeps increasing and people start feeling powerless. So we thought we'd send them a message of hope and strength to face what's yet to come. Film advertisement created by Opal, Portugal for Opal, within the category: Agency Self-Promo.

Part hairdresser, part entrepreneur, Jawed Habib Hair Expert has taken the Indian hairdressing business by storm. And there's no stopping him. Not just yet though. Jawed Habib (JH) group of companies and associates is one of the leading hair & beauty salon and academy chains in India. They have evolved over the last 3 generations and have adopted the science of understanding and styling hair and not merely cutting or using styling products. Brillare has associated with JAWED HABIB to endorse their hair rejuvenation product.

Ambient advertisement created by Gelia, United States for Independent Health Foundation, within the category: Public Interest, NGO.

Film advertisement created by Godfather, Argentina for Wine On, within the category: Electronics, Technology.