The new campaign of FAD (Help for Drug Addiction Foundation), a private non-profit Spanish institution with the fundamental mission to prevent the drug consumption and other risky behaviours of adolescents, appeals to breaking the stereotypes established over young people and empower them to become more than “what it is said”. There is said that young people do not involve with anything, they do not make an effort, they do not enjoy culture, they are all skaters and they spend the weekends partying, among others. But it is just what it is said, not real truth, not the real young. #TheRealYoung wants to break with all those false stereotypes. Visit https://therealyoung.fad.es, discover all the pieces and join us! Digital advertisement created by Saatchi & Saatchi, Spain for FAD, within the category: Public Interest, NGO.

Film advertisement created by BBDO, United States for SAP Concur, within the category: Finance.

Ambient advertisement created by Duval Guillaume, Belgium for Plan Belgium, within the category: Public Interest, NGO.

Film advertisement created by DDB, New Zealand for Lemon & Paeroa, within the category: Non-Alcoholic Drinks.

Film advertisement created by BBDO, Italy for Alzheimer Portugal, within the category: Public Interest, NGO.

Most Indians view charity with suspicion.The reason for not donating is the same: “I don’t know where my money goes.” Of course, this doesn’t make life easy for legitimate organizations like Project Nanhi Kali, for instance. A girl child education initiative, Project Nanhi Kali is committed to educating 100,000 underprivileged girls in India. So our idea came from a simple truth: people are more willing to donate when they empathize with a cause and understand exactly who it is their money is helping. So we decided to give potential donors something that engages them in an individual’s story, rather than asks for donations to a faceless cause. The answer was a series of beautifully illustrated children’s books inspired by real stories of girls Project Nanhi Kali had helped. Each book told the real story of a girl’s every day struggle to get educated in a voice that was simple and easily understood. Integrated advertisement created by Famous Innovations, India for Nanhi Kali, within the category: Public Interest, NGO.

Headline and copy text (in English): Urzza : Swimming Pool Film advertisement created by Soho Square, India for Urzza, within the category: Non-Alcoholic Drinks.

Film advertisement created by Agência UM, Brazil for University Guarulhos, within the category: Education.

Ambient advertisement created by FCB, United States for The Illinois Council Against Handgun Violence, within the category: Public Interest, NGO.

Content advertisement created by Deutsch, United States for Volkswagen, within the category: Automotive.

Film advertisement created by AKA, United States for ONCE, within the category: Recreation, Leisure.

Advertising Agency: Windfor's, Tbilisi, Georgia Film advertisement created by Windfor's, Georgia for GPI Insurance, within the category: Finance.

Film advertisement created by mInteraction, Thailand for Thai Health Promotion Foundation, within the category: Public Interest, NGO.

Film advertisement created by BBDO, Sweden for Arla, within the category: Food.

Creative Director / Copywriter: Raman R.S. Minhas Ambient advertisement created by Republic Communications, Indonesia for Malika Hijabs, within the category: Retail Services.

Film advertisement created by Heyday, Denmark for Super Dæk Service, within the category: Professional Services.

Film advertisement created by Pereira & O’Dell, United States for Gods of both Worlds, within the category: Recreation, Leisure.

Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.

Film advertisement created by Riester, United States for Fiora, within the category: House, Garden.

Film advertisement created by Saatchi & Saatchi, Sweden for Gainomax, within the category: Non-Alcoholic Drinks.