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São Paulo is one of the most populous cities in the world. And with that, subways get overcrowded. How can Café Suplicy, a coffee brand in Brazil, help? Simple: by encouraging people to wake up before there is anyone on the subway. We'll turn Café Suplicy's coffee capsules into subway tickets valid until 6:30 a.m. These capsules will come with a bar code that is read by the turnstile as a regular subway ticket. This way, we'll not only help people to wake up on time, but also help. Direct advertisement created by Miami Ad School, Brazil for Coffee Suplicy, within the category: Non-Alcoholic Drinks.

Film advertisement created by The Richards Group, United States for GameStop, within the category: Gaming.

Experiential advertisement created by Will Creative, Canada for Will Creative, within the category: Agency Self-Promo.

According to one of the leading research agency in U.K. named Flint, there report shows that 84% of all UK adults use social media, and two-thirds of UK adults use social media every day. And they all use hashtags. But as we all know, most hashtags are made up of basic words such as drink, eat, yolo, etc. So, what if Pearson created an app that automatically finds synonym of your hashtag and suggest new vocabularies to use it as a hashtag? This won Platinum - 2017 Creativity International Award and Bronze - Ad Stars International Advertising Awards Digital advertisement created by School of Visual Arts, United States for Pearson, within the category: Education.

Grolsch 0.0% Radler is an adult alternative to soft drinks. It’s really brewed and using real lemon juice for a really refreshing taste. The production of the product is a natural process that has been used for thousands of years: the brewing of water, yeast, malt and hops and this produces a natural carbonic acid; which is then mixed with real fruit juice. To highlight that Grolsch 0.0% Radler is made with real lemon juice — Fitzroy has developed an advertisement made with real lemon juice. Jaap Sühre, marketing manager for Radler, Kornuit & Portfolio brands: “When the idea was pitched, I was immediately sold. But its execution didn’t prove as easy as we’d imagined. We should probably make all our ads with real lemon juice from now on.” The new campaign, including additional executions, rolls out on television, online video, cinemas, and digital billboards for motorways, metro and train stations, and digital ads. Film advertisement created by Fitzroy, Netherlands for Grolsch, within the category: Alcoholic Drinks.

Film advertisement created by Carmichael Lynch, United States for U.S. Bank, within the category: Finance.

In recognition of International Women’s Day, March 8, Ogilvy Paris launches an intrusive ad banner campaign with the French Associations “Stop Harcèlement de Rue”, “Les Effronté.es” and “Paye Ta Shnek” that's intended to awaken men to the experience of sexual harassment faced by women. Over the 7 and 8th in France, several contextualized banners, targeting men only, will invade their mobile screen when browsing their preferred French media on mobile (GQ, Konbini, SoFoot, Libération, BFM, L’Express). Becoming more and more repetitive and insistent, the banners will not stop, even insult, no matter how many times they try to close them. Once they’ve experienced the banners, they will be invited to raise their voice by tweeting and posting on Facebook #NONC’ESTNON.

42% of the fires in Costa Rica are caused by electrical system failures, Bticino the most important manufacturer of electrical solutions decided to take a plunge and find a solution for this problem . We used a national influencer who asked for help to fix an electrical problem at her home, We gathered all the data they posted and created the first data base of informal electricians, giving us the chance to reach them and invite them to the First National Convention of Electricians. Digital advertisement created by Anagram, Costa Rica for Bticino, within the category: Industrial, Agriculture.

Kenya Tourism Board needed a tool to Educate local population on the national monuments. So we created the CULTURE CAPTCHA, a tweaked version of the existing Captcha platform that is used to prove online users are not robots. It uses the short video format to showcase Kenya’s unique destinations in an innovative way that requires locals to identify key landmarks by filling out their names. Thus improving their aptitude in helping foreigners getting around and boosting domestic tourism. Digital advertisement created by Scanad, Kenya for Kenya Tourism Board, within the category: Hospitality, Tourism.

MeUndies, Disney, and Giant Propeller team up for their glow-in-the-dark Star Wars underwear collaboration. Giant Propeller created two spots, one (The Force), featuring an aspiring female Jedi learning to use The Force, and another (The Dark Side) depicting a young man who decides to embrace his Dark Side. Film advertisement created by Giant Propeller, United States for MeUndies, within the category: Fashion.

Violence against women and girls (VAWG) is one of the most widespread, persistent and devastating human rights violations in our world today remains largely unreported due to the impunity, silence, stigma and shame surrounding it, every victim have to face the violence every day and every time she watch herself in the mirror.

Kondomeriet, Norways No. 1 adult store, celebrates 30 years of bringing lust and naughtiness to Norwegians. This calls for a celebration! The only problem is that in Norway, media laws often prohibits companies like Kondomeriet from showcasing their products in advertising. So in order to get the message out and the commercial on air, we have to use metaphores, and let the audience make the connections in their own naughty minds. Film advertisement created by POL, Norway for Kondomeriet, within the category: Retail Services.

We recovered, edited and organized in chronological order more than 550 audio files from different radios that transmitted what was happening in the 11th September, 1973. Compiling all this material in a minute by minute timeline to relive through audio the chilean coup d'état (the first day of a 17 years dictatorship), just how it happened. All this material was broadcasted during the 11th September, 2018 (the 45 anniversary of that fatal day), on one of the AM radio stations that were shut down by Pinochet in 1973, starting the transmission at 8am to match the minute by minute of which was happening that day, creating an immersive experience that impacted a whole new generation of people who didn't live those times to made them feel the uncertainty, the fear, the impotence. And from there, open a conversation about the value of human rights. Audio advertisement created by Wolf BCPP, Chile for Museum of Memory and Human Rights, within the category: Recreation, Leisure.

Sustainability can be an ugly, overused word. It can mean greenwashing for the sake of it and compromising on taste. Which Adnams doesn’t. Sustainability needs to taste good. Adnams has a deep heritage and ongoing commitment to sustainability. It constantly innovates to create products that give back to the earth it borrows from. But Adnams is only one company pursuing sustainability. What happens when other companies aren’t sustainable? Rising tides, lakes of fire... In other words? The apocalypse.

Burger King is bringing the flame-grilling experience to where most millennials and gen-zers hang out: Fortnite. Digital advertisement created by Miami Ad School, Germany for Burger King, within the category: Food.

Contemporary artist, Robi Walters, has been announced as Aston Martin’s Artist-In-Residence at a ‘defining period’ in Aston Martin’s history. Infamous for creating beautifully re-worked collages from discarded materials, Walters boasts an extensive celebrity collectors list, including Thandie Newton, Usain Bolt and 2 Michelin starred chef, Tom Kerridge, for whom he recently created the restaurant artworks in the Corinthia hotel. On his latest venture, Walters will work alongside Aston Martin’s Vice President and Chief Creative Officer, Marek Reichman to push the boundaries once more, creating unique and innovative artworks from waste materials from the production process. Film advertisement created by Smoke & Mirrors, United Kingdom for Aston Martin, within the category: Automotive.

Content advertisement created by Tribal, United Kingdom for Lufthansa, within the category: Transport.

Film advertisement created by TBWA, United States for Gatorade, within the category: Non-Alcoholic Drinks.